亚马逊的顶级电子商务竞争对手

与Jeff Bezos announcing at the beginning of February this year that he will be stepping down from his role later in 2021, many eCommerce competitors probably sighed some sort of relief. After all, eCommerce stores are ultimately in competition with亚马逊considering that the online retail giant sells everything (including the kitchen sink literally).

亚马逊由贝佐斯（Bezos）于1994年成立，已成长为最强大的在线商店，拥有年度净收入$386 billionin 2020. According to Statista, in 2017 Amazon’s market share of the US eCommerce market was already 37%. Though, this percentage is expected to rise to as much as 50% in 2021.

While Amazon’s growth is extremely impressive, there is still room for other eCommerce companies to succeed. In fact, there are numerous eCommerce stores that are doing pretty well too. So, if you like to root for the underdog or perhaps view yourself as a bit of an underdog, continue reading. In this article, we take a look at 13 eCommerce competitors for Amazon.

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亚马逊的顶级电子商务竞争对手:

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亚马逊的前13名电子商务竞争对手

1。Alibaba

成立于1999年由一位前英语老师和一个few friends, Alibaba is a global giant that concentrates on online wholesale selling. As of June 2020, they had 758 million active users!

尽管他们还专注于在线销售，但他们的业务模式与亚马逊的业务模式不同。阿里巴巴实际上分为三个独立的核心业务。您还会得到淘宝和Tmall。阿里巴巴专注于推动B2B销售，TAOBAO专门从事B2C市场，而TMALL专注于跨国品牌。

阿里巴巴也像中国新兴电子商务行业的中间人一样。他们接待卖家和买家，但实际上没有处理商品。取而代之的是，商人向阿里巴巴支付卖方的费用和佣金，作为交换，他们可以在阿里巴巴列出产品。

尽管它拥有全球影响力，但实际上更多地关注中国。2020年，阿里巴巴占中国所有在线零售销售的一半以上。

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2。eBay

eBay实际上是家喻户晓的名字。实际上，他们是如此众所周知，以至于他们的实际名称在词典中被认为是瞬息的动词。这是正确的。您可以说您将在eBay上使用eBay，并且您将完全有意义（并且在语法上也是正确的）。现在，这是一种认可，即使亚马逊也无法添加到其长期成就列表中（尚未）。

eBay的网站有助于开发在线消费者到消费者的销售。快速发展多年了，eBay越来越多，远远超过了一个在线市场，消费者可以在该市场上出售和购买新的或二手产品。现在，它也用于企业对消费者（B2C）销售。

根据2020年的平均每月访问，就访问份额而言，eBay是第二大领先的在线市场。当亚马逊以9.4％的市场份额排名第一，而eBay吹嘘3。3%所有流量。

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3。Walmart

Walmart is currently the biggest retail corporation of discount department and warehouse stores across the globe. The international retail giant might be better known for its brick-and-mortar department stores (after all, it boasts over 11,000 store locations in close to 30 countries), but it actually also has a noteworthy online presence.

两年前，根据该公司的数据，其电子商务销售已经增长了43％。然后，在2020年第三季度，其电子商务销售额增长了79％！沃尔玛（Walmart）可能在1960年代在阿肯色州（Arkansas）谦虚地开始，但是四十年后，零售连锁店肯定仍然对亚马逊（Amazon）竞争激烈（即使它在2019年被亚马逊（Amazon）超过了世界上最大的零售商）。

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4.Apple

While the success behind Apple is mainly driven by their flagship physical stores and一流的品牌, just like Walmart, they too can compete with online marketplaces like Amazon. Both Apple and Amazon managed to surpass $1 trillion in value. As a matter of fact, Apple was the first US company that achieved this feat in August 2018 and the first US company to reach a $2 trillion market cap (something that Amazon still needs to achieve).

与regards to their eCommerce net sales specifically, Apple managed to generate $32,788 million in 2020. This gives them 15-20% of the market share of electronics and media in the United States, second to Amazon that boasts about 65% of the market share.

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5.Rakuten

Established in 1997, Rakuten, Inc. is a multinational eCommerce company that is based in Japan. They account for almost 10% of the ecommerce retail share here. In 2019, they generated over $130 billion in Japanese online sales! They have bought a few companies that include buy.com, PriceMinster, and play.com to grow their international presence even further.

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6.Otto

Otto sells products from other brands on its eCommerce site making it a one-stop-online-shop for buying in Europe. From fashion to electronics, Otto offers a wide range of product categories. Pair that with their intuitive interface and it should come as no surprise why they have managed to make about $3.8 billion in revenue by means of online sales in 2019. Fashion, furniture and appliances are the mostpopular product categories这产生了他们的绝大多数销售。尽管与亚马逊这样的成就相比，他们的销售可能看起来像是海洋的下降，但其13.7％的增长率看起来绝对有希望。

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7.Flipkart

Flipkart公司成立就在十年前,是一个Indian-based eCommerce company with over 100 million registered users. While they might be newer to the industry than some a few of the other companies mentioned, it was not too long before they became the biggest online retailer in India. Their success was noticed by none other than Walmart and in 2018 the global retail giant bought more than 70% of Flipkart’s shares.

