In recent times,短视频shave become increasingly vital to marketing strategies. The year 2021 expanded the world ofvideo marketing。这是社交媒体上的视频内容优于所有其他类型的内容的一年。
据Wyzowl report conducted In 2021,86%of businesses stated that they were using video as a marketing strategy to promote their products or services. The significance of both long- and短视频marketinghas been made very evident by these data.
结果，您需要跟上最新video marketing trendsfor 2022. This guide will walk you through 10 short-form video trends to watch out for in 2022.
Top 10 Short-Form Video Trends to Watch:
What Are Short-Form Videos?
As far as length goes, a短视频lacks a clear-cut definition. This is since different platforms define "short" differently. A short-form video on Facebook might be anywhere from 60 seconds to 3 minutes long.
Videos on YouTube shorts can range from 15 to 60 seconds. Similar restrictions apply to platforms like TikTok, where videos can last from 15 seconds to 10 minutes.
Benefits of Short-Form Video Marketing
Short-form videosconvey messages in a fun and interactive way, making them more relatable and engaging for target audiences. Short-form brandedcontentthat project authenticity and empathy increases consumers' willingness to trust a company.
这是吸引人们的注意力并鼓励他们传播有关您品牌的绝佳方法。它还迫使营销人员减少向听众传达信息所需的时间。
以下是简短视频营销的一些好处。
High Levels of Engagement
与静态图像相比短视频posts onsocial mediatend to attract more likes, shares, and reactions. Using short-form videos to engage your target audience is a tried and tested digital marketing tactic.
消化的信息
In today's fast-paced world, audiences prefer bite-sized amounts of information that they can digest quickly. Most users only spend a few seconds on a video before moving on to the next one. Of course, the ability to retain viewers’ attention increases significantly when the video is more engaging.
如果正确使用它们，则可以用可以在YouTube短裤和Instagram卷轴上启动的替代品替换长期视频。
Better SEO Results
Your website's search engine optimization (SEO) can be improved by adding短视频s保持用户滚动练马长绳r periods.
When a visitor spends a significant amount of time on your website, Google places it higher in search results.Short-form videoscan also be incorporatedinto email campaigns。
Easier Content Repurposing
Cutting and splicing longer videos can make them more useful. Creating a short slide video may be as simple as combining images, audio, and text.
使用相同短视频and making slight modifications to the formatting requirements allows you to post to several social media networks. You can use differentfree video making platforms重新编辑和更改视频维度。
It Yields Good ROI
由于与短视频content, many marketers have begun to pay more attention to it in the last few years.
现在，平均每个人每周花费一个多小时观看视频social mediaplatforms such as Facebook and YouTube.
It is beneficial to your business to have a well-planned, high-quality video to show customers when presenting your products.
2022年的十大短形式视频趋势
Here are top 10 short form video trends you should watch out for in 2022
1. User-generated Content
用户生成的内容比其他形式更可能受到信任marketing, so it will continue to thrive in 2022. Authenticity is one of the key reasons behind this, since people tend to trust other users of the same products more than marketers.
Instagram videos, TikTok videos, and online podcasts on items users have personally tested are all examples of user-generated content.
您的产品可能会受到良好的欢迎，您将获得热爱您品牌的人的有益的反馈和批准。这是一个例子user-generated contentfrom Calvin Klein.
2. Soundless Optimization
Social mediahas entirely transformed how people think aboutvideo marketing。While watching videos, many people turn down the speakers on their phones. If they watch videos on mute, you'd have to come up with strategic ways to get their attention.
Subtitles and on-screen instructions or information can be used to ensure that video material reaches the target audience.
通过优化无声的播放，使更大的受众访问视频内容更容易访问。这是YouTube频道中无声视频的示例Tasty。
3. Behind the Scenes Videos
It may be beneficial to your customers to get a behind-the-scenes peek of your company’s processes. This can demonstrate to them that there are passionate individuals who work hard to produce the items or services they use.
在制作幕后视频时，您可以探索不同的角度。您的客户可能会快速参观您的设施，展示您的产品的制造方式或团队建设练习。例如，企业可以探索的有趣且相关的Blooper卷轴。
4.社交媒体视频广告
One of the most prominent marketing strategies issocial media video advertising。Businesses that wish to reach a broader audience can benefit from social media networks with billions of users.
Forsocial media广告、视频比静态的更有效images or text since they are more appealing to viewers. Creatingsocial media video adscan help increase brand recognition and drive traffic to your website or online store.
5. Product Teasers
Using product teasers is an effective method to develop excitement about your products or services.
The best places to post them are where the short-form video format is already used. Platform-specific videos like these tend to be more popular. TikTok, Instagram reels, and YouTube shorts, to name a few, are excellent places to start.
