refersion.

我们常常有两种影响者营销平台开发人员：那些看到行业需要和创建软件来解决它的人;金博宝188备用网址188滚球地址那些看到一个不断增长的行业，想要兑现的人。嗯，我们现在可以添加第三种开发者：那些建造与影响者营销无关的平台的人，但仍然解决了行业的需求。金博宝188备用网址188滚球地址

Refersion属于第三组。该平台成立于2015年，正在解决营销需求，而不是对影响者的需求。相反，它帮助品牌创建和管理庞大的联盟营销网络，跟踪数千名小型交易品牌附属公司正在生成，支付和报告比管理电子表格的整个东西更精简。听起来有点熟？“没有更多的电子表格！”Mantra是一个大型营销平台的大型营销平台，四年和金博宝188备用网址五年前。188滚球地址

这是一个有意义的演变。毕竟，附属公司主要只是普通人，这些人可能拥有贩运的网站和大型社会账户。但不是与品牌合作，为他们创造广告活动和内容，以换取费用，附属营销人员避免了预付款（以及协作努力）以换取他们负责所有销售转化的委员会。随着影响力平台与电子商务越来越纳入的流动性平台越来越多地，关联公司之间的潮流越来越模糊，超越简单的“意识”运动，以实际推动销售。188滚球地址虽然这些平台正在努力将关188滚球地址联营销功能递给他们的影响器工具，但是refeers等平台只需要将单词“影响者”添加到他们的Web副本中以进行类似的转换。

当然，Refersion不仅仅是简单地更新他们的品牌，以增加对影响者营销人员的吸引力。他们向他们已经可以连接的应用程序和平台列表的令人印象深刻的应用程序和平台发起了与Upfluence，#Paid和Cohley的集成。188滚球地址他们正在探索更多的影响者特定功能，如发现和广告系列管理，并在将来的更新中包含。但营销人员不需要等待这一点，以便开始捣碎他们的联盟和影响者计划。Refersion已经覆盖了它们。

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refersion.Review:

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Pricing

There are two different plans offered by Refersion: the one with limits and the one without.

• 专业，89美元/莫 -You can have an unlimited number of affiliates and influencers on your roster, but you’re limited to tracking on the first 130 affiliate sales each month. Additional features include setting commissions by SKU or product; sales tracking by referral links, coupon codes, emails, and SKUs; and custom integrations.
  

• Enterprise, Custom Pricing —以上所有，通过无限的联盟销售跟踪，以及专业服务（船上，专用账户经理），多店铺支持，定制开发，白色标签。

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细节

refersion.is, above all else, an affiliate and influencer marketing platform, which makes it an ideal fit for e-commerce brands. This is abundantly clear when you log in to set things up and one of the first things you have to do is integrate with your e-commerce solution. They have ready made apps that integrate with Shopify, BigCommerce, WooCommerce, Magent, Stripe, and Chargebee; any other e-commerce platform requires a custom integration with Refersions’s API. Unlike the apps that already exist, you won’t be ready to roll in minutes with this option, but you won’t be left in the dark, either.

一旦建立了整合，​​就是装载关联公司和影响者的时候（从这里开始，所有人都将被简单地称为影响因素，主要是因为本网站没有被称为联盟营销中心）进入平台。如果您还没有任何影响因素，并且尚未致力于任何其他IM平台，则首先要查看那些与重新转换集成的人来说是个好主意：Upfluence，#Paid和Cohley。188滚球地址您也可以利用自己的refersion Marketplace，它可以像任何影响者市场一样，您可以通过关于所需的细节以及您所需的具体信息以及您支付的内容，以及您支付的内容，并等待人们申请的竞选活动。但是，您可以删除可跟踪的链接和优惠券代码。该平台还与您并行设置着陆页，这可以在您的公司网站上存在。

These links and codes—along with email addresses and product SKUs—are very much the currency of the platform. Just as if you were paying in dollars, you need the flexibility to structure your offers in a way that makes the most sense for each campaign. This flexibility is one of Refersion’s highlights, as you’re not locked into a one-size-fits-all-approach. You can—and you will—grant flat rate commissions wherever you think appropriate. But you can also incentivise influencers by increasing those rates as sales volumes go up. You can set up very detailed performance-based commision structures almost as easily as you can say “5% across the board!”

Beyond just being able to set up simple referral rewards, offers can be structured such that a conversion needs to meet certain requirements to be considered payable. Refersion is then set up to make sure that the sales it tracks are conforming to these requirements. If they don’t, these sales still end up in the system, though it’s noted that they are Unqualified. It seems such a basic thing, but it was a really smart decision to include unqualified sales. At some point, someone will wonder why they haven’t been paid on a sale and this feature will have the answer to that question. Even better, Refersion’s made a portal for influencers, too, and they’ll be able to see these things on their own.

But enough about payments that aren’t being made, let’s talk about the ones that are. There’s no on-platform mechanism for payment, which is a bummer. They say that one is being developed, though that doesn’t clarify why a product meant to simplify the management of payments doesn’t have its own payment system in place? The most convenient way is to pay via Paypal, or integrate with Payment Rails for ACH payments. Digital gift cards can also be issued from the platform. Or you can pay with whatever method you like, and then manually reconcile what’s owed on the Refersion platform.

Finally, there’s Refersion’s reporting function, which is all focused around sales. You can see the data from a number of different angles—there are a few pre-fab reporting filters offered, but you can also request customised reports from the Refersion team breaking the data down in different ways (though these, too, are ultimately just different ways of seeing the same data: sales). Some audience analysis could be really helpful when looking for patterns in why or why not certain campaigns perform better than others

这只是涵盖了referse工作流程，并且还有一个功能我想呼唤出来的聪明才有和有用。该平台保留了一种内容库 - 这些是您的横幅广告的影响者使用的视觉资产，以担任其网站的关联公司或社交媒体上的联系人空间。这些资产在refersion平台上管理，品牌可以对他们想要的任何更改进行任何改变，例如他们想要更新销售折扣的广告，以获得即将到来的假期。通过在平台上更改广告，它会自动将其更改为影响者网站上游。他们所有的委员会结构都保持完整，并且他们必须做任何事情来选择融入这个竞选活动：他们已经在其中。有更多的功能，它旨在增强体验并推动更多销售 - 这是其中一个亮点。

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Conclusion

反叛进入影响者营销业的进入没有任何粉丝或重塑，而且也是金博宝188备用网址如此。它们是最着名的，并将继续成为联盟营销解决方案。该平台的主要功能填补了对影响者营销人员的需求，并且不需要加入废话。它们在其应用程序中而不是工作的影响器平台功能，而是为影响者营销平台创建了新的必备功能。金博宝188备用网址188滚球地址在规模中管理联盟网络的能力是没有其他影响者平台已经建立的东西。但有些事情告诉我他们会很快就是这样做，更好地与重演竞争。