14个游戏影响者营销金博宝188备用网址平台(适用于游戏玩家和品牌)188滚球地址

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游戏行业蓬勃发展。根据新动物园的一份报告,全球游戏市场有望发生$ 175.8billion in 2021 and Mordor Intelligence says that they expect gaming revenues to hit $256.97 billion by 2025. One of the easiest ways to get your hands on some of that money is through influencer marketing. And, no matter whether you're a gamer looking to break into influencer marketing, video game developer, or a brand looking for an influencer to work with, these gaming influencer marketing platforms will help you get off on the right foot.

就像美丽,时尚和健身影响者一样,游戏影响者对追随者的购买行为有很大的影响。当游戏玩家自己在Twitch,Mixer和YouTube游戏等平台上玩流行的视频游戏时,他们不仅能够自己展示游戏,而且还可以使他188滚球地址们用来使时间更加愉快的产品来展示这些游戏。Let's take a look at a few of the benefits of working with gaming influencers.


游戏影响者营销金博宝188备用网址平台(适用于游戏玩家和品牌):188滚球地址


Benefits of Working With Gaming Influencers

有影响力的人是影响者因为某种原因。他们对追随者进行了很多影响,许多追随者都希望他们追随的影响者,以帮助他们找到合适的购买产品。在与游戏影响者合作提供无数的好处时,我们认为这是前三名。

游戏行业的增长

正如我们已经提到的那样,游戏行业不断增长。有more than 2.7 billion gamers而且,游戏行业有望在未来几年内保持12%的增长率。随着所有这些增长,游戏影响者的数量也可能会大大增加。我们甚至可能会看到新的游戏玩家流媒体平台即将发挥作用,加入了Twitch188滚球地址,Steam,YouTube游戏等现有流行平台。

到达和交通

Gamers tend to have large, loyal, and very engaged followers. Their audiences enjoy watching them play their videogames of choice and the bestgaming influencers擅长以一种有趣的,几乎意识到的方式叙述自己的游戏。最终,游戏玩家就像他们的追随者一样,他们的追随者认识并欣赏了这一点。

Engagement Through Multiple Touchpoints

品牌有机会通过与游戏影响者的多个接触点吸引目标受众。游戏影响者对于通过下载,购买和促销营销发布新的视频游戏或游戏相关产品的品牌可能是无价的。

准备将您的游戏迈出下一步成为游戏影响者?或者,也许您是寻找有影响力的合作伙伴关系的品牌?无论哪种方式,这里有14个游戏影响者营销平台,可以帮助您实现目金博宝188备用网址标。188滚球地址


前克aming Influencer Marketing Platforms

1.Grin

Grin

提供的服务:影响者搜索与发现,关系管理,竞选管理,第三方分析,影响者内容放大

频道:Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

价钱:Custom

Grin is an金博宝188备用网址影响者营销平台自2014年以来一直存在。它们是最好的游戏影响者营销平台之一,因为他们了解影响者带来的价值。金博宝188备用网址188滚球地址这个平台使整合您最喜欢的所有marketing tools,从社交平台到电子商务解决方188滚球地址案再到通信工具。Grin的主要受众目标是电子商务业务,该平台使管理您的影响者,运输产品,创建佣金的跟踪链接等。

Grin不仅提供电子邮件营销集成选项,还提供SMS和Slack。这使得更容易到达他们所在的Z世代 - 这可能不是电子邮件。另外,您可以将沟通选项保留在一个地方,从而使跟踪发生的事情变得更加容易。除了交流工具外,Grin还包括成功的影响者营销所需的一切:金博宝188备用网址找到合适的影响者,,,,relationship management, content management, analytics, reporting, payments, and more. The platform also includes a lookalike tool so you can find new creators who are similar to your top-performing influencers.

如果你感兴趣的哟ur influencer content, Grin’s got what you need for that, too. You can automatically pull influencer content and用户生成内容进入一个位置,使您可以轻松找到,跟踪和重新利用您的内容。您还可以查看并跟踪影响者营销策略,跟踪参与,喜欢,视图和销售的性能。金博宝188备用网址

主要特征:Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

频道:Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2.Upfluence

Upfluence

提供的服务:影响者搜索与发现,关系管理,竞选管理,第三方分析

频道:Instagram,YouTube,Facebook,Twitch,Tiktok,Twitter,Pinterest,博客

价钱:不公开

Upfluence是周围更成熟的影响者营销平台之一。金博宝188备用网址188滚球地址它成立于2013年,已成长为拥有超过400万影响者的数据库,这些影响者集体覆盖了数十亿个追随者。Upfluence客户可以搜索数据库,以使用20多个过滤器找到正确的影响者。用户还可以使用该平台的social listeningcapabilities to monitor influencers they’re interested in as well as their own competitors.

