究竟是什么？
Kitly是有影响力和创作者的管理工具，可作为iPhone和Android的应用程序。It’s the brainchild of Anthony Richardson, who founded a tech company called Q-83 back in 2018. The origin story is a common one: founder has a business, tries to enlist influencers for marketing, is frustrated by the process, then decides to make software to make influencer management easier and more transparent. We’ve heard this one before, but Richardson took it a step further: he made software for the creators, too.
With Kitly, users have an all-in-one tool that gives them access to a variety of tools that can only serve to make them more professional and organized:
- Media Kit- 用户可以自定义其媒体套件以展示其社交帐户，突出过去的合作以及提供费率和联系信息。
- Collaboration Management —A streamlined project manager for all active collaborations, this tool can be used for an at-a-glance understanding of the status of all content creators are working on.
- Brand Relationship Management— Keep all your brand contacts organized in one place.
- Reporting —我除了访问性能trics of their social accounts, creators and influencers can share them with prospective brands, as well. This is the highlight of the app: users are able to pick the content they want to include, rather than just sending a link to an entire profile. Brands will see the actual content in the report, and all the engagement metrics are live. Every time someone opens the report, they’re getting a real time look at how the included posts are performing. Also included is a Weekly Performance Report that shows how all this performance compares with similar influencer/accounts.
- 发票/付款 -Kitly integrates with Stripe, allowing users to send invoices and receive payments within the app.
What’s the Cost?
Kitly offers three levels of subscription:
- Free, $0/mo —Connect 1 social account, create 1 media kit, create 1 report, manage 1 collaboration. Taking payments costs 3% of the total invoice (in addition to Stripe’s processing fees)
- 首发，$ 9/mo -2个社交帐户，2个媒体套件，2个报告，2个合作，每周绩效报告，2％的费用（加条纹费用）
- 创作者，$ 19/mo -无限的一切，1％的费用（加条纹费用）
Is It Easy to Setup and Use?
这不一定很困难，但也不是完全直观的。实际上，打击：设置几乎依赖于直觉，因为事情的解释不是很好。例如：当您注册时，您将获得一些SSO选择：如果您使用Facebook登录，则您的Instagram帐户将链接。如果您使用Google登录，您的YouTube帐户将链接。您可以同时链接所有这些吗？是的，但是您以后再也找不到了，您必须找到在哪里做。也没有指导，也没有帮助文件。这里的另一个问题是，如果您正在使用免费计划，并且只能连接一个社交帐户，那么似乎没有一种方法来制作一个帐户Instagram。您与Facebook登录，这是您的一个帐户。
创建媒体套件也有些麻烦。You tap on the field to create a header and you’re brought to a new screen to enter it in. Save it, go back to the main page, scroll down to the bio field, tap on it again, you’re off to a new screen, and the process begins anew. It’s clunky.
Once you’ve set everything up, though, it’s smooth sailing. And for as clunky as it might be to work with, it’s not a chore and still very much makes all the real world aspects of being a creator a lot easier to manage.
Show Me the Money
By being more organized and professional as a creator, it stands to reason that you’ll be able to make more money. And with a payments function integrated into the app, you’ll be able to centralize all that income to a single point of management.
不过，我们对您的付款收取的事实并不疯狂。如果Kitly充当付款网关并直接在自己的平台上处理信用卡/借记卡付款的处理，那么1％-3％的费用将非常公平。但是他们没有这样做。Stripe是，并且他们收取2.9％的收费，加上每笔交易30美分。狂热所做的就是通过API访问条纹。想象一下，将门放在电影院上的公司，要求您到达大厅，在那里您可以购买门票，这几乎是这里发生的事情。
The Bottom Line
Kitly并不是一个完美的应用程序，但是它提供的功能（在一个地方在一起）使瑕疵变得更加容易。没有多少公司开发应用程序来使创作者的生活更轻松。那些这样做的人并没有提供那么多功能。也许您可以制作媒体套件，但是没有办法进行付款。也许您可以付款，但是没有办法管理您的待办事项清单进行协作。或者，也许您可以运行报告，但是它是静态的，并且可能包含过时的数据。Kitly的真正创新是将所有这些东西捆绑在一起，并拥有Smarts在移动应用程序上进行操作 - 这正是创建者希望其工具成为的地方。无论存在什么小打ic和瑕疵，都不会掩盖凯特利的实用性，并且该应用程序仅活了一年多了。随着时间的流逝，它一定会增长和发展，就像使用它的创作者和影响者一样。
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