亚马逊出售数百万个产品。虽然选择对消费者有益，但对于这个行业新手，需要通过数百万个产品来识别他们想要进入的市场的专业市场，它使它变得更具挑战性。实际上，甚至在亚马逊上经验丰富的卖家也为此而奋斗。
Simply because Amazon is the most popular online retailer (according toStatista,亚马逊是responsible for 45% of US eCommerce spending in 2019), it doesn't mean that your products will also sell. So, to help you get started on Amazon and identify which products will be profitable, we have created this comprehensive guide about selling on Amazon. In our guide, we share practical tips for how to identify the right products that will set you up for success and where you can find these products to resell on Amazon.
您在亚马逊上销售的A到Z指南：
Should You Start an Amazon Business?
在发射数小时之前产品研究, it's actually important to ask yourself if selling on Amazon will be the right course of action for you. If you want to begin selling products online, starting an Amazon business is an excellent way (even more so if you’re trying to avoid technology). If you can sell products that boast a unique feature, starting an Amazon business can be really advantageous.
也就是说,仅仅依靠亚马逊出售ing your products should not be your long-term plan. The reason for this is quite simple. Once the competition increases, it will become more challenging for you to sell on Amazon and you will have fewer chances of making a substantial profit. According to research on Ecommerce Fuel, in 2019 the non-Amazon seller revenue grew faster than those selling on Amazon. So, selling via other platforms can also be profitable.
另外，如果您正在考虑使用亚马逊销售批发产品或投资货币，则需要仔细考虑这种方法。由于竞争极为强大，因此很难购买其他人的品牌来在亚马逊上转售它。
With regards to drop-shipping specifically, there are a number of rules about drop-shipping when you sell on Amazon. While it is allowed, you will find that the real answer is actually no. For example, as per Amazon’s rules you must identify yourself as the seller on all the product packaging, while you may not identify a third-party drop-shipper on your packaging. You will also have to adhere to all of your Amazon seller terms and take all responsibility for returns. So, if you want to drop-ship on Amazon, you will still have to deal with customers and suppliers (the very thing that people are trying to avoid). Instead, it will make more sense for you to check out Fulfillment by Amazon (Amazon FBA) which we will discuss in more detail in the next section.
Can You Make Money By Selling on Amazon?
亚马逊是最受欢迎的在线购物平台之一，其受欢迎程度并不是希望很快下降。188滚球地址这在第三方卖家中特别受欢迎，他们为亚马逊第一方销售提供了一些激烈的竞争。
多亏了其巨大的知名度，您可以赚钱卖你的品牌on Amazon. You can either opt to take care of the customer service and shipping on your own or sign up for Fulfillment by Amazon (Amazon FBA) which provides comprehensive sales assistance.
Several sellers on Amazon make use of Amazon FBA. If you choose to take this approach, the knowledgeable team at Amazon will take care of the more detailed aspects of sales which makes selling on Amazon even simpler. In short, if you plan on running an Amazon FBA business, you will store your products at one of the Amazon fulfillment centers. The team at Amazon will then collect your products, package them, and ship them to your customers. They will also offer customer service for the products that they have shipped on your behalf. Though, take the time to make a comparison between what Amazon charges for fulfillment versus one of the leading third-party logistics companies as this exercise will help you to minimize shipping fees which can add up.
如果您希望自己在亚马逊上有盈利，您还需要考虑其他一些事情。首先，您必须了解产品的真实成本（换句话说，您需要知道创建产品的成本将花费多少），并确定入门所需的总体成本。如果您可以保证产品成本后的毛利率不少于20％，那么您仍然可以通过在亚马逊上出售来赚钱。
How Do You Start Selling on Amazon?
创建一个亚马逊卖家帐户很简单。您要做的就是完成以下四个简单步骤：
- 转到亚马逊的服务页面https://services.amazon.com/。
- 单击“注册”。
- 添加您的凭据来创建您的Amazon帐户。
- Select if you want to sell as a professional or as an individual. Amazon charges $0.99 per sale for individuals, while professionals will be charged a monthly fee of $39.99 and other added selling fees like referral fees and fulfillment fees if you opted for Fulfillment by Amazon (FBA).