Upfluence使管理有影响力的营销活动,设定预算和竞选目标,为每金博宝188备用网址个活动创建定制的简介并开始与影响者合作变得容易。您也可以直接从平台付款。

主要特征:影响者搜索与发现,关系管理,竞选管理,第三方分析,自动招聘,影响者生命周期管理,团队协作工具,内容审查,竞选报告,受众分析,电子商务工具,产品/礼物工具,产品/赠品工具,付款处理,社交聆听,社交聆听,,,,

频道:Instagram,YouTube,Facebook,Twitch,Tiktok,Twitter,Pinterest,博客


3.creator.co

creator.co

提供的服务:合作,市场+,会员计划,托管服务

频道:Instagram,YouTube,Tiktok

价钱:起价为395美元/月

creator.codescribes itself as a platform for social commerce, collaborations, and community growth designed for modern brands and influential creators. For brands, it serves as a creator-powered commerce tool that can help drive content, sales, digital awareness, loyalty, trust, affiliates, and reviews.

The platform allows you to work with a campaign specialist in automating yourinfluencer campaigns. It also enables you to create your very own affiliate program and partner with affiliates from a network consisting of more than 500 million creators. Meanwhile, its managed service packages include management services for paid ads and social media. Creator.co ensures to boost your online presence through its team’s digital marketing expertise.

主要特征:内容放大,搜索/发现,影响者生命周期管理,影响者关系管理,活动管理,竞选报告,影响者分析,受众分析,可导出报告,可导出的报告,

频道:Instagram,YouTube,Tiktok


4。Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

提供的服务:影响者搜索与发现,关系管理,竞选管理,影响者市场

频道:Instagram,YouTube,Facebook,Twitter,Pinterest,博客

价钱:不公开

AspireIQ works with Instagram andYouTube,,,,offering a self-service platform with an opt-in database of more than six million influencers. While anybody can sign up for AspireIQ, creators need to meet certain criteria in order to view brands or campaigns (more than 500 Instagram likes or 2,500YouTube视图).

符合ASPIREIQ标准的影响者将添加到可搜索的数据库中,并可以看到品牌的建议。搜索过程很容易,使用Tinder风格的QuickMatch系统来匹配品牌和影响者。

主要特征:搜索/发现,影响者关系管理,有影响力的市场,团队协作工具,内容审查,内容库,竞选管理,活动报告,电子商务工具,产品/赠品工具,表格和合规性,付款处理,付款处理,社交听力,竞争者研究,竞争者研究,视觉发现,影响者内容放大,

频道:Instagram,YouTube,Facebook,Twitter,Pinterest,博客


5。TalkWalker – Influencer One

TalkWalker – Influencer One

提供的服务:影响者搜索与发现,关系管理,第三方分析

频道:Twitter,博客

价钱:不公开

Talkwalker is a社交数据分析软件包括有影响力的营销平台的公司,游戏有影响力的人可以金博宝188备用网址用来与寻找它们的品牌联系。该平台试图使品牌更容易找到符合其需求的影响者,以及品牌需要跟踪这些影响者对他们的影响的工具所需的工具营销活动. Brands can use Talkwalker to identify influencers and dig deeper into social data to find new ways to collaborate and connect. Talkwalker uses high-quality data with more than 50 filters to make it fast and easy for brands to find the insights they need to drive marketing success.

主要特征:影响者搜索与发现,关系管理,第三方分析,,,,

频道:Twitter,博客


6。NeoReach

NeoReach

提供的服务:Influencer Search & Discovery, Campaign Management

频道:Facebook,Twitter,Instagram,YouTube,Pinterest,Snapchat

价钱:年费不等$ 50K - $ 500K

Neoreach是一个数字营销platform that connects influencers across niches (including gaming) to the brands that need them. The platform uses an algorithm to mine social media platforms for data and indexes that data through their platform. As a result of this algorithm, brands can get direct access to data for more than 5 million influencers. NeoReach, as you could probably tell from the pricing mentioned above, is not designed for small to medium businesses. For larger businesses, NeoReach provides not only influencer data but several tools to help brands find influencers, run influencer marketing campaigns, track the performance of those campaigns, and report out.

