One of the most significant advantages of selling on Amazon international marketplaces is that you dramatically increase your marketing reach. You're not just selling to those near your physical stores. Instead, you can potentially sell your products to the whole world.
Amazon has stores across the globe. You can reach millions of customers across 28 different countries shopping in Amazon's four American and nine European stores alone. Alongside this, Amazon has multiple stores in the Middle East and the Asia-Pacific region. And each year, Amazon opens new marketplaces in different parts of the world. So, it can provide global reach for your products.
在这些亚马逊国际市场上出售似乎很艰巨，特别是如果您是小型或孤立的业务。但是，这是一个相对简单的过程，可以在亚马逊的全球商店中列出您的产品，我们将带领您完成本文的步骤。
How to Sell on Amazon International Marketplaces in 2023:
亚马逊国际销售方式
尽管亚马逊是世界上最大的商店，但重要的是要记住亚马逊上销售方式如何为大多数企业工作。亚马逊在平台上的两种类型的交易者之间做出了明确的区分：
- 供应商 - 这些公司（通常很大）将其产品出售给亚马逊的零售方，而这些公司又将其出售给消费者
- 卖方 - 这些公司将其商品直接以自己的业务名称出售给亚马逊的消费者，并以亚马逊为市场。
Most businesses trading on Amazon are sellers – they don't sell their goodstoAmazon, but they sell在亚马逊向客户。例如，在令人惊叹的亚马逊统计数据，您需要了解以扩大增长，我们看到2022年第二季度在亚马逊上出售的付费单位中有57％来自第三方卖家。但是，Junglescout的2022年亚马逊卖家的状态found things even more extreme for small and medium businesses (SMBs). More than 1.7 million small and medium-sized businesses sell on Amazon. In 2022, SMB Amazon sellers comprised 82% third-party Amazon sellers, 21% first-party Amazon vendors, and 3% who operate as both.
We also saw in that post that Amazon has more than 175 fulfillment centers handling storage and shipping to over 100 countries and regions worldwide (covering a massive 150 million square feet of space.)
不到一半的亚马逊卖家（47％）居住在美国，以下最受欢迎的卖家国家是加拿大（9％），英国（6％）和印度（4％）。尽管一些亚马逊卖家限制了他们愿意出售给自己的祖国或其他一些国家的地方，但许多卖家渴望在各个亚马逊商店销售国际销售。
在大多数情况下，购物者将去他们选择的亚马逊商店，购买吸引他们的眼睛的产品，然后张开钱包。如果卖方使用亚马逊（FBA）的履行，他们将在亚马逊仓库中拥有一些产品。在这种情况下，亚马逊将组织运输和交付货物，无论客户身在何处（除某些例外，例如俄罗斯当前）。另一方面，假设企业选择不使用FBA，而是使用商家（FBM）的履行。在这种情况下，他们将负责选择，包装和派遣订单，无论该订单通过哪个亚马逊市场。
Benefits of Amazon International Selling
根据Junglescout的2022年亚马逊卖家的状态亚马逊卖家计划扩大的最受欢迎的市场是欧盟，加拿大，英国，美国（在目前出售的SMB卖家中，在那里）和墨西哥。目前，第三方卖家的亚马逊国际市场是美国（80％），加拿大（23％），英国（15％），德国（10％）和墨西哥（10％）。
通过在亚马逊上进行国际销售，您可以大大增加客户群。此外，FBA可以简化此过程，因为它代表您处理客户服务和国际运输。
扩大市场可以使您在各种节日和特殊活动中吸引更多人。此外，通过扩大您的市场，您可以获得更好的品牌成本回报。
你在哪里可以卖？
At the time of writing, Amazon has stores in:
- Amazon North America – an Amazon unified account servicing the US, Canada, and Mexico. Stores overseen by Amazon North America are Amazon USA (amazon.com – English language), Amazon Canada (amazon.ca – English language), and Amazon Mexico (Amazon.com.mx – Spanish language)
- 亚马逊欧洲 - 亚马逊统一帐户，为欧洲28个国家 /地区提供服务（尽管不是亚马逊荷兰）。亚马逊欧洲监督的商店是亚马逊英国（Amazon.co.uk - 英语交通），亚马逊德国（Amazon.de - 德语 - 德语），亚马逊法国（Amazon.fr - 法语），亚马逊意大利（Amazon.it - 意大利语 - 意大利语 - 意大利语 -），亚马逊西班牙（亚马逊 - 西班牙语），亚马逊瑞典（Amazon.SE - 瑞典语），亚马逊波兰（Amazon.pl - 波兰语）。
- Stand-alone stores:
- 亚马逊巴西（Amazon.com.br - 葡萄牙语）
- Amazon Netherlands (amazon.nl – Dutch language – only became a full Amazon marketplace in March 2020, having previously only sold eBooks)
