Upfluence

在某种程度上,Upfluence镜子的我的故事nfluencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing itself is all about the organic connection, and as the industry has refined itself and matured over the years, so has Upfluence.

实际上，上升甚至并不总是上升。当我们在2017年初首次查看该平台时，该公司正处于重新品牌中。在我们进行审查之前，Upfluence是一家生产两种产品的公司：

• Facade, a search engine that used the power of big data to drive extremely precise influencer searches
• 发布，a robust influencer management system, that also served as a content marketplace

品牌重塑是Creusy自身对影响者营销景观的重新评估的结果。金博宝188备用网址他看到了有影响力的长游戏的价值，即当它是有机联系和真正合作的结果时，营销就更加成功。市场的一劳永逸的交易性质不是正确的方向，并且发布会被关闭。立面更名为Upfluence，因为一致性是一件好事，在过去的一年中，Creusy＆Co。迁移并改进了管理工具，将管理工具纳入搜索平台，以获得多合一的体验。当他们加入时，他们添加了一个灵活而强大的社交听力功能，该功能扩展了Upfluence的功能，远远超出了最初的两份产品的能力。

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Summary: Quick Jump Menu

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价钱

As a SaaS platform, access to Upfluence is sold on a subscription basis. There are five levels of service, each with a monthly fee (but sold on an annual basis):

• 启动 -1个用户帐户，500个有影响力的人通过电子邮件发送，1个社交听力流，基本培训和支持
• Small Business —1个帐户，750个有电子邮件的影响者，3个社交听力流，影响者人口统计数据
• 专业的 -2 accounts, 2k influencers emailed, 10 social listening streams, Influencer and Audience Demographic Data, API & Exports
• 企业 -5个帐户，5K影响者通过电子邮件发送的，25个社交听力流，影响者和受众人口数据，API和出口，出版平台

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The Details

Upfluence建立在一个庞大的数据库基础上 - 近300万影响者的集体覆盖率达到820亿关注者。他们的专有算法索引并实时更新其所有配置文件，并分析了各种内容以进行覆盖和参与。对于Instagram，也可以提供基本的受众数据（年龄，性别，位置），后者提供了影响者授权。

Upfluence最近推出了一种新的身份证工具，以找到您品牌的最佳影响者，称为Live Capture，彻底改变了品牌如何与有机影响者建立联系。这个想法很简单：您自己的客户是您品牌的最佳拥护者，可以成为推广产品的大使。Creusy解释说：“实时捕获会产生数据业务在定位高价值大使时做出明智决定的数据。”电子商务企业可以将其在线商店连接到Upfluence的软件，以发现访问其网站并通过专门的广告系列激活他们的影响者，从而使他们能够构建大使计划并从长期合作中受益。实时捕获通过在您的网站上启动弹出窗口来收集访客的社交手柄来实现这一目标。然后将数据发送到Upfluence Traunce Wanterions仪表板以供品牌进行审查，从本质上允许品牌被动地发展其影响者网络。该工具与现有的会员工具和CMS集成，包括Shopify，Magento，Refersion，Affiliate，Impact，Outlook，Outlook，Gmail和Google Tag Manager，因此品牌可以将社交数据与客户购买历史记录相结合并在一个地方管理促销代码。

品牌和机构还可以通过Upflue搜索nce to find influencers using as many keywords as necessary. A pizzeria that uses organic and local ingredients isn’t going to get anywhere by just looking for influencers who’ve posted about pizza. Everyone likes pizza. By drilling down with keywords—food, local, and organic—you start to narrow the pool a little bit. What’s especially cool is that you can place a relative weight on each keyword (that is, make some more important than others) and end up with some very precise results. It can be narrowed even further using criteria like location, social platform, or number of followers.

The ability to filter by audience data is something new here, and very much welcome. The bad news is you can only do it on Instagram, but the good news is: you can do it on Instagram! Facebook and Twitter are becoming increasingly irrelevant for influencer marketing, while Instagram has maintained its dominance for social media marketing. Still, we’d like to see a greater emphasis on audience data beyond simple demographics on one platform. Psychographic attributes like brand affinities, cultural interests, and more are all readily available, and of great use to marketers. And while we’d never fault anyone for ignoring Facebook and Twitter for their influencer marketing, YouTube is still very much an important social channel to the industry, and getting at that audience data is crucial to running successful campaigns there.

Last year they also added Twitch to their platform and most recently Tiktok. This means that Upfluence covers all the major social media platforms: Instagram, Youtube, Facebook, Twitter, Pinterest, Twitch, and Tiktok.

