Picture it: a mansion in sunny California. Five of Gen Z's finest living together, each armed with a smartphone and access to social media. Hilarity ensues. No, we're not describing a season of Big Brother. It's a content house. But what is a content house? What happens there? Do content houses actually mean anything for brands? Keep reading for answers to all of these questions and more. Plus, we'll even share some content house examples.
First things first...
什么是内容室？另外，内容室的示例：
什么是内容室？
A content house is a space for creators andinfluencers聚在一起合作。他们有时被称为“创造者”或“有影响力的房屋”，但它们都有一定的相似之处。通常，它们有很多空间，一个游泳池和出色的照明。哦，他们通常要花很多钱。
尽管Tiktok和Instagram的兴起肯定是内容室爆炸的催化剂，但内容房屋实际上已经存在了一段时间。早在2014年，YouTube协作频道称为我们的第二人生，搬进了他们称为02L豪宅的房屋。第二年，在2015年，葡萄藤上的大多数明星都搬进了自己在Vine Street 1600（纽约时报）的合作屋。2017年，杰克·保罗（Jake Paul）继续这一趋势YouTube's highest-paid stars, who purchased a home (Team 10 House) for the members of Team 10 to share. According to the Team 10 website, the group was intended to act as an "incubator for aspiring social media influencers." If you listen to Paul's neighbors at the height of Team 10 House, it was more like living next door to a war zone.
房子的目的内容所以成员可以tag each other in their content, expanding their audience and playing off one another's popularity to gain more popularity on their chosen platforms. Many content houses also encourage creators to collaborate on content creation and sharing business and industry knowledge, too.
Do Content Houses Really Benefit Brands and Influencers?
据《纽约时报》报道，内容房屋以多种方式帮助影响者。自从creatorsare all in close proximity to one another (even though not all team members opt to live in the houses full-time), they can quickly and easily collaborate on content and even offer moral and emotional support to one another.
Brands foot the bill for content houses for a reason: they can pay off. Many content houses require that creators meet quotas on the content they produce. In exchange, brands get dedicated influencers who are literally doing nothing except working on content all day, increasing the brand's reach. And, as we've repeatedly seen, content can earn influencers bank. Just take a look atTiktok的最高影响力者if you're unclear.
Content House Examples
这些天有很多内容房屋。随着新的房屋的出现和现有房屋（例如蕾哈娜（Rihanna）的芬蒂（Fenty）房屋）的出现，数字逐渐消失。让我们看一些最受欢迎的内容室示例。
1.Sway House
资源：tiktok.com
TikTok's Sway House has come to an end a little more than a year after getting its start in January 2020. The influencer collective was founded by Talent X Entertainment and included several top names from theshort-form video contentplatform: Josh Richards, Griffin Johnson, Bryce Hall, Jaden Hossler, Noah Beck, Blake Gray, Anthony Reeves, Kio Cyr, and Quinton Griggs. The group ranged in age from 17 to 21.
The house itself was an 8,500-square-foot home with six bedrooms, 10 bathrooms, skylights, a fireplace, wet bars, a library, a pool, a sauna, a spa, and even an elevator. Several French doors throughout the home opened to private balconies offering up beautiful ocean, city, and canyon views. The price for this dream home? A budget-breaking $11,000 per month.
In an interview with PEOPLE, Talent X and Sway House co-founder Michael Gruen says that Sway "as a content collective that lives together and is with each other every day" is over but "Sway was always about a bigger message, and that will never die."
2.结影房
资源：youtube.com
结影房was founded by Ricky "FaZe" Banks, a YouTuber andTwitch influencer. The group started out as a group of Call of Duty players known for their trick shots. After gaining influence in the电子竞技利基市场, FaZe's group moved into two different houses—Clout House and FaZe Clan (we'll talk about that a little later).
The Clout Gang occupied a 12,500-square-foot mansion in Hollywood Hills. It boasts 10 bedrooms and 13 bathrooms, a theater, game room, gym, several balconies, and tons of outdoor space complete with a pool (naturally). The home was apparently owned by Justin Bieber at one point. Odd, since FaZe announced that Clout House and FaZe Clan would consolidate into a single location in December 2019 and they ended up moving into yet another of Justin Bieber's old homes. The home that was Clout House is now occupied by another content house: Hype House.
3.Hype House
资源：tiktok.com
Hype House was founded by Chase Hudson and Thomas Petrou in 2019 and quickly became the cool kids’ table forTiktok影响者. Around 20 influencers are part of Hype House, making it one of the largest TikTok content houses. Hype House members include Chase Hudson, Connor Yates, Alex Warren, Addison Rae, Avani Gregg, Wyatt Xavier, Ryland Storms, Nick Austin, Ondreaz Lopez, Tony Lopez, Kouvr Annon, Thomas Petrou, Calvin Goldby, James Wright, Jack Wright, Patrick Huston, Larray, Kelianne Stankus, Nate Wyatt, Mia Hayward, Hootie Hurley, and Michael Sanzone.
原始的Hype House房屋是恩西诺（Encino）的6600平方英尺的地中海风格的房屋，其中包括10间卧室和9个浴室。房屋设有壁炉，湿酒吧和一个健身房，以及两个私人庭院和一个游泳池。2020年，Hype House搬进了Clout House腾空的好莱坞山庄。
4.Faze氏族
资源：tiktok.com
Faze氏族started out as FaZe Sniping in May 2010. It was a YouTube channel where the founders (Eric "CLipZ" Rivera, Jeff "Timid" Emann, and Ben "Resistance" Christensen) could show off their Call of Duty skills. While members would come and go, FaZe continued to climb in popularity in the eSports and游戏利基. Richard "FaZe Banks" Bengston joined the Clan in 2013 and the group began to add lifestyle content to its content offering.
