在Etsy上营销产品的最终指南

Etsy几乎是任何季节和场合的物品宝藏。它使创意人能够利用他们的创业精神，并在创作者和信任客户的支持下追求艺术性。

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Etsy营销的最终指南：

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What is Etsy?

Etsy is an eCommerce platform that features handmade and personalized products. It is an online marketplace where you can browse a variety of unique items, from jewelry and ceramic ware, to vintage items.

Etsy went online in 2005 as a community connecting independent artists and small businesses with interested buyers. Today, Etsy is competing head-to-head with other eCommerce platforms such as Shopify and Amazon.

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Key Etsy Statistics and Facts

The rise of eCommerce presents multiple opportunities for customers to place a purchase or avail of a service. Etsy sets itself apart from major competitors as a niche online selling platform for products that are made, marketed, and organized by creators and entrepreneurs.

• Etsy在2020年产生了价值17亿美元的收入。

Etsy在2020年目睹了100％的收入增加。creator economyprospered despite how the coronavirus pandemic put most economic activity on pause. Emerging creators and entrepreneurs flock to Etsy to sell their craft to their intended audience.

Etsy在三个收入流中产生收入：市场，包括交易和上市费用；内部卖方服务；和第三方付款处理方法。

• Etsy有近1亿活跃的买家。

A自我报告从Etsy声称该平台可迎合大约一亿买家。当买方在财政年度的最后12个月中至少进行一次购买时，他们被认为是活跃的。

In 2019, there were 46.35 million active buyers on Etsy. At the height of the COVID-19 pandemic, more individuals pursued to earn income through creative works and selling them on Etsy. By the end of 2020, the number of Etsy buyers nearly doubled to 81 million. The steady increase in customers is significant to Etsy’s progress as the leading marketplace for artisanal crafts.

• Etsy is home to around 7.5 million active sellers.

Etsy至少报告750万卖方place their products up for sale on the platform. This overshadows Amazon’s 1.9 million active sellers. As Etsy is curated to market products toward a specific audience, sellers may find it easier to attract customers on the platform compared to a large marketplace that’s selling a little bit of everything for all audiences.

• Etsy商人在234个国家 /地区冰雹，英国领先国际Etsy卖家。

Etsy向234个国家 /地区的买卖双方开放。但是，有关付款过程和运输的某些限制可能存在。30％的国际Etsy卖家来自英国。

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卖出Etsy值得吗？

Etsy是一个“中间人”平台，将艺术家和创作者与潜在买家联系起来。电子商务网站已经在吸引卖家的卖家方面取得了良好的声誉，这些卖家提供了适合送礼或个性化空间的定制物品。但是，值得在2022年在Etsy上出售产品吗？让我们通过讨论Etsy的利弊来找出答案。

• You can market to a niche audience.

Unlike other eCommerce platforms that cater to a general audience, Etsy’s specific customer base makes it easier for entrepreneurs to attract buyers and generate sales. The platform has been known to support independent creatives in connecting with customers who are interested in unique crafts and gift items.

• Setting up a shop is easy with Etsy.

Rather than setting up a shopping website, merchants can immediately list products for sale with Etsy. Etsy makes the whole business setup ordeal quick and easy, as the platform is always ready to welcome new sellers. Etsy also helps take some burden off from taking care of taxes by automated tax deductions, where applicable.

• Etsy上列出的产品可在搜索引擎上搜索。

产品可见性和品牌知名度取决于您的产品在搜索结果上的排名。借助适当的Etsy SEO，搜索引擎（例如Google，Yahoo和Bing）可以拉出Etsy产品列表，并在搜索结果的第一页上显示它们。

• Etsy收取最少的清单和交易费用。

Etsy is strongly favored by emerging entrepreneurs because of the lowlisting and transaction costs。一个新的清单的价格为20美分。产品清单有效期为四个月；您可以选择一种自动续订方法（以20美分的价格收费）或设置另一个产品列表。另一方面，付款处理费在每个国家 /地区都有不同。

• Etsy可以容纳数字产品。

随着越来越多的人选择在无纸化环境中工作，日记贴纸，可定制的计划者和日历等数字产品正在增加需求。Etsy是商人出售其数字产品的最佳平台之一。188滚球地址

• Etsy已结合了分析和见解功能。

Monitoring your product listings, monthly sales, and managing inventory is manageable with Etsy’s in-house analytics tools and optimization functions. Manage your shop and keep track of traffic withEtsy Stats。

• 您可以通过Etsy广告使产品可以发现。

无论在线销售平台如何，竞争无处不在，Etsy也不例外。Etsy为商人提供了通过付费广告活动向预定受众推广其产品的机会。付费列表可以确保最高搜索结果的位置，从而增加您的Etsy商店的印象和流量。

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在Etsy上出售产品的缺点

• 经常性费用会影响收入增长。

Etsy可能会少量收取费用，但是从长远来看，这些费用可能会积累并阻止商人获得可观的利润。

• Email marketing to Etsy buyers is challenging.