The interface for all this is intuitive, with results showing up in near real time. Or, rather, the result statistics show up—and this is one of those design elements you didn’t know you wanted until you see it. Generally, influencer searches can be overwhelming, as you search for some term and loads of results appear on the page. So you try and filter it down, the results get narrower but you’re still looking at a dizzying amount of data. With Upfluence, the left side of the screen is where you type search terms, and the right side displays the number of results based on your search—and categorises them into groups based on follower size. It’s cool to watch the stats and pie charts refresh themselves as you narrow your search, but what’s great is not being distracted by a bunch of irrelevant profiles while you work your way down to a manageable number.

Here, “manageable results” could mean “thousands of influencers,” but remember: searching multiple keywords (each weighted for relevance) means those results are going to be precise. And they’re displayed in an easy-to-read format, one that doesn’t overwhelm the eye even when you dig deeper into individual profiles. Scroll the listings for high level information—profile bios, followers per platform, engagement rates on each, influence and relevancy scores, and the titles of their most recent posts. See who they might have collaborated with in the past based on brand mentions. Dial in further and find out the reach and engagement rate for each post.

With this many results, Upfluence made sure that their customers could organise them effectively. There are plenty of influencer discovery tools that offer list management, but this platform lets you do more with a list than simply categorise influencers. Particularly powerful is the ability to export these lists to CSV files, and then add new columns of data that you can bring back into the platform. The main function of this works hand-in-hand with another of Upfluence’s new features: its emailing tool.

当品牌或代理商向他们想与之合作的影响者发出邀请时，发送通用表格的信件完全不会。这可以追溯到Upfluence，重新调整其愿景以培养有机和长期合作。问题是，即使使用模板，也很难个性化您一次发送给数百人的信。通过在CSV中创建新的数据字段，您可以将更多的个人详细信息合并到消息模板中，这些详细信息可以参考这些数据字段以填写空白。因此，如果您是针对狗主人的狗食品牌，可以与他们的狗的名字一起添加一个字段，即模板在发送消息时会抓住它，并且每个影响者都会收到她自己的个人信息。

All email correspondence is archived into Upfluence for easy reference—all team members have visibility into any message sent to or from each influencers. There’s also a lifecycle management component that shows you your progress for each influencer—who you’re negotiating with, who you’re waiting for to complete content, who’s waiting on payment, those kinds of things. The messaging function is a highlight in what is already a very complete set of tools to manage your influencer relationships.

Most brands will run more than one influencer campaign and will work with a large number of influencers. With Upfluence’s campaign workflow, you can easily run several influencer marketing campaigns at once and stay on top of influencer selection & offers. All the tools you need to streamline your campaigns can be found in Upfluence’s platform:

• 竞选简介can be directly uploaded into the software
• 草稿评论适度并批准有影响力的内容
• Email templatesto save time sending outreach emails to large groups of influencers
• 付款说明发送给有影响力的人，以便他们完成付款请求的步骤
• 影响者的地位和行动监视您的广告系列进度并知道下一步是什么步骤
• 价钱offers这可以帮助您概述影响者的成本并管理预算。直接发送付款优惠并让有影响力的人在Upfluence软件中提交反处。
• Influencer payment management消除管理有影响力的付款的痛苦。自动化发票请求，影响者银行详细信息收集，采购和付款。
• Integrationswith all of your favorite tools: Gmail, Outlook, Google Tag Manager, Shopify, Klaviyo, Refersion, Impact, Affiliate by Conversant, and more.

Finally, there’s the social listening component, which is more flexible than most we’ve seen. As you’d expect, you can create several streams with different purposes. Some could simply be monitoring certain hashtags to get an idea what’s trending, as means toward creative inspiration. You can create streams to monitor specific influencers, like ones you’ve got your eye on that you want to engage with. You can monitor your competitors, their activities and their mentions, if you wanted to do some opposition research. And you can mix and match any of the criteria you want to stream for to find out highly specific things—listen for campaign-specific hashtags used by influencers you’re working with and you’ll get the data you need to see how your own campaigns are doing.

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结论

The goal of any influencer marketing platform is, ultimately, to ease the headaches of marketing at scale. That means making it as simple as possible to communicate with all your influencers, track their progress, monitor your campaign content, and get relevant, actionable data when all is said and done. Where many developers approach this by using a one-size-fits-all approach, that can result in unwanted rigidity and unforeseen limitations. Upfluence side steps this by using an approach that stresses flexibility. It’s a little more complex than other platforms, but it isn’t any more complicated. That is to say, it’s not hard to learn—and it’s easy to use once you’ve learned it. The maturation of Upfluence as a product over the last year is truly impressive, and it’s probably only a matter of time before our last remaining criticism around the audience data becomes the next thing we’re praising them for.