一段时间以来，图像一直在社交媒体格局中占主导地位。这并不奇怪，因为它们立即引起了人们的注意，并且比文本内容更具吸引力。但是，视频吸引观众同样有效。一种Quintly studyfound that although there are a lot more images than videos on Instagram, videos see 49% more interactions than image posts.
显然，视频可以在社交媒体上吸引大量的参与度，并且可以帮助您获得更多的知名度。现在，最大的问题是 - 您应该发布哪些类型的视频？让我们看一下九种最好的类型社交媒体视频您应该包括您的策略。
9 Best Types of Social Media Videos:
1：教程和操作视频
If you’ve ever tried learning something online, you might find that learning through videos is much easier than learning through other content formats. For instance, a detailed video on how to build a kite may be easier to process and understand than an article explaining the steps.
因此，您有一个巨大的机会通过展示如何完成某些任务的视频来增加价值并吸引观众。
开始创建教程和操作视频，以向观众展示如何做与您的行业相关的事情。例如，出售家用清洁产品的品牌可以提供有效的咬合技巧，说明如何有效清洁房屋的某些物体或某些区域。
Since it’s for social media, you’ll need to keep them short so as not to lose people’s attention. This is where it gets tricky because you still need to make sure that you’re conveying the information clearly for everyone to understand.
您可以从美味中获得灵感，因为食品网络掌握了创建咬合大小且有趣的食谱视频的艺术。它们包括视频内文本，以清楚解释提供美味菜肴所涉及的成分和过程。
Cozy Recipes To Have In Bedpic.twitter.com/K6YmDYRFpH
- 美味（@tasty）2022年12月12日
2：产品演示视频
正确的社交媒体帖子会影响人们的购买决策。因此，您绝对想创建明确展示您的产品功能以吸引买家的帖子。您不仅应该将自己限制在产品图像上，还应该开始创建产品演示视频，以更好地突出人们感兴趣的一些关键功能。
您可以展示产品的概述，甚至可以突出显示每个视频的特定功能。由于这是一个非正式的社交媒体视频，因此它将比视频广告更为真实，在消费者眼中，它似乎过于打磨和促销。
See for instance how Le Creuset used an Instagram video to demonstrate one of their latest cast iron rice pots. The video features Justin Chappele, the Culinary Director of Food and Wine, explaining the product features and why it’s perfect for cooking rice.
3：用户生成的视频
If social media videos are so impactful, why isn’t everyone creating them? This is mainly because it can be extremely time-consuming to create videos for social media. It’s not enough to just capture videos; you also have to edit them to fit your brand identity and social platform. The whole process can take days in some instances.
因此，您可以为客户提供帮助，而不是每次共享原始的品牌创建的视频。通过分享一些视频，让您的忠实粉丝参与您的社交媒体内容策略。如果您是一个知名的品牌，那么您可能已经有很多人创建以您的品牌为特色的高质量内容。
除了让您的追随者使用新鲜内容之外，共享用户生成的视频还可以使您有机会表示对他们的忠诚度的赞赏。这甚至可能鼓励更多的人为您的品牌创建内容。
For instance, Huda Kattan regularly challenges her fans to create themed makeup looks using Huda Beauty products. She then shares these fan videos on her Instagram profile.
4：公告/揭示
社交媒体也是一个极好的平台，可以为您的粉丝提供您品牌的最新产品和功能。一种ccording toHubspot, 26%的消费者希望看到posts that showcase new products or services.
Rather than making a generic announcement, you could keep things interesting and engaging by adding fun elements to the video. Maybe you could add fun colours and fonts, put a creative twist on your product features, include eye-catching graphics, and more.
例如，Everlane宣布了他们的新统一收藏品，该系列的新统一收藏集中着迷，这些图形突出了有关该系列的一些细节。
资源：facebook.com
5: Interview and Q&A Videos
Interview and Q&A videos are another excellent video format toengage your audiencewhile satisfying their informational needs. You could create videos in which you interview industry thought leaders and influencers, team members, or even customers. While you can prepare the questions yourself, you could keep your fans more engaged by collecting their questions.
