16个金博宝188备用网址有影响力的营销趋势将塑造2023

如果您想知道2023年有影响力的营销趋势会带来您的金博宝188备用网址方式，那么您就会到达正确的位置。金博宝188备用网址有影响力的营销已经很大，而且只会变得更大。每年都会带来新的社交媒体平台，新类型的内容以及品牌可以与潜在客户互动的新方法。188滚球地址最好的影响者保持趋势的佼佼者，因此他们可以为品牌提供所需的闪耀。随着社交媒体格局的变化如此之快，重要的是，影响者迅速利用最热门的影响者营销趋势来发展其权威和专业知识，从而使自己对品牌更具吸引力。金博宝188备用网址就他们而言，品牌将希望跃升这些有影响力的营销趋势，以扩大受众，创造新的潜在客户并赚取更多收入。金博宝188备用网址

在大流行之后，品牌发现自己争先恐后地更新他们的营销和广告活动，以引起观众突然陷入困境的人，2023年，2023年提供了很多希望。企业不仅了解到他们可以实际运作，而且越来越多的消费者转向互联网以满足他们的电子商务需求。而且，由于几种传统的营销方法与全球大流行的影响不相容，因此品牌寻找善于创建反应性内容的内容创作者和影响者。实际上，我们的influencer marketing benchmark report发现在大流行期间，有影金博宝188备用网址响力的营销有所增加。那是巨大的。这就是为什么影响者看到他们变得更加明亮的原因。

So, let's dive into the influencer marketing trends you can trust to keep business booming throughout the year.

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金博宝188备用网址有影响力的营销趋势要观看：

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Influencer Marketing Trends

Influencer marketing was a$16.4 billion industry in 2022. However, they anticipate the global influencer marketing platform market size will reach $84.89 billion by 2028. So, it should come as no surprise that the prediction for 2023 is that marketers will collectively spend over影响者45亿美元.As popularity, demand, and marketing spend increase for influencer marketing, it's important to pay attention to these influencer marketing trends for 2023 so you're focusing attention and ad dollars on the right things.

1. A Greater Emphasis on Following Preferred Creators Across Multiple Platforms

Although many creators have a favorite social network, they typically operate across multiple platforms. While this isn't new, the difference now is that these creators have "super fans" who interact with them everywhere they appear.

这意味着成功的创作者倾向于在其帐户之间无缝地互动。例如，它们不仅仅是Instagrammers或YouTubers。取而代之的是，他们将自己视为专业创作者，在网络上向粉丝展示他们的作品。通常，他们会为目的选择最佳平台。

In other words, while they will have它们用于不同目的的多个社交平台 - 它们都是188滚球地址整体的一部分。

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2.影响者将成为许多会员计划的关键

直到最近，大多数人都查看了影响者营销和金博宝188备用网址affiliate marketingas two different activities.In reality, though, they’re very much interrelated.

两项活动都涉及一个“局外人”，以促进和鼓励支持者购买某人的产品。确实，其中一个平台，188滚球地址参考, already recognizes the connection anddoubles up作为会员和影响者平台。正如我们对该平台的评论者所观察到的那样：“随着影响者平台与之集成，分支机构和影响者之间的界线变得越来越模糊188滚球地址电子商务more and more, moving beyond simple 'awareness' campaigns to actually drive sales."

In the past, most affiliates were traditional bloggers or publishers. They would include product demonstrations, walkthroughs, and reviews on their sites. In addition, they often promoted multiple, sometimes competing, affiliate programs to increase their chances of getting referral fees from a broader range of readers.

但是，我们现在看到了一个变化。有影响力的人现在向追随者推荐产品 - 但通常只有他们使用或信任自己的产品。他们不想通过推广他们不相信的产品来疏远追随者。

结果，品牌发现有影响力的人可以成为其产品的真正拥护者。有影响力的人通常会在谈论品牌时提供个人推荐，演示和行动呼吁。他们可以帮助追随者通过整个销售渠道，从意识到考虑甚至购买。What’s more, they do all of this in an authentic, personal way.

