虽然在线有许多不同的市场可以出售产品，但很难确定哪种最适合您的业务。该博客将讨论15个最大的在线市场，以及使它们在其他在线市场中与众不同的原因。因此，无论您是电子商务品牌还是希望扩大受众范围的零售卖家，增加销售额并产生更多收入，请继续阅读以查看最佳的在线市场。
The 15 Best Online Marketplaces for E-Commerce Brands and Sellers:
What is an Online Marketplace?
Essentially, an online marketplace facilitates the exchange of goods and services between buyers and sellers. Fashion, electronics, and home goods are some of the most popular themes found in marketplaces. These sites connect buyers and sellers in one place, providing a convenient way for buyers to find what they need.
出于本文的目的，分类广告（例如Craigslist）将被排除在分析之外，因为买卖双方之间没有实际交易。我们还将排除Airbnb，Upwork和Fiverr上的列表，因为它们主要关注服务而不是商品。
Top 15 Online Marketplaces for eCommerce
1.Amazon
在最受信任的在线市场中，亚马逊是世界上最大的。该公司在20多个国家 /地区运营，拥有超过31.1亿活跃的客户。如果您正在寻找一个可靠的开始在线销售的地方，那么亚马逊是一个可行的选择。他们提供了一个专业的销售平台，具有订单管理，运输和付款等功能。另外，有多种programs for different business types, you can find a plan that fits your budget.
亚马逊为希望通过亚马逊推销其产品的在线卖家提供了多种选择。其中包括亚马逊广告服务，亚马逊FBA（亚马逊的履行）以及在亚马逊市场上出售。与他们进行订阅服务不仅将与您的第三方卖家工具连接，而且您还可以访问Amazon Cloud Services，这使卖家能够将物品存储在云中并获得快速订单履行。更重要的是，他们的客户服务是顶级的，他们一直在寻找改善服务的方法。
优点：
✅在线最大的客户群
✅较少的营销成本
✅Higher sales
Cons:
❎高竞争
❎Selling Fees
❎Complex data
2.eBay
eBay是一个在线市场，可让您出售商品或找到它们。它的全球平台允许卖家达到更广泛的客户群。有了这么多用户，eBay已成为该行业中备受认可的品牌，也是互联网上最知名的名称之一。
你可以sell on eBay任何值得出售的东西。您可以将其用作在线车库销售，销售不再需要的东西。而且，如果您有在事物上找到良好交易的诀窍，则可以在eBay上转身出售它们以获利。此外，您可以通过拍卖式列表发布产品，该列表将在您选择的一定时间内运行。这使您可以通过让买家有机会竞标它来为自己的物品赚钱。和reasonable feesand a wide variety of payment options, eBay is a great option for small businesses and entrepreneurs who want to earn online.
优点：
✅Huge customer base
✅Auctions for top dollar
✅灵活的定价
Cons:
❎High competition
❎Fees for items over a certain price point
3.Etsy
Etsy is the place to shop for handmade items, decor, and vintage items. The platform is where small businesses and crafters can sell their original items. Withover 100 million active users, the app provides you with a large customer base to sell to—but it also comes with some challenges. Since there are no advertisements on Etsy, you must build your brand through positive word-of-mouth referrals and reviews from your satisfied customers. However, if you know how tomarket and optimize your product categories and listingsand you have maintained a reasonable amount of earnings in the last twelve months, your listings canget listed offsite。If you are trying to get your products in front of an engaged and active niche community and audience, Etsy is a smart choice.
优点：
✅接触到敬业的利基社区
✅Low cost of entry and reasonable fees
Cons:
❎Restricted seller rights
❎有限的营销选择
4.AliExpress
According tothe latest data, Alibaba Group is the world's largest eCommerce marketplace retailer based on sales worldwide. Approximately 780 billion U.S. dollars would be generated by the platform's online sales in 2022. AliExpress, the company's top online marketplace for eCommerce brands and sellers provides an opportunity for businesses to reach new customers and sell their products globally.
Creating an online store on AliExpress is easy to do because, as an eCommerce platform, the marketplace allows sellers to list their products using categories and product types. Sellers can also choose the shipping method, payment methods, as well as pricing options. Additionally, there are helpful seller resources such as an online store builder and customer service support.
优点：
✅Reasonable fees
✅Easy to use interface and store builder
✅Ability to reach global customers
Cons:
❎复杂的语言翻译
❎Long shipping times
5.Rakuten
日本乐天是第三大电子商务marketplace globally. Globally, Rakuten's 70+ businesses span eCommerce, digital content, communications, and FinTech. Business owners are able to sell their products globally without worrying about regional restrictions. You can choose from a wide variety of categories on Rakuten, whether it's accessories or home appliances. Customers-friendly features include payment processing, shipping, and product listings on the marketplace.
