15影金博宝188备用网址响者的营销示例为您的影响者活动计划提供动力

金博宝188备用网址有影响力的营销已经超越了实验阶段。现在，它被牢固地确定为在线营销的一种重要类型，它不仅适用于小型企业和初创公司，而且他们负担不起传统的广告费。相当多的A级企业意识到有影响力的营销有助于他们吸引目标受众。金博宝188备用网址这是数字营销的下一个最好的事情，那已经产生了巨大的影响。

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以下是有影响力营销的15个示例：金博宝188备用网址

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1.绝对地球最喜欢的伏特加运动

The ABSOLUT Company worked with influencer agency Collectively to create a series of people and planet-centered influencer activations. This influencer campaign was the Gold Winner for the Best Food and Drink Campaign at the 2020 Influencer Marketing Awards.

The primary objective of the campaign was to increase impressions and social engagement. The campaign lasted for more than eight months.

集体聚集了一支大胆的品味制造商的“激进主义者”，热衷于保护地球及其人民为品牌。影响者从生态意识的可持续性倡导者到LGBTQ影响者和盟友。

The company created a series of experiential events shared across social media, particularly Instagram and Twitter. Collaborators brought their fans and followers into unique brand experiences showcasing ABSOLUT'S commitments to people and the planet. Events included a four-day immersion in ABSOLUT's commitment to sustainability at its Swedish production facility. They also put together a photoshoot recreating the historic march at Stonewall with renowned artist and advocate David Lachapelle.

他们还了解了Absolut对可持续性的承诺及其对本地的贡献。Absolut Vodka从未忘记其在瑞典南部的根源 - 它来源，蒸馏，瓶子并从这里的基地派出了世界各地的伏特加酒。#spiritofeuropepic.twitter.com/E6UyEf7J23

- SpiritSeurope（@spiritseurope）2019年12月4日

Ultimately, 95 influencers created 612 posts. The campaign generated 68.4M total potential impressions, 7.714M views, and 739.4K comments, likes, and shares for a combined 8.6M total combined engagements.

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2. 67个Dior战役的阴影

Dior是2020年有影响力的营销奖上最佳美容运动的黄金冠军，他与有影响力的营销机构Buttermilk合作。金博宝188备用网址该活动是为了庆祝Dior Forever Foundation的启动，该基金会具有67种独特的基础阴影。

67种皮肤：酪乳迄今为止如何传递Dior最具包容性的影响者激活https://t.co/zfxpzvggscvia@talkinfluencepic.twitter.com/xrZnjye9zB

- 在B2B有影响力的营销中获胜（金博宝188备用网址@winfluencermktg）September 22, 2020

The campaign aimed to create global awareness of the new Dior Forever Foundation, showcasing the wide range of shades available. In addition, they wanted to celebrate the product's diversity with an ambassador representing each shade. Another campaign aim was to create branded content suitable for reusing on Dior's owned channels.

酪乳在其影响者选择中设定了特定的定量和定性要求。其中包括：

• High engagement levels
• 经过证明的过去的表现
• 满足真实性测试
• 位于特定的关键消费区（也在这些位置有观众）
• Having audiences interested in beauty
• 通常共享以美容风格和以化妆品为中心的内容
• 通常会在Dior的频道上产生值得共享的内容

最终，他们选择了67个影响者并与67个竞选活动一起工作，每个人都与Dior 67个阴影中的一种相匹配。反过来，有影响力的人连续67天每天发表一个帖子。

67个影响者的总观众达到266万。此外，他们的职位有185万个印象，并导致了592k的交战。

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3. Paddy Power #SaveOurShirt Campaign

Paddy Power signed a year-long sponsorship with English football club Huddersfield Town. They worked with Ball Street Network to create a Reveal campaign.

在2019-20赛季开始时，Huddersfield Town团队穿着一件新衬衫，拥有巨大的“ Paddy Power”腰带，占主导地位。他们后来向歌迷的解脱揭示这件衬衫是假的。帕迪·鲍尔（Paddy Power）随后通过给哈德斯菲尔德（Huddersfield）有机会在本赛季剩余时间里打空衬衫，“不受欢迎”这件衬衫。

The campaign aimed to get fans talking about this ugly shirt, using the #SaveOurShirt hashtag. Ball Street Network selected groups of creators and curators to represent the community voice. These influencers knew about the stunt and were happy to leverage their supporters to talk about the campaign. It didn't take long for the discussion to go viral, and before long, football fans across the world were talking about the hideous Huddersfield shirt. The team's wearing of the shirt during a friendly they played caused outrage online.

