Aspire(formerly AspireIQ)

Overview

总部位于San-Francisco的Aspire（以前为Aspireiq）正在寻求重新定义成为有影响力的市场的含义。

平台首次上线时，它已经是一个非常强大的工具。营销人员可以发现并开始与有影响力的人一起在广告系列的内容上进行合作，这对市场而言不会感到惊讶，但是随附的广告系列管理工具比其他任何人在该领域都处于领先地位。一年前，我们首先回顾了Aspire，总体上给了4.3星。主要的批评是发现引擎，它可以使用，但不是很好。但是，没有软件，管理有影响力的人比找到一个有影响力的人要困难，而这样的软件像Aspire这样的软件一样容易，而且可以彻底地进行。了解该公司是如何定期登陆大牌客户和Scentbird等知名客户的。

现在，一年后，我们对Aspire的第二次介绍显示了一家不满足于其成就的公司。首先，搜索功能得到了极大的改进。但是，还有其他一些变化和补充表明，该公司还采用了更“影响力2.0”的方法。运行和管理广告系列仍然是一个核心功能，但是该方法已转向超出内容付款的“一劳永逸”性质。Aspire对长期的关注。高表现影响者很容易确定，用户拥有培养这些关系的工具。有一个推荐引擎指出与您合作的影响者相似的影响者。当平台上处理付款时，任何人都没有任何费用。有一些工具将广告系列内容重新用于付费广告。所有这些都为他们的客户和有影响力的人提供了动力，以保持在平台上并继续努力。

长期关注的重点显然也会对业务本身产生积极影响。随着影金博宝188备用网址响者营销继续向主流发展，寻求提供新创造的需求的平台解决方案呈指数增长。在繁荣之前拥有历史肯定会有助于在声誉方面渴望，但是继续使他们的产品变得更好并保持相关性是重要的。我们可以肯定，我们将在明年以及此后的每一年查看他们的更新。

NEW FEATURE ANNOUNCEMENT:单击此处以了解有关跟踪Instagram故事的更多信息Aspire

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摘要：快速跳跃菜单

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Pricing

Aspireoffers three levels of service to access the platform. In all cases, pricing is customised and requires a yearly commitment (if you’re going to try software that bills itself as a long term solution, it makes sense to give it a year to judge the results).

• Basic —1用户，1个活动活动，完全访问影响者数据库，推荐引擎，广告系列和影响者管理工具以及广告系列分析
• Pro —以上所有内容均针对4个用户和4个活跃的广告系列，以及专门的“成功经理”，社交聆听以及跟踪最多5位竞争对手的影响者的能力。
• Enterprise —以上所有内容均针对无限的用户和10个活跃的广告系列，成功的经理变成了一个成功团队，此外，您还可以自动为电子签名，可自定义的媒体价值发送法律合同，以确定ROI和可导出的数据。

在各个层面上，ATASPIRE团队都积极参与入职和培训新客户。

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细节

Though an influencer needs to have an account on the platform in order to participate in campaigns, the database of influencers isn’t restricted to those who’ve opted in. There are over 500,000 profiles to search through, all found by the software’s underlying algorithm. It crawls the web gathering massive amounts of data on social accounts, and the best ones filter through and get added to the platform.

经历了追求的影响发现模块enhancements, most notably with the way they give customers a variety of ways to find the right influencers. There is, of course, a straight ahead search engine, where you can search for keywords, hashtags, topics, etc., and then filter the results down by specifying follower counts, average likes per post, and other demographic info (for the influencers and their audiences). But finding influencers isn’t restricted just to searching for them. There are other methods Aspire uses so that you can truly discover someone you might not have otherwise seen.

You can use the “Quickmatch” feature, which they describe as a “Tinder for Influencers.” It’s a pretty apt description. Navigate it into the Quickmatch tab and you’re presented with an influencer based on your preferences. You’ll see a name, profile pic, follower count, average likes, and a short bio. Below that is a grid of recent content for you to look at—if you’re interested you can either send a general invite to collaborate, or make an offer right there for an existing campaign. Otherwise, you click “Skip” and you’re shown another influencer.