You could make an announcement beforehand and gather their questions through social media. Then compile and vet those questions to see which ones would suit your topic or theme.
Besides interviewing other people, you could also have a solo Q&A session where you address your audience’s pressing questions. While you can pre-record the session, you could also experiment with live videos. This allows you to connect with the audience more effectively as you are maintaining a conversation with them in real time.
像Oracle一样，您甚至可以创建视频，展示两个或更多人之间的休闲（但内容丰富）的聊天会议。想法是展示思想和观点的交流，以增加观众的价值。
资源：facebook.com
6：活动视频
您通常会分享有关活动的帖子，以引发听众的害怕错过。但是，图像和文本文章并不总是足以真正展示空气中的兴奋以及您的活动所散发的能量。视频对此更有效，因为它们使观众对活动的激动程度更加现实。
如果您想广播整个活动，那么现场视频是理想的选择，因为它可以实时了解正在发生的事情。但是，活动期间可能并非总是有可能上线的。同时，人们并不总是有时间或耐心观看30分钟内的全长视频。
The best solution here is to create teaser videos that show bits and pieces of the event like Dyson did in the following tweet. You can then upload small sections of the event into shorter videos on YouTube and promote them through other social platforms.巴黎Opéra。在巴黎的中心体验戴森。在我们的新展览和互动空间中探索，测试和尝试我们的技术，并了解发明和创造力。窥视我们在詹姆斯·戴森（James Dyson）主持的独家活动中揭示的内容。
巴黎Opéra。在巴黎的中心体验戴森。在我们的新展览和互动空间中探索，测试和尝试我们的技术，并了解发明和创造力。窥视我们在詹姆斯·戴森（James Dyson）主持的独家活动中揭示的内容。#Dyson#Dysondemopic.twitter.com/D9QQsWnrp7
- 戴森（@dyson）2019年9月20日
7: Behind-the-Scenes Videos
通过真实而引人入胜的幕后视频，让人们瞥见幕后的样子。这些视频非常适合展示您的公司文化并认可people behind your brand。换句话说，它们可以帮助您使品牌人性化，以建立信任并加强与观众的联系。
You could provide your audience with office tours and take them backstage at an event you’re a part of. You could also show them your employees in action or even the process of how your products are manufactured.
这是De Gournay的一个很好的例子，该品牌出售手绘墙纸和面料。他们发表了一个简短的偷看视频，其中一张壁纸被绘制了。
8：促进令人兴奋的报价和交易
一种ccording toClootrack，当物品出售时，有64％的消费者购买。您可能已经可以创建原始图形来宣传您的最新优惠和交易，但是您可以通过视频进行初步公告来进一步迈出一步。然后，您可以使用原始图像在随后的日子继续促销。
Ideally, you should include eye-catching in-video graphics and uplifting music to get people excited for the sale. You don’t even have to shoot a new video for the sale announcement. You can put together some of your product photos and turn them into a video montage along with the appropriate graphics and music.
9：讲述相关的故事
You can also use social media videos to tell stories that your customers can relate to. The story should be centred around your brand and/or your products and services or relevant to them in some way or another. You could showcase client stories or stories of industry influencers, for instance.
一个很好的例子是，MailChimp如何在称为“好奇的收藏”的相关故事上创建动画视频。当他们在网站上播放该系列时，他们为社交媒体创建了一口大小的预告视频。
Our new film series, A Collection for the Curious, is coming soon. Five filmmakers document their discoveries as they dive into found footage and photography, cave drawings, pyrotechnics and bugs.
Tune in on Nov. 1, only on Mailchimp Presents.https://t.co/4syatjr8xtpic.twitter.com/fxdjcjreqk
- Intuit MailChimp（@mailchimp）2022年10月25日
最后的想法
这些社交媒体视频想法可以帮助您为您的社交媒体策略提出出色而新鲜的内容想法。充分利用上面的示例和技巧，以加强您的社交媒体营销工作并吸引观众。