To further increasing customer engagement, you can ask for feedback from customers about what they think of a new product. Here is an example of a product teaservideodone by Baby’s Brew。
6. Influencer Ads
Working with influencers can help your company gain exposure, but it is more expensive than user-generated content.金博宝188备用网址has been around for a long time. It may be beneficial to combine the two when creating a campaign.
With the help of social media influencers, your brand can reach a new audience. Also, their followers would be more likely to test products or services recommended by personalities they already trust.
7.解释器或教育视频
教育动画的解释器视频是向所有观众传达复杂概念和微妙问题的好方法。品牌可以通过在其营销计划中优先考虑教育来产生更多的潜在客户并建立更强大的品牌忠诚度。
If an explainer video is well-crafted, it can influence customers who are in the process of making a purchase decision. Content that educates and solves consumers' problems can increase trust and brand loyalty.
Making educational content available on all yoursocial media platformscan spark curiosity among your audience and encourage them find out more about your brand. It can also supply them with the knowledge they need to make an informed decision.
By creating an educational video library, you can assist your company in becoming the go-to resource for customers who wish to solve a problem on their own.
8.常见问题（常见问题解答）
FAQs are used to make it easier for customers to find brand or business information that they would most likely need. Creating a summary of answers to the most common questions sent by customers can make the customer buying journey smoother for your audience.
Source:lemonlight.com
9.品牌挑战
蒂克托克（Tiktok）成为2020年最受欢迎的社交媒体平台之一。2021年，一个著名的趋势是“挑战”188滚球地址advertisersencouraged people to make videos on a specific topic or feature a particular action or situation.
Source:tiktok.com
10.社交媒体故事中的简短视频
Social media platforms strive to provide the best possible experience for their users. Using video content in social media stories is the newest trend in video marketing. Instagram, Facebook, and Snapchat all allow users to post short, vertical videos that expire after 24 hours.
因此，video marketersnow have a new way to reach their target audience. Because they can be viewed easily on mobile devices, unlike some traditional video material,social media storiesare ideal for grabbing people's attention as they navigate through their feeds.
Viewers who watch them are more likely to give you their full attention because they expire after a day.
Source:influencermatchmaker.co.uk
最佳的短形式视频发行平台188滚球地址
Here are some of the best platforms you can use to roll out short-form videos.
- YouTube短裤
YouTube has launched its first short-form video service. The video-sharing network's Shorts feature is available to anyone who wants to generate short, snappy videos using just their mobile phones.YouTube's Shortsvideo length has expanded from 15 seconds to 60 seconds at the time of writing this article.
- TikTok
TikTok has recently witnessed a surge in popularity as a社交网络应用程序for sharing简短的视频。It is easy for users to spend more time on the app because there's a seemingly never-ending stream of videos to browse through. On TikTok, there is much room for artistic expression in the 60-second to 3-minute time spans available.
- Facebook Stories
Using Facebook stories, you can share a link to a video you have recorded or post it directly. The Facebook story's length span is 60secs, and it disappears after 24hrs of posting.
- LinkedIn故事
While LinkedIn's Stories function has been discontinued as of September 30, 2021, it is still a platform to keep an eye on. Video is a cornerstone of LinkedIn content, and LinkedIn has promised users more excellent editing capabilities with a more professional setting.
- Instagram Stories
Connecting with your followers is easy with Instagram Stories. 15-second multi-clip videos may be recorded and edited using this app. Audio and effects can also be added to make your stories look catchy and attention-grabbing.
- Instagram Reels
2020年8月，Instagram正式公布了其最新的视频功能Reels。它过去的限制为15秒，但持续时间限制增加到30秒。
If your video is going to be longer than 60 seconds, you'll need to switch to IGTV. There are no differences in the requirements for photos and videos other than the aspect ratio.
- Snapchat Spotlight
Snapchat Spotlight is a new feature on Snapchat that showcases its users' most popular videos and pictures. It works in the same way that TikTok's “For You” page serves a random selection of videos.
Before being published, snaps are put through an algorithm-based vetting process in Spotlight. Snaps that are accepted by the app's global audience are then made available to the general public.
Common Short- Form Video Marketing Mistakes You Should Avoid
❌缺乏创造力
Creativity relies heavily on storytelling. Your videos will not have the same impact on viewers if you don't have a fascinating story to tell.
Creativity isn't just sparked by eye-catching graphics in your videos. Even if you're using stock video, you can apply an overlay or animate select portions to make it more interesting.
Involve a non-industry expert who can communicate their knowledge and skills through examples based on their personal experiences. Your videos will have a greater appeal to viewers if they are more relatable.
