电子邮件营销是常绿趋势。当您的营销预算有限时，您将无需忽略与电子邮件营销一样有效的工具。在2019年，每花1美元用于电子邮件$ 42.
For SMBs,email marketing仍然是客户获取的最佳方法（对于81%of SMBs) and retention (80%). There are many reasons why emails work so well. Effective emails are personalized, actionable, and mobile-optimized—factors that guarantee a strong return on investment.
但是，如果您的电子邮件营销策略不是现成的，那么您不能希望获得良好的结果。人们每天在收件箱中收到大量的电子邮件。他们中的大多数被忽略，删除或更糟糕的是被标记为“垃圾邮件”。
您如何使您的电子邮件脱颖而出，打开并采取行动？有吗？email marketing best practices你需要遵循吗？您可以通过研究提供良好结果的电子邮件营销活动来找到这些答案。
在这篇文章中，我们策划了十个在2019年钉上电子邮件营销活动的公司的示例。您可以从他们那里汲取灵感并为您的品牌复制他们的策略。
营销人员的10个出色的电子邮件营销示例：
10个很棒的电子邮件营销示例
Whether it’s a welcome email or a cart checkout reminder, your emails need to catch the recipients’ attention and prompt them to take the desired action. You can useemail marketing templates由营销专家设计的。
但是有时您找不到与品牌的声音或设计美学相匹配的模板。然后，制作自己的电子邮件活动是有意义的。Here are 10 email marketing campaign examples to give you a great head start.
1.BuzzFeed
Cute, catchy, and compelling—that’s BuzzFeed’s daily newsletter for you. It’s called “BuzzFeed Daily” and it’s delivered Monday through Friday, with specially curated resources, news items, and articles.
当您订阅时，您会收到一封欢迎电子邮件，其中包含大胆的红色CTA，将您重定向到他们的网站的趋势页面。在那里，您会看到病毒测验，新闻和视频的标签。高分辨率的图像，简洁的头条和个性化内容可以很好地阅读。
Source:buzzfeed.com
You can also select newsletters from their trending newsletters that you’d like delivered to your inbox. For instance, we subscribed to their Tasty newsletter which has four weekly updates. The newsletter contained cooking hacks, delish recipes, and a Tasty Starter Pack. We could also join their mammoth network of foodies and participate in their food quizzes.
Source:buzzfeed.com
您的收获: Give more than you take. Pack your emails/newsletters with valuable resources so that audiences look forward to the next edition.
2.charity: water
Interactive emails are the future of email marketing. Videos in emails provide an immersive experience to readers and retain them longer than plain text emails. We witnessed this when we signed up for charity: water’s newsletter.
Their welcome email has a video of their founder, Scott Harrison, who tells the brand’s story in an engaging way. The use of first-person language in the accompanying message humanises the brand.
Source:charitywater.org
一旦您向慈善机构捐款，您就会收到交易电子邮件，告诉您如何利用您的资金。您将获得一个图形时间表，显示您捐款资助的项目。
They include a short survey at the end where they ask for your feedback so that they can optimise their reporting methodology. That’s commitment!
Source:charitywater.org
您的收获: Don’t undermine the power of transactional emails (emails that are triggered after a transaction is made). Use them to keep customers engaged and move them through the sales funnel.
3.Uber
The attention span of netizens is short. Uber understands this fact well and uses clever copywriting to convey its message succinctly. Uber’s brilliant team highlights the key phrases and keeps the captions concise.
Source:uber.com
We also love how consistently Uber follows its visual branding aesthetics. They use the same geometric designs and colour palettes in their emails, app, social posts, and website. This creates a memorable impression on audiences.
您的收获：使您的电子邮件简单简单。使用字体变体突出显示重要信息。
4。theSkimm
尽管TheSkimm的每日新闻通讯很棒，但我们特别喜欢他们的基于活动的电子邮件。谁不喜欢在特殊场合听到自己喜欢的品牌的消息？请注意，他们如何奖励忠实的客户完成一年的浏览。
Source:theskimm.com
The email aims to convert a subscriber into a brand ambassador. First, they complement the recipient. Then, using a conversational and light tone, they explain the benefits of becoming an ambassador. They place links in just the right places to make the task as painless as possible. The Instagram handle in the P.S. helps facilitate easy sharing and cross-promotion of the offer.
您的收获：如果您使用电子邮件自动化工具，则触发的电子邮件几乎不需要您的努力。将它们充分使用并配置尽可能多的触发事件。
5。Mom and Dad Money
您真的了解您的受众吗？尽管市场研究为您提供了大量信息，但可以从马的口中收集真正的见解，即从客户自己那里收集。
Mom and Dad Money includes crisp surveys and questionnaires in their emails to get to know their customers better. Using the information gathered from these, they create targeted email content and financial plans.