尼尔·沙弗（Neal Schaffer）在他的博客上补充说，随着品牌开始发现影响者确实是一种会员，它可以对他们有利。它可以鼓励有影响力的人更加努力地工作，因为他们知道自己的成绩会得到报酬。他还强调，这种关于影响者的新思维方式将使品牌和消费者受益。品牌会发现他们不必支付夸张的费率，而对于消费者，他们最喜欢的影响者共享的会员链接将使整个购物体验更加方便。

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3. Video Content Will Increase (Even More) In Popularity

是的，我们知道。至少在过去的八年中，每年都有视频内容在每个人的列表中不仅列出了有影响力的营销趋势，而且总体营销趋势。金博宝188备用网址而且，有充分的理由。

近年来，全球带宽有所改善。5G在全球范围内传播，在许多国家，纤维互联网很普遍。结果，如今人们正在消费更多的视频和音频内容。Twitch，YouTube甚至播客的创作者变得越来越有影响力。

People just love video. Even with all the platforms, consumers are barely getting their itch for video scratched. According tovideo stats，超过一半的人希望营销人员创建更多的视频内容。

而且，谁将营销团队转向 - 创作者。许多影响者更喜欢Tiktok和YouTube，它们是基于视频的社交平台，而不是Pinterest，Twitter或Facebook等其他媒介。188滚球地址因此，品牌应该没有问题来寻找影响者来创建视频内容。如果这是您首选的媒介，则希望与可能的合作伙伴关系进一步发展。

在他们的Creator ROI Report，Neoreach透露，品牌正在YouTube和Tiktok等视频平台上推动更成功的影响者营销活动。金博宝188备用网址188滚球地址在2022年第一季度发布的成千上万张FTC符合的视频中，赞助的创作者的内容获得了超过1.07亿个赞的赞助，无论竞选类型如何。在行业和影响者层面上，简短和长期的视频内容继续主导着影响者的营销活动和社交媒体趋势。金博宝188备用网址

That being said, text and images aren't yet dead – Instagram is still one of the most popular social sites.But expect to see more emphasis on video and audio content over the next year. TikTok and YouTube are on the rise, and podcasting is increasing in popularity. Even old staples like Facebook and Twitter now emphasize sharing videos.

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4.现场购物将继续在影响者运动中发挥更大的作用

Live shopping became increasingly popular in 2021 and 2022, and this will continue into the new year. Influencers and other key thought leaders will continue topromote products to their communities on their favorite social platforms, using live video and interactive content.

In fact, according tostatistics about live shopping，大多数人开始更喜欢生活在其他类型的社交媒体购买中。作为回应，亚马逊，Facebook，Tiktok和Instagram都开发了直播的购物工具和合作伙伴关系。例如，Instagram launched Live Shopping that allows users to buy products directly via Instagram Live. According to the platform, the appeal of this format is that it gives shoppers an immersive way to discover and buy products.

有许多influencers who’ve successfully used live shopping并与品牌合作。例如，2022年3月，沃尔玛第二次与10位Tiktok创作者合作，举办现场购物体验。因此，期望在明年看到更多此类类型的合作……

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5.更加重视影响者营销的多样性和代表性金博宝188备用网址

我们看到最近在社会中更加重视多样性和代表。因此，看到这种流入有影响力的人营销并不奇怪。金博宝188备用网址The领先的LGBTQ+影响者on YouTube have over 10 million followers.

You even find influencer agencies devoted to increasing representation.例如，反映, a space for underrepresented groups within media campaigns, is on a mission to ensure everyone is reflected in the media. They work exclusively with brands that share their passion for diversifying the media and want to build diversity and inclusion into their brand ethos and marketing campaigns.

其他机构，喜欢Shade和Black Girl Digital, choose to focus on representing black and brown creators. As their name suggests, Black Girl Digital, for example, chose to focus specifically on black females. Their goal is to inspire brands to want to build deeper partnerships with this group of influencers, empowering them to build a sustainable business doing what they love.

Nowadays, both influencers and consumers analyze branded messages and campaigns to make sure everyone is represented.Moving forward, it will become even more important that brands shift他们的企业文化专注于包容性并消除任何排他性痕迹。

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6.微观和纳米影响者将继续获得更多的爱

There are different影响者的类型, from nano influencers with just a few thousand followers to celebrity influencers with millions.我们的influencer marketing benchmark report for 2022found that while engagement rates dropped, this wasn’t the case for most nano and micro-influencers. In addition to engagement, these types of influencers also have better conversion rates.

通过专注于纳米和微型影响者，品牌将能够扩展其影响者的营销预算，同时仍与与观众密切相关的影响者合作。金博宝188备用网址For this reason, brands will continue to favor engagement rates over follower counts.

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7. Brands Will Look for Ongoing Partnerships Instead of One-Off Projects

在2023年,希望品牌和影响力join together for long-term, ongoing projects rather than one-off sponsored posts. In fact, Neal Schaffer suggests in one of his blog posts that it will become the norm moving forward. There are multiple reasons for this shift, but it ultimately comes down to this: it takes time to make a sale. Even influencers with the most engaged audiences will have trouble making any real contribution when commissioned for a singlesponsored post.Running a long-term marketing campaign with a particular influencer will many times just be more effective than a short marketing campaign. Also, brands are becoming interested in fostering stronger relationships with influencers, much like the relationships that they have with brand ambassadors.

