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If you're not using email marketing automation tools, you're probably spending entirely too much time on your email campaigns every day. What could you do with all that time you're wasting on repeatable tasks? Lucky for you, we've put together a list of our favorite email marketing automation tools that will save you time and money. But before we get into our list...
电子邮件营销自动化工具以升级您的广告系列：
什么是电子邮件营销自动化？
Email marketing automation is the process of automating youremail marketing使用触发器，滴水活动等。这与当下创建和发送的电子邮件广播不同。电子邮件营销自动化使创建和管理电子邮件营销活动变得更加容易，而无需花费无数小时的写作和每周发送电子邮件。
And email marketing automation can have an impact not only in terms of time saved but revenue brought in. As of Q4 2020, automation accounted for less than 2% of all sends but engaged nearly 14% of the total orders during the quarter (Omnisend). Not only that, but automated欢迎电子邮件定期转换比任何其他类型的电子邮件广告系列都更好，其中58％的欢迎电子邮件转换！
但是，为了最好地利用自动化，您需要适当的电子邮件营销自动化工具来工作。这是我们的选择。
电子邮件营销Automation Tools
在此电子邮件营销自动化工具列表中，我们将涵盖一些不同的电子邮件营销自动化需求，例如：
- 增加您的电子邮件列表
- 跟踪和监视您的电子邮件活动
- 集成的电子邮件营销自动化
- 电子邮件测试
1.竞选者
竞选者帮助电子商务品牌自动发送目标和高度转换电子邮件。它有一个直观的automation workflow构建器使您可以通过转换渠道构建旨在培养订户的简单而高级的工作流程。根据客户的购买阶段，您可以发送相关的电子邮件将它们移至新的级别。
Like the other tools in this list, Campaigner offers drag & drop email builder, hundreds of responsive email templates, A/B testing, landing pages, and segmentation tools. It also has a unique feature, the Reputation Defender, which scans your email list for potential delivery issues. Its goal is to maintain a healthy list to improve your sender reputation.
价钱：没有免费的计划，尽管竞选者提供了一个30天的完整访问审核期，这应该是任何企业探索功能并确定运动者是否是适合其需求的工具的时间。5,000个联系人的非电子商务计划的起价为59美元，而电子商务计划的售价为79.95美元，30,000封带有无限联系的电子邮件。要充分享受自动化工作流程，您应该制定非电子商务品牌的高级计划（100,000个联系人每月649美元）和电子商务品牌企业计划（定制定价）。
2.SMTP
作为高级电子邮件交付和中继解决方案，SMTP提供了无与伦比的结果，使企业能够增强参与度，提高保留率并增加收入。它们的灵活和可扩展的服务使各种规模的企业可以实施具有成本效益的电子邮件营销策略。
当您注册时SMTP，您能够利用响应迅速的基础架构，以确保高可交付性和优化发送。这种可靠的基础架构还确保服务器远离ISP黑名单，因此您的电子邮件进入订户收件箱而不是垃圾邮件文件夹。
Aside from unparalleled deliverability, SMTP is also preferred by businesses for its ease of integration and scalability. Its suite of email delivery services include email API, transactional emails, managed email delivery, developer tools, and marketing solutions. With all these features, you can send and track emails effortlessly, even at high volumes.
定价：SMTP计划每月起价25美元，用于50,000封电子邮件和基本功能，例如电子邮件中继API，详细报告和专家支持。专用IP的计划每月为80美元，最多可达100,000封电子邮件，每月300美元，最多500,000封电子邮件。每月最多一百万封电子邮件的商业计划每月耗资500美元。大量发件人可以根据其特定需求获取自定义报价。
3。convertkit
ConvertKit is an email marketing automation tool built with creators in mind. This email marketing service helps you find your audience and nurture them to true fandom. The platform includes form, landing page, andemail templates，分割工具和大量自动化。另外，您可以测试您的电子邮件，以确保您的工作是获得最佳回报。
价钱：ConvertKit最多可免费使用1,000个订户。有两个付费计划 - 创造者的起价为每月25美元，创作者Pro的起价为每月50美元。
4。customer.io
customer.iomakes it easy to send targeted emails, SMS, and push notifications so you can drive subscriptions and build strong relationships. With its RESTful API, you can create, update, and delete subscribers and send events from your app as well as upload user data using a CSV or add them manually. The platform includes starter templates and offers customization with drag-and-drop tools, HTML, or Rich Text editors. With Customer.io, you can even sync your segments to your ad networks!
