如何在2023年使用Tiktok进行业务 - 最终指南

与billion monthly active usersfrom around the world, TikTok is growing to be one of the most popular social media platforms. While this massive user base may be cause enough for brands to start using the platform, there’s also the fact that TikTok users spend an estimated $110 million per month, which makes it the top-grossing non-gaming app.

If that convinces you to use TikTok for your business, this post will help you find your footing on the platform. Read on to learn how to get started with TikTok for business.

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终极指南：如何将tiktok用于业务：

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Who Should Use TikTok?

现在，您可能对将Tiktok用于业务持怀疑态度，因为“不仅仅是Gen-Zs吗？”尽管该平台具有很大的年轻用户，但该应用程序在年轻人和中年用户中同样受欢迎。

根据统计数据，有25％的Tiktok用户在10到19岁之间。同时，20-29个年龄段的人占该平台用户群的22.4％。30-39岁的年轻人占Tiktok总观众的21.7％。

Additionally, you can find 20.3% of users between 40 and 49 years old. People over the age of 50 make up the remaining 11%. So if your assumptions about the platform demographic have been keeping you away from using TikTok, these numbers show that the platform’s audience is much more diverse than you’d think.

此外,不仅仅是entertainmen平台t content (although the category is indeed popular). TikTok also sees a ton of informative and educational content from brands and influencers alike. That’s why you can see even the最不可能的品牌在平台上获胜。

谁认为（所有组织的特许经过认证的帐户协会）会在Tiktok上找到他们的位置？与@deafimmy这样的影响者合作，ACCA能够打破刻板印象并与年轻的观众建立联系。

@deafimmy残疾不会阻止您！我的简历中的活动链接。ACCA广告♬原始声音 - 聋哑疫苗

因此，如果您认为Tiktok由于您的行业而不是正确的平台，那么您可能需要重新考虑这一点。看看您的竞争对手在做什么，看看是否有任何创造性的方法来利用平台为您的业务。

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9个步骤用于商务

If you’re convinced that TikTok is the right choice for your business, it’s time to learn how to start using it. Here are the steps to use TikTok for business:

Step 1: Creating Your TikTok Business Account

当然，第一步是创建一个业务帐户。为此，请下载应用程序并使用您的电话号码或电子邮件地址注册。如果您有您的业务的注册社交媒体帐户，也可以使用它来注册Tiktok。

From your “Me” page, click on the “…” button at the top and select “Manage Account.” Choose the option to “Switch to Business Account,” select the category that best matches your industry, and that’s it. You now have a TikTok Business account that you can use for engaging with your audience and posting content about your business.

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Step 2: Optimizing Your Profile

当您认真考虑将Tiktok用于业务时，只有一个帐户就不够。设置帐户后，您将获得编辑个人资料的选项。这是一个重要的步骤，因为您的个人资料是您业务的数字店面。因此，重要的是要优化它以真实地代表您的品牌。

这意味着更新您的生物，个人资料照片和URL。以下是一些最佳实践，可以帮助您正确完成此步骤：

选择完美代表您品牌的照片

您的个人资料照片不仅应该看起来很棒，而且还应在视觉上代表您的品牌。确保您所有社交帐户中都有一致且连贯的视觉标识。这将涉及使用相同的徽标和/或颜色，以帮助人们在Tiktok个人资料和品牌之间建立即时连接。

例如，Chipotle使用与Twitter和Instagram上的同一个人资料照片。这有助于他们保持一致的品牌形象。

@chipotle

Sum up your brand in a short bio

使用Tiktok，您只有80个字符可以写出有关品牌的简短描述。为了充分利用这个空间，请保持短暂的状态，并在不失去品牌本质的情况下保持重点。您可以包含您的口号或插词。或者您甚至可以添加简短生物报价that aligns with your brand personality.

BUXOM Cosmetics uses just three words in their TikTok bio that matches what they stand for i.e. big, bold, and sexy. This is short and concise while perfectly aligning with the brand’s personality.

@BuxomCosmetics

Be strategic about your URL

TikTok allows you to include one clickable URL in your profile. So you need to be strategic about what link you add. You can link to your homepage, landing page, blog post, or even app download page depending on your goals. But make sure the URL is recognizable so it’s trustworthy–a vital factor to get people clicking on your links. It should also be clean so it doesn’t confuse people.

例如，米尔斯（Mills）的佛罗伦萨（Florence by Mills）包括指向他们的LoeShop页面的链接，因此观众可以从其Tiktok Feed中快速找到（并购买）产品。URL清楚地显示了品牌名称，因此看起来很干净可靠。同样，您可以使用其他生物工具中的链接轻松指导人们了解您的内容或产品。以下是一些实现此目的的功能强大的工具：
koji,
InstaBio,
Linktree， 和
LinkFolio.

@florencebymills

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Step 3: Understanding Your Target Audience

尽管您的特定目标可能是唯一的，但您使用Tiktok的主要原因是与观众建立联系的主要原因。但是，如果您没有创建与观众共鸣的内容，则无法与受众联系。这就是为什么要仔细研究您的听众的身份并了解他们感兴趣的内容至关重要的原因。

As we’ve established earlier, TikTok has a diverse demographic of users even though it may be most popular among Gen-Z. Think of where the TikTok user base overlaps with your target demographic. Or you can even look for opportunities to reach a new and unexpected audience. Whatever the case is, make sure you study this target audience closely to understand their behavior, preferences, and interests so you can craft a compelling content strategy that resonates.