Etsy does not collect buyers’ email addresses. Unless you promote your weekly newsletter and special offers in the About section and across other social media platforms, customer retention via email is a challenge with Etsy.

• Etsy不处理运输和交货。

与其他电子商务平台不同，跟踪详细信息的运输和发188滚球地址送都由商人本身管理。Etsy可能会提供免费的送货选项，但该平台本身不会发出订单。

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How Much Do Etsy Sellers Make?

在Etsy上销售产品已成为受欢迎的方面。对于Etsy卖家的赚多少钱，没有明确的数量。一些商人全职在他们的Etsy商店工作，您可以期望这些卖家每月赚取超过5,000美元。

Aside from the time you invest in creating products, the demand, availability of materials, and cost of operations determine your pricing and the profit you earn. Certainfull-time Etsy shop owners已经赚了第一百万，而一些较新的企业家每月赚取不到一百美元。

用Etsy做出职业需要一些时间和精力。但是，在平台上进行首次销售并非不可能。从长远来看，实施正确的营销策略来将您的品牌和产品放在那里可以获得丰厚的回报。在本文的下一部分中，我们将讨论一些值得投资的Etsy营销策略。

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前Etsy Marketing Strategies and Tips

• Understand your target audience.

When setting up a shop, it’s important to see things from the buyer’s perspective. How does your product intend to help your target audience? What problems or issues does it address? Optimizing your products according to your customers’ needs can help drive more traffic to your Etsy shop.

• 建立一个独特的品牌。

Etsy is saturated with merchants marketing to the same customer base. Product listings can look similar but come from varying sellers. To stand out from the rest, it is important for you to establish your presence online. A clear brand identity allows customers to recognize your shop and products from the 60+ million products on Etsy.

Consistency is key to good branding. Set up a matching icon and header that align with your brand’s personality. Compose an engaging description of what the shop has to offer so customers can have a brief glimpse of your products and operations. Humanizing the brand also lets potential buyers know who is working behind it.

• 在您的Etsy SEO上工作，以更好地搜索排名。

许多放弃Etsy因为平台依赖good SEO。为您的Etsy商店设置SEO可能会很累，但这是您列表排名较高的搜索结果的必要策略。

使用适当的关键字是必不可少的，但是通用关键字的搜索量和难度也可以使您返回。为了提高搜索结果的可见性，请将顶级关键字与更具体的长尾关键字相结合。长尾关键字不会增加您对通用关键字搜索结果的排名，但是寻找特定物品的客户可以发现您的清单并访问您的商店。

研究竞争对手的产品清单和产品描述。关键字不仅在产品名称中很重要；您还必须在产品描述中包括关键字。对产品的功能进行简洁的描述，以吸引客户购买。

Etsy提供商家来对产品清单进行分类并包括产品重点或属性。大多数客户将选择按类别搜索产品，因此请确保相应地更新您的列表。相应地将您的产品列在“珠宝和配件”，“家庭与生活”，“艺术与收藏品”以及其他预设类别和子类别下。

Etsy的搜索算法在很大程度上依赖于适当的标签，属性和列表质量。清单质量取决于客户如何与产品清单互动。当买家点击商品时，将其添加到他们的购物车或收藏夹中，或下订单，则该动作有助于产品的上市质量和搜索排名。

• 通过Etsy广告扩大您的影响力。

Etsy邀请商人通过付费广告活动吸引客户并产生销售。设定的最低预算Etsy广告across the platform is US$1. Ads are displayed on Etsy Search, Category Pages, and on the Etsy app.

Etsy employs a pay-per-click (PPC) model for running ads. Merchants will only have to Etsy for every click the ad receives. Advertising on Etsy raises brand awareness and increases traction.

• Extend your marketing campaign with Pinterest.

