Facebook is one of the oldest social media platforms that is still widely popular today. And over the past few years, they have introduced numerous features that have made it lucrative for brands and marketers.
但是，随着如此众多的品牌涌向Facebook销售其产品和服务，使您的内容脱颖而出变得非常困难。但是，不用担心，因为我们在这里帮助您克服这一挑战。
以下是一些最有效的策略，可以帮助您制定获胜的Facebook营销策略并击败竞争对手。
Facebook Marketing Strategy:
1.设定您的Facebook营销目标
第一步,你需要制定ating your Facebook marketing strategy is to set your goals and objectives. This is the basis on which you will formulate your entire strategy and measure the success of your initiatives.
以下是营销人员设定的一些最常见的Facebook营销目标：
Image via发芽社交
No matter what your goals are, you need to write them down and also decide on the KPIs that you will use to determine whether or not those goals are met.
2. Understand Your Audience
Just like with any other marketing strategy, you need to understand your audience before you decide what marketing tactics to use. Everything from your content to the choice of format will depend on whom you’re targeting.
Luckily, with Facebook, it is actually quite convenient to get these audience insights if you have a Facebook business page.
Create And Optimise Your Facebook Business Page
To create a Facebook business page, all you need to do is click on the “Create” option at the top right of your Facebook page. Then select “page” option under it.
然后，您从给定选项中单击“业务或品牌”页面选项，并按照说明创建页面。
You can also select the type of business you have and can name your page. Be sure to select the right business category and an appropriate name that represents your business.
Also, once you have created the page, don’t forget to add an appropriate bio, profile picture, and your website link.
Use Facebook Page Insights to Understand Your Audience
When you have a Facebook business page that has been up and running for some time, you can check your page insights and audience demographics. To do that, go to your page and click on “Insights” at the top centre of the page. Then select “People” from the sidebar, to see your audience demographics.
You can find out where most of your audience live and information about their age groups and genders. You can also use third-party analytics tools to get more detailed audience analytics and insights. If you use Google Analytics, then you can gain valuable audience insights from there as well.
3. Formulate Your Content Strategy
The main part of formulating your Facebook marketing strategy is to decide what kind of messaging and content types you will use.
Once you have a fair idea of whom you’re going to target, it’s time to decide what type of content you will use to target them.
这是您需要弄清楚的Facebook内容策略的一些关键要素。
决定您的语气或品牌声音
不同的品牌具有不同的声音。那些在人群中具有独特而清晰的品牌声音的人。您可以从一些最受欢迎的音调中选择 - 湿透，严肃和休闲。
What tone you choose also depends on which industry you’re in. For example, a humorous tone might not work for an organisation dealing with serious social issues. They would be better off using a serious tone.
Select Your Content Mix
There are different types of content options on Facebook that you can experiment with. Each can be used for a variety of purposes and you should use a good content mix instead of just sticking with Facebook posts.
视频帖子
视频是所有内容类型中最吸引人的，绝对应该是您内容组合的重要组成部分。对于直接在Facebook上上传的视频，而不是从另一个来源分享它们，尤其是本地视频。
per a研究，本机视频内容的参与度比Facebook上的任何其他形式的内容都高168％。这项研究分析了187,000页的Facebook页面和超过750万个帖子，以获取这一见解。
Additionally, Facebook users watch more than1亿小时一天中的视频内容，使其成为最受欢迎的Facebook内容类型之一。
Therefore, native Facebook video content should be a priority in your content mix.
Image Posts
Facebook posts that have an image attached are inherently better than all-text posts because of the visual factor. As a rule of thumb, remember that visual content is always more engaging than all-text content.
使用优质图像，并谨慎地使用文本来描述图像或传达您的消息。
Facebook Stories
这是Facebook启动的一项新功能。它类似于Instagram故事。当您在桌面上打开Facebook时，您会看到Facebook Stories您的朋友和您在右侧栏上遵循的页面。
Since these stories are featured right at the top, they get better visibility than posts that are shown in a person’s feed and are visible if you scroll down. So, you can use this format to promote your posts, contests, offers, or anything that you want to bring to your followers’ attention.
Facebook Watch
这是Facebook的另一个相当新且鲜为人知的功能，它提供了一个平台来共享您的营销视频。Facebook Watch是Facebook努力取代或至少与YouTube竞争。
The reason you should leverage this is that this platform is exclusively for videos and you have a better chance of getting your video noticed here than from a post in users’ crowded feeds.
文本文章
These are the traditional, all-text Facebook posts that show up in your followers’ feeds. You can use these to share short text content or links to other content.
4. Create a Content Calendar and Schedule Posts
无论您决定发布哪种类型的内容，您都需要提前计划内容，最好使用内容日历。用它来提前计划，并确定将在哪一天和什么时候发布哪种帖子。
This will help you maintain a good posting frequency and consistency, which are both very important for maintaining an active Facebook presence.
如果您定期向观众提供相关内容，则只能期望大型追随者基础。
然而，it can be a real hassle if you have to post content manually on designated days and at specific times. For that, you can use a content posting and scheduling tool like缓冲。
Also, you need to make sure that you schedule posts at the right times - when you have higher chances of getting engagement. Per a学习，星期三和周四是早晨和下午时间（上午9点至下午3点）在Facebook上发布的最佳日子。
5. Leverage Facebook Ads
Facebook advertisements are a must have if you want to take your Facebook marketing to the next level and reach a larger audience. With all other types of content, you can only reach and market to people who follow your page.
然而，Facebook广告让您吸引更大且相关的受众。Facebook提供了高级受众定位选项，您可以使用这些选项将广告仅向可能对它们感兴趣的人展示。
您可以使用“ Lookallie Mutience”诸如广告的目标。此功能可帮助您针对能够反映您当前受众的受众。这意味着您可以针对具有与当前受众相似的心理和人口统计学的人。您可以选择您的Facebook关注者作为当前受众，也可以使用任何其他来源，例如网站访问者的电子邮件列表。
您只需要添加当前受众和位置的来源，Facebook将创建一个相似的受众群体供您通过广告定位。
The audience size can be set according to your budget. The bigger your budget, the more people you can reach.
So, use Facebook ads to reach a larger audience and target them with relevant ads. This will help you get multifold returns than you would get without advertising.
Conclusion
Facebook是一个受欢迎的社交媒体平台，拥有数百万活跃用户。许多品牌和营销人员使用该平台进行营销和吸引观众。使用这些技巧来制定获胜的Facebook营销策略并吸引您的受众。这些将帮助您提高Facebook营销计划并实现营销目标。