Neorreach徽标

主要特征:Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

频道:Facebook,Twitter,Instagram,YouTube,Pinterest,Snapchat


7。Julius

Julius

提供的服务:Influencer Search & Discovery, Campaign Management, Third Party Analytics

频道:Instagram,Facebook,Twitter,YouTube,Pinterest,Twitch

价钱:Custom

朱利叶斯(Julius)曾是Thuzio的开始,这是一家基于网络的人才代理商,适用于想要通过认可交易和出场费用来补充收入的运动员。随着时间的流逝,越来越多的不同利基市场的影响者加入了Thuzio,最终成为了影响者的搜索和发现工具Julius。

Julius offers access to more than 120,000 influencers who have all been researched before being added to the database. Since Julius covers a wide range of platforms like Facebook, YouTube,抽搐,,,,and more, gaming influencers can rest assured that they will find a home here. While Julius does capture tons of data about each influencer in its database, they also have analysts that work on every profile so brands can get a better understanding of the influencers as people instead of data points.

主要特征:搜索/发现,影响者关系管理,竞选管理,竞选报告,影响者分析,受众分析,表格/合规性,

频道:Instagram,Facebook,Twitter,YouTube,Pinterest,Twitch,,,,TikTok, Snapchat


8。Buzzguru

Buzzguru

提供的服务:影响者搜索和选择,内容库,欺诈检测,竞争对手研究,竞争分析(影响者/受众),游戏分析,放置成本投影

频道:抽搐,,,,YouTube, TikTok

价钱:起价为83美元/月

Not all gamers are the same. Even those on the same platform may have different niches and totally different audience types. BuzzGuru understands this perfectly and makes a suite of tools available for brands and agencies to find the right influencers for every campaign.

The platform has multiple filters that enable users to search influencers and games by genre, platform, site, or developer to find relevant profiles from a large database of influencers. The system allows over 30 data breakdowns to match brands and influencers more accurately. BuzzGuru presents their influencer profiles clearly to provide a quick overview of their channels, subscriber counts, average views, engagement rates, and other pertinent information.

Once you have a shortlist of influencers, you can use advanced analytics tools to assess the value an influencer can bring to your brand and determine your potential returns compared to the cost of working with them.

通过为您的广告活动找到最佳影响者,您可以最大程度地减少来自影响者营销渠道的广告和客户获取的成本。金博宝188备用网址自动化工具简化了您的营销工作,并且数据分析使您有能力为您的营销计划做出更多数据驱动的决策。

主要特征:Influencer Marketplace, Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,


9。Mavrck

Mavrck

提供的服务:影响者搜索与发现,关系管理,竞选管理,影响者市场,第三方分析

频道:Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs

价钱:Custom

Mavrck是一个全方位服务的影响者营销平台,超过金博宝188备用网址1000万micro-influencersand 102+ million social profiles. The platform lets brands connect their existing online presence and setting up a dedicated site or page for customers

mavrck logo

主要特征:搜索/发现,影响者关系管理,活动管理,竞选报告,影响者分析,受众分析,电子商务工具,

频道:Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


10。Creatoriq

Creatoriq

提供的服务:影响者搜索与发现,关系管理,竞选管理,第三方分析

频道:Facebook,Instagram,Twitter,YouTube,Pinterest,Twitch,博客

价钱:不公开

Creatoriqis a gaming influencer marketing platform that seeks to make influencer marketing easier as well as minimizing problems like膨胀到达指标,追随者欺诈和不真实的影响者。它与社交平台API集成,并使用强大的基于AI的算法来分析超过10亿个公共社交帐户,以确定是否应将其添加到平台的超过1500万个创建者帐户的数据库中。

The AI then assigns an Integrity Quotient to each influencer to help brands understand how authentic the influencer’s audience is so they can decide which influencers they want to work with and invite them to join the brand’s network.

主要特征:Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

频道:Facebook,Instagram,Twitter,YouTube,Pinterest,Twitch,博客


11.Gameinfluencer

 GameInfluencer

提供的服务:高级活动管理,渠道赞助活动,电子竞技合作伙伴关系,Tiktok广告系列,UA许可,有影响力的活动

频道:Facebook,Instagram,Twitter,YouTube,Snapchat,Tiktok,Twitch

价钱:不公开

Gameinfluencer认为自己是金博宝188备用网址游戏有影响力的营销; its main focus is really on gaming creators. Its expertise is in developing and executing unforgettable influencer marketing campaigns with distinct talents for game publishers.