Barkbox确切地知道他们的目标受众是谁以及他们希望看到什么样的内容。他们使用Tiktok分享宠物父母和动物爱好者会喜欢或发现相关的有趣动物视频。

@barkbox

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Step 4: Understanding How the TikTok Algorithm Works

If you’re serious about using TikTok for your business, a crucial step is to understand how the platform’s algorithm works. You need to know the factors that influence theTikTok algorithm因此，您可以利用它们来发挥自己的优势并提高平台上的可见性。

This would involve including a relevant caption along with relevant and popular hashtags to drive up visibility in front of the right audience. Besides the information on your video like captions and hashtags, user interactions play a critical role in influencing the algorithm.

So it’s important that you create content that people would want to view and engage with. The goal is to drive up engagements in your target niche so that more people can notice your content in their “For You” pages.

Moreover, using popularTiktok的声音is another excellent way to improve your visibility in the TikTok algorithm. Look for opportunities to leverage them in your videos so people searching for the sound can find your content more easily.

@theredchickzReplying to @ebk.wrxckless you can get it on the side bro＃油炸 #chicken ＃炸鸡 #TheRedchickz ＃洛杉矶 #la #coleslaw ＃泡菜 #pickles ＃面包 ♬La Vida——雪公关oduct

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Step 5: Scoping Out the Competition

Is your competition on TikTok? If yes, what are they doing? What types of content are they creating and are their followers engaged?

查看您的主要竞争对手，看看有效/对他们无效的方法是制定Tiktok策略的好方法。由于他们已经尝试了平台，因此可以作为您业务的宝贵见解来源。

Make sure you keep a close eye on the types of content that seem to get the most engagement. And see if there are any creative approaches you could replicate or get inspiration from.

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步骤6：制定强大的内容策略

根据您的研究，您可以开始构建Tiktok内容策略。这涉及概述详细信息，例如您将创建的内容类型以及发布新内容的频率。

While entertainment and dance content seem to dominate the platform, informative and practical content is just as popular. That means how-to and tutorial videos, DIYs, life hacks, advice, etc. So find a way to work these categories into your content strategy to engage your audience. And make sure you try to maintain a balance between different content types to diversify your feed and appeal to different types of people.

For instance, funny and entertaining videos like the ones BarkBox makes may be great for general engagement. But you can also provide tutorial videos on how to make the most of your products to inform and educate your audience. This is a great way to get people more invested in your brand’s content so they can keep coming back for more.

Take, for example, how Le Creuset regularly shares cooking videos that utilize the brand’s cookware products. Many of these videos show the products in action to speak for the quality. Others are just meant to be pleasing to the eyes and entertain viewers.

@lecreuset沉迷从未如此美丽：认识Ganache。#lecreuset #lecreusettiktok #foodtiktok #foodtok #tiktokcooks #kitchendecor #KitchenStyle ♬原始声音-Le Creuset

Additionally, you should also build a内容日历specific to the platform. Just like on other social networking platforms, consistency is essential to maintain strong visibility on TikTok. So creating and following a content calendar can help you keep up the momentum and maintain the right publishing frequency.

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步骤7：与有影响力的用户合作

With the ability to reach millions of users at once,有影响力的tiktokershave the power to make your business an overnight success. Having the right influencer promoting your brand in front of their followers is a great way to instantly boost your visibility on the platform.

YourTikTok influencer marketingstrategy could be as simple as getting an influencer to briefly mention your brand. But ideally, find a way to have them feature your product or service in a way that would resonate with their followers. You could also partner with influential creators for a duet, get them to use your branded hashtags, or have them促进您的品牌挑战to drive participation.

When mattress brand Simmons wanted to use TikTok to connect with a generation of young consumers, they partnered with a diverse range of TikTok influencers. These influential creators helped bring visibility to the brand’s#SNOOZZZAPALOOZA主题标签挑战, encouraging over 2 million video submissions and garnering 6 billion video views.

@montanatuckerSince all other festivals are cancelled, I’m headed to#Snoozzzapalooza! Who’s coming ?!#Simmonssleep ＃赞助 ♬#SNOOZZZAPALOOZA -SIMMONS

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Step 8: Using TikTok Advertising to Maximize Reach and Impact

Another excellent way to give your business TikTok an instant boost is by paying for TikTok advertising. Since this requires some financial investment, it’s important to carefullyset up and manage your TikTok adsto attain good ROI. This starts with a clear and realistic goal and a defined target audience.

You can then design your ad keeping these two factors in mind. Create a powerful TikTok ad strategy that will help you get your business in front of the right people and leave an impact on them.

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Step 9: Using Analytics to Grow and Optimize

最后，Tiktok上的成功需要持续的优化。充TikTok analytics toolsto track your performance on the platform and look for opportunities to improve. Use these tools to measure content-specific engagement metrics, hashtag reach, and best times to post. Some tools can even help you identify potential influencers and predict upcoming trends.

These insights can be leveraged to plan ahead and optimize your content strategy for improved performance. For example, posting at a time when you get tons of engagement is likely to boost your content visibility.

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使Tiktok为您的业务工作

现在，我们已经为您制定了所有基本步骤，现在该关注他们并开始使用Tiktok进行业务。确保您以强大的个人资料，定义明确的目标受众以及强大的内容策略开始，以使球滚动并提高您在平台上取得成功的机会。