Aspire社会听力能力使以其他方式找到优质影响者成为可能。该软件将跟踪您的品牌提及，并保留那些做的人的清单。使用监视列表功能，您可以监视社交竞争对手的活动；除此之外，您还将获得另一个有影响力的人列表，这些有影响力的人在您的监视列表中提到品牌。

最后，您可以通过将其内容与您提供的图像相匹配来搜索影响者。这可能是过去广告系列的成功图像，也可能是您想看到的特定主题。它可以来自您在Google Drive上存储的图像库。上传后，您将获得非常相似的结果，这是为您的广告系列找到新声音的绝佳起点。

正如预期的那样，伊斯兰（Inaspire）管理工具继续给人留下深刻的印象。它充满了涵盖广告系列管理各个方面的各种功能。从任何竞选活动的结束到结束，Aspire您都涵盖了：

• Campaign Creation，定义以下内容：
  • Campaign nameand description of the kind of content you’re looking for
  • 资格限制based minimum number of required followers and/or average likes per post
  • Content Guideline Templates,这定义了广告系列任务的要求。例如，您可能有一个用于Instagram照片的模板和另一个Instagram视频，还有另一个用于YouTube视频的模板。这可以自动包含所有精美的印刷品。
  • 观众的喜好, with respect to their age, gender, and location
  • 创作者的兴趣/主题
  • Creator Management，对于品牌将为创作者提供免费产品的广告系列（要审查或付款）。这使品牌可以自动选择产品，从而允许提交建议的创建者选择产品（或其尺寸，颜色等）
  • Auto-response message, sent to any creator who submits a proposal for the campaign.

• 活动生命周期管理, enabling brands and agencies to drill down and see which creators are in which phase of the campaign—those who’ve sent proposals, those who you’ve sent offers to, those who are waiting for the arrival of product, those who’ve accepted and are working towards publishing, those who’ve completed their work and are waiting for payment, and those who’ve received payment. They've even added automation here, with automated emails sent when triggered. If an influencer hasn't accepted an offer, or they're overdue on content, reminder emails are sent and logged along with the rest of your communications.

• Digital Term Sheets, which are used to spell out the terms and conditions of each individual deal. These act as a contract, spelling out the work that will be done and the money that will be owed. It also stipulates the review process that might occur before publication, as well as any requirements for the content itself (i.e. required hashtags, what links to include, and anything else that a brand might want to make sure is included).
• Product Tracking，当产品被运送到内容中（或者是唯一的付款）时。使用来自Creator Managementfeature listed above, brands/agencies can track and monitor and track the progress of their shipments to creators.
• Content Collaboration，这使创作者可以将其内容提交给品牌/代理商，然后他们可以检查数字学期表中阐明的每个要求或请求更改。
• Trackable Sales Links, which are generated through the platform so that each influencer has her own sales link to display in the content. This link is what makes it possible to track the success of each campaign (and each influencer in that campaign)
• Creator Performance Spreadsheet，这并不是真正的电子表格，而是一种更好的方式，可以将每个影响者的绩效统计数据保持在准备中。
• Campaign Analytics，您可以在这里看到您所花费的钱（也称为ROI）的摘要。该摘要包括个人影响者的绩效统计数据，使您很容易看到谁交付和谁表现不佳。
  
• 付款，在平台上处理，绝对免费。这是值得居住的，因为它仍然很少发生。

不过，不要以为仅仅是因为一场竞选活动已经结束了Aspire不再提供的。这是自上次外观以来我们看到的主要新增功能之一，这是一个很好的新增功能。有影响力者创建的内容的性能比赞助帖子（也称为：ADS！）要好得多，这已经不是什么秘密了。不太了解的，但可能不会长时间user-generated content increases engagement with Facebook ads。Aspiregives you a way to tap into that. As campaigns end and you’re diving through all the numbers, you can add high performing content to a favorites lists for future use. There’s more to this than just getting two posts out of one assignment from an influencer (although that is a good selling point). You won’t just know that post performed well, you’ll knowwhoit did well with, andwhere.当您将目标人群插入Facebook广告控制台时，您会发现所有信息都非常有用。

在此附加功能之后，Aspire最近也announced它正在测试新的Facebook广告仪表板。这将使您比Facebook广告本身更深入地了解受众响应，因为您可以根据内容和受众数据隔离响应（例如，How did that caption do with women in Europe?) The more info you get about what works and what doesn’t means your future ads only get more and more targeted and engaging—all using field-tested influencer content that’s already been paid for and licensed.

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Conclusion

自从我们上次研究Aspire以来，很明显发生了很多变化，我们可以最终的说法是更好的。除了新功能和改进的旧功能外，Aspire的重点似乎也有所转移。这不是一个枢轴 - 只是一个转变，也是一个非常受欢迎的转变。市场的所有标准都在那里 - 发现，激活，管理，日程安排，出版 - 它们都做得比竞争对手更好或更好。

这是对竞选活动之前和之后发生的事情的新关注，使营销人员，品牌和代理商能够从预算中获得最大收益，这是真正值得注意的。大多数市场仅与他们所拥有的人才一样好，这就是故事的结尾。但是Aspire从那里开始，然后不断添加。现在唯一的问题是：接下来会发生什么？