他们不仅涉及游戏创建者,还与所有领域的Vlogger,社交媒体影响者和流媒体打交道。这家有影响金博宝188备用网址力的营销机构有能力使用主要的跟踪和归因系统,从而易于监视和测量KPI。


12.乐器

乐器

提供的服务:实时流媒体活动,直接流媒体访问,广告系列管理

频道:抽搐,YouTube,Facebook等

价钱:Custom

仪器利用先进的技术,使营销人员能够扩大其影响力并获得更多的竞选活动。对于游戏玩家的影响者而言,Instreamly在使用Twitch和YouTube等多个平台上的使用非常方便。188滚球地址

乐器provides an easy way to connect brands with influencers they want to work with and vice versa. Statistics per streamer and campaign are also on hand for companies to view and analyze for easy monitoring of metrics.


13.#paid

#paid

提供的服务:Campaign Management, Influencer Marketplace, Third Party Analytics, Influencer Content Amplification, Global Influencer Payment, Fraud Detection and Audience Health

频道:Instagram,Facebook,YouTube,tiktok

价钱:Starts at $499/month

If you’re looking for something outside the traditional models of金博宝188备用网址,#可能适合您。这是第一个针对影响者营销活动的平台,用于不同的销售和营销渠道。金博宝188备用网址像Grin一样,#PAID也知道有影响力的人是影响者,因为他们花了时间来成长和培养观众,创建和共享内容,与目标受众共鸣并增加价值。#PAID不是专注于覆盖范围,而是一个游戏影响者营销平台,试图将品牌与有影响力的人配对,这是一个合适的人物。金博宝188备用网址

借助#PAID,品牌可以根据其目标和项目范围找到合适的影响者。但是#paid比这更深入,让品牌使用白色的广告,特定的创作者和付费的内容Facebook广告and Instagram ads are whitelisted. Then, brands can connect with Facebook Ads Manager to push those ads to their timelines and feeds using the creator’s name. This makes the content look more authentic because, while it will still be tagged as a sponsored post, the content doesn’t come from the brand’s own account.

想要参加品牌的影响者influencer marketing campaigns可以举手表达自己的兴趣。从那里开始,影响者将向品牌发送信息,让他们知道为什么他们是竞选活动以及他们的策略的好选择。

主要特征:内容放大,影响者市场,内容库,影响者分析,受众分析,虚假追随者/欺诈检测,付款处理,

频道:Instagram,Facebook,YouTube,tiktok


14. StreamCoi

 Streamcoi

提供的服务:自动化广告系列,流媒体叠加,实时统计,剪辑下载

频道:抽搐and YouTube

价钱:Custom

该平台使影响者,电子竞技组织,品牌和代理商能够从一个仪表板发起有效的广告系列。借助StreamCoi,活动管理将简化并优化了工作流程。

除了用户友好的仪表板外,StreamCoi还从实时统计数据中生成了深入的广告系列报告。您可以获得数据,例如显示视图,普通观看者,观看的总内容小时和聊天链接点击。


选择合适的游戏影响者营销平台金博宝188备用网址

Gaming influencers looking for an influencer marketing platform to join, video game developers, and brands looking for influencers to partner with can all find the best gaming influencer marketing platform for them by focusing on things like your goals, who you're trying to reach (your target audience), and the type of content you want to create or share. Fortunately, each of the gaming influencer marketing platforms on this list offers the tools you need to achieve success in your campaigns.

常见问题

影响者使用188滚球地址哪些平台?

这些是有影响力的营销活动中最具战略意义上最重要的社交媒体渠道:金博宝188备用网址
Instagram
YouTube
Facebook
博客平台188滚球地址
推特

How do you become a gaming influencer?

以下是有关如何成为游戏影响者的一些技巧:
找到游戏利基市场,使自己与众不同
培养敬业的观众
Build Relationships with Other Influencers and collaborate
建立凝聚力流策略
与其他品牌合作

游戏影响者赚多少钱?

Gaming influencers can make thousands of dollars with a single post. If you have a large audience and following, you could earn $250,000 per post or more. This is especially true for influencers who game on YouTube.

What social media platform is best for influencers?

有影响力的人和影响者营销的前五名最重要的社交媒体渠道是:金博宝188备用网址
Instagram:89%
YouTube:70%
Facebook: 45%
Blogs and websites: 44%
推特: 33%

What is the most popular social media 2022?

2022年最受欢迎的社交媒体渠道是:
Instagram
YouTube
Facebook
推特
TikTok
Pinterest
Snapchat

Baidu