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Most businesses aim to have repeat customers. Unless you offer something that lasts a lifetime, and you can't think of any relevant upsells or cross-sells, you typically hope you can generate happy customers who will return to you for their repeat purchases. Even undertakers can push for repeat business, albeit from their customers' families, not the deceased themselves.
Zendesk在他们的客户体验趋势报告2020年，发现客户忠诚度有助于推动企业的成功，而客户体验（CX）推动了忠诚度。根据他们的调查受访者，有74％的客户感到忠于特定品牌或公司，而52％的客户报告竭尽全力购买他们喜欢的品牌。尽管Zendesk在其2022年的报告中问了不同的问题，但结果却突出了：61％的客户在仅一段不良的经历后会给竞争对手缺陷，其中76％的客户经历了两次负面的经历。显然，消费者喜欢表现出对品牌的忠诚，但是几乎没有时间无法提供优质客户服务来回报。
Yotpo'sState of Brand Loyalty 2022 suggests that consumers expect brands to earn loyalty. Brands need to gain shoppers' emotional loyalty to catalyze action. 38.5% of global shoppers said they would have to buy from a brand 5+ times before considering themselves loyal to it.
Over 60% of Yotpo's respondents felt that loyalty programs make them more loyal to a brand.This is because loyalty programs can deliver hyper-relevant, personalized experiences that make shoppers feel valued. But creating and administering a loyalty program can be challenging for many businesses, especially small businesses with only a few staff and limited time. Luckily, there are many customer loyalty program software and apps you can use to design a functioning customer loyalty program. Just remember that no matter how good your loyalty program is, customers will leave you for your opposition if you can't provide a high level of customer service.
In addition to the customer loyalty program software we include here, you might find additional programs of interest in our previous article,电子商务网站的忠诚度集成和工具.
Customer Loyalty Program Software and Apps:
1.InviteReferrals
Countries available:Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, UK, USA.
InvitereFerrals是功能强大但易于综合的推荐和忠诚度软件，可帮助您发展业务并通过推荐营销获取新客户。该软件跟踪程序的每个步骤，从共享到点击到成功推荐转换（注册，销售或移动应用程序安装）。您可以使用它使客户成为您的品牌大使。
InviteReferrals rewards customers for every referral conversion. Conversion could be a sale, registration, or mobile application install.
The software gives detailed customer referral program analytics, including invites filtered by referral channels. It tracks every step of the program, from shares to clicks to successful referral conversions.
In addition to link-based tracking, InviteReferrals also provides personalized coupon-based tracking. Their system automatically assigns one coupon to an individual participant, which they can then share with friends.
2.Retently
Countries available:Australia, Canada, Germany, UK, USA.
Retently provides Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) software for your team. You can use it to combine email, web pop ups, and messengers to reach your customers on the channels they’re most likely to engage. In addition, you can analyze sentiment, easily spot trends, and understand the key drivers impacting the customer experience (CX).
保留具有光滑，易于使用和高度直观的界面。所有数据和信息都显示在一个地方，使其易于访问。此外，数据可视化非常容易遵循和理解。
Retently provides all the necessary tools to collect in-depth feedback throughout the customer journey to drive adoption and build products customers love. You can tailor your roadmap by prioritizing customer requests.
3.Social Spiral
Countries available:Canada.
Social Spiral describes itself as loyalty made easy. You can start a customer loyalty program in just 10 minutes, and it’s simple for customers to join – they simply have to text “join.” In addition, you can easily track customer points and rewards.
Social Spiral works on any device. It’s SaaS, so all you need is a web browser; no apps are required. No matter what operating system you use, Social Spiral has you covered.
Their loyalty program software includes loyalty triggers that automatically send customers promotions, deals, and gifts based on their history. You can send electronic coupons, running as many campaigns as you like, hassle-free.
4.Gleantap
Countries available:USA.
GLEANTAP可以帮助您在正确的时间自动将正确的消息发送给正确的客户，从而帮助您提出比以往更容易访问的积极行动。您可以运行从评论和推荐到自动驾驶仪的保留。
Gleantap’s laser-focused segmentation tools can break your customers into groups based on behavior. Engage with each segment by deploying targeted email content, SMS campaigns, and two-way conversations. You can create auto-responses based on keywords customers text and automate actions based on intent.