❌Creating Lengthy Videos
制作时间过长或短视频可能会使您的听众迅速失去兴趣。有效的视频不应超过3分钟。前几秒钟对于确保您引起观众的注意至关重要。
The duration of your video is influenced by a variety of elements, including the intended audience, message, aim, and the platform on which it will be distributed.
❌Adding Excessive Information
Users may become overwhelmed if you provide them with too much information, and they may choose to scroll away from your video to something more witty and fun.
Find a way to cut-out unnecessary information filled with industry jargons. If you have a lot of information to convey, create tiny bits of videos instead of compiling everything into one material.
Attempting to cram too much information into a video may dilute the message and make viewers confused. Additionally, remove any graphic elements that might divert the user's attention away from the main material.
❌隐藏的呼吁行动
文字-动作通常是添加后或内a video instructing viewers on what they should do next. These concluding remarks are critical to the video's success since they help to convert leads.
While making your短视频, include a clear call to action (CTA) at the end of each video so that viewers know what to do next after watching it. Don't keep the audience wondering about what they should do with the information you provided.
❌专注于产品而不是观众
Instead of focusing on all technical features, it is best to concentrate on the value or advantage that buyers can gain from using your product.在您弄清楚产品如何使客户受益之前，您必须先研究买家想要的东西。
Do they frequently ask you questions about a particular feature? If so, what answers can you provide? While working on your video script, think about how you can persuade people to notice your product.
It is necessary to support the consumer throughout the purchase experience or the sales funnel to keep the emphasis on the target audience at all times.
❌期望立即结果
The most common mistake video marketers make is their expectation that a new campaign would yield immediate results. Mostmarketing campaigns花点时间发展牵引力并生成回报。视频也不例外。
视频通常以分发和传播的策略启动。即使您没有大量的互联网关注，也可以通过视频营销取得重大成功。
随着越来越多的人发现并与您的内容互动，更多的社交媒体帐户流量（包括观看，分享和访问）将向您展示积极的成果。请记住，视频营销是一个长期的项目，它将带来随着时间的流逝而复杂的结果。
❌Lack of Branding
When you have an ongoing campaign, you want people to remember your brand and your videos. Customer awareness, trust, and loyalty are all strengthened by branding.
Add your company's logo, or tag line at the beginning or end of your short videos to make them memorable to your viewers. It is good to use the same color scheme, typography, and voice throughout all of your video content to ensure consistency.
简短视频最佳实践：如何在营销计划中使用它
In producing short-form videos, follow these best practices:
✅Plan Ahead
Short-form videosmay be an excellent method to communicate with your consumers if you know exactly what you want to say and how you want to say it. Determine your video objective, establish your target viewers, set the creative tone, and solidify a story flow before producing content. If applicable, your短视频最后还应该有一个呼吁。
✅Properly Edit Your Content
Follow online,social media editingmethods since your短视频主要针对社交网络。
For example, cuts between images can be hidden by placing them on words with intense consonant sounds or in sync with the music. Transitions in the middle of action may also peak your audience's interest.
If you want to stand out onsocial media, use large graphics that can be seen clearly on any screen size. Make sure that your video tells a coherent story and that all elements work together.
✅Create Videos for Each Platform
Customers want content that is tailored to each social media site, so it is important to evaluate what types of short-form videos work best on your platforms of choice.
✅Join Trends at The Right Time
The sooner you create and distribute your video, the more likely it is that you will be able to take advantage of aTiktok的流行舞蹈挑战or a particular trendy style of editing.
It is likely that your target audience will perceive you as being out of touch with what’s in vogue if your短视频sare based on an out-of-date trend.
✅利用高质量的内容
When recording短视频s，在按记录按钮之前，请确保您的框架没有不必要的干扰。您还应该至少拍摄720p分辨率或更高的分辨率。
Note that the camera on the back of a smartphone mostly outperforms the camera on the front of the device. You can also go a step further by using digital cameras.
减少并最大程度地减少分心的背景噪音，大声说清楚，不要让麦克风太近您的嘴。这可以帮助您获得最出色的音频质量。
✅大学教师't Focus on Just Sales
简短的视频内容不仅应用作推广您的产品的工具，而且还应用作与观众互动的方式。当您的客户决定购买您提供的产品时，他们会想到您。
✅Strive to be Genuine
If a短视频viewer isn’t able to connect with a brand's content, they will not respond positively to it.大学教师’t害怕向公众展示公司的未经过滤过程。当您展示自己的人性和瑕疵时，观众会发现您更加相关。
Final Thoughts
Marketing campaignsare incomplete without video content. It is easy to see why when you look attrends and data。Since videos have many advantages, they have become an essential part of content marketing.
As a营销人员or a brand looking to enhance your online presence,短视频scan pay off and scale your brand, especially if you want to get your point across faster.
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