Ultimate Guide to Marketing on Twitch in 2022

Twitch is the world’s largest online video game streaming platform, with more than 15 million daily active users. Twitch streams need only find their audience to start making money on the platform.With so much opportunity to reach an enormous audience, you’re probably wondering how you can use Twitch to market your own business.

In this article, we’ll show you how to do marketing on Twitch to expand your reach, get more leads, and make more sales.

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Ultimate Guide to Marketing on Twitch in 2022:

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What Is Twitch?

Twitch is a live streaming platform owned by Amazon. Most of the content on the platform is video game live streaming and eSports competitions. But, there’s a growing number of streamers who focus on music, DIY, creative, and lifestyle content.

然而，视频游戏垃圾杂志绝对是最受欢迎的抽搐氛围，并考虑到大多数观点和时间用户在平台上花费。

抽搐用户真的很喜欢平台。抽搐有超过1500万活跃用户，每月平均花费440亿分钟观看平台上的溪流。抽搐击败了所有其他直播平台，占所有小时的72.2％看着互联网上的生活。188滚球地址

Looking for more reasons to jump on the Twitch bandwagon? Check out theseTwitch statsfor influencers.

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什么是抽搐影响者营销？金博宝188备用网址

抽搐的影响者营金博宝188备用网址销与其他类型的影响者营销相似，但促销活动是流动的，而不是使用图像或录制的视频。

To hire a抽搐影响者, brands will reach out to individual streamers to negotiate promotion details and sign contracts. This is typically done via email.

Once an agreement has been reached, the Twitch streamer will start promoting the brand to their audience and subscribers per the contract they agreed to.

As you can imagine with a live streaming platform, there are tons of different types of promotions you can use on Twitch. The most common promotions you’ll see between brands and Twitch influencers are shout-outs, giveaways, and product unboxings.

It’s important to remember that you can do whatever promotions work well with your audience, so you’re really only limited by your own imagination.

Traditional advertising methods just don’t resonate with younger audiences, but Twitch viewers are more than willing to pay attention to what their favorite Twitch streams are touting.

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How Twitch Works

正如我们所提到的那样，大多数抽搐娱乐者和观众都在视频游戏内容的平台上。在抽搐的大多数溪流都通过游戏播放和通过聊天与众不同时播放和谈话。

Within gaming, there are several niche markets for specific games and types of gameplay. The platform also broadcasts eSports tournaments and talk shows related to gaming.

抽搐用户有很多原因观看流，但这些原因都可以将其融入到这三个：

• The Twitch streamer is highly skilled at their game or topic
• 抽搐的拖缆具有特别接触的个性
• The Twitch streamer hits that sweet spot with a great personality and tons of skill

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如何使用抽搐营销

2017年，超过80％的抽搐用户被确定为男性，55％跌落于18-34岁的年龄范围。

数字from2019年第2季度然而，显示这些数字已经随着65％的抽搐用户向识别为男性，35％识别为女性（目前未报告非二进制）。而且，73％的抽搐用户年龄为16-34岁。

As you can see, more and more women are joining the platform, but the age of users remains relatively young.

Within these users is a wealth of advertising potential, especially since gamers are a pretty diverse and segmented group. With the number of users on the platform, it’s likely that your target audience is represented.

Now is a great time to start marketing on Twitch, before every other marketer jumps in to saturate the platform.

To get you started, here are five ways to use Twitch for marketing.

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1. Set Marketing Goals

Streaming is a business. With every business, you need to start by setting your goals and a strategy for how you will meet those goals.

Keep your goals measurable, leaving nothing open to misinterpretation. For example, a goal of “have [number] of subscribers by [date]” is a much stronger goal than “increase my number of subscribers.”

The goals you set should be in line with your overall business needs and marketing strategy. Plus, they need to be measurable and time-bound. Measurable so you know how close you are to achieving your goal. Timebound so you stay focused on your progress and don’t spend time on other tasks that won’t help you reach your goals.

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2. Understand the Average Twitch User

Twitch有一个年轻的用户群和偏斜男性，所以在将营销放在平台上之前考虑到这一点。您将希望研究渠道和影响者，以确保您将您的营销资金放在正确的位置。

The United States accounts formore than one-fifthof the platform’s desktop traffic (23%) with Germany (7%), South Korea (6%), Russia (6%), and France (4%) distantly rounding out the top five. Twitch gets traffic from 247 additional countries.

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3. Entertain First, Advertise Second

抽搐包括横幅，收购和中卷等传统广告方法，但如果您真的想产生影响，您需要与影响者或品牌合作。

即使您走过传统路线并在平台上运行广告，即使将广告娱乐和参与其中，也很重要。

底线是,人们去抽动entertained. They don’t want to be sold to, though about 80% of Twitch users approve of Twitch streamers using sponsorships.

