9 Tactics for Selling on Facebook Marketplace

尽管Facebook市场相对较新，但它已经有很多事情要做。与eBay在街区已经呆了更长的时间不同，Facebook Marketplace使买卖双方更容易使用同一频道。实际上，几乎140个品牌already use the platform on a monthly basis to connect with their customers and search for new selling opportunities.

So, if you have not checked out Facebook Marketplace yet, it's about time that you take advantage of the popularity of Facebook and include it in your marketing activities. In this post, we look at the basics to help you get started and share 9 tactics that will help you to set yourself apart from the competition.

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9在Facebook市场上出售的策略：

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What Is Facebook Marketplace?

Facebook Marketplace提供一个可以买卖新的和二手物品的地方。它类似于eBay，只是更新和更好。有兴趣的买家可以使用位置，价格和类别等过滤器来显示更多针对性的结果，以帮助他们找到所需的东西，而品牌和个人卖家可以在列出其产品时使用一系列类别，包括：

• 电子产品
• Vehicles
• 服装与饰品
• Entertainment
• Home & Garden
• 家庭
• 爱好
• 分类
• 宠物用品
• 体育和户外
• 租金/出售财产

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What Are the Advantages of Selling on Facebook?

1.大规模曝光

可以说，Facebook Marketplace提供的最大优势是曝光。根据Statista, as of the first quarter of 2020, Facebook boasted over 2.6 billion monthly active users! What's more, users regularly check their Facebook feeds (many users even visit Facebook multiple times per day).

2.成本效益

Not only can you potentially access billions of users, but you can do so for free. There is no need for you to spend money on advertisements or listings making it a great channel for smaller online businesses in particular. Plus, you also do not need your own website in order to sell your products via Facebook Marketplace. Instead, you simply upload your product and you will be able to reach local customers.

3. Personalized experience

The exposure is all great, but it will not be of much use if you mostly reach the wrong target audience. So, to help make sure that your ideal target audience sees your products, Facebook Marketplace also offers a personalized customer experience. Thanks to其强大的算法，它可以确保您的产品引起人们的注意 - 那些实际上对您所销售商品感兴趣的人。例如，Facebook市场广告将在Facebook用户的时间表中弹出，这会增加您获得销售的机会。

它还提供本地购物体验。如果您是Facebook上本地购买和销售组的成员，您还可以将您的清单发布给您所在地区的某些组。由于这些小组的成员以购买本地产品的具体原因加入了小组，您将能够吸引已经准备好购买的消费者。

4. Communication is instant

多亏了Facebook Messenger，卖方和买家可以立即与彼此交流。对于有兴趣的卖家来说，这特别方便。但是，请记住，尽管这是一个好处，但这意味着您需要确保您迅速回复以确保您在此渠道上取得成功。

5.风险较小

As the sellers and buyers are linked to Facebook accounts, it's more transparent and safer. If you feel uneasy about a potential buyer, you can always check out his/her profile and refer to his/her previous activity on Facebook Marketplace to determine if the person actually exists. Sure, you will still get scammers, but it's generally more trustworthy than similar platforms.

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如何开始

在Facebook Marketplace上创建清单非常简单。另外，由于您不需要完成这么多领域，因此您可以在几分钟之内开始销售。

为了帮助您开始在Facebook Marketplace上销售，我们为您汇总了这些步骤。这是您需要做的：

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规则是什么？

Just like with practically everything else in life, Facebook Marketplace also comes with its own set of rules. For starters, you must sell a physical product. This means that services like, for instance, property management may not be sold via the Marketplace.

Even if you plan on only selling physical products, there are certain products that may not be bought or sold via the channel. These include:

• Adult products
• 酒精
• 动物
• 人体部位或液体
• 以未经授权的方式鼓励或促进流式传输数字内容的设备
• Hazardous materials and substances
• 可摄取的补品
• 医疗和医疗保健产品和服务
• 药物，药物用具或处方产品
• 烟草产品或烟草用具
• Recalled products
• Gift cards and vouchers
• Events or admission tickets
• 武器，弹药和炸药
• 可下载的数字内容
• 数字订阅
• Digital accounts
• Online gambling
• 虚拟货币

如果你的项目是退市,你可以ppeal Facebook’s decision if you feel that you have not broken the Commerce Policies. Similarly, you can also report other sellers for violating their rules.