Pinterest是用户寻找灵感来创建，装饰和个性化空间的搜索引擎。Pinterest的用户群与Etsy的用户群保持一致，使其成为一个有利可图的频道，Etsy商店所有者可以在其中推销其产品并增加受众。

Setting up a Pinterest Business account is the first step in establishing your presence on Pinterest as a business owner. With Pinterest, your audience can try out your ideas, share it with the community, and inspire others to see more of your content.

Pinterest成功的关键是美丽的视觉效果。您将需要创建引起人们注意并将其重定向到您的产品列表的引脚。每个产品可以创建多少个引脚没有限制。您发布的引脚越多，买家越有可能找到您的列表并购买您的产品。

The Pinterest community is also interested in transacting with brands that have organized and visually pleasing Pinterest boards. These boards help potential customers to determine how products can improve their daily routine or liven up a workspace.

Pinterest广告还可以帮助Etsy卖家利用其产品的可见性，并在现场和异地推动流量。与Pinterest的自动化的受众定位, your advertising campaign can reach people who search for similar keywords or follow topics related to your product offerings.

• 在Facebook上宣传您的Etsy产品列表。

Marketing on one of the world’s biggest social media platforms can deliver high returns for your Etsy shop.Facebook为企业主提供了很多机会，将其产品和服务宣传给预期的受众。

FacebookAdsis an affordable advertising solution for boosting your Facebook posts and redirecting potential customers to your Etsy product listings. Facebook groups are also great spaces to promote your Etsy shop.

除了将流量引导到您的产品列表外，您还可以与来自同一利基市场的人进行互动。与志趣相投的人互动可以帮助您收集可以为在线业务塑造下一个决定的信息。

https://www.facebook.com/groups/therpf/permalink/3592268014196091/

• 让新客户在Instagram上找到您。

Instagram定期优化其平台以迎合企业和创作者。由于Instagram的大多数用户群都与Etsy的用户群重叠，因此您很可能会引起潜在客户的注意。

Instagram业务资料使Etsy商人可以访问高级分析。了解社交媒体渠道向您的产品列表推动多少流量对于实施最佳营销策略至关重要。

With anInstagram业务profile, you get to maximize Instagram’s Advertising features. You can share links as a Swipe Up feature on your Instagram Stories. Adding the Contact Button on your profile also welcomes collaboration offers and partnership deals with influencers.

Learn more on the benefits of an Instagram Business profile这里。

• 将您的产品推广到Tiktok上的潜在客户。

蒂克托克社区（Tiktok Community）充满了舞蹈挑战，趋势音频和产品拖船。tiktok用户观看产品评论和演示，以说服下订单。如果您想产生更多的销售，Tiktok上的营销is your next best bet.

@keisenpaiIt's there this time#CosPlayCountdown #kanekimask #tokyoghoulcosplay #etsyshop ♬ Running Away - VANO 3000 & BADBADNOTGOOD & Samuel T. Herring

Attracting customers on TikTok requires wit and creativity. Use trending audio and challenges to be easily discovered amid the platform’s complex algorithm. Because TikTok’s content is purely video, you can share various motion content related to your Etsy shop. You can share behind-the-scenes clips of your daily routine as an Etsy shop owner or demonstrate the process of making your products.

了解有关在我们的深入指南中使用Tiktok进行业务的更多信息这里。

• Interact and build a community with your customers

Etsy guarantees that its user base, from buyers to sellers, are invested in artisanal crafts and unique items. Engaging with your customers helps strengthen trust and customer retention. Hear out your customers’ feedback and consider them in your next product launch. You can also build a loyal following by giving away freebies and special discount coupons.

• 与影响者合作

金博宝188备用网址有影响力的营销是电子商务中最热门的营销策略之一。随着越来越多的买家信任有影响力的人的建议和评论，商人可以期望促进合伙交易的流量，发现性和销售。

While partnership deals are more on the costly side of digital marketing, seasoned Etsy shop owners can explore this technique and compare the shop’s analytics from before and after implementing influencer marketing.

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今天建立您的Etsy商店

Etsy是独立创意者从热情和行使其创业能力中获利的理想市场。作为卖方，您不必担心寻找目标受众，而是专注于建立最佳营销策略。

With Etsy nearing 8 million sellers, making your products stand out from competing items can be a challenge. Explore your options and market your products across other social media platforms. Multi-channel marketing campaigns help Etsy shop owners generate more sales than waiting for onsite customers to notice the products you offer.