5.WaveToGet
Countries available:美国加拿大。
WaveToGet is personalized gift, loyalty, and rewards program software for your business. It isn’t just the software, however. You work with their designers to create a card with your ideal business brand. Their marketing consultants also suggest strategies best designed to encourage new and existing customers to do more business with you.
Their software implements high-security standards and is easy to use. WaveToGet is an all-in-one app designed and customized for your business, no matter how large.
The system rewards regular customers for their commitment to your brand, allowing them to receive discounts, bonuses, cash back, special recognition, discounts, VIP membership, and more. In addition, WaveToGet’s system is simple for customers to use and easy for merchants to set up.
6.APEX Loyalty
Countries available:Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, UK, USA.
APEX Loyalty’s engagement-driven loyalty platform helps you auto-pilot your B2B marketing and incentivization. With a single platform, you can instantly communicate tailored content with different segment customers, transmit your messages, and receive their feedback.
Engage with your customers by incentivizing and rewarding behaviors that drive loyalty and impressive business outputs. For example, you can reward your customers with points for almost any action you want them to take online and offline: from earning purchase points to in-store execution, from watching a new product video to downloading a new price list.
The platform provides the tools to digitize your retail execution efforts blended with gamification and incentives. It incorporates built-in mechanics and image recognition technology.
7.Yawave
Countries available:229 countries globally.
位于瑞士的Yawave提供了一系列工具和服务，以改善客户体验并创造更多的增长。其中包括用户中心（联系人管理，用户门户网站和忠诚度计划），交互中心（自动化和用户界面）以及内容中心（网站发布，社交媒体发布和电子邮件营销）。
通过Yawave的忠诚度计划，您可以激励用户分享您的帖子，推荐您的产品并参加活动。此外，您可以实时跟踪他们的参与度。此外，它使您可以为客户自定义奖励系统。例如，您可以在现金，优惠券，基于所有者的奖励和折扣之间进行选择，将覆盖范围乘以激励的要素，并防止不必要的奖励赎回。
8。Guusto
Countries available:160+ countries globally.
Guusto provides recognition and rewards software for both employees and customers. They believe the #1 way to engage customers and build loyalty is by sending surprise gifts. Their customer loyalty platform powers a wide variety of rewards and loyalty programs with Mastercard. Recipients choose where to redeem from 60,000+ merchant locations, covering web, mobile app, and print-out options.
Some types of rewards available through their software include client appreciation programs, sales contest rewards, repeat purchase rewards, bonuses for expanding business with you, gift-with-purchase programs, incentivized referrals, reviews and testimonials, and more.
9.不错的工作
Countries available:Australia, Canada, Ireland, New Zealand, UK, USA.
不错的工作is a word-of-mouth reputation marketing platform for local businesses ready for growth. You can use it to increase your search rankings and get more leads and sales. You can turn your most loyal customers into advocates.
You can get more referrals by sending automated, personalized, and customizable referral invites to your customers via email or SMS when they’re the most excited about your service. Loyal customers are happy customers, often willing to spread their happiness with your products and customer service.
Ensure your message is sent at the right time by customizing your campaign rules and connecting your favorite CRM or app to NiceJob’s platform.
10。Okendo
Countries available:澳大利亚，加拿大，英国，美国。
Okendo is a customer marketing platform that builds connections between consumers and the brands they love. It offers a suite of integrated solutions that help eCommerce brands turn one-off transactions into customers for life.
必不可少的一部分,这是Okendo评论helps you build trust, showcase community, and drive more conversions with authentic customer ratings, reviews, Q&A, and visual user-generated content (UGC). Okendo’s smart review capture form streamlines the review submission process, minimizes friction, and prompts for target content. You can maximize response rates with advanced review request automations across channels, precise sending triggers, split conditions, and hyper-personalized messaging.
It features a single, centralized record of all review program activities for every contact, which makes it easy to manage and respond to feedback at the individual customer level. And if you’re worried that your customers aren’t as loyal as you’d hope, Okendo includes an advanced suite of controls for effectively managing customer-generated content at scale, including auto-moderation, sentiment analysis, filters, and tagging.
In addition, you can accelerate content generation by rewarding customers for their authentic reviews and UGC submissions with discount coupons or loyalty points.