- Amazon Japan (amazon.co.jp – Japanese language – Chinese sellers dominate this marketplace)
- 亚马逊中国（Amazon.CN - 中文 - 出售并列出了其他亚马逊市场的产品）
- 新加坡亚马逊（Amazon.sg - 英语）
- Amazon United Arab Emirates (amazon.ae – English language)
- 亚马逊沙特（Amazon.sa - 阿拉伯语）
- Amazon Australia (amazon.com.au – English language)
- 亚马逊印度（Amazon.in - 英语）
- Amazon Turkey (amazon.com.tr – Turkish language)
Step-by-Step Guide to Selling Successfully on Amazon International Marketplaces
We have previously written anin-depth guide showing how to sell on Amazon. Although not specific to Amazon international marketplaces, many steps and processes will be the same, whether you're selling in a single Amazon marketplace or across all 28 global stores. Some of the important areas we cover in this article include the following:
- 如何在亚马逊上注册
- Your Amazon Seller Central Account
- 亚马逊FBA以及如何充分利用它
- 您可以采用的销售策略
- Specific steps to selling on Amazon which include crafting a business plan, knowing your niche, looking for products, finding a supplier, coming up with a brand, listing your products, delivering your products, post-sales activity, and expanding
第一步:决定你想出售和Which Markets to Participate In
The first step is the same whether you sell internationally or restrict yourself to your home market: you must decide what products you should sell on the platform. Indeed, as we discussed in our在亚马逊上出售的Z指南，您应该首先问自己一个更根本的问题：您应该开展亚马逊业务吗？重要的是要问自己，在亚马逊上出售是否是您最好的行动方案。
In most cases, you probably shouldn't rely solely on Amazon for selling your products in the long term. There can be considerable competition on Amazon, and most businesses find it more profitable to spread their sales across multiple channels. So, by all means, use Amazon as your first channel, but plan on widening your sales options.
You should take the time to researchsuitable products在亚马逊上出售。平台上有超过200万的第三方销售商，不要介意亚马逊本身的营销巨人，如果您尝试出售错误的商品类型，则可以面临极端竞争。根据Jungle Scout的2022年亚马逊卖家报告，最受欢迎的产品类别是：
- Home and Kitchen
- Beauty and Personal Care
- Toys and Games
- 服装，鞋子和珠宝
- 健康，家庭和婴儿护理
- Sports and Outdoors
- Arts, Crafts, and Sewing
- Books
- Kitchen and Dining
- 婴儿
您需要考虑这些类别中的每个类别的竞争力。试图在过流行的市场中竞争并没有意义。
可能影响您决策的另一个因素是盈利能力。产品类别之间的平均利润率差异很大。平均利润率最高的类别是：
正如我们在A-Z指南中总结的那样，您出售的产品应该令人兴奋，需求和有趣。
关于您应该参与哪些市场，您将需要考虑产品的目标受众。他们的位置是否会改变他们对您产品的潜在需求？例如，在亚马逊沙特上列出您的猪肉产品几乎没有意义。同样，如果您出售电子产品，则可能必须符合各个国家 /地区的特定电气标准，并且您的产品在某些地方可能会有错误的插头或电源。
物流也可能是一个相关因素，特别是如果您选择了商家（FBM）而不是亚马逊（FBA）实现的实现。例如，您可能无法迎合一个以上一个或几个市场的销售。此外，您可能会发现脆弱的产品要挑战运输，如果您的产品到达太多损坏，这将影响您的收视率和客户忠诚度。您可能还会发现运送到一些较遥远的市场太贵而无法实用的市场。
当考虑一个亚马逊能得到扩张nal marketplace, you will need to consider whether your business can operate using the local language. You have to provide good customer service, which is difficult if you can't understand what potential customers say. This is less of a factor if you use Fulfillment by Amazon. Amazon provides the Seller Central Language Switcher to assist with sales in the European and Japanese marketplaces. You can manage your operations in these Amazon marketplaces in English.