- 完成信息表。
这是简单的部分。艰苦的工作是弄清楚您将能够在亚马逊上成功销售是什么。为了帮助您解决这个具有挑战性的部分，请继续阅读我们的实用技巧。
哪些在亚马逊上出售的产品是哪种？
无论您是要自己照顾一切还是使用亚马逊FBA，都必须非常谨慎地选择产品。您的成功最终将取决于您确定将迅速销售的最佳项目和产品类别的能力。即使有数百万的人在亚马逊上购买产品，您销售的实际物品仍然很重要（至少如果您想创建有利可图的业务，而不仅仅是一个side hustle）。您出售的产品数量在很大程度上取决于您选择出售的商品类型。坦率地说，您将在亚马逊上出售的价格很可能是您必须做出的最重要的选择。
At this moment, the following are some of the best product categories on Amazon:
电子产品
如果您可以批量购买电子产品，则该产品类别可能是有利可图的。有许多不同的选择和子类别，因此您一定会在亚马逊上找到可以出售的电子产品。另外，定期发布新的配件和小工具。话虽如此，亚马逊已经用自己的产品来统治该产品类别，这可能会使脱颖而出更具挑战性。
玩具
You do not need to sell sophisticated toys on Amazon. Toys that are offered in bulk or are already popular can be profitable. You can also focus on toys specifically for babies (and other baby-related products for that matter). As children grow up so fast, they quickly outgrow their toys. Also, toys are generally lightweight which helps with shipping and they are popular all-year round (just think of all the kids birthday parties throughout the year).
服装
This is for sure a very popular product category on Amazon, specifically exercise clothing. That being said, the market is already saturated (if not oversaturated). If you want to be successful at selling apparel on Amazon, you need to be able to offer your products at a cheap price. Consumers do not shop on Amazon for brand items.
Books
随着实体书店的较少，越来越多的人转向亚马逊购买书籍。事实上，这就是亚马逊首先开始的方式。出售书籍的优点是，您通常可以批量购买它们，从而有助于您的利润率。由于容易获得，因此也很容易源。
另外，您也可以以数字或平装格式在亚马逊上发布自己的书籍。但是，为了成功地采用这种方法，您需要成为一名才华横溢的作家，并有足够的时间奉献写作。
不用说，顶级产品类别的列表经常变化。您可以考虑的其他流行类别包括护发产品，护肤产品，化妆品，营养，补品，宠物产品，家居装饰和厨房配件。幸运的是，亚马逊列出了他们最受欢迎的产品列表，这些产品实际上是每小时更新的。这可能是一个非常宝贵的资源，您可以将其添加书签，因此您可以定期参考它。
在亚马逊上销售更好的产品类型是非常独特的产品或便宜的通用产品。因此，如果您的库存中有任何类型的产品，请确保将亚马逊的市场用于这些产品。
廉价的品牌商品产品在亚马逊上的销量非常好。亚马逊上的大多数产品的售价不到50美元。真正想要原始品牌产品的客户将访问该品牌自己的网站并在那里购买。如果他们只是在搜索没有品牌名称的产品，例如标准的大型狗床，那么他们将在亚马逊上购买最便宜的选择。
重要的是要记住，亚马逊与价格有关。换句话说，通过亚马逊购物的消费者正在寻找最优惠的价格。这意味着，如果您不正确定价产品，则将无法出售您的库存。
如果您的库存中没有任何便宜的通用产品，也可以尝试销售非常独特的产品。这些类型的产品在亚马逊上也非常好。但是，如果您确实遵循这种方法，那么重要的是要注意营销您的亚马逊产品。您将需要制定有效的营销策略，专门用于在亚马逊上销售，以确保您的独特产品获得和受欢迎程度。
因此，如果您想到的产品要么是廉价的通用产品，要么是最受欢迎的类别之一的非常独特的想法，那么您在亚马逊上成功的机会会更好。如果没有，您可能最好在自己的网站上销售产品。有些产品在您的网站上只会更好地销售，您对此无能为力。
Which Are the Worst Products to Sell?
While this is not the focus of our article, we do feel that we should touch a little on this subject. In short, products that do not offer real value or difference from the countless other products on Amazon are best to be avoided.
Generic products work great, but only if you sell it for the right price and still make a decent profit. Too often sellers just add another standard product item at a low price to a category that already has thousands. If you want to make an actual profit, these types of products have very small profit margins that really do not even make it worth it to try.
您如何确定在亚马逊上出售的产品项目？
Whether you are completely new and don't have any products in mind yet or you already have a few ideas of what you would like to sell, the following 10 practical tips will help you to identify a specialized segment that can be profitable.