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8.jingdong（jd.com）

Jingdong (or also known simply as JD.com) is a Fortune Global 500 company. Founded in 1998 by Richard Liu, they are today one of the top three eCommerce platforms in China. This Chinese eCommerce business is a competitor of Tmall and Taobao, two of the businesses under the Alibaba umbrella. JD offers a wide range of affordable products that include electronics, home appliances and even fresh food. They also offer merchants the opportunity to buy in bulk. They boast over 300 million active customers. In 2016, they also announced an alliance with Walmart which allowed Walmart to obtain a 5% stake in the company.

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9。Newegg

Newegg成立于2001年，可能不是Apple或Amazon，但它们也是电子类别中不可忽视的力量。从笔记本电脑到相机，Newegg是一家在线零售商，以可承受的价格出售广泛的电子产品。这种方法帮助他们获得了27亿美元的收入。他们还提供Newegg Marketplace，在该市场中，不同种类的零售商可以在50多个国家 /地区吸引数百万个客户。

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10.Facebook

WhileFacebook’s online Marketplacewas only launched in 2016, it has already left its mark. It was created to be a place where users could sell and buy in their local communities. In 2018, it has grown to a platform that was used by 800 million people from 70 countries per month.

Though, it is the introduction ofFacebook Shops2020年,亚马逊应该担心。与this new feature, users will be able to shop directly on Facebook. In short, it is a Facebook page that you can set up so that you can sell a few of your products by designing your own customizable online shop. This new feature is especially useful for small organizations and businesses that only have a couple of products. While Facebook Shops is available to eligible businesses from across the globe, it is not yet available in all regions.

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11。Pinterest

In 2018, the competition between Amazon and Pinterest started to get serious. When Pinterest launched Shoppable Pins and Shopping Ads, users could now also buy products without having to go to another site. What is more, Pinterest has also joined forces with hugeeCommerce platformsto streamline the shopping experience even further.

According todata about Pinterestgathered in October 2020, almost 460 million people use the platform. It is the fourth most popular social media site in the United States. All in all, they are an excellent eCommerce platform. They currently upload 75% more shoppable catalogs for merchants which merchants can then use to turn their products into a Shoppable Pin. More importantly, these efforts get noticed by consumers. eMarketer has found that almost half of Pinterest users spend their time on the platform to find and shop for products. In fact, a survey of Pinterest has found that 60% of users begin their product research right on the platform.

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12.利基电子商务供应商

The future for online stores that sell niche products does not necessarily have to be overshadowed by Amazon. It might be an Amazonian jungle out there, but if you choose to focus on a specialized segment of the market, you will still find many customers who prefer to buy their specialized products from you. Take nothing away from Amazon’s success, but they do not offer the same knowledge that niche vendors can offer. After all, if you are searching for a specialist product, who better than a specialist to tell you more about your product?

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13. Online stores

最后但并非最不重要的一点是，在线商店不应忽略。有数百万个在线商店，尽管作为一个单独的商店，他们可能并不关心亚马逊，从而使亚马逊可以为自己的钱付出。

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与亚马逊竞争有哪些秘密？

那么，您如何成为可以与亚马逊竞争的在线商店之一？简而言之，它始于创建一个强大的品牌。您的目标是创建一个可识别的品牌，消费者会发现值得信赖的品牌。

By making your branding a priority, it will be easier for you to keep customers. Your existing customers can, in fact, be more valuable than new customers. According to Esteban Kolsky, the founder and principal of thinkJar, it is 6-7 times more expensive to attract a new customer than what it is to keep a current one. It is also much easier to sell your products to existing customers as they are already familiar with your brand and your products. Plus, research has shown that repeat customers actually tend to spend more too!

Though to help you concentrate on customer retention, branding will not be enough. You will also need to focus on creating an email list. By capturing customers’ email addresses, you can, for instance, notify them about exciting upcoming offers. To this day, email marketing remains one of the most effective strategies and one of the best tools for communication.

说到优惠，虽然您不必尝试以最低的价格出售产品，但有吸引力的折扣可以很有帮助。如果您想能够以价格与其他电子商务商店竞争，则需要不时提供交易和促销。但是，不要陷入牺牲您的利润率的陷阱。大型在线公司有能力提供低价，因为销售量要高得多。取而代之的是，计算您的业务的现实利润率。

Though, one aspect where it is key that you try and follow the example set by Amazon is shipping. Nowadays, consumers expect fast shipping. Ideally, you should try to offer two-day shipping. In fact, according to Digital Commerce 360, free shipping is the most important factor for consumers when deciding which retailer to support. So, it will be even better yet if you can offer free and fast shipping.