此后不久，同一群创作者和策展人透露了那个季节的实际上Huddersfield衬衫。

就有影响力的运动而言，这是一个巨大的成功。它成为了足球界的话题。帕迪·鲍尔（Paddy Power）随后宣布，他们将“寻求”其他一些下联盟球队。实际的Huddersfield衬衫的揭露获得了42k Twitter喜欢的，曼联的衬衫揭露是近四倍。

Here it is!

#HTAFC今天可以揭示实际的@umbrouk家装套件！

衬衫是@paddypower的新#saveourshirt活动;一项倡议正在支持朝着无品牌的足球套件转会，有效地将衬衫还给球迷。

更多的

— Huddersfield Town (@htafc)2019年7月19日

Unfortunately, there was one adverse effect, however. The Football Association wasn't impressed by the stunt and fined Huddersfield Town £50,000 for the fake shirt reveal. They believed that the kit broke the FA's kit and advertising regulations.

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4.历史频道Tiktok广告系列

When The HISTORY Channel debuted its official TikTok account, it had a goal to quickly reach and connect with a new set of potential followers and position itself as a relevant and entertaining source of information for younger generations.

历史频道与NeoRECH在这项努力中，他创造了一个活动主题“保持好奇”。Neoreach在各种各样的观众中组建了一个Tiktok创作者团队，他们制作了高质量的视频，以展示历史频道的吸引力。

@cookingwithlynja ＃赞助Staying Curious with @HISTORY#todayilearned ♬原始声音-Lynja

的视频创作者进行抗辩nally well, even outperforming many of the creators’ non-sponsored posts. The campaign reached over 21 million accounts, was collectively viewed 12.2 million times, and grew the HISTORY Channel’s new TikTok account to 50,000 followers after its launch.

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5. Sony PlayStation Virtual Reality Headset

索尼在加拿大开展了一项有影响力的营销金博宝188备用网址活动，用于PlayStation VR，即其虚拟现实耳机。该公司选择在Instagram和YouTube上与加拿大技术和游戏中层，微型和纳米影响者合作。有影响力的人是@karlconrad，@stalman， @justin.tse， @canoopsy和 @the.girly.geek。

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Erin共享的帖子（@the.girly.geek）

该活动的主题是展示游戏玩家对Sony产品的积极游戏体验。有影响力的人分享了自己使用Sony PlayStation VR耳机玩乐的帖子。

Most influencers uploaded two posts for the campaign, predominantly showing images, although one included a short looping video. There were nine posts in total. The influencers included the hashtags #PlayStationVR, #ITriedPSVR, and #PSVR, and tagged @PlayStationCA.

Overall, the Instagram posts by the relatively low-level influencers received 12,728 likes and 230 comments, with an overall 3.64% average engagement rate. YouTube engagement was 28,322 views, 2,324 likes, 368 comments, with an overall average engagement rate of 3.19%.

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6. The Pepsi Emoji Product-line at Walgreens Stores

Pepsi aimed to increase its sales at Walgreens, so they created limited edition packaging and the #SayItWithPepsi hashtag. They chose to target millennials, so decided social media engagement be the best promotion - even for in-store purchases.

该运动的目的是证明，将特别包装的百事可乐表情符号瓶（仅在沃尔格林发现）中纳入您的夏季活动，这使一切变得更加有趣。

Pepsi used influential creators to develop original organic-style content about the 200 Pepsi emojis who then distributed the content to their Millennial-age followers. The shared content included original blog posts, photography, and branded video content. It drove the teenagers to Walgreens and Duane Reade stores to buy Pepsi Emoji bottles to help them have an exciting summer adventure.

Pepsi then analyzed the performance of all of the content that these primary influencers had created and shared. They selected the best performing content and arranged for 40 secondary influencers to share this high-performing content with their audiences - again they were targeted at Millennials. This second stage resulted in an additional 26,000 clicks on the shared content. The campaign was topped off with two Twitter parties celebrating #SayItWithPepsi and the Pepsi Emoji bottles.

# SayItWithPepsi竞选最终接收46 million impressions, and there were more than 50,000 engagements with campaign content.

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7.美国为基地房地产竞选的国歌，底特律

Bedrock Real Estate想制作一部电影，显示底特律陈词滥调的景象是错误的。底特律不是过去的破碎城市。这是一个积极的城市。

Bedrock想要制作一部电影，这会让底特律居民为自己的住所感到自豪。他们选择使用诸如Shinola，底特律自行车和慢速滚动（本地自行车之旅现象）之类的本地影响者，以帮助制作电影《我们的国歌》，使用引人注目的图像与强大但没有脚本的叙述配对。

Local celebrity, Big Sean, made an emotional endorsement, which lead to more media impressions, both traditional print and broadcast, as well as online. Other local influencers like Pure Michigan and Quicken Loans helped with the outreach.