If you want to capitalize on this influencer marketing trend, we recommend creating packages that you can sell to brands seeking your services that include several sponsored posts over a period of time, much like what they would tend to do when running Facebook ads or ads on other platforms. It can also help to join an金博宝188备用网址影响者营销网络给自己一些合法性。

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8. Marketers Will Spend More Money on TikTok

如果过去的几年教给我们任何东西，那就是我们总是为更多社交媒体平台提供空间。188滚球地址TikTok尤其是，由于大流行席卷了地球，并使人们在室内几乎无事可做。

当Tiktok在2020年初起飞时，有影响力的人就在那里，在平台上积累了追随者，并与品牌合作创建了赞助的帖子和广告。There's no doubt that TikTok's popularity will continue to surge throughout 2023 among both influencers and brands alike. In fact, Neal Schaffer predicts that TikTok might even dethrone Instagram as the king of influencer marketing in 2023. He explains that one of the reasons for TikTok’s increased popularity is because it has found so much favor among younger users.

Just how popular will TikTok become? According to data shared by TheB2BHouse marketers, marketing teams will nearly double what they spend on TikTok influencer marketing in just two years. In 2022, they estimated thatTikTok influencer marketing spendingadded up to almost $800 million. They predict that by 2024 it will exceed $1.3 billion.

What makes it even more impressive is that it’s nearly 10 times higher than what they spent on it in 2020. Much of this success is thanks to the platform’s focus on features like the TikTok Creative Exchange andCreator Marketplacethat make it easier for TikTok influencers and brands to connect.

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9. Performance-based Deals Will Increase in Popularity

随着影响者开始在会员营销计划中发挥重要作用，并且越来越多的品牌正在与有影响力的人建立长期合作伙伴关系，因此预计基于绩效的交易将在2023年变得越来越流行。

这意味着客户将期望有影响力的人兑现承诺，例如特定数量的销售或点击。如果您是面临基于绩效的合同的影响者，则可能需要考虑将其转变为持续的特许权使用费，而不是接受单一付款。在签署之前，您还希望在合同审查中勤奋，以确保您在保证特定退货之前知道您同意的内容。

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10. Influencers Will Become More Specialized (and Professional)

我们已经看到有影响力的人自己制定了壁ni，这是一个影响者的营销趋势，没有任何改变的迹象。金博宝188备用网址有影响力的人将继续在其利基或行业中发展专业知识，从而使他们更受到这些垂直领域的品牌的追捧。作为有影响力的人，可能是时候考虑您最热衷于哪些行业，并开始与品牌建立合作伙伴关系，这些品牌有意义，这些品牌对您选择的方向有意义。这是一个专业影响者的示例（只需查看简历！）：

As influencers become more specialized, we'll likely see a shift in the language that we use. We're already seeing some influencers opt for being called "创作者“或“内容创建者”。由于许多有影响力的人是真正的艺术家 - 摄影师，摄影师，作家等 - 毫不奇怪，他们想以他们的真实工作而闻名，而不是被当作“影响者”或“互联网名人”。We think they can be both, but be on the lookout for these fundamental changes in verbiage.

不仅有影响力的人会开始将自己视为专业人士，而且还将自我视为整个行业。正如有影响力的营销平台Kolsqu金博宝188备用网址are喜欢说的那样，2023年将带来“业余主义的终结“黎明即影响使用者的职业化encer marketing.

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11. Influencer Collaborations Will Increase

金博宝188备用网址有影响力的营销趋势表明，2023年将为我们带来更多影响者之间的联系和合作。我们已经看到了influencer housesbecome a thing, and it's highly likely there will be more of that as influencer networks seek ways to increase influencer marketing campaigns and earn more return on their efforts.

What makes this trend so exciting to watch is that it will help all parties to increase the value of their relationships. Brands will be able to implement better campaigns. Influencers will be treated as the professionals that they are. Consumers will find the products that they need at the best price.

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12. Getting First-party Data Will Become Critical

简而言之，第一方数据是指用户本身共享的数据，而不是通过cookie收集的数据。网络变得越来越无聊，这将对有影响力的营销产生影响，以及影响者如何从事工作。金博宝188备用网址在2023年及以后，有影响力的人要获得尽可能多的数据，这将变得至关重要。

Basically, with privacy laws becoming more stringent (and with good reason), it will simply be much easier for influencers and brands to rely on their own data.

While on the topic of data, first-party data about consumers isn’t the only thing that will become important. As performance-based deals will increase, real-time data and accurate reporting will be needed. This is just one more reason why influencer marketing platforms that include analytics and in-depth reporting are so valuable.While influencer networks already have some analytics and reporting in place, solo influencers will also need to understand whatsocial media metricsare important so they can deliver on promises.