这是我下载路线图时收到的一封电子邮件。请注意电子邮件的休闲音调，好像是由朋友或亲戚发送的。
Source:momanddadmoney.com
They use the information you submit to create a precise buyer persona that has an uncanny resemblance to the real you. Naturally, the content you’ll receive henceforth will be more relevant to you than a random email. The click-through rate and open rate are bound to shoot up.
您的收获：如果人们订阅了您的新闻通讯，这是他们愿意与您互动的标志。通过提出正确的问题来使这些互动有意义。
6。Starbucks
Make your email subscribers feel special by providing them with insider scoops and gated offers. Through your welcome email, explain the benefits you offer to subscribers. If you’re making your email contacts privy to exclusive content, add quick links to take them to the given page.
Source:starbucks.com
不要忘记添加订户需要执行的下一步步骤来兑现其福利。查看星巴克如何在电子邮件中编织有关其应用程序和忠诚度计划的信息。
您的收获：Once again, it’s about giving value to your customers. Sometimes, people subscribe to your newsletter as a last resort, just to get their hands on a content piece that you keep gated on your website. They take no time in unsubscribing once their agenda is met. But if you explain succinctly the benefits of remaining subscribed, they might just stay.
7.Dropbox
Who doesn’t enjoy a dash of emotion in their emails? Dropbox re-engages lost contacts by sending reminders about their tool’s great features. They use hand-drawn pictures to paint a picture and say that they’re missing their old users.
Source:dropbox.com
您不禁会在阅读他们的电子邮件的衷心副本时对自己的心弦感到拖拉。他们使用短而清晰的子弹点来提醒您为什么首先与他们签约。您还可以包括驱动客户的激励措施，例如促销代码。
您的收获:Once a customer, always a customer. Not exactly, but you got the point. Don’t let go of your old subscribers once you earn new ones. Keep in mind that it’s relatively easy to re-engage old customers since they already trust you enough to share their contact information.
8.Invision
Invision发送了很长的新闻通讯，但它们散布着迷人的图片，这使它们完全可以阅读。其中包括对用户的下一个帖子主题进行众包的有趣调查。他们的团队中有一名发明人，谈论为什么在公司工作是爆炸。
Source:invisionapp.com
We particularly love their quirky CTAs. Often, they add a direct link to an exclusive webinar or interview with an industry stalwart. This is one loaded newsletter you won’t want to miss.
您的收获:Nobody enjoys reading text-heavy emails. Balance text with high-quality images, GIFs, or videos to keep readers hooked.
9.沃比·帕克（Warby Parker）
Personalisation works, especially in emails. Emails with personalised subject lines and dynamic content appeal to audiences. Warby Parker, the prescription glasses brand, nails their subject lines every time. Their “Hey, Joe! Uh-oh your prescription is expiring.” is hard to miss even in a crowded inbox.
Source:warbyparker.com
The expiry date is mentioned in large font to create a sense of urgency. The CTAs have a standout colour scheme of light text over a dark background and aligns with the brand’s theme colours.
The smart co-marketing at the bottom is unmissable. They include the nearest optometrist from where you can get a new prescription. It doesn’t get easier than that.
您的收获:即使您一次将电子邮件发送到大批联系人，即使您将电子邮件发送到电子邮件写作的方法。花时间个性化每封电子邮件，尽管不是手动。采用subject line tester tools比较不同的主题行。电子邮件营销工具可帮助您进行联系细分和个性化。
10.HireVue
You can be doing everything right, yet there will be email unsubscribe requests. If you’re using email marketing tools, sometimes alerts and reminders will be sent automatically if a recipient hasn’t been opening your emails for some time.
HireVuehas perfected its goodbye email. Their tone is persuasive but not desperate. The red CTA stands out against the stark white background and its label is heart-stirring. They could have sweetened the deal by offering a discount code or subscribers-only privilege.
Source:hirevue.com
您的收获：Activate unsubscribe triggers if you are using email marketing tools. It’s best not to invest in unproductive contacts. Inform these contacts that you are striking them off your contact list and give them a last chance to prevent you from doing so. If they don’t take up your offer, give up gracefully.
最后的想法
如果您正在努力从电子邮件广告系列中提取回报，则无需灰心。这篇文章中给出的示例不是一夜之间的成功案例。经过许多试验和失败，他们完善了策略。
You too can try new电子邮件营销想法、A / B测试的邮件内容和不同的发送ing times. If you optimise your emails, you can open up a great channel for customer retention and acquisition.