价钱：Customer.io提供两个计划。基本起价为每月$ 150，溢价起价为每月$ 995。
5。滴
滴is more than an email marketing automation tool, it’s an eCommerce revenue engine. With Drip, you can drive revenue through personalized customer experiences. The platform includes多通道营销自动化以及强大的细分，因此您可以创建有针对性的营销活动，并通过多个平台触及目标受众。188滚球地址
价钱：滴pricing starts at $19/month.
6。Litmus
Litmus is one of the best email marketing automation tools for testing. You can test up to 40 email clients and devices with just a click, speeding up the email review process while still helping you send error-free emails. Then, you’ll be able to review the analytics to find out what worked and what didn’t so you can make data-driven decisions to improve segmentation and personalization.
价钱：LITMU提供三个计划。基本计划的起价为每月79美元，Litmus Plus起价为每月$ 159。还有一个需要自定义报价的石声企业选项。
7。集线器
集线器has long been ranked at the top of just about every list of the best marketing automation tools for many marketing tasks, not just email. You can use HubSpot to set up integrated workflows for your email drip campaigns, making it easy to nurture leads through your营销渠道。它提供了大量的触发器、条件和活动ons—all tied to a clear goal—so you can get your emails to the right people at the right time.
价钱：HubSpot Marketing Hub具有三个不同的价格点。入门计划的价格为每月45美元，专业计划起价为每月800美元，企业计划的起价为3,200美元/月。
8。对讲
Intercom是一个业务使者，不仅提供了自动化电子邮件营销的工具，还提供在线聊天, bots, apps, product tours, and messages. You can use Intercom to activate and onboard new customers as well as re-engage current customers you’ve lost touch with using targeted marketing messages. It includes segmenting solutions and triggers for email, push, website, or even in-product content so you can reach your potential and current customers anywhere.
价钱：对讲has two plans priced specifically for small businesses. The Start plan starts at $59/month and the Grow plan starts at $119/month. You can get demos for complete solutions like conversational marketing, conversational customer engagement, and conversational support.
9.Oracle Eloqua
Oracle Eloqua is one of the most powerful email marketing automation tools on our list (and it has the price tag to prove it). It truly is a best-in-class solution that includes campaign design, integrated sales tools, real-time firmographic data, and advanced lead scoring. Email marketing automation is just one part of what this platform does. You can use Oracle Eloqua to segment and target the right people based on interests, location, and other attributes.
价钱：Oracle Eloqua has three pricing levels with Basic starting at $2,000/month and Standard starting at $4,000/month. For the Enterprise plan, you’ll need to contact them for a quote.
10。Buzzbuilder Pro
Buzzbuilder Prois an outbound lead generation system that makes generating leads and referrals really easy. You can use this platform for personalized cold email campaigns and automated follow-ups. It also has predictive lead scoring so you can spend your time and money on those who are truly interested. With intelligent automation, your campaigns will run on their own and, according to BuzzBuilder Pro, save you 5+ hours every week.
价钱：Buzzbuilder Proseems to have three pricing tiers (Individual, Team, and Done-For-You), and you need to call for pricing on any of them.
11.LeadSquared
LeadSquared brings together all of your marketing avenues, from call center to in-person, to digital. It includes marketing automation features that will help you move leads through your营销渠道faster and gives you the tools you need to communicate with your customers and leads no matter where you find them—email, text, social, and a lot more. LeadSquared includes segmentation tools so you can target leads based on activities, interests, demographics, purchasing behavior, and more.
价钱：LeadSquared制定了三个计划（基本，标准和企业），或者您可以根据自己的需求获得一个自定义计划。网站上没有列出的定价；估计为每月25美元/功能。
12.市场
Marketo是我们列表中更知名的电子邮件营销自动化工具。您可以使用视觉编辑器和响应式模板来创建电子邮件，无论打开何处，它们看起来都很好。它提供了A/B测试，预测性内容和触发的电子邮件，因此您可以在正确的时间与合适的人联系。您还可以通过基于人口统计学变化和客户行为的实时更新，使您的细分市场保持最新状态。甚至还有一个应用程序，因此您可以查看和安排email marketing campaigns无论您身在何处，都可以从移动设备上进行。
价钱：价钱is based on database size and isn’t publicly available. Estimates put it starting around $895/month.