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13.真实性将是口号

For the past few years, there's been a powerful pull for "authentic" content. This means influencers have to be careful with the content they create for brands to make sure that the products they take on will resonate with their audiences. Of course, this is also something that brands need to watch out for. Even the most engaging influencers aren't going to be able to whip their followers into a frenzy over a product that they just don't care about. It won't benefit the brand trying to make it work, and the influencer will likely lose credibility in the eyes of their audience.

取而代之的是，影响者和品牌应仅与其他影响者和品牌与观众重叠的其他影响者和品牌建立伙伴关系。尽管有些东西，但公然赞助的帖子本身并不是问题社交媒体营销专家你会相信的。您不必放弃生产价值或化妆品就可以使您的赞助帖子更加真实。使赞助内容真实的内容是对品牌和您所谈论的产品的真正兴奋感。无论您是只是坐在房间还是在游艇上录制，除非您正在为游艇建造者做赞助的帖子，否感觉。

在谈论对需求时，我们往往会忽略authentic contentis what we really want from the content. For most audiences, that means deeper connections with the influencers they follow along with value-driven content. Instead of a standard sponsored post that's modeled after a TV ad, why not try doing a Q&A about the brand or product you're sponsoring or a video that shows what it's like to use it? You can even talk about the things you don't love about a brand or product as long as you make sure your followers know that the product, even with its shortcomings, is still the best. The bonus for influencers is that your audience will trust you more. For brands, it'll show your integrity. And integrity is endearing.

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14. Brands will appoint a Chief Influence Officer

Kolsquare除了对影响者如何变得更加专业的早期预测外，还预测，该行业作为整体本身就是一个领域，是公司职能的共同元素。在大多数公司中，有影响力的营销都将包括金博宝188备用网址在所有营销策略中。

因此，培训机构将开始改编其课程，以提供有影响力的营销培训并认可资格，而企业将为负责这个专业领域的人提供正式的头衔。金博宝188备用网址

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15.员工驱动的内容将增加

An influencer marketing trend for 2023 that stems from the demand for more authentic content is the desire to see employee-driven or employee-based content increase. We've already seen how user-generated content can significantly impact sales and how brands are perceived. It only makes sense for brands to begin treating their own employees as influencers throughemployee advocacy programs.

Brands like Macy's had great success with this approach.梅西百货（Macy's）凭借其风格的工作人员，为在日常生活中使用梅西百货（Macy）产品的员工提供激励和财务奖励，如果共享该内容会导致销售。This works for Macy's employees and the company itself because consumers are fascinated by seeing "how the sausage gets made".

There's a reason why the video of a Wendy's employee making a Baconator got more than 3 million views after Wendy's reposted it. People want to know what goes on behind the scenes at a company.

向员工批准分享内容是有道理的。After all, employees are also consumers. They have a life of their own when they’re not working.

而且，不仅是针对产品建议或评论，因此员工可以用作影响者。向前迈进，越来越多的企业将利用自己的员工吸引新的新兵。通过在职位广告中介绍自己的员工，它只是使品牌更加信誉。

@Wendysputtin’ in work#fyp ＃为你 #wendys@ricky.federici♬原始声音 - 温迪

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16. Paid Advertising Will Be Key for Broad Reach

The last influencer marketing trend on our list for 2023 is all about advertising. Yes, we realize that paid ads are typically not used in conjunction with influencer marketing campaigns. However, brands and influencers will both benefit from the paid amplification of the content created by influencers. Using the fine-tuned targeting available onFacebook Adsor through the advertising tools for other social media platforms, brands will be able to push out high-quality influencer content to the people who care about seeing it, without relying on social media algorithms to make it happen.

The secret, though, is to keep it authentic. As Social Media Marketing explains, consumers are tired of “the conventional marketing experience”. They want more. Bycombining influencer marketing with paid ads, brands can create a unique experience that their target audiences will take notice of and remember.

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Wrapping Things Up

从在线数据的外观上看，影响者营销无处不在。金博宝188备用网址我们自己的基准报告发现，在过去的五年中，该行业从2016年的46亿美元增加了两倍以上，超过了2022年的160亿美元。

So, it should come as no surprise that most marketers plan to increase their influencer marketing budgets. As popularity, demand, and marketing spend increase for influencer marketing, it's important to pay attention to these influencer marketing trends for 2023 so you're focusing your attention and ad dollars on the right things.

过去的几年以意外的营销问题为特征，这些问题需要开箱即用的思维才能解决。当我们关注2023年有影响力的营销趋势时金博宝188备用网址，这些解决方案将进行测试。