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9 Tactics for Standing Out Among the Competition

如果您希望列表脱颖而出，则必须做的不仅仅遵循规则。这是您可以实施的9种策略，以使自己与类似产品区分开来。

1.进行一些研究

Firstly, take the time and do some research on Facebook Marketplace with regards to which types of items are actually popular. This way you will be able to price your products smartly and identify ways that you can set yourself apart from the competition.

After you have created your listing, you might need to put on your detective hat one more time to double-check the profiles of potential buyers. If a buyer has only recently joined Facebook or has only a handful of friends, it could be a sign of possible issues later.

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2.确保产品的照片准确

High-quality photos will not only help you to sell your products faster, but it can also reduce the number of questions that you receive about your product. So, be sure to pay attention to lighting and background (a solid white background is recommended) so that the color and details of your products are captured correctly. You will also want to take a couple of photos from various angles (Facebook Marketplace allows you to upload as many as 10 photos per listing). If there are any defects, be sure to include one or two close-ups (it might sound counterintuitive, but you want to be honest about its actual condition).

如果您要销售二手产品，那么关键是包括您要出售的实际物品的照片。许多卖家仅包括在制造商网站上发现的股票摄影，这些摄影并不能使潜在的买家有机会看到他们将收到的产品状况（或更糟糕的是，您的列表可能被误认为是欺诈性的）。

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3. Use the right keywords

在编写标题和描述时，您应该通过确保包含有关其型号，颜色，存储容量，状况，样式，材料类型和品牌名称的信息来尽可能具体。简而言之，您想避免通用和模糊的单词。通过使用正确的关键字，您可以在搜索结果中提高清单的排名使潜在买家更容易找到您的清单。

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4.选择正确的类别

如果您想打扰买家和Facebook，请在错误的类别中列出您的产品。您不仅会浪费潜在买家的时间，而且最终只会浪费自己的时间。通过在错误的类别中列出您的产品，正确的目标受众将无法看到您的列表。

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5.包括尺寸

即使在从多个角度拍摄的一系列照片的帮助下，潜在的买家也无法收集实际的尺寸。虽然很高兴知道产品是平均尺寸或小于平均水平的略小，但对于某些产品，尤其是家具，但一英寸可以产生巨大的不同。根据您的产品类型，您可能还需要包括重量。

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6.添加运输信息

即使您只针对本地买家，也最好将少量的价格增加价格并包括运费。

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7.使用安全的电子支付服务或信用卡

Facebook Marketplace的一个缺点是它缺乏内置支付处理器。这意味着直接与卖方组织付款方式，它落在卖方的肩膀上。最好避免现金或礼品卡。取而代之的是，选择一项可靠的服务，例如PayPal，可以代表您调查欺诈性索赔。

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8.一周后重新评估

如果您的产品一周后未出售，那么再次查看您的价格和描述是很好的做法。可能的价格太高了，在这种情况下，您可能需要降低要价。

如果您知道该产品将以该价格出售的事实（实际上，甚至可以以更多的价格出售），则可能是该产品是季节性的。在这种情况下，最好以稍后与特定季节相关时再次列出您的产品。毕竟，您不能责怪目标受众不想在四月购买圣诞节装饰品。

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9. Promote your listing in other places

为了吸引更多潜在的买家，最好在Instagram等其他渠道上推广您的列表。经过创建一个独特的品牌对于您的列表，买家甚至可能开始认识您的列表和样式，并且更倾向于定期为您提供支持，因为他们知道您和您的产品都是合法的。因此，如果您专注于电器和家具，那就让您成为您的事，并尝试在市场上以这一类别而闻名。通过应用一些一致性，您将能够更好地控制定价并跨渠道增长追随者。

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包裹东西

如果您目前仅在一个频道上销售，什么可以阻止您扩展到像Facebook Marketplace这样的另一个电子商务销售渠道？如果您担心这将是更多的工作，那么Facebook Marketplace是最简单，最受欢迎的渠道之一。尽管Facebook Marketplace很简单，并且是在线销售产品的更安全的渠道，但重要的是要记住，仍然存在一些风险。因此，如果您要亲自结束交易（而不是将产品运送给买家），那么避免危险情况很重要。