步骤2：注册并列出您的产品
Once you've decided to sell on Amazon, you will first need to register as a seller and then list your products on each international marketplace where you've chosen to participate. You will need to translate your listings where necessary. Amazon provides the Build International Listings tool (BIL) to help you do this, adding your offers and synchronizing pricing across multiple marketplaces. Based on your rules, BIL manages pricing offers across the marketplaces for you through automated updates.
您将需要在经营的每个市场中创建一个新的卖家帐户。但是，这并不像看起来那样令人生畏，因为您只需要注册一次即可在亚马逊北美商店销售。同样，通过在亚马逊欧洲注册，您可以访问其网络中的商店。
You will find some requirements specific to each Amazon international marketplace. For instance, if you register to sell in the USA, you must go through an online step-by-step interview to determine whether you need to complete a W-9 form (as a U.S. taxpayer) or a W-8BEN (as a non-U.S. taxpayer).
If you are a Pro Seller, you only have to pay subscription fees corresponding to the marketplace where you first register to sell.
Although registering in one of the unified markets increases the number of markets where you can sell without registering every time, you will still need to list your products separately in each marketplace. For example, creating a listing at amazon.com doesn't automatically populate your listings on amazon.ca or amazon.mx.
Currently, Amazon's Indian marketplace (amazon.in) is only open to sellers with a locally owned business in India.
Product listing requirements may differ depending on the marketplace, so it's important to check local guidelines. For example, listings need to be in the language of the Amazon marketplace where you intend to sell. The Build International Listings (BIL) tool helps you create and update listings across multiple Amazon marketplaces with your Unified Account.
如果您是品牌所有者，请在亚马逊品牌注册表上注册您的品牌，以保护您在亚马逊上的注册商标，并为客户创建真实且值得信赖的体验。
步骤3：运送并履行您的订单
One of the early decisions you will have to make is your delivery model: Fulfillment by Seller (FBS) aka Fulfillment by Merchant (FBM), where you take responsibility for sending your products to your customers, or Fulfillment by Amazon (FBA), where you leave the logistical issues to Amazon.
With FBS/FBM, you store your products and ship them to customers when they purchase them. However, if you opt for FBA, you send your inventory to Amazon's fulfillment centers, and they handle the shipping when they sell.
如果您在国际市场上出售，亚马逊的履行通常会更快地向客户提供商品，因为亚马逊在全球范围内拥有履行中心。但是，当然，这项服务的费用要高得多。另一方面，FBS/FBM可以使您更加灵活地以更低的成本。如果您已经有运输台，盒子，包装工具和用品，以及时间的时间，这可能最适合您。
无论选择FBM还是FBA方法都没关系，这一过程的这一步骤仍然具有挑战性，您需要额外的帮助。例如，您可以尝试一个像PACVUE Commerce这样的第三方平台，该平台非常关注亚马逊。
包含在其解决方案列表中是digital shelf optimization that shares inventory forecasts, among other things. What’s more, this solution can also help you to identify and analyze product-related problems quickly and set rules that send tickets to retailers automatically. Then, to help you stay up to speed with all the numbers, Pacvue can combine your inventory data with other important sales, pricing, and ads figures in a customized dashboard.
Step 4: Manage Your Amazon Business
When you expand your business to an Amazon marketplace outside your home country, you need to understand your obligations in the import/export process. Many sellers hire a logistics provider, such as a customs broker or a freight forwarder, to handle this process.
Amazon.in和Amazon.cn对印度和中国以外的卖方有独特的注册和销售要求。
Ideally, you should have customer service specialists who understand your products, know where a customer's product is and when it will be delivered and will be able to respond quickly (within 24 hours) to customer e-mail contacts in the local language. This may be particularly challenging for small businesses operating in different time zones to their customers. However, if you use FBA, Amazon provides 24-hour customer support on your behalf in the local language of the relevant marketplace.
如果您不使用FBA，亚马逊必须在其亚马逊市场网站的国家内为客户提供本地退货地址，或者为他们提供免费货件以获取回报。在某些情况下，向客户收取补货费或向返回产品提供部分退款可能是适当的。
Amazon has recently made things easier for sellers by allowing you to link your North American, European, and Japanese seller accounts with Linked Accounts and manage your sales on one page. However, be wary of having more than one seller account within one Amazon marketplace. Amazon only permits this in a few specific situations and has suspended more sellers for linking their accounts (within one country) than for any other reason.