13.get notify
GetNotify是一种基于捐赠的电子邮件营销自动化工具，它在收件人阅读电子邮件时通知您。它真的很容易使用（只需将“ .getNotify.com”添加到收件人的电子邮件地址）。您的收件人不会看到它，也不知道您打开电子邮件时会收到通知。这使得像他们在阅读您的建议时一样，很容易与人们联系。
价钱：GetNotify是基于捐赠的，并提供了免费计划。
14。GoViral
Goviral是我们列表中的另一种免费电子邮件营销自动化工具。您可以使用此工具鼓励订阅者分享您的email newsletter选择加入他们的网络。这是转介活动的绝佳工具，您甚至可以激励共享。政府包括可自定义的模板，因此您可以快速启动广告系列。
价钱：GoViral is a free tool.
15。iContact
ICOntact提供了拖放电子邮件编辑器，使创建令人惊叹的电子邮件变得非常荒谬。您可以创建自动化的电子邮件营销活动，一旦访问者与目标网页进行互动，单击链接，进行购买或您想要的任何其他条件。ICOntact具有简单的A/B测试工具，因此您可以确保subject lines，优惠，颜色和布局正在工作。该平台还具有一个名为Smart Sending的很酷的功能，该功能是根据您的订户参与度发送自动消息的最佳时间。
价钱：IContact提供了最多500个联系人和每月2,000次发送的免费计划。有两个付费计划：标准（起价为$ 15/月）和Pro（起价为30美元/月）。如果您有更大的电子邮件列表，则可以与自定义定价联系。
16。到达
到达is an email marketing service and email marketing automation tool that’s built to fit a broad range of customers and use cases. It has a drag-and-drop email builder that small business users will love, a full-fledged API for larger companies’ needs, and everything in between. The testing feature lets you compare performance for up to five email campaigns at once and considers subject lines, images, and content to determine which emails are performing best. And, of course, ReachMail offers滴水活动and auto messaging tools.
价钱：到达has a free plan for up to 2,500 contacts and 7,500 sends per month. There are 11 paid plans ranging from Basic ($9/month) to Pro Unlimited ($749/month).
17。活动监视器
活动监视器是另一个电子邮件营销平台使用电子邮件营销自动化工具。您可以使用该平台来根据兴趣，人口统计信息等来发送针对订户的相关和及时的电子邮件。报告工具将帮助您获取所需的数据，以确保您的电子邮件营销策略正常工作。广告系列监视器还可以帮助您构建可以自动化的客户旅程。
价钱：Campaign Monitor提供了三个定价计划：基本（起价为$ 9/月），无限制（起价为29美元/月）和Premier（起价为149美元/月）。
18。基准
基准(formerly Hatchbuck) has a drag-and-drop email builder with templates as well as an HTML editor. It also includes sign-up forms that you can use togrow your email marketing listand automatically tag and score contacts so your email campaigns are targeted and personalized. The marketing automation features are extensive, including automated drip campaigns, hot leads identification, and analytics that will help you make data-driven decisions.
价钱：You can get started on BenchmarkONE for free (up to 1,000 emails per month). Paid plans include Core (starting at $79/month), Pro (starting at $139/month), and Enterprise (starting at $199/month).
19.采取行动
采取行动is a growth marketing automation platform geared towards large businesses. It includes several powerful email marketing automation tools like an automated journey builder to plan, process, deliver, track, and analyze communications workflows. The platform also includes enhanced transactional event-triggered email so you can send personal and urgent messages based on real-time actions. There’s also a cool Adaptive Sending feature that tracks and analyzes each contacts’ behavior based on when they open, click, and convert. With this data, the platform automatically updates your email send times based on the best time for each recipient.
价钱：采取行动offers two plans. The Professional plan starts at $900/month and the Enterprise plan starts at $2,000/month.
使用正确的电子邮件营销自动化工具来增强您的业务
If you want to grow your business, email marketing can make it happen. But having the right email marketing automation tools can make a huge difference in the time and money you spend on creating, running, and managing your email marketing campaigns. Any of the email marketing automation tools on this list will get you closer to achieving your email marketing goals.
