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今天的营销意味着使用尽可能多的可行渠道。这一切都是关于触及并传达强大，有说服力和有用的信息以发展您的业务。这就是为什么员工倡导已成为品牌如此强大的工具的原因。
员工倡导是什么样的？
根据hootsuite，33％的员工已经在没有任何提示的情况下在其个人社交媒体帐户上发布和共享有关您的内容。正式的员工倡导计划提供了一个内容策略来指导员工的努力，从而使您可以跟踪他们的努力ROI。他们与社交网络共享精心策划的内容，并回答有关您的品牌和产品/服务的问题。更多网络流量。更大的品牌知名度。内容下载增加。缩短了销售周期。列表继续。
Source:blog.hootsuite.com
品牌增长的前8名员工倡导工具：
员工倡导成功的关键
It’s a simple idea, employee advocacy. While simple enough, it takes more than just social media participation by your team to make it work. You need a strategic approach and the right tools.
在这篇博客文章中，我们将分享您应该考虑的8种员工倡导工具。
1。EveryoneSocial
每个人都具有令人印象深刻的功能组合。您可以使用该工具来增强销售，推动外部和内部沟通的能力，并利用员工来获取新的人才。
Features
Smart Integrations
销售团队能够利用社交销售，并可以通过Salesforce直接跟踪内容。这使得销售可以无缝地参与潜在客户，生成和跟踪线索。
Other integrations include Marketo, LinkedIn Sales Navigator, Bitly and Adobe Analytics.
Share content
用户能够在应用程序内部的内容以及在Twitter，LinkedIn，Facebook，Instagram，微信等上轻松共享内容。
Gamification
Use leaderboards to influence and increase employee advocacy on social media. You’re able to track and report each employees performance and produce reports that can be shared via email or mobile app.
2。Postbeyond
Postbeyond是员工倡导，社会销售和雇主品牌（社会招聘）解决方案。它还包括一组集成，以帮助想要利用社交的品牌。
Features
集成
Postbeyondintegrates with Salesforce, Bitly, Office 365, MailChimp and Marketo. These integrations allow for smarter marketing decisions and seamless sales processes that support social selling.
Content Curation and Sharing
Similar to other tools, PostBeyond allows admins to curate content for users to share. In PostBeyond, you’re able to create topics that users can turn to for content.
Social Selling and Content Storage
Postbeyond’s social selling module comes with a nifty marketing funnel content selection tool. The tool enables sales to take social selling to the next level by helping them serve up content according to the awareness, consideration or decision stages prospects may be in.
Recruitment
寻找和保留最佳人才已经变得越来越具有挑战性了，这已经不是什么秘密了。随着越来越多的人使用社交媒体来寻找更多有希望的职业机会，品牌对自己的位置更好的要求也巩固了。
Postbeyond帮助品牌吸引合适人才的方法是减轻对人力资源领导者的压力。这是通过授权社会敬业的员工来促进他们工作的公司来实现的。
拥护者能够分享促进雇主文化的社会职位。这使他们能够展示业务的人类方面，同时也吸引了饥饿的专业人员的职业愿望。
Analytics
Analytics functionality includes tracking engagement from various social platforms. You can measure website traffic, earned media value (what you might have paid for the amount of exposure your advocates generated) and lead generation activity.
Gamification and leaderboard
Postbeyond还可以帮助品牌促进健康的竞争。拥护者能够跟踪他们在排行榜上的表现。
Employee advocacy is a very real and very viable solution for brands. It’s a smart way to promote what makes your business special and support revenue growth. But to do both, you need to use software that will give you the features and functionality to share, track and measure your efforts.
