Julius

Overview

Let’s get the first and most obvious question out of the way: Why is it called Julius? The long answer has to do with the most influential people in history, one of whom is Julius Caesar and his name has more of a ring to it than others. The short answer is that it’s a better name than Thuzio, which is what the platform was called before a rebrand expanded the company’s focus.

Thuzio由前纽约巨人队与马克·格森（Mark Gerson）一起于2012年创立。对于理发师来说，Thuzio是一个个人任务，他看着他的许多前票，退休的美式足球运动员，努力适应“平民生活”，曾经永远离开这项运动。Thuzio成为现任和前运动员的基于网络的人才代理，希望通过出场费和代言交易赚取额外的钱。随着Thuzio的不断增长，他们代表的许多运动员在社交媒体代言方面表现良好。Barber＆Co。注意到他们在做什么，看起来很像有影响力的营销，并且看到了一个开放，可以进一步带走Thuzio。金博宝188备用网址

One name change and several years later, Julius has grown from a purpose-built influencer discovery engine to a full-fledged self-service marketing suite. There are over 2,000,000 influencers in its database, each sitting on a mountain of data about them and their followers. With a number like that, you’d be forgiven if you assumed that it was all algorithms and automation under the hood—but that’s not entirely the case. This is an important distinction: most influencer platforms get their influencers and data through automation and AI. Some of that data is just grabbed directly from a social platform, but other bits of information are extrapolated conclusions based on that data. Before any influencer goes live on the platform, it is fully vetted by humans who can flesh out their profile.

When we first looked at Julius back in early 2017, it was still just a discovery engine but we were immediately grabbed by the data underneath it all. With over 50 different criteria for narrowing a search—covering demo- and psychographic data for influencer and audience alike—searching for influencer became an act of pinpoint precision. It made for a powerful complement to other platforms that were more focused on campaign management. In the 18 months since then, however, pretty much everyone’s figured out the data is where it’s at. It’s no longer rare to get the kind of insights Julius was delivering—the same campaign management tools that would have made a good accompaniment to Julius are now offering pretty deep analytics as well. Such a development would have spelled bad news for Julius’s future were it not for the fact they were busy building a robust suite of campaign management tools. These days, the platform is all-in-one, appealing to both brands and agencies—and probably making more than a few of its competitors nervous.

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Summary: Quick Jump Menu

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Pricing

朱利叶斯（Julius）是软件即服务，但与其他搜索平台不同，您支付年费 - 没有每月选择。188滚球地址您将支付的具体费用取决于您想要访问该软件的用户数量。每种情况都不同，因此我们无法提供确切的数字。我们可以说，使用Julius的年成本与竞争产品一致。

Regardless of the number of users, all subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.

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The Details

当您第一次登录Julius时，您会出现仪表板，尽管它不像您在竞争对手的解决方案中发现的任何仪表板一样。与您的帐户有关的活动没有概述 - 当前广告系列中没有指标，也没有有关影响者活动的更新。取而代之的是，您会得到类似社交饲料的东西，宣布平台的新影响者，新的品牌/影响者分支机构以及与行业相关新闻的精选饲料。这实际上很酷：当我得知仪表板将在即将发布的版本中包含更多特定于用户的信息时，很高兴听到当前的供稿内容不会发生在任何地方。

Of course, when you first log into Julius, none of this matters. You need to start finding and working with influencers before anything else. Alternatively, you can add in any influencers you’re working with if they’re not already on the platform, and the team at Julius assists in getting their profiles and data fully researched and vetted before it goes live. It’s this process that lays the foundation for the quality and quantity of data insights you’ll get with Julius—a rich data set that doesn’t provide for detailed reporting, but also makes for wildly detailed searches.

一开始，在朱利叶斯的搜索方法的不同方法数量实际上是压倒性的。这听起来像是一个抱怨，但事实并非如此。那是因为该界面是如此干净且易于理解，您从来没有觉得如何使用搜索工具感到不知所措。这是可以立即理解的，这是软件显示其“人性”的方式之一。

有55岁以上数据点可供选择,湾ring attributes of the influencers and their audiences. Want to search for a female digital superstar, located in Los Angeles, with an interest in surfing, and whose audience consists of white males aged 25-34 who are fans of craft beer and make between $20k and $40k a year—you can do that. If someone exists that meets those criteria, Julius will find her in seconds.

