You can find just about anything on the Internet nowadays. From expensive high-tech gadgets to cheap party favors, there’s bound to be an online store that has what you are searching for.
That’s great for consumers, but what about business owners who want to start up an e-commerce business? For them, it means that they have the time-consuming task of researchingbusiness ideas that can work onlineand what actually sells well.
Consumers have the luxury of rushing to their smartphone and purchasing whatever piques their interest, without really having to deal with major repercussions later on. Though, when you are buying stock for your e-commerce store, you don’t want to find out too late that the interest in your products is less than you expected.
您在电子商务中的成功将在很大程度上取决于您对目标受众的了解程度。在下定决心要在线销售的内容之前，首先要了解有关潜在客户的更多信息。
A quick online search will reveal countless articles recommending products that you could sell online. We have gone through many of these articles and summarized some of the top recommendations for e-commerce product ideas that are currently trending, many of which are expected to remain in demand for the near future too.
Top 15 E-commerce Product Ideas for 2023:
1. Quality Tea
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随着越来越多的人变得更随心l of mindfulness and healthy living in general, it makes complete sense why quality tea has made a comeback. As a matter of fact, some still view it as somewhat exotic, even a luxury. This means that you can get a good price if you sell high-quality tea.
People are interested in discovering new artisanal drinks from across the globe, and quality tea can help satisfy their need for something else than a product that’s consumed mindlessly by the masses.
为了确保您脱颖而出，专注于茶的健康和健康益处可能是一个好主意。营养和/或健身影响者可以帮助您展示茶如何在健康生活方式中发挥不可或缺的作用。
2.计划者和笔记本
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As mentioned, more people are practicing mindfulness. Another product that can help them on their journey is a personal planner, guided journal or notebook. What makes these types of products a great choice is that they are easy to sell, and affordable.
If you are searching for an avenue to try out your creativity, you can even create your own designs. After you have created a few, it also doesn’t require too much work to maintain them. Alternatively, you can stick to ready-made planners and notebooks.
As planners and notebooks typically boast pretty designs, visual platforms like Pintrest, and Instagram are great social media channels to market them. You can also even create videos showing how you others are using them in different ways.
3. Craft Drinks
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Consumers are turning to the Internet to find non-mainstream products such as craft drinks. And, with increasingly more small, artisanal producers of beer, whiskey and gin entering the market, an e-commerce store can connect these producers to customers who will appreciate their craft.
4.面部产品
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As mass cosmetics in many instances don’t cater for special needs, many people turn to the Internet to find specialised facial products. From creams to help reduce acne to skin cleansers, facial products are great products to sell online. Peel-off face masks, in particular, are currently trending. You can start with a trending e-commerce product idea like face masks and then easily grow your range to include other facial products and perhaps even eco-friendly beauty products.
One of the advantages of selling beauty products is that it works well on visual platforms like YouTube and Instagram. According to Keywords Everywhere, the top videos about peel-off face masks on YouTube boast an average of more than 5 million views.
您可以与影响者合作创建Instagram广告，也可以使用自己的Instagram帐户发布内容。无论哪种方式，这可能都是您唯一不想隐藏面罩覆盖的脸的时间。
5.环保美容产品
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Modern-day consumers are much more concerned about the environmental impact of their purchasing decisions. Consumers want the opportunity to take care of themselves, but not at the expense of the environment.
As a result, it’s not just what is inside the jar that matters, but also the packaging. Consumers are searching for eco-friendly alternatives to plastic packaging. Innovative solutions include:
- 竹牙刷
- Glass jars for moisturizers
- 酒吧洗发水
- 素食主义者化妆
- 无残酷的指甲油
Nail polish, in particular, are currently very in demand as younger people are beginning to play around with new designer nail styles. In fact, according toinformation from Grand View Research，预计到2024年，国际指甲油市场将超过150亿美元。指甲油可能是剥落的面罩的绝佳附件。您可以与有影响力的人一起在Instagram甚至Pintrest上做广告。
6. Hair Products
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美丽不仅是深层的。另外，美容产品不再仅适用于女性。当消费者转向互联网寻找专门的面霜和清洁剂时，他们也选择在线购买护发产品。好的产品创意包括：
- Luxurious, salon-quality conditioner and shampoo
- Beard oil
- 胡须护发素
- Clipping tools
On the other end of the spectrum, you can also consider selling products for hair removal. According toAllied Market Research到2031年，国际脱毛市场将产生超过25.1亿美元。
7. Board Games
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Shopify has identified board games as one of the most popular products to sell online back in 2020. On average, board games get searched close to 700 000 times per month. Based on the data ofGoogle Trends, the search volume is usually at its highest around the holiday season. Though, this year with many countries battling hard lockdown regulations, board games also received more searches during the second quarter of the year. As countries face second COVID-19 waves, there’s a good possibility that lockdown regulations will be introduced next year as well. So, hoarding up on board games is a trend that can continue in 2023.
