Don’t judge a book by its cover. We’ve heard this quote a million times. But it doesn’t hold true for emails. The bitter truth is that47%of people judge emails solely by their subject lines. We know it’s unfair, but people open emails only if they find the subject lines intriguing.
That is why it’s important to know how to write catchy subject lines. If you don’t, your email campaigns will be a worthless exercise. Your emails will have a low open rate and an even lower click-through rate. And all of your valuable, well-crafted email content will go undiscovered.
编写引人入胜的电子邮件主题行的19个提示：
- 1.简短
- 2.给它一个个人触摸
- 3.Touch on a Pain Point
- 4. Create a Sense of Urgency or Scarcity
- 5. Offer a Shortcut
- 6. Feed Their Curiosity
- 7. Tell a Story
- 8. Ride the Trend
- 9.谨慎行
- 10.玩数字游戏
- 11. Offer a Great Deal
- 12.优化Google
- 13. Go Local
- 14. Tickle the Funny Bone
- 15. Use Emojis
- 16. Don’t Let Them Leave
- 17.列表工作
- 18. Leverage tools
- 19. Be Direct
Tips to Write Catchy Email Subject Lines
Now that you understand the importance of writing compelling subject lines, you need more than writing skills to craft them. And you can’t exactly use a hit-or-miss approach on your prospects. The risk of getting blacklisted is too great.
To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. Here we go.
1.简短
Lengthy subject lines get cut off, especially if the recipient is on a mobile device. As a result, people don’t get to see the complete context of your subject line and may ignore your email.
Research证明具有主题行六到10个单词的电子邮件的开放率最高（21％）。因此，理想的主题行约为八个单词。另一项研究发现80%of emails are accessed via mobile devices, so it’s important to keep your subjects short and crisp.
2.给它一个个人触摸
如果您希望您的电子邮件在订户的收件箱中脱颖而出，则需要放弃通用方法。个性化您的主题行以吸引收件人的注意力。从“嘿莎拉！”开始的主题行。总是比平淡的“亲爱的价值客户”更加惊人。
使用收件人的名字并不是与观众打出和弦的唯一方法。您可以使用生日优惠，休闲语言或推荐产品。
查看以下示例：
- Happy anniversary - here’s a surprise for you.
- Are you free this weekend?
- Hey, here’s something you’ll love for your birthday.
- 我有挑选的寻找你。
3.Touch on a Pain Point
如果你真的了解你的听众,你会知道寡糖r challenges and pain points. An email subject line that promises or offers to solve their problems is bound to be a big hit. To build curiosity, you can start the subject line with a question.
这里有些例子：
- Get more kitchen space with these easy fixes. (IKEA)
- Want to entertain without breaking the bank? (Pizza Hut)
- 所有这些玩具都去哪儿了？（宜家）
4. Create a Sense of Urgency or Scarcity
mi的恐惧ssing out (FOMO) is big amongst millennial and Gen Z subscribers. You can capitalise on this tendency to create clickbait email subject lines. Include limited period/seat offers and deal expiration warnings in your subjects. Most people find them hard to resist.
Here are some excellent examples:
- 剩下100个座位！我们以令人难以置信的价格向他们提供。
- 您挑选的红色圆点裙子正在快速售罄！
- You’re losing out on flyer miles.
- Today’s deal: $50 for one-year of Netflix.
5. Offer a Shortcut
Everybody appreciates a quick workaround solution. If your email promises to save the recipient considerable effort, it’s sure to grab eyeballs. Your email subject line can mention a template, tool, or checklist to help your subscribers attain their goals more easily.
Here are a few great examples:
- Here’s a 10-point checklist to create effective email campaigns
- 25社交媒体的独特博客文章想法
- 这是分析主题线的功效的工具
6. Feed Their Curiosity
Humans are naturally curious. Clever subject lines pique curiosity to a level that people can’t help but open the email. You can ask an open-ended question, or say something to trigger a counteractive effect.
尽管您的主题不一定总是与您的电子邮件正文相关，但这并不是完全误导。读者可能认为这是一个拼命的尝试，以寻求关注，您可能会发现自己的联系列表较短。
查看以下示例：
- 您不敢打开这封电子邮件。
- 秘密已经出来了……
- Do you remember me?
- These flights ...for THOSE prices?
7. Tell a Story
Stories sell. And that’s especially true for email subject lines. At times, you can modulate your email content to sound like an interesting story. The subject line should reveal the story’s plot but not give away the whole deal.
