Linktree

它是什么,到底是什么?

好的，因此您是一个有影响力的人，您希望超越品牌合作的名声获利。也许您拥有投资组合的网站，并通过类似的网站Spreadshop, and you’ve got referral links from the brands you work with to earn commissions, and you’ve got an Amazon Influencer store to round out another revenue stream, plus you want to raise awareness for a charity you’ve been working with and provide people a means to donate. But you can’t put all those links in your social media bios. And even if you could, you’d have to go in and update all of them individually every time you had a new link to share.

That’s where Linktree comes in, providing you a single link for all your social media profiles. Then Linktree becomes a repository for all the other links you’re trying to get your audience to. One link to rule them all, as The Lord of the Rings might tell us and, just like LOTR: the people who like Linktree swear by it while the rest of us are puzzled by the hype.

Those in the second group are the kind of people who remember that websites are things that exist and can do anything Linktree can do—and a hell of a lot more, for what is almost the same cost. That’s because Linktree is purpose built for one task only in the name of ease, and not everybody’s interested in learning basic web design just to be able to provide a list of links. Think of it like buying a car: if you’re mechanically inclined and you love old station wagons, you can buy a sexy 1964 Mercury Comet and restore it to its original glory. But if you just need to get from point A to point B easily and efficiently, you can spend the same money on a Prius. It’s not much to look at, not fun to drive, but it’s easy and reliable and requires very little from you to keep going. Linktree, if you haven’t guessed, is the Prius.

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费用是多少？

Linktree提供了两个计划，一个计划，一个计划，用于标称每月费用。这是每个包含的内容：

• 免费，$ 0/月 -无限链接，QR码，用于离线共享，带有自动播放的嵌入式视频，链接缩略图，基本分析（总视图和点击），基本自定义。Linktreepricing pagealso mentions integrations with Facebook, Tik Tok, Twitch, Vimeo, and YouTube, but this is misleading: these “integrations” just mean you can embed videos in your Linktree page, which they’d already told you it can do with the “Video Links” feature. And in any case, this is not a feature so much as it’s a basic function of HTML.
• Pro, $6/month —All of the above, plus: no “Linktree” logo, Leap links, link scheduling priority links, social icons, newsletter signup, SMS and RSS links, “advanced” analytics (click through rate, unique clicks/views, locations, referrers, devices) and the option to export it all to a report, more customisation options (themes/fonts), Facebook pixels, Zapier integration, Google Sheets integration (contact info is saved to a Google Sheet)

因此，这里有几件事要扩展。首先：对于免费或专业计划，每个功能都是您可以使用任何旧网页来完成的事情。这意味着免费计划实际上只是一个禁用某些功能的网页。至于专业计划：您可以免费获得WordPress网站，并执行所有操作。而且，由于您的linkTree没有选择自定义域名的选项，所以为什么不使用免费的WordPress网站呢？

这个问题实际上是您是否会成为Linktree的满意客户的晴雨表。If you’re offered a free website, but the thought of figuring out how to make it look good and serve the one purpose you need it to serve (providing links) seems like more effort than you’ve got the time or the will for, you’ll love Linktree.

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设置和使用容易吗？

好吧，是的，设置非常容易 -因为它是出于单一目的而建造的。Setup is so easy that once you create your account, you’ll likely be annoyed by the guided tour which explains how to use the service. It’s abundantly clear where and how to add the links on your page, and the overlays telling you how everything works feel like they’re mocking you just by existing. It’s that easy.

Perhaps you’d like to change the color of your background? Or choose a font? You’ll definitely want to put a profile picture and a small bio in there. Easier done than said.

Some of the other features—like the Leap link, which bypasses your Linktr.ee page to take you right to the important thing you’re promoting (what the rest of the internet calls a “redirect”)—are just matters of toggling them on and off, once you find the right icon to click/tap on. There are no tooltips when you hover over any of the icons, so you have to click on each one to find out what they are.

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把钱拿出来

Will Linktree make you money? Not directly. It will help you link to other websites and services that will, though. How good it is at doing this is anyone’s guess, because there really aren’t a ton of analytics available. Clicks, views, clickthrough rate, sources, and devices pretty much cover it.

A Google search on Linktree success stories doesn’t yield a lot of results. Most notable is这一页，其中包含有关他们过去成功的东西的初创公司的推荐。所有这些公司都将Linktree列为他们使用的工具之一，但是在叙述部分中，讲述了他们的成长故事，没有人提到Linktree是完全不可或缺的（甚至存在）。

这个博客文章宣布与亚马逊建立合作伙伴关系，以提高亚马逊有影响力的店面的收入，谈到了一个集成，该集成将“做一些很酷的事情”，然后再告诉您一件事：包括Amazon Logo作为缩略图以及您店面链接的缩略图。在此博客文章的底部，有一个不错的图像可以单击以了解更多信息。看起来像这样：

看到图片中的示例？我试图转到 @Jessegolden的Linktree页面，以查看此类亚马逊“集成”。它不再存在。而且，如果您查看她的Instagram个人资料，您可以看到她现在正在使用SocialTap。

这是否意味着Linktree不好？否。这是一种基本工具，与其他任何可用工具一样有效。克莱因螺丝刀并不比Dewalt的螺丝刀更好，并且任何一个的有效性都取决于谁在使用它。

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底线

LinkTree是一个Uni-Tasker。它做一件事，而且做得很好。理想的用户是一个在许多不同的项目中，忙碌和侧面搭便车的人，想要花费尽可能少的时间来弄乱网站的创建。她需要一种简单，一致的方法来确保听众知道如何找到所有这些不同的项目，以及一种跟踪这些链接点击的方法。

If you have any experience with website creation, you’d do well to at least look at what your options are for building a whole site that also features a page of links.This opens you up to all the possibilities the modern web has to offer. But while you’re figuring that out, you might as well set up Linktree as a stopgap—it literally takes just a few minutes.