1.亚马逊上的研究产品
Even with a wealth of tools available to automate and refine your research, completing some manual research can still be very useful. It is a good idea to begin by looking at the best-selling products in a specific product category. After you have scoured the best-selling list, turn your attention to the “Customers also bought” section which will give you some ideas for similar items.
2. Use a tool to research keywords
With the help of an Amazon keyword research tool, you will be able to check if there is actually a demand for the products that you have identified after you did some manual research on Amazon and what the search volume for that product is like. In short, it will help you to figure out if there are enough people searching for this product. If the search volume is too low, it will not be worth your while to sell and you can start your search from scratch without having wasted too much time and energy on a product that no one really wants.You can, for example, use Jungle Scout, Keyword Dominator, Sonar, Ahrefs or SellerApp for Amazon-specific keyword research.
3. Research what is selling on eBay
最好在eBay上查看哪些产品销量良好也是一个好主意。例如，您可以使用watchcount.com来确定亚马逊最畅销的产品。借助watchcount.com，您将能够实时看到目前在eBay上销售的最受欢迎的商品。该网站总结了用户在其观看列表中添加产品时跟踪投票的结果，还包括有关唯一搜索功能和排名的信息。有了这些信息，减少销售的潜在产品数量要简单得多，使您可以将所有注意力转移到亚马逊上最受欢迎的商品上。实际上，此练习还可以帮助您确定在线套利是否可以起作用（但稍后会更多）。
4. Find out more about the trending topics on Google Trends
减少您可以在亚马逊上出售的潜在产品数量的另一种方法是在Google上找到有关流行主题的更多信息。Google Trends是一种研究工具，您可以用它来识别最受欢迎的产品（换句话说，销量非常好的产品）。使它成为一种有用的工具的原因是，它将使您更好地了解各个类别中最畅销的人。因此，即使您专注于市场的专业领域，您也可以使用它。
5.使用镀铬扩展
人们研究产品并弄清楚某些产品在平台上的出售方式的另一种方式是在Google Chrome扩展程序的帮助下。简而言之，这些扩展程序的作用是让您更快地浏览亚马逊列表，并帮助您收集亚马逊产品的估计每月销售和每月销售收入。Unicorn Smasher，Amzscout Pro和Amazeowl只是您可以尝试的几个扩展。
6.确定低缺陷的利基市场
如果您的产品的需求超过了，额外的货币货币货币和低竞争机会，则可以将其归类为低缺乏的利基市场。为了帮助您弄清楚您的利基市场是否可以更容易，丛林侦察兵（我们之前提到的）也将能够提供帮助。
7.确定低竞争关键词
同样，在上一步中，您还需要确定触发Google产品广告的哪些关键字可提供较低的竞争。这将帮助您增加出售产品的流量。为了帮助您进行此步骤，例如，您可以使用诸如AHREFS之类的工具。
8.阅读亚马逊评论
虽然您现在知道价格对亚马逊客户来说确实很重要，但是当客户浏览亚马逊时，还有其他一些东西也搜索。这是您对客户想要的理解的关键。较大的零售商拥有财务手段，可以通过焦点小组收集客户反馈。如果您没有这种方法的资源，那么下一个最好的事情188金宝慱网站就是使用亚马逊评论来识别市场上的差距。这是一种负担得起的策略，许多供应商用来帮助他们弄清楚在亚马逊上出售的东西有利可图。
遵循这种方法时，您应该专注于客户对产品的真正喜欢以及非常不喜欢的产品。然后，您可以使用收集到的这些数据来调整您将要出售的产品以满足客户的真实需求。
9.找到具有畅销书排名的类别
亚马逊的畅销书排名（BSR）考虑了以前的产品和最新产品。因此，如果产品的畅销书排名较高，则意味着该产品是追求的。理想情况下，您想坚持使用一些产品类别，这些产品具有最佳畅销书等级。这表明，有多种产品不止一种产品，并且客户在购买之前愿意考虑几种不同的产品。换句话说，市场还没有太拥挤，您的产品仍然有机会做好。
10.查看评论计数
Reviews play a major role on Amazon. As Amazon wants to sell as many products as they can, they are more inclined to show products with many reviews at the top of their search rankings. So, if there are many products on the first page of the search results for a keyword that you are trying to list that have more than 50 reviews already, you will have a hard time appearing high up in the search results. While you can also generate many reviews, it does take considerable time. So, it's better, easier and faster to sell products that have not received as many reviews yet.