Bedrock依靠其影响者的有机覆盖范围来传达他们的信息，并且该视频在基石激活了付费策略之前获得了500,000次观看次数。

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8.邓肯甜甜圈在国家甜甜圈日

邓肯的甜甜圈及其代理机构特里亚利亚（Trilia）想提高对国家甜甜圈日的认识。他们与数字人才网络和娱乐工作室合作合作，开展了全国性的Snapchat广告系列，其中具有视觉上吸引创意内容。

Dunkin的Donuts为当天提出了特别的报价，并合作选择了生活方式的创作者，以在Snapchat上的城市中传播有关该报价的内容。他们选择了八个受欢迎的影响者来创建和分发预告内容。

然后，八个影响者在国家甜甜圈日“接管”了邓肯甜甜圈Snapchat频道。这覆盖了24小时以上，因为他们在美国的三个时区和三个城市进行了竞选活动。影响者利用他们的内容将支持者带到邓肯的甜甜圈商店，并接受特别优惠。此外，邓肯甜甜圈还为影响者提供了人们可以在店内使用的Snapchat GeoFilters。

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Skyler Bouchard Oppenheim（@diningwithskyler）分享的帖子

结果是，在全国甜甜圈日，邓肯的甜甜圈在他们的Snapchat频道上吸引了十倍，其追随者比一个月以来的平常吸引了十倍。该运动达到了300万人，有40,000人参与。

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9. Duane Reade和Walgreens商店的Häagen-Dazs Bogo促销活动

这项旨在提醒纽约人的运动是冰淇淋是夏季必不可少的一部分。它促进了Häagen-dazs Bogo（购买一个获得一个促销）促销活动，并在Duane Reade和Walgreens New York商店进行了抽样活动。

哈根·戴兹斯（Häagen-Dazs）与纽约市的当地影响者合作，他们针对千禧一代的生活方式。影响者创建了围绕主题“Häagen -Dazs Open Container”的内容 - #HDopencontainer - 这是当时与纽约时事相关的单词的戏剧。它将哈根达斯（Häagen-Dazs）定位为与朋友一起享受的放纵而成熟的享受。

该活动包括涵盖屋顶派对和抽样方的实时社交更新。该内容具有高度以纽约为中心的感觉。

其他有影响力的人帮助传播了数字邮政编码细分的帖子。他们专门针对商店附近手机的人们。

然后他们扩大他们的影响浸的活动er Pinterest, Facebook, and Twitter. This ensured that an even wider audience shared the content.

总体而言，该运动产生了1430万印象和27,400个社会参与。

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10.放射线杆 - DesignSpark

DesignSpark is the engineering community of RS Components, one of the largest B2B distributors of electrical components globally. There had been plans for the 10ThDesignSpark工程社区的生日。然而，由于庆祝活动，庆祝活动被取消了。因此，在生日之前的四个星期内，RS组件聘请了创意技术专家（和微型影响者）裘德·普伦（Jude Pullen）使用很小的（不到1k£1k）的媒体预算来替换。

Pullen worked remotely from his 2x2m shed with members of the engineering community to create an open-source project called RadioGlobe. It is a physical globe that you can rotate to any city in the world, and you can play any of 2000+ web stations from that location. You can build RadioGlobe with around $150 of electronic components if you have access to a 3D printer.

RS组件决定为YouTube创建每日视频博客和一个Tiktok视频，以显示RadioGlobe的作用。Tiktok视频积累了超过40万次观看次数，并在Reddit上共享，而Radioglobe成为其主页上前5个趋势主题之一。通过Pullen的网络作为设计和技术社区的影响者，还产生了35个位置。结果，RadioGlobe在领先的技术社交渠道上获得了报道，包括Mag Pi，Hackaday，Electronics Weekly，Designboom和有趣的工程。

A goal of the campaign was for DesignSpark to reach 1 million members by 2021. They attained that milestone in early October 2020.

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11. MTV Pants Off

MTV Pants Off是一场Snapchat性爱表演，由Laci Green主持，她在YouTube上以性爱频道而闻名，该频道拥有超过200万用户。Snapchat节目的目的是向年轻人提供性信息信息，提供真实的信息和建议。

MTV的目的是使用已经被称为性爱影响者的LACI为MTV -Snapchat的另一种媒介提供了困惑的青少年的帮助。每个星期六在Snapchat上“玩”的裤子八个星期 - 就像常规表演一样。

MTV决定，建立观众的最佳方法是确保该节目为青少年观众提供相关的主题，将有影响力的人用作客人并创建令人惊叹的图形。

他们的来宾策略是邀请有影响力的受众群体，他们足够舒适地谈论性和人际关系，并为该节目拍摄。与来自社交媒体的客人进行了许多真实的对话。

每个情节都收到了3至500万次观看次数，并分享了数十万次。总共有1390万份独特的观点和439,000股，不计入Facebook的额外交叉发布。毫无疑问，MTV因这项运动而设法帮助许多年轻人的性理解。

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12. The Rare Country Awards

Cox Media Group希望将注意力集中在其国家 /地区 - 稀有国家。他们决定创建粉丝投票的“稀有国家奖”，以将其覆盖范围扩大到更多的国家粉丝。

Rare Country already had a strong Facebook presence but was in its early stages of running a Twitter account. They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter.