3。社交
Sociabble恰当地将他们的解决方案称为一种工具，“使您可以实现品牌，第三方和用户生成的内容（UGC）的完美平衡，并结合了内部和外部交流。”而且我们认为他们正在进行某件事。
Like Social Reacher,社交包括游戏化作为其平台的关键要素。我们认为这是一个明智的主意。激励措施推动行为。
社交takes things a little further, though. They’ve introduced social selling as a feature. Teams are able to lean into true social selling by making recommendations and demonstrating expertise. But what we’re pleasantly surprised by is your ability to track lead generation and that originates from social selling.
Socibble不仅仅是员工的倡导工具。除了社交销售能力外，还提供了社交墙，这是您品牌生产的所有内容的实时汇总，供网站访问者查看。
Features
Content Aggregation, Curation, & Creation
当今的信息和噪音比以往任何时候都多，社交媒体是一个很大的贡献者。Sociabble的解决方案是渠道。它们以主题为主题，并基于偏好，使您可以细分内容和来源。
游戏化和参与
Your users will be able to get even more excited about promoting your brand’s content. Sociabble offers the following to help you increase engagement:
- Leaderboards
- Campaigns
- 挑战
- Quizzes
- Polls
- 徽章
- 自动和自定义新闻通讯
您还可以按小组自定义所有游戏化功能。
Easy Access and Administration on the go
社交also provides Android, iOS and Windows Phone apps. This makes it easier for you to keep tabs on how well your campaigns and team are performing.
分析与绩效跟踪
我们是数据和分析仪表板的粉丝。Sociabble为用户提供了个人仪表板的访问以及针对社会卖家的独特指标。管理员能够获取有关内容性能的更具体数据，包括潜在客户生成跟踪。
用户共享和互动
用户能够为内部和外部使用都喜欢，共享和修改内容。所有用户活动也可以在实时提要中提供。
4。Oktopost
OKtopost, while also an employee advocacy tool, it offers a little more. Oktopost also includes social content publishing, listening, analytics, governance and integrations with marketing automation tools and CRMs.
这使该工具变得更加有价值，尤其是如果您一直在寻找一种捆绑上述所有方法的方法。
Features
Easy Content Sharing
员工可以通过桌面或移动应用程序发现，过滤和共享您的预批准的内容。
Gamification
Oktopost提供排行榜，员工可以跟踪自己的表现，您可以识别顶级发起人。
报告
像Sociabble一样，俄卫船还包括社会销售功能。您可以收集有关生成的线索的统计数据，单击跟踪每个员工对您社交媒体目标的影响。
5.Ambassify
突出的Ambassify已经做了一个聪明的工作three most important aspects of brand advocacy. Their solution is designed to help brands identify, interact and activate, measure and reward.
As a solution, Ambassify isn’t just an employee advocacy tool, it can also be used as a customer advocacy solution.
Features
识别和招募
您可以识别顶级发起人，并邀请他们加入您的社区。一旦成为社区的一部分，品牌拥护者就可以分组分组。
参与和游戏化
Ambassify提供20多种广告系列类型。这些用于促进内容，还可以激发您的拥护者尽可能分享内容。竞选类型可以与竞选完成所有任务后发行的奖励有关。
分析和见解
您可以在促进内容时收集见解。您还可以获取这些信息并使用它来完善活动，并为倡导者创造更具吸引力的奖励。
6.Hootsuite放大
Hootsuite已经存在了一段时间，因此他们会介绍自己的员工倡导解决方案是有道理的。如果您熟悉Hootsuite，那么您会惊喜地使用放大的容易。
Features
创建，策划和共享内容
可以直接添加到现有Hoo放大tsuite dashboard. This makes managing brand advocates, the content they have access to and other features straightforward. Creating content takes place in the same way as in Hootsuite’s original social platform with a few added features for curators.
As an admin user, you can set topics for types of content that is appropriate for different employees. You’re also able to update live content (does not update already published advocate posts) and create drafts or schedule posts for later.
Amplify还使用户能够向管理员推荐内容。
Manage Brand Advocates
管理员可以向内部的员工发出邀请，并将其分配给特定组。小组旨在确保放大内容与特定的人及其受众保持相关。
You can also remove advocates easily or add them to however many groups you choose.