If there are too many results, you can narrow them further. For example, by:

• Influencer:
  • Age
  • 品牌亲和力
  • Gender
  • 身份(她/他们/他们,双性恋,同性恋,交易nsgender etc)
  • Location
  • Pricing
  • Type (Digital or Celebrity)

• 观众：
  • Age
  • Brands
  • Ethnicity
  • Gender
  • Income
  • 兴趣（音乐，电视，电影，体育等）
  • Location

• Social Reach and Engagement:
  • 整体覆盖范围和参与度（所有渠道）
  • Per Channel Reach and Engagement

Within all these search results are easy mechanisms for creating and maintaining lists of influencers. You can create lists on the fly, or add influencers to existing ones, and they can be shared among team members. The lists even have ways of making sublists, which can be used to track or organise just among those influencers. If you have a list of people who you’re sending products to, the sublists can be used to track who’s in what stage (Delivered, Received, etc.). Or you can organise them into lifecycle categories (Approved/Not Approved, Awaiting Response, and whatever else you want). There’s also an impressive comparison feature, up to five influencers at a time, that makes it dead-simple to see how they stack up against one another.

And any of these lists and comparisons (and influencer profiles) can be bulk exported to PDF, PowerPoint or CSV customised with brand logos.

One way that the human contribution can be seen in Julius is in the way it connects information. Within an influencer’s profile, you can see her interests she posts about as well as any causes she might be aligned with. Click on an interest—let’s say baking—and you can follow a link that shows you an example of that in action—maybe an Instagram post of a cupcake. If she’s an author, you can follow the link to her Amazon page. If she’s involved with a cause, you can view content she’s produced in support of it. Any previous endorsements she’s done (or is currently doing) and brand mentions are all part of the record.

您还可以在上面的屏幕截图中看到每个影响者配置文件的信息的方式。该镜头中突出了“品牌”的标题，但请注意，还有其他几个标题可以深入影响影响者的世界。值得注意的是“互动”选项卡，因为它不仅是一系列统计信息，显示了喜欢/注释/等的数量。在任何给定的帖子上。取而代之的是，它为您提供了更有用的信息，例如比较有机与赞助帖子的参与度，或者几天和时间似乎是发布的最有效时间。

The clean and logical layout of information and data is something that extends to the platform’s new campaign management tools, too. Because Julius was initially conceived as a discovery tool, adding in these features could have easily ended up being a case of a company scrambling to stay competitive: add in the bare minimum just to have it and keep the spotlight on existing strengths. That is absolutely not the case here. What the team at Julius have added is as robust as you’d expect from a company doing this twice as long. And, honestly, Julius’s campaign management is better than many companies who’ve been doing it twice as long.

Anything you want to know about any aspect of a campaign is easily knowable. Want to know the status of all the content you’re waiting on? Click on the “Deliverables” section and see who’s posted, who’s waiting on approval, and who’s still keeping you waiting. There’s even an automated Compliance tool that alerts you if any posts submitted for approval have run afoul of regulations.

您还可以将Julius用作有影响力合同的中央存储库，以及每个活动周围发生的任何消息传递。不过，消息传递功能并不是很自动。您将照常使用电子邮件，并确保您的BCC地址将所有消息发送到Julius内的正确位置。

Finally, there’s the reporting. Now, when you start with as much data as is available with the search function, you’d expect the reporting to be just as in depth. So, no surprise here, but the reporting you get out of Julius is exactly what you’d expect. Maybe even more so, because the visualisations (charts, graphs, etc) are so clean and easy to read. It’s better to see what this looks like than read a description of it:

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结论

Our previous review of Julius ended with this sentence:

如果有一种方法可以监视该工具中影响者内容的性能，那么这将是5星软件。

In the year and half since we posted that, the influencer marketing industry has continued to evolve and mature. It’s also created a kind of gold rush for developers looking to capitalise on filling the needs of marketers and influencers trying to navigate this new(ish) way of doing things. Of course, like any rush toward a new opportunity, a fast rise can turn into an equally quick fall. Even the most promising of companies can suddenly find themselves wanting; it only takes one misstep to fade into irrelevance (and we’ve already seen some companies pack up and go home).

But现在，我们是在我们初次审查的18个月之后的，很明显，朱利叶斯将不会成为那些早期的伤亡之一。实际上，他们所要做的就是以一种简单的方式来监视帖子/影响者的绩效以建立他们的早期成功。他们走了很多。此外，还有一个搜索功能，将超过2,000,000个影响者的数十个数据点戳入数十个数据点，每个人都经过真实的人进行了审查，事实上，他们仍在努力在下个月添加更多功能。朱利叶斯不仅保持相关性。看起来像是长途旅行的竞争者。