NeoReach

概述

Neoreach起源于斯坦福大学的校园，首席执行官Jesse Leimgruber首先提出了这个想法。Leimgruber仍然是一个少年，他对他的技术创业阶级的同学，教授和一些风险投资家提供了对数字营销平台的愿景。他将Neoreach视为直接将社交媒体影响者与品牌联系起来的一种方式。最初的想法更多地是一个市场：品牌将发布他们想要推广的产品或服务，并且有影响力的人可以自由地按单击设置自己的价格。Neoreach监视了所有流量，并自动化了使影响者为其绩效报酬的过程。

正如他所看到的那样，这个想法用一块石头杀死了两只鸟。有影响力的人已经在谈论自己喜欢的产品是他们在线形象的自然组成部分，并且品牌在执行影响者营销活动的所有手动流程中苦苦挣扎。金博宝188备用网址这个想法也引起了共鸣，而崭露头角的企业家被接受了斯坦福大学的加速计划，以实现他们的愿景。到2014年，Neoreach获得了超过150万美元的种子资金，创始人将其学术职业搁置。

Fast forward two and a half years, and NeoReach is a profitable company with a roster of Fortune 500 clients and a tweaked version of the software they presented back in their Stanford days. The whole notion of cost-per-click payments is gone, as is NeoReach’s role in facilitating payments of any kind. Influencers are still getting paid, but those fees are negotiated and settled between them and the brands. They’ve also opted out of letting influencers opt in to the service. Instead, they’ve created an algorithm that mines the social web for data, and indexes it for search through the platform. This automated index accounts for the over-3-million influencers in the NeoReach database. But that number alone isn’t enough to account for the growth and success of the platform. Beyond the database, there are a wealth of features tailor-made for nurturing influencer relationships and managing campaigns.

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Summary: Quick Jump Menu

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价钱

使用Neoreach平台需要购买年度订阅。服务水平不同，但没有传统的小型，中和大型订阅计划。相反，每个客户都会根据用户数量和其他一些因素获得自定义定价。因此，不可能在这里向您报告任何特定定价。Neoreach的目标客户是拥有大型营销部门的大型公司 - 对于中小型企业而言，该软件绝对不是一个选择。年度订阅费用可以从5万美元到$ 500k的任何不等。

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The Details

NeoRECH的核心是数据。大量数据。正如我之前提到的，它的影响者数据库包含超过300万人，并且每个人都有一系列令人难以置信的信息。有影响力的搜索始于关键字，任何关键字和Neoreach的搜索，并通过其所有影响者及其帖子找到匹配。可以通过以下方式进一步完善此搜索的结果：

• Conversation Topic
• 社会渠道
• 社会指标，每个渠道
• 观众演示和心理学：
  • 年龄
  • Gender
  • 地点
  • 我nterests
  • 语
  • 品牌亲和力
  • 婚姻状况
  • 父母身份
  • 职业
  • 我ncome

该界面是干净的，并且处理搜索结果（例如将有影响力的人分成组或活动）都非常简单，即使每个配置文件都有大量信息。尽管如此，对于数据库，您将不会通过简单的搜索来揭示所有完美的匹配。用户还从平台本身收到建议，由AI提供支持，该建议使用您的性能数据以及品牌亲和力搜索。您使用NeoRECH越多，其建议就会越好。

NeoReach isn’t just a search engine, though. It also includes all the campaign management tools you need to keep up with your marketing efforts. First, the platform acts as a centralised communications hub—from initial contact to the negotiation phase, NeoReach’s messaging function makes it easy for all team members to have visibility into the entire influencer relationship. The built-in campaign management tools continues this high level of organisation. For each influencer involved in a campaign, you can drill down into your messages, view contracts, and track the progress and performance of content.

当然，在广告系列之前，请在广告系列之前搜索所有这些信息，这意味着在跟踪广告系列的性能时，您将获得相同的细节。NeoReach的报告并不能仅仅为您提供基本的覆盖范围，参与度和视图的统计数据，还可以钻入您覆盖范围的人口统计学并计算ROI。

我t bears mentioning that NeoReach has—sort of—developed its own method for calculating ROI, something they call Influencer Media Value (IMV). IMV is a lot like Earned Media Value (EMV), a calculation which marketers have used for years to demonstrate the true value of non-traditional methods of advertising. IMV does the same, except the formula involves metrics specific to influencer campaigns and sponsored posts. For most businesses, any or all of these numbers could be the result of vague guesswork, rendering the ROI calculation specious, at best. But the large companies NeoReach works with are regularly spending money on traditional print and broadcast advertising channels. They’ve got real numbers to work with, and they need only plug their advertising spend into the software and the IMV for all future campaigns (and influencers) gets calculated automatically.

最后，还有报告引擎。您可以在NeoReach内运行许多报告，仅受您可以从平台中获取的数据的限制。而且，由于您可以从平台上获得大量数据，因此您会发现有关报告的很多内容。从影响者的受众人口统计学到该影响者在竞选活动中的表现，再到在广告系列中对多个影响者的比较，再到将多个广告系列相互与彼此的比较 - 列表还在继续，但是您明白了这个想法。Neoreach还允许与第三方分析引擎进行API集成，以进行更深入的潜水。

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结论

如果您在这里阅读了我们的其他任何评论，您可能会注意到，这比其他评论要短一些。这是没有新的Neoreach的错，除了他们没有给我太多烦恼。我没有详细说明缺少的内容或表达他们可以做的不同，而是为您提供有关软件所做的事情的直接叙述。

我’m not going to pick them apart for being out of reach for small and medium sized businesses, because they’ve chosen to focus on a very exclusive group of clientele—and then made sure that the software satisfied that group’s needs. Basically, they saw a need in a particular niche, and they sought to fill that need. The result is a self-service, but still end-to-end, influencer discovery and campaign management platform, that’s got a growing list of happy customers. By that count, NeoReach is a raging success.