Analytics
Amplify允许管理员衡量Facebook，LinkedIn和Twitter的社会职位影响，用户采用和参与度。
7.智能
智能is an employee advocacy, communication and experience solution. It allows businesses to address all three business needs through a clean and well-designed interface.
As an employee advocacy solution, it packs all the features you’ll need to share your brand’s messaging, and a few more.
Features
集成
集成go a long way when it comes to employee advocacy tool. Smarp gives brands the ability to link their Active Directory databases to simplify user management, use Zapier to connect with thousands for other apps, and embed Smarp news feeds within their intranet or CRM.
内容发现和共享
智能provides users with a central point for content discovery. Each user has access to a company feed where they can see content that is for both internal and external usage.
Smarp chann还使得查找内容变得更加容易els. Using channels gives admins the ability to share specific content that is easily accessible and can be stored by users in their personal content archives.
Analytics
Like other advocacy tools, admins can measure social impact, engagement and clicks via the analytics dashboard. Smarp also gives staff the ability to track their personal influence. Using a combination of a leaderboard and with a SmarpScore, an influencer grading system, your staff will be able to gauge how effective they are at promoting branded content.
Gamification
智能adds to the gamification element by enabling businesses to issue perks and rewards to top-performing advocates.
8.Bambu（Sprout Social）
Sprout Social’s known for their social media management application. As a tool, it’s one of the most robust out there, and Bambu makes for a well-placed addition. Bambu includes both amplification and social selling, both rolled into a clean and intuitive interface.
Features
Content Curation and Sharing
BAMBU允许管理员策划内容供工作人员共享。它还使员工能够使用建议的故事功能提出内容。用户只需输入他们想提出的内容的URL以及关于为什么他们认为听众会发现内容有趣的注释。
资源数据库
Social selling involves more than answering questions. Employees need to be able to provide timely content that’s designed to support the sales cycle. Bambu’s resource database allows brands to store content for their employees to easily share when needed.
Analytics and Reporting
Bambu provides a host of analytics and reports. You’re able to tell how much reach your content is generating along with your team’s impact.
Gamification, Recognition and Incentives
Like most advocacy platforms, gamification is paired with incentives. This gives brands the opportunity to cultivate the behaviours that will propel their content to larger audiences.
经常问的问题
员工倡导有什么好处？
Employee advocacy can help you to boost your web traffic and brand recognition. It can also help you to get more content downloads and shorten the sales cycles. Other ways that firms have benefitted from employee advocacy include: improved brand loyalty, better search engine rankings, improved customer service and higher conversion rates. What’s more, it can also help you to reduce your marketing costs. In a study completed by Hinge Marketing, only 3.5% of firms indicated that they have not enjoyed any of these benefits.
如何改善员工倡导？
It requires more than social media participation by your employees to improve employee advocacy. You will also need to use employee advocacy tools for brand growth. Some of the top tools that you can check out to improve your employee advocacy include: EveryoneSocial, PostBeyond, Bambu (by Sprout Social) and Hootsuite Amplify.
Can I use Hootsuite for employee advocacy?
hootsuitehas also introduced an employee advocacy solution – Hootsuite Amplify. It can be added directly to your existing Hootsuite dashboard. If you want to create content, you will use the same way as in the original social platform of Hootsuite (but with a couple of extra features for curators). An admin user can create topics for types of content that is suitable for different employees, update live content and schedule posts for later.
我如何鼓励我的员工提倡我的品牌？
游戏化和激励措施可以帮助您鼓励员工的拥护者。例如，您可以使用倡导者可以用来跟踪（和比较）其性能的排行榜。这样，您可以快速奖励员工，并额外休假或音乐会门票，以始终如一地共享内容。徽章也可以很好地工作。有许多员工倡导工具，例如Bambu（通过Sprout Social），Ampassify和Smarp提供游戏化作为一项功能。