Insightpool团队确定并与合适的影响者互动，以传播稀有国家奖项的信息。他们将影响者分为以下类别：

当前的@RareCountry关注者
特定于艺术家的影响者
General Country Fans
遵循@rare帐户但@rarecountry帐户的乡村粉丝
Press- Media/Bloggers/Radio Stations

然后有见地创建相关的Twitter副本，并与每个类别的影响者互动。每个有影响力的人都受到投票支持自己喜欢的艺术家的任务，并激发自己的观众在稀有国家奖中投票。

Insightpool invited 20 top influencers to participate in a Twitter takeover - changing their accounts to match the Rare Country Awards branding.

该奖项迅速获得认可，然后顶级艺术家开始与粉丝分享有关他们的联系。

Insightpool然后选择了三个“超级粉丝”来制作宣布获胜艺术家的视频。

总共有5151名有影响力的人为这项运动提供了帮助，超过5500万追随者。该运动产生了180万印象和近100万票。

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13. “Sickhouse” SnapChat Film

Indigenous Media focuses on producing video for a variety of platforms, from traditional television to new-style social media. One of their filmmaking teams created a project they called “Sickhouse.”

“Sickhouse” is a film in the same vein as “The Blair Witch Project,” in the sense that it is not clear to viewers, as to whether it is scripted or real-life (in reality, it is scripted). The whole film was shot in real time, in chronological order, on iPhones. Indeed it was the first scripted SnapChat film. Influencer, Andrea Russett, posted 10-seconds Snaps over a five day period, questioning how real this film was, and opening up discussion with her audience. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. “Sickhouse” had to look as if it could be real, with Andrea sharing her “home video.”

为了使幻觉更重要的是，所有其他演员在电影制作过程中都避免了社交媒体 - 其下落的唯一更新是在安德里亚（Andrea）的Snapchat帐户上发布的。

Eventually, Andrea was able to share with her fans that she had survived “Sickhouse, ” and there was a 70 minute extended version on Vimeo.

仅在Snapchat上观看了1亿次“病房”。

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14.标致2019年布鲁塞尔车展

在2018 - 2019年，汽车制造商标致的总体营销主题是“剥夺未来”。为此，他们使用了影响者和影响者营销。金博宝188备用网址

当参加2019年布鲁塞尔车展时，标致意识到他们的目标受众与更传统的广告渠道不同。他们想自发地针对18-24岁的孩子，并改变这个年龄段的标致品牌的看法。此外，他们希望这个年龄段将标致与设计和技术联系起来。

They were presenting the new e-Legend concept car at the Brussels Motor Show. It is a fully autonomous and electric coupé, innovative and never boring.

Peugeot chose to work with a mix of micro-influencers and macro-influencers, with different types of audiences. To find these influencers, they used the Influo Platform.

他们在竞选活动中使用了两管齐的方法。首先，他们产生了高端宏观影响者可以共享的质量内容。然后，他们与微影响者合作，进行了一场赠品和讲故事。

该活动的参与率高于平均水平为12.99％。标致品牌吸引了超过100万人。

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15.军团冲突 - 原始的保险丝纪录片系列

Dwayne Johnson，又名The Rock，肯定有很多追随者。他的Facebook页面上只有5700万关注者。

When Fuse created their Clash of Corp docu-series, which documents the lives of drum corps members on the road to the Drum Corps International Championship, they wanted to expose their series to as many people as possible.

Brand New Episode of Clash Of The Corps TONIGHT

我们热门七块制作系列#clashofthecorps今晚晚上11点在Fuse上播出的另一集全新情节。确保收听并查看所有噪音是什么。我们在谈论Fuse在历史上最多的DVR节目，并且记录并不止于此...＃ForwardMarch

发表Dwayne岩石约翰逊2016年10月19日，星期三

They decided the best way was to work with Dwayne Johnson and encouraged him to broadcast the first episode of their series via his Facebook page. Dwayne also recorded an exclusive video introduction to the series which fans also watched on his Facebook page.

这是第一次在Facebook Live上首演的系列，超过700万人观看了它-835,000在第一次演出中。它产生了超过55,000个Facebook喜欢和7,000条评论。