Aside from a responsive customer service team, sellers on Rakuten also have access to tools such as product analytics, shipping calculators, and market research tools, as well as a shopping cart for product listing management. Overall, using Rakuten for eCommerce listings is a great option for businesses looking to expand their reach online and sales worldwide.
优点：
✅Flexibility with pricing
✅Global customer reach
✅Comprehensive market research tools
Cons:
❎Shipping and handling costs for smaller businesses
❎More effort to market your store
6.Alibris
TheAlibris Marketplaceoffers the widest selection of books, music, and movies online. With over 20 years of experience in the industry, we have been connecting millions of buyers across the world with thousands of Independent Sellers since 1998. You can support local and independent sellers when you shop at Alibris, as by doing so, you are directly supporting a local business.
选择你的产品上市和设置Alibris is a great way to reach new customers, as well as drive traffic to your eCommerce store. Not only will you have access to some of the best customer service in the business, but also Alibris provides sellers with industry-leading listing tools and an active marketplace that offers seller feedback and support.
优点：
✅Support local and independent sellers
✅行业领先的卖方上市工具
✅Active marketplace with customer feedback
Cons:
❎Limited product selection
❎狭窄的客户群
7.商店
商店is a leading e-commerce marketplace in Southeast Asia. The Singapore-based platform, founded in 2015, features thousands of vendors on both its website and mobile app. Businesses can start their online business with Shopee without worrying about listing fees. This makes it more affordable because only a commission fee is deducted from each sale.
商店is a suitable option for businesses looking to expand in Southeast Asia. With its easy-to-use platform and significant international presence, Shopee is a top eCommerce site that can help your business reach new heights.
优点：
✅Easy to set up and use
✅Reasonable commission fee
Cons:
❎Longer shipping times for international orders
❎Unverifiable customer product reviews
8.拉扎达
拉扎达is another online eCommerce marketplace in Southeast Asia that can provide that buying experience every shopper desires. The company has a presence in Malaysia, Indonesia, Vietnam, Thailand, Singapore, and the Philippines, key countries in the region where online shopping is quite popular. Lazada also offers a wide range of categories to choose from, such as fashion, home goods, tech products, and more.
作为Lazada上的在线商店所有者，您可以期望他们的支持团队额外付出更多的时间，以帮助解决您可能遇到的任何问题。您还可以利用市场功能，例如产品上市，优惠券和折扣，自动运输以高于某个价值的订单等等。因此，如果您有适合东南亚购物者的产品，并且希望在线吸引新客户，那么Lazada绝对应该在您要考虑的网站上。
优点：
✅广泛的类别
✅Automatic shipping for orders above a certain value
✅Marketplace features such as coupons and discounts
Cons:
❎Lack of a unified customer experience across the different countries
❎某些类别的产品选项有限
9.汤宝
TaoBao is a Chinese online marketplace owned by Alibaba Group. It was founded in 2003 and allows businesses to sell to an audience of超过8.7亿个活跃用户。该平台提供了一种简单的方法来促进消费者到消费者的零售，允许小型企业和个人企业家为居住在中国的客户开设商店，这些客户主要是汉林或广东话。如果您想在TAOBAO上做生意，就会有一个问题：虽然商店设置很容易，但是一旦注册了卖方帐户，就需要拥有一家注册公司来在网站上开展业务。如果您认为文书工作是值得的，并且您的业务电子商务销售将是重要的，那么淘宝是您绝对应该考虑的市场。
优点：
✅Easy store setup for registered companies
✅Over 870 million monthly active users
Cons:
❎Requires registration of a company to do business on the site
❎Complicated customer service system
10。Flipkart
Flipkart is the leading eCommerce marketplace with the biggest market share in India. With over 430 billion Indian Rupees (around 5 billion US dollars) in revenue in 2021, it is a go-to site for over 100 million registered customers. The company was founded in 2007 by Sachin Bansal and Binny Bansal and has since expanded to include products from over 80 different categories, making it a one-stop shop for buying anything from apparel to home appliances. If you are from India and would like to begin your eCommerce journey, Flipkart makes it quite easy for even the most novice online seller toset up their store。Listings are absolutely free, and you only get charged a small commission for every item sold.
优点：
✅Free listings
✅Over 100 million registered customers
Cons:
❎No global presence beyond India
❎农村地区订单的运输时间更长
11.Walmart
长期以来，沃尔玛（Walmart）闻名是大型超市，百货商店和杂货店，均融入其中一家。在超过24个国家 /地区拥有超过10,000个实体店和在线商店48个横幅，他们的存在也就不足为奇了third-quarter revenue in 2022was reported to be over $152 billion. If your business is based in the US and Canada, you can sign up by simply adding your business information to their application form, and you can expect to be selling within 2 weeks. Moreover, if you already have anexisting online business on Shopify，您可以在您的Shopify电子商务网站中集中管理沃尔玛交易，并优化在线销售渠道以吸引商店的流量。
优点：
✅Easy sign-up process and fast approval
✅从Shopify管理您的沃尔玛交易
Cons:
❎Limited geographic presence outside of the US and Canada
❎Complicated returns policy
12.Newegg
新蛋网已经存在了二十年marketplace for buying and selling electronics, computers, gaming hardware, and more. While most of its market is located in the US and Canada, it has expanded its global presence to the different parts of the Middle East, Europe, Asia Pacific, and South America. If you want to become a vendor on Newegg, you simply have to fill out a form and have their vetting team review your information. This allows them to ensure that your product listings are accurate and comply with their Terms of Service.