这真的与社会证明的力量说话。

While Twitch users don’t want to be advertised to directly, they’ll accept learning about products from their favorite streamers because it feels personal. And people trust people so much more than they trust businesses.

找到销售和娱乐之间的合适的平衡很棘手。但是，如果您了解您的目标受众良好，您可以创建与其兴趣的内容仍然保持着品牌。

花时间研究目标受众，并真正看看他们在抽搐上消耗的内容。他们在看谁？他们遵循什么渠道？他们在哪里花在平台上的时间？

您的目标受众可能遵循您的品牌在实时流平台上有很多原因：

1. 了解您的产品和服务
2. 娱乐目的
3. News about your business or industry
4. Promotions or discounts
5. 与分享他们兴趣的人联系

直播已经为您提供了一个优势，因为实时视频正在参与。实际上，您可以使用您的直播内容上收到的订婚来指导您未来的内容创建。

记住的内容表现最好的一个nd gets the most engagement on social media and live streaming platforms is entertaining, inspirational, educational, tells a story, or offers discounts.

Videos showcasing your products should be interesting, fun, and informative. But, they’ll probably do a lot better if you couple this kind of video with a giveaway or contest.

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4. Find the Right Influencer

Twitch viewers are loyal to their favorite streamers. Your goal as a marketer is to find the right influencer or brand to partner with so you can reach that loyal audience.

Thetype of influenceryou’re looking for will be heavily influenced by your overall marketing goals.

以下是在寻找针对抽搐的正确伙伴关系时需要考虑的几个因素：

类型

Video game streamers reign on Twitch. If you’re looking at building partnerships on the platform that are outside of gaming, you’ll want to make sure that the streamers you’re looking at have a large enough audience to make it worth your while.

对于游戏流乐者，您将想查看流媒体播放的游戏类型。这些游戏是您的目标受众享受（第一人称射击者与模拟游戏）。

Audience

What else is the audience interested in? Gamers might be a lot more interested in fast food or skateboarding than they are in health insurance. For non-gaming channels, the audience may feel exactly the opposite.

数字

Obviously, you’ll want to choose streamers that have strong viewing numbers. Look at AVC (average concurrent viewership) to find out how many viewers the streamer has at once, on average.

请记住，带有少于100名观众的抽搐娱乐者仍然是他们的观众的强大影响者。在这种级别的娱乐网中的许多抽搐乐游仍然有积极的社区。此外，您可以在他们出名之前与他们联系，并制定一段关系，让您降低价格（但公平到影响者）。

Language

您的目标受众们说什么语言？许多顶级抽搐的娱乐者基于不会说英语的国家，所以如果您需要英语的观众，它们不是最佳选择。

Activity

An active streamer is vital. You want to work with Twitch streamers who go live consistently. This is the best way to build a community.

Viewer Sentiment

A large number of followers and active community are a great place to start, but you’ll also want to look intohow观众与拖缆交往？他们喜欢他们还是定期评论和互动不那么好看？

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5. Interact With Your Audience

Interaction is a must with Twitch live streaming. Twitch viewers can use the chat window that’s open throughout the stream and the streamer will talk to the people who are watching. By engaging and responding immediately, Twitch streamers are able to quickly build a loyal fanbase.

无论您是播放视频游戏，绘画，烹饪还是仅使用抽搐作为直播vlog，您必须与您的受众一起参与。

通过观众参与，您可以继续建立您的影响力平台，吸引更多的追随者，在抽搐上获得更多钱through viewer donations, affiliate sales, and sponsorships.

Engaging with your audience goes beyond just talking to them when they’re watching your channel. We encourage you to watch the live streams your followers create, too, and follow their movements on social media.

This lets your audience know that you’re interested in them as humans, rather than just a number that adds to your authority. The bonus to this is that you’re more likely to get even more followers when you show them you genuinely care.

If the opportunity arises, you could even attend conventions and other real-life events to meet face to face with your followers and network.

While you’re looking for ways to engage with your audience, don’t forget to create a website.

A website is the perfect way to house all of your information in a single place, making it easy for fans to spread the word about you. Here are some things you should include on your website:

• Streaming schedule
• Social media profiles
• 赞助和联盟关系
• Other projects you’re working on

另外，与网站，你可以播放您的电子邮件列表. This is important for influencers and brands alike since you own your email list. That’s not the case for most platforms like Twitch where they can shut down your account whenever they want.

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利用抽搐的力量营销

Twitch is ripe for marketing. The platform gets so much engagement and many Twitch influencers have enormous followings. Plus, since few marketers are on the platform right now, you have the chance to make a big impact with less money.