特别是拼图拼图也被证明在2020年更受欢迎（考虑到有多少国家对Covid-19的响应进行了锁定，这是完全有道理的）。除了让人们在隔离期间娱乐外，难题还在寻找可以帮助他们使孩子离开屏幕的游戏的父母中也很受欢迎。
8. Greeting Cards
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贺卡的受欢迎程度永远不会减弱。您需要的只是一些设计意义，几乎没有纸张和墨水等基本用品。您可以使用几种可用的易于使用的软件解决方案，例如Canva和Photoshop，您可以用来创建自己的自定义设计。出售贺卡的另一个额外优势是，您需要的商品可以从批发商的批量购买，以减少您的运行费用。
9. Mobile Device Accessories
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There’s a wide variety of accessories that you can sell for smartphones and laptops. Not only are they practical, but they also let us customize something that we interact with countless times every day. Some of the most popular accessories include:
- 电话架
- 电话盒（保护性和装饰性）
- 充电器
- Camera lens kits
- 电缆适配器
- Headphones
- 笔记本电脑皮（根据Google趋势，他们在2020年卷土重来）
- 流行音乐
- Wireless phone charges
Brick-and-mortar stores can stock only a handful of designs, but an online store has the ability to stock loads more options. This is a huge advantage considering that each year new accessories are created to match the latest mobile device.
10. Pet Products
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According to全球市场见解, the pet care market was valued at more than $280 billion in 2022. It’s further predicted that in 2026, it will be bigger than $327 billion.
好的宠物产品创意的例子是：
- 狗床
- 电子猫玩具
- Slow-feeder bowls
- 宠物修饰手套
- High-tech collars
- CBD oils for dogs
- 宠物食品
Feeding bowls, in particular, are massive. From foldable bowls to customizable bowls, there’s a wide variety to sell. People who are buying dog or cat bowls will most likely also take extra interest in the nutrition of their four-legged family companion. So, you can easily expand your stock to include a variety of high-quality food to suit different dietary requirements. This is sure to bowl them over!
11. Bluetooth and Wireless Technology
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More people are searching forwork-from-home jobsand they’re searching for gadgets that will help them create comfortable home offices. Examples of popular items include:
- 智能灯泡
- Portable speakers
- 无线耳塞
- Wireless headphones
- Wireless phone chargers
12. Smartwatches
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Smartwatches仍然相对较新。不过,re’s already an increasing demand for them and it’s expected that their demand will still continue for years. Considering what they can do, it’s no wonder that so many people want to add a smartwatch to their family of mobile devices. Depending on your model, you can use your smartwatch to play music, count your steps, track your sleep and monitor your pulse rate. And, of course, they also tell the time.
13.电子书
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在线销售产品的美在于，它们不必是身体上的。像电子书这样的数字产品越来越流行。读书是一种旧的消遣，但由于电子书，年轻的人群也表现出了兴趣。
What makes e-books so popular is that you can read it on a mobile device that’s much easier to carry with you than a hard copy of 100+ pages. Also, as mentioned earlier, consumers are opting for products that are environmentally friendly. With e-books, there’s quite literally hardly any paper trail (not counting the writer’s failed attempts).
它们不仅比精装版本更容易消化，而且还很容易创建。从指南到小说，您可以将它们添加到电子商务商店的数字货架上。
14. Stock Photography and Other Design Assets
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Another digital product idea is selling stock photography. Considering how manytypes of content marketing material每天都会创建，对高质量股票摄影的需求不会很快停止。与电子书类似，使它们成为电子商务启动的绝佳产品选择是因为它们的间接成本较低并提供了出色的利润率。创建数字资产后，您可以多次出售。
In addition to stock photos, you can also sell the following:
- Icons
- Illustrations
- Custom typefaces
- 视频
- Music
Creating digital assets is a time-consuming process. As such, content creators and influencers will be only too happy to pay someone else.
15. Athleisure
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Put simply, athleisure is activewear that people can wear regularly as everyday clothing. It is fashionable, yet comfortable. Examples of athleisure products that you can sell online include:
- Sports bras
- 绑腿
- Hoodies
- Sweatshirts
- Headbands
- 鞋子
It is especially popular among millennials, especially women. So, working with女性健身影响者Instagram上, Pinterest and other visual social media platforms can be an effective marketing strategy.
Wrapping This Up...
The products that you sell should be exciting, in demand and interesting. Niche products sell really well online as you can reach your target audience, irrespective of where they are based. This is why it’s so important really to know your customers.
除出趋势物品外，明智的做法是保留一致销售良好的产品供应。理想情况下，您应该确定可以链接到客户已经定期购买的产品的趋势创意。
脆弱的产品更难发货。如果产品受到损害，您的客户忠诚度也会受到损害。这就是为什么数字产品是绝佳选择的原因，因为您根本不必担心运输！归根结底，只要您对自己要出售的东西有具体的想法，以及对谁来说，无论您选择了更具体的东西，例如物理策划者或数字可打印都没关系。