您如何决定在亚马逊上出售哪些产品？
After you have narrowed it down to products that sell well on Amazon, you still need to decide what it actually is that you want to sell. If you are not yet completely sure, you can use the data and complete a profitability analysis.
在您开始此练习之前，以下建议将防止很多问题。如果您已经确定了要在亚马逊上出售的特定类别，请避免针对亚马逊品牌和其他大品牌的类别。您想在亚马逊开始时与其他小型企业竞争。这只是使您更容易建立品牌并快速出售产品。
Using data to evaluate product ideas
通过花时间比较产品并盘点可用的数据，您将了解有关关键字和产品搜索量的更多信息。在审查搜索量时，您将需要同时使用Google和Amazon。这样，您将获得更准确的了解客户试图在线找到的产品。简而言之，搜索量查看通过Google或Amazon完成了多少搜索。正如您将在亚马逊上销售的那样，您不能仅仅依靠Google搜索量。
关于关键字，如前所述，您的目标是确定没有很多竞争的关键字。幸运的是，有许多可用的工具可以帮助您完成此步骤。
一旦您对人们试图在亚马逊上找到的不同产品有了更好的了解，您就希望查看亚马逊卖家之间的竞争。如果亚马逊上已经有很多卖家出售您想到的产品，那么出售它可能不值得出售，尤其是如果您无法以便宜的价格出售它。
完成盈利能力分析
You also first want to work out the potential profit margins before you buy any products. This entails that you make a comparison of the retail versus wholesale pricing. Your goal is to buy your products for the best price.
您的利润率非常重要。利润率越高，您将赚钱的钱就越多。如前所述，价格便宜的产品价格便宜50美元，这是亚马逊上最好的产品。除了提供良好的销售量外，这些类型的产品项目还应提供良好的利润率。
You will also want to consider shipping costs and Amazon seller fees. For example, lightweight products that do not break easily will help to reduce the shipping costs and increase your profit margin. Ideally, the product should weigh no more than three pounds.
您在哪里找到可以在亚马逊上销售的产品？
确定可以在亚马逊上成功销售的产品项目后，您仍然需要采购这些产品。您可以尝试一些地方，例如eBay，Alibaba，Aliexpress和实体零售商店。
eBay
尽管eBay和其他在线市场可能不是您最好的选择，但您可能会在这里找到可以在亚马逊上转售的产品。这被称为在线套利。只要在eBay上以较少的价格出售它，就会有潜力。一些缺点是您的选择将受到限制，并且竞争很激烈。这可能不是您最幸运的地方，但仍然值得考虑，尤其是如果扩展业务尚未优先考虑。
阿里巴巴
阿里巴巴is one of the best sources. Here you will find thousands of suppliers selling affordable items that you can then resell on Amazon. As many of the suppliers are also manufacturers, it's an excellent place to shop for private label products as well. The majority of the manufacturers on Alibaba will be able to help you with modification and the branding of the product items that you wish to sell. Though, one drawback is that the majority of suppliers have their own minimum order requirements that you must fulfill and will require a lot of starting capital. So, if you are working with a limited budget, rather check out a site like AliExpress.
aliexpress
Aliexpress与阿里巴巴相似，但它针对消费者，因此产品项目更昂贵。从好的方面来说，使用Aliexpress时，您不必担心满足最低订单要求。
实体零售商店
与eBay类似，您也许还可以在这里找到合适的产品，您可以在亚马逊上转售并仍然获利。该策略，零售套利，类似于在线套利。简而言之，这意味着您将在Target，Walmart或Barnes＆Noble等零售店购买折扣产品，然后在Amazon上转售更多产品。实际上，有些应用程序可以帮助您识别可以在亚马逊上转售的零售商店中的物品。例如，您可以查看Scoutify，Profure Bandit和Scanpower。
包裹东西
虽然在亚马逊上出售是一个不错的起点，但这不应成为您销售产品的唯一平台。毫无疑问，亚马逊是全球家喻户晓的名字，但是竞争是激烈的，并非所有类型的产品都可以在亚马逊上出售。
选择在亚马逊上出售的产品可能是成功的最重要方面。销售良好的产品是廉价的品牌制品或非常独特的想法。当谈到亚马逊时，这全都与价格有关！