11.Preferred Patron Loyalty
Countries available:Australia, Bahamas, Canada, Croatia, Ireland, Philippines, Portugal, Puerto Rico, South Africa, Spain, UK, USA.
首选赞助人为各种规模的企业提供一系列包裹，从顾客交易（您当地的广告优惠券，无需应用程序）到Premium+（白标记的忠诚度软件，您可以拥有up to 20,000 members per outlet). In addition, Preferred Patron offers end-to-end integration to a few popular point-of-sale systems, such as Square Retail POS and VendHQ Retail POS, alongside Vend, Square, and Shopify integrations (included in some packages, upgrades to others).
自1997年以来，首选的赞助忠诚度解决方案已演变为云托管的SaaS模型。根据您选择的软件包，Preferred Patron提供了多个分层的奖励计划，并在层次，无限激励运动，基于产品的积分应计和反弹激励措施之间具有智能自动发展。此外，企业级企业可以从高级营销能力中受益，例如滴滴营销，行为营销，基于触发器的营销，筹款活动活动，交互式在线调查和电子礼品卡交付。
12.AiTrillion
Countries available:229 countries globally.
AiTrillion describes itself as the no-stress way to grow your online store, offering services relating to email marketing, loyalty rewards, product reviews, web push notification, smart popups, workflow automation, an announcement bar, affiliate marketing, and recurring membership. In addition, you can connect it with Shopify and Magento.
It offers an all-in-one loyalty points and referrals program. You can create exclusive eCommerce rewards programs. AiTrillion also makes it easy for customers to redeem their points for awesome rewards. Reward your best customers with rewards and custom perks at various tiers.
You can motivate your customers with exciting milestones. The tier system allows you to strengthen connections with your top customers through increasing rewards, perks, and special offers. They can auto-upgrade to a tier based on lifetime points earned. You can even make your customers feel special by giving points on their birthdays.
13.Zinrelo
Countries available:229 countries globally.
Zinrelo helps maximize repeat sales and per-customer revenue through 360-degree customer engagement. It encourages multiple dimensions of loyalty, including transactional, social, advocacy, engagement, and behavioral loyalty. In addition, it supports omnichannel deployments, spanning desktop, mobile and physical stores.
Zinrelo considers itself the ideal customer loyalty platform for mid-size and large enterprises. You can reward customers for various actions, including repeat transactions, activities on social media, specific user behavior, referrals, and defined interactions. You can segment your customers into tiers, making them feel special. Then, engage with them using Zinrelo’s built-in messaging engine.
You can adapt your loyalty promotions to encourage repeat buyers over one-time bargain hunters. For example, you can set up triple points weekend, double points Wednesday, 5X points for a particular product category, and more. You can likewise adapt your reward options to maximize margins, such as gift certificates, discounts, free shipping, and products.
14.ChatFood
Countries available:全球65个国家。
在某些方面,ChatFood可能显示为一个不寻常的美联社p to include in this list. This is because they cater to a highly targeted customer base, offering a commission-free mobile ordering and marketing solution for leading hospitality brands. The three features they highlight on their website are Order at Table, Delivery & Pick-up Ordering, and Pay at Table. However, if you operate in that sector, you may find their software will solve many of your daily problems, including driving more customer loyalty.
ChatFood’s integrated loyalty system makes it easy for customers to collect and use their points whether they eat in your restaurant or order for delivery. You can quickly start a loyalty program within your ChatFood Dashboard. You can collect feedback and leverage the data collected to improve your menu, understand your customers’ likes and dislikes, and take onboard any suggestions they have to enhance their experience. You can pair your delivery solution with Order at Table (OAT) or Pay at Table (PAT) in your restaurant to sync up the loyalty program. Reward your customers for every order, no matter where they are.
15.VoucherCart
Countries available:17 countries globally.
VoucherCart enables your business to sell products and services such as gift cards, vouchers, memberships, and tickets. Create gift vouchers and cards of all types in minutes, uniquely branded to your business and products/services. Then promote them, and publish them for sale automatically to your website, social media, and email. Your customers view and buy your vouchers, increasing your sales.
VoucherCart is fully automated, from promotion to sale, through redeeming, order processing, and reporting. They even offer a RESTful API to integrate with your other software.