例如，一封带有该主题的电子邮件，“我如何用口袋里的100美元赚了一百万美元”可以得到更多点击，而不是“赚取第一百万的10个步骤”之类的点击。
8. Ride the Trend
网民痴迷于最新技术，服务，小工具和趋势的顶部。无论是食物还是时尚，他们都希望领先。您的电子邮件主题行可以以这种愿望为基础。
以下是您如何做的一些示例：
- Top Fall Picks for 2020
- Exclusive sneak peek: New iPhone 10
- Now trending: Crimson lip balm
9.谨慎行
在电子邮件主题行时，您不必总是在安全车道上行驶。有争议的主题行可以在电子邮件开放率方面给出非凡的回报。您可以对接收者说完全丑闻或令人发指的话，并强迫他们深入研究。
如果您的主题线听起来令人反感，则此策略可能会适得其反。因此，仅将此骇客与您相当了解的潜在客户使用。
这里有些例子：
- Your staff is robbing you.
- 您如何写如此残酷的电子邮件？
- You’re about to go bankrupt.
10.玩数字游戏
电子邮件主题行中的统计数据也被证明是有效的诱饵。他们满足了我们对信息和知识的需求。这种简单的策略很容易实现。只需确保您的电子邮件内容中有足够的数据支持点即可。
在下面找到一些示例：
- 80％的企业将于2020年使用AI
- 您当地的最新犯罪统计数据
- You can get 50% more returns from stocks
11. Offer a Great Deal
经过测试和测试的黑客是在您的电子邮件主题行中提及折扣或免费赠品。关键是要有一个针对性的订户列表和合法的报价。
但是，您需要牢记一些事情。其中一种，避免在主题行中包括“免费”和“立即购买”（它们看起来像是垃圾邮件）。第二，尝试提供高端项目或独家交易/促销活动。三分百分比的交易比美元交易更具吸引力。
12.优化Google
To improve the visibility of your email message, you can include keywords in your subject lines. The more often your email ranks on Google, the greater will be the likelihood of them being clicked. Here again, you need to be subtle. Weave keywords within the subject content without disrupting the flow.
13. Go Local
You can hook subscribers by mentioning their neighbourhood in the email subject line. People are always curious to know what’s happening around them, so they will most probably clickon the email. You can also use their local language or refer to a local attraction or event.
这里有些例子：
- 在科罗拉多州冷却：前10个环聊区
- 海地最好的饮食关节是哪些？
- 来，加入我们在圣莫尼卡
14. Tickle the Funny Bone
Nothing works like humour. A contact who laughs after reading your email subject line is surely going to open and read your email. So, you need to put your thinking cap on and come up with fun subject lines.
Here’s how leading brands are using witty wordplay to hook contacts:
- Hey, were you gonna delete this? (Groupon)
- 打开，说哇Zowie！（Dollar Shave Club）
15. Use Emojis
与普遍的看法相反，表情符号不会使您的电子邮件主题行看起来“降低专业”。实际上，企业正在利用表情符号以很大的方式与接收者互动。56％在使用表情符号和主题行中的符号后，企业报告了更高的电子邮件打开率。
用表情符号替换文本可以缩短主题行，并使其紧密地放在小型移动屏幕上。另外，表情符号看起来很明亮，可以真正使您的电子邮件在拥挤的收件箱中脱颖而出。
图像通过mailchimp
16. Don’t Let Them Leave
No matter how good your email campaign or your value proposition, there will be some prospects who will slip out of the sales funnel. Your emails can retarget these lost contacts and reel them in. In such cases, you can sweeten the deal by offering some incentive.
查看这些重新定位的电子邮件主题行：
- Hey, your shopping cart is waiting for you.
- 您的愿望清单上的Gap球衣现在被标记为50％。
- 仅适用于您的购物车的独家促销代码。
17.列表工作
People love lists for a reason. They break down complex chunks of text into snackable items that are easy to retain. Plus, the human brain focuses more on numbers than on text. For these reasons, successful email marketers use lists in their subject lines.
Here are some list email subject lines:
- 今年秋天的10个衣柜必需品
- 有影响力的营销活动的前5个指标金博宝188备用网址
- 3 ways you can become more productive
18. Leverage tools
There are many tools you can use to analyse your subject lines’ efficacy and responsiveness. Zurb’s TestSubject shows how your email subject line will look on different screen sizes. Headline analyzers such as CoSchedule and Send Check It rate your subject lines and give suggestions for improving them.
您也可以使用free email marketing toolsthat provide end-to-end solutions for your email marketing campaigns. They optimise your email subject lines as well as body content.
图像通过发送检查
19. Be Direct
If all else fails, a straightforward subject line can work wonders for your email open rate. While these subject lines may seem unimaginative, they have an unbeaten conversion rate.
这里有些例子：
- [ABC]时事通讯2020
- [ABC] wishes you happy holidays
- [ABC]的新闻公告2019-20
最后的想法
A wise person once said, “Invest the same amount of time in writing an email’s subject as you do in writing its content.” And it’s indeed true.
电子邮件主题行可以制造或破坏您的email marketingcampaigns. These tips will guide you in drafting effective email subject lines and in reducing your unsubscribe and bounce rates.
