9 of the Most Effective Email Marketing Best Practices For 2022

Email marketing may not be as trendy as influencer marketing or SEO, but it is still relevant and useful. For many marketers, email marketing is actually one of the most important lead generation and nurturing channels.

What does that mean for you?It means that you shouldn’t ignore email marketing, even if you are using several other forms of marketing. Email marketing does not require a large investment and it has the potential to deliver good ROI if you do it right.

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9 of the Most Effective Email Marketing Best Practices For 2022:

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1.建立自己的联系人列表

The first rule of successful email marketing is to build your own contact lists. Never buy mailing lists because it is simply a waste of your time and effort.

发送emails to random people can waste their time and spoil your brand’s reputation.Instead, you should use sign-up forms on your website to collect the email addresses of your website visitors. You can also use gated content to incentivise people to provide you with their details.无论您使用哪种技术来获取网站访问者的电子邮件地址，都可以自己执行。Remember this rule of thumb of email marketing—never buy mailing lists.

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2.首先向自己发送测试电子邮件

在设计电子邮件活动时，您可能会使用不同的电子邮件模板。

但是，您需要首先确保您的电子邮件模板已完全优化。你是怎样做的？您先发送一封测试电子邮件。这样，您将看到电子邮件在收件箱中的出现。这是评估任何图像是否被扭曲或文本清晰可见的好方法。

You can also check your CTAs to see if they are above the fold or not. Basically, you can spot and work out any kinks by sending a test email to yourself.You should also test the email in both HTML and plain-text formats. And try it on your mobile device.

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3. Never Use a “No-Reply” in the Sender’s Address

This is a rookie mistake that a lot of marketers still make. You shouldn’t send someone an email from a “no-reply” address as that closes the conversation loop and is just one-sided communication.

它抢劫了选择的接收者，以回复电子邮件或退出，如果他们愿意这样做。这是一个完整的禁忌，因为您不能在不给他们选择退出的情况下向人们强加电子邮件。

此类电子邮件地址看起来不个人化，从而降低了电子邮件开放率。一个人更有可能打开一个“无需重复”电子邮件地址的人的电子邮件。这就是为什么您的自动化电子邮件也应该在发送方地址中的人的名字和姓氏。这样，电子邮件似乎来自一个实际的人，可以提高您的开放率。

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4. Do NOT Spam

许多人未能理解什么滴灌电子邮件活动的真正含义，并在用大量自动化电子邮件向其订户发送垃圾邮件方面接壤。

是的，自动化使您更容易发送电子邮件，但是您需要注意发送多少封电子邮件。

例如：发送one email on a topic and two follow-ups might be feasible. However, sending ten follow-ups to someone who’s not responding is clearly going to bother them.您需要绘制那条线，以防止您的电子邮件成为垃圾邮件。每当设计滴灌电子邮件广告系列时，请始终关注您发送给每个订户的电子邮件数量。

In fact,数据从GetResponsesuggests there’s an indirect correlation between the number of emails in a week and open rates.

每周发送一封电子邮件的营销人员可以看到最佳的开放率，这随着电子邮件数量的增加而下降。

另外，请确保您向订户发送相关电子邮件，否则，它们可能标记为垃圾邮件。这对于贵公司的声誉非常不利，应不惜一切代价避免。

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5. Always Sign Your Emails

当然，这似乎很明显you should sign your emails。但是，营销人员在自动发送电子邮件和发送批量电子邮件时通常会忘记这种简单的手势。

即使对于自动化的电子邮件活动，您也需要在最后有一个称呼和发件人的姓名。它为您的电子邮件增添了个人风格，而不是使其看起来像是一台机器发送的散装电子邮件。So, whenever you create templates for your email campaigns, always remember to add a sender’s signature at the end.

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6. Add a CTA in All Your Emails

The purpose ofemail marketing是为了让您的订阅者阅读您的电子邮件并采取所需的操作。

无论是指将它们引导到您的网站还是下载您的最新电子书或其他任何内容。无论您希望他们采取什么措施，都需要使用呼叫行动（CTA）将其引导到它。

您的CTA按钮应在您的电子邮件中清晰可见，您的电子邮件内容不应分散人们的注意力。实际上，您的内容应以引起CTA的关注的方式设计。同样，与普遍的看法相反，没有必要具有高于折叠的CTA。实际上，许多营销人员更喜欢在底部添加CTA。您需要自己进行测试，以找出哪个CTA放置为您带来最佳效果。And, remember, you can add 2 CTAs, one in the body of the email and one CTA button. It doesn’t necessarily have to be just one CTA.

这是零售商Myntra发送的一封废弃的购物车电子邮件的示例，他们将CTA放在最后。该消息简短而简单，引起人们对CTA的注意，而不是远离它。

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7. Personalise Your Emails

Ask any marketer who’s been doing email marketing for some time and they will tell you, personalisation is the key. Often, it makes the difference is between a successful email campaign and a failed one.

人们更有可能打开并阅读直接发送给他们的电子邮件。如果内容也满足他们的需求和偏好，他们会发现它更具吸引力。This is why it is a good idea to personalise your emails as much as possible. There are email automation tools that can provide a basic level of personalisation.

例如，至少，您可以根据接收器更改所有批量电子邮件中的名称。但是，如果您想将其提高到更高的位置，请尝试根据其人口统计和兴趣将订阅者细分为特定的组。然后为不同组创建不同的电子邮件模板。这可以帮助您大规模实现个性化，因为人们会收到他们最有可能对他们做出积极反应的电子邮件。

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8.利用A/B测试来优化您的电子邮件

A/B testing is a useful way to enhance and improve your emails to get the best results. From subject lines to CTA placements, you can test everything using A/B testing.

当A/B测试时，您将创建电子邮件的两个版本，并将一到一半的订户发送给另一半。然后，您比较和对比哪一个更好。您可以通过在任何一方面更改电子邮件，然后确定哪个效果更好的方法来做到这一点。

这是几乎每个营销人员使用的经过测试的技术。而且，您不必手动执行此操作。很多email marketing tools如今，配备了A/B测试功能。So, all you have to do is use it and keep optimising your emails on a continuous basis.

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9.写引人入胜的主题行

我们不能足够强调主题行在电子邮件营销中的重要性。They are what help a user decide whether they want to open an email or not. An attention-grabbing subject line is, therefore, crucial to improving the open rates of your emails.

Here are some tips to help youwrite compelling subject lines对于您的电子邮件：

• 保持简短而精确。这应该足够简短，可以在移动设备上易于阅读，因为很多人在旅途中检查了他们的电子邮件。
• It should be relevantand should be able to tell the reader what they can expect from your email.
• It should not contain spammy words like “marketing”, “offer”, “sale”, etc. as these get negative responses from users.
• 您应该添加唤起积极情绪的单词, as these compel people to open the email.
• Numbers work well in subject lines, as they do in titles.

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Ready to Get Started?

上面的专家技巧可以帮助您将电子邮件营销活动提升到一个新的水平。使用这些并从您的电子邮件营销计划中获得更好的ROI。你在等什么？现在开始实施这些。