Faze氏族started out in a home next door to Clout House but moved into a 12,700-square-foot mansion in Burbank with 10 bedrooms, 16 bathrooms, a home theater, gym, library, games room, and spa, all on a 36,000-square-foot lakefront property that includes a guest house and two apartments. Oh, and there's also a boathouse, heated pool, and outdoor entertainment space. In late 2019, Clout House ended up consolidating into this space, too.
5.Clubhouse BH
资源：tiktok.com
Clubhouse BH (Beverly Hills) was created by Daisy Keech and Abby Rao after Keech left Hype House which she co-founded. This content house has been associated with influencers like Tessa Brooks, Sebastian Topete, Isaak Presley, Abby Rao, Chase Keith, Mariana Morais, Kinsey Wilonski, Charly Jordan, Christopher Romero, Leslie Golden, Teala Dunn, Carrington Durham (formerly of Clout House), Isabella Durham, Katie Sigmond, Emmy Combs, Alecia Montes, Alexa Montes, Leslie Hannah Belle, and Lindsay Brewer. Yeah, there are a lot ofinfluencersin this content house.
The house itself is a 12,000-square-foot gated property in Beverly Hills with seven bedrooms and nine bathrooms, scenic views, a walk-in wine cellar, theater, library, meditation garden, zero-edge infinity pool, and a two-bedroom guest house.
6.Shluv House
资源：tiktok.com
Shluv House由Michael“ Just Maiko” LE创立（之一蒂克托克的最热门明星），是由他作为喜剧舞者的支持者社区建造的。如今，该小组倾向于与迈克尔·勒（Michael Le），乔纳森·勒（Jonathan Le），斯宾塞·X（Spencer X），哈维尔·罗梅罗（Javier Romero），马修·冈萨雷斯（Matthew Gonzalez），迈克尔·乌伊（Michael Uy），德里克·格雷厄姆（Derek Graham），乔恩·克拉森（Jon Klaasen）和埃利萨·乔伊（Elyssa Joy）联系在一起。
In 2020, the Shluv team moved into a 9,000-square-foot Los Angeles home with a Spanish/modernist vibe. The house has floor-to-ceiling windows, a beautiful grand staircase, a pool, a theater, and a basement space that can be converted into a gaming or production space.
7。海湾房屋
资源：tiktok.com
海湾房屋is a newer TikTok content house based in St. Petersburg, Florida, and founded in November 2020. Members currently include Danielle Cohn, Desiree Montoya, and Jazlyn G. There's been a bit of controversy around Danielle Cohn—she claims to be 16 but her estranged father has said that she's actually just 14 years old. The three current members of Bay House are all under the age of 18.
8。Icon House
资源：tiktok.com
Icon House is a UK-based TikTok content house. The members, some of which are former reality TV stars, are kept secret until they're revealed in a dramatic fashion (during a skydive and that sort of thing). Members that have been revealed so far are Elis Watts, George Harrison, Josh Ryan, and Luke Mabbot.
9.Wave House
资源：tiktok.com
Wave House是另一个位于英国的Tiktok Content House。像偶像之家一样，Wave House的成员一次以戏剧性的方式被揭露。到目前为止，已确认的成员包括Eloise Fouladgar，Jimbo H.，Kate Elizabeth，Millie T和Bobby Moore。与其他内容房屋类似，Wave House生活在一个高档的豪宅中。
10。Byte Squad
Byte Squad是英国的第一个Tiktok Content House，位于伦敦市中心。目前的名册包括Shauni Kibby，KT富兰克林，Monty Keaes，Sebastian Lazarou，Jake Sweet和Lily Rose。这个小组以互相恶作剧和在Hype House拍摄而闻名。Byte Squad与Rise Apper合作，这是由英格兰公共卫生制定的一项心理健康计划。
11.[电子邮件保护]House
资源：tiktok.com
另一个位于洛杉矶的Tiktok内容室，[电子邮件保护]House is run byinfluencer marketing agency六度影响,包括TikTok影响使用者encers Addy Tharp, Cayman Rhodes, Devyn Winkler, Jackson Krecioch, Kaylee Pereira, Bryce Xavier, Peyton Sama, Rave Vanias, Mariano Castano, Keith Pichardo, Maile Hammahz, Malcolm Saurez, and Kiera Vanias. The creators share a 5,000-square-foot West Hollywood home with seven bedrooms, a rooftop deck, a pool, and an interior courtyard.
12.Vibe Crew L.A.
资源：tiktok.com
Vibe Crew L.A. is a content house for the younger creators, aged 10–15, with content that focuses mostly on dance. Members currently include Lilliana Ketchman, Walker Bryant, Madison Rojas, Lexi Hernandez, Evan Hernandez, Merrick Hanna, GiaNina Paolantonio, Lexy Kolker, Ava Kolker, Indi Star, Txunamy Ortiz, JD McCrary, Enzo Lopez, Corinne Joy, Stefan Benz, Artyon Celestine, Akira Akbar, and Elliana Walmsley. It got its start in August 2020.