优点：
✅Global presence in multiple countries
✅Easy registration process
Cons:
❎Limited product selection compared to other top online marketplaces
❎Strict rules and regulations regarding product listings
13.Wayfair
Wayfair是一家自2011年以来一直在创建和改善房屋的公司。总部位于美国波士顿和德国柏林，他们从一个小规模的在线家具市场发展到一个平台，可以将任何东西从家庭配件到每个设备您家中有房间。此外，他们在美国，英国，德国和加拿大设有交付和履行中心，这使您能够在线出售产品并将其直接交付给客户的家。
If you sell furniture, appliances, or home improvement products and want to reach households, offices, or even contractors and designers, Wayfair is a worthwhile place to advertise. It's as simple as creating your product catalog, applying, and waiting. And best of all, you don't need to be based in Europe or North America. If your business meets the criteria to sell in those areas, you can list your items on the website.
优点：
✅International presence of delivery and fulfillment centers
✅Wide selection of products for home improvement
✅Easy registration process
Cons:
❎Limited product selection compared to other top online marketplaces
❎由于比赛的规模，小卖家的可见度有限
14.Mercado Libre
Mercado Libre被认为是拉丁美洲最大的在线市场，致力于向各种各样的国家出售产品和服务：阿根廷，墨西哥，智利和巴西。这个市场使您可以出售各种商品，包括药品，原材料，环保商品以及其他新物品。Mercado Libre拥有超过20年的零售经验，现在在线销售经验，您应该考虑出售给拉丁美洲或讲西班牙语的世界，这是您的业务重点。现在可以在世界各地发展您的市场，因为该平台允许您sell to multiple countriesunder just one account. Note that listing your products can be done for free. It is only once an order is placed that a shipping and transaction fee is charged.
优点：
✅Multiple language support
✅Wide selection of items to sell for free
Cons:
❎Limited overseas presence outside of Latin America
❎Complicated interface and navigation
15.Cdiscount
The online eCommerce marketplace headquartered in France, Cdiscount is a great marketplace for selling products online. They have different categories of product listings, from home decor to clothing and accessories. Additionally, they offer services that include booking flights and accommodations, mobile subscription plans, health insurance, and tickets to a variety of shows. If you decide tosubscribe as a seller on Cdiscount，您可以向超过2400万的每月活跃用户出售。只需注册您的帐户并提交您的业务文件。一旦您的帐户获得批准，请支付订阅费，然后开始创建您的产品列表。
优点：
✅French market presence
✅Easy registration process and user-friendly interface
Cons:
❎Limited product selection compared to top online marketplaces
❎Subscription fee is required for all sellers
❎Strict rules and regulations regarding product listings
与传统销售方法相比，使用在线市场有什么好处？
和hybrid commerce (H-Commerce) on the rise, as thenumber of digital buyers increases, online marketplaces are becoming more popular among brands and retailers. There are several key benefits of using online marketplaces over traditional methods of selling, such as:
- Increased reach:One of the key benefits of online marketplaces is the ability to reach a larger audience with minimal investment. By listing products on marketplace platforms, sellers can tap into a ready-made audience of buyers who are
- Increased reach and visibility:One of the main benefits of selling on online marketplaces is the increased reach and visibility that comes with it. When you list your products on a marketplace, you are opening up your brand to a whole new audience that may not have been exposed to it before.
- Convenience:Shopping on online marketplaces is convenient for both buyers and sellers. Buyers can browse through a wide variety of products from different brands in one place. Sellers can list their products on a marketplace and have them seen by millions of potential customers with little to no effort.
- Access to new customer base:Online marketplaces give brands and retailers access to a whole new customer base that they would not have otherwise had. This is especially beneficial for small businesses and start-ups who are looking to gain exposure and grow their business.
- 增加销售和利润：Selling on online marketplaces can lead to increased sales and profits for brands and retailers. This is because marketplaces provide a wider audience for your products, which can lead to more sales. Additionally, online marketplaces typically take a smaller commission than traditional brick-and-mortar stores, so you can keep more of the profits.
Final Thoughts
这些不同的在线市场是企业和卖家吸引更多受众，提高销售和增加利润的好方法。一切都归结为：在线的市场will continue to thrive as consumers continue to search for convenient, affordable, and quality products with just the tap of a button. With the trend of online shopping continuing to grow, online marketplaces will only continue to increase in popularity and importance.
