The Ultimate Instagram SEO Guide To Gain More Visibility

如果您想在Instagram上使其大，则需要在平台上获得可见性。人们应该能够发现您的内容，以便与之互动并发现您的品牌或创建者帐户。这就是为什么Instagram SEO是您社交媒体工具包的重要组成部分的原因 -营销您的品牌or you’re building your influence as a content creator.

So how exactly do you use Instagram SEO to your advantage? Keep reading to find out how Instagram SEO works, what makes it different, and how you can leverage it.

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Instagram SEO:

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了解Instagram SEO我rks

Instagram SEO允许您优化个人资料和内容，以提高平台上的可见性。它利用Instagram algorithmto improve your chances of showing up in searches for relevant hashtags and keywords. So at the most basic level, it may involve optimizing your profile with keywords or adding popular and niche-specific hashtags in your captions.

Instagram SEO策略涉及在开发内容和marketing plan. These factors include relevance to the search query, user activity, and popularity signals.

Instagram算法首先研究用户进入搜索栏的用户名，生物，字幕，主题标签和位置是否与查询相匹配。因此，如果您搜索“水彩”一词，那么一些顶级帐户建议将在其用户名，个人资料名称和/或生物中带有“水彩”。

此外，它还考虑了用户以前与之交互甚至查看的单个用户活动，例如帐户，帖子和主题标签。最后，它根据喜欢，分享并遵循的帐户或帖子的普及来决定排名哪些。

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是什么使Instagram SEO与众不同？

Instagram的算法功能不同ly from popular search engine algorithms like Google, SEO also works differently on the platform. One of the major differences is thathashtagsplay a key role in search and discoverability on Instagram–even more so than keywords.

While Instagram has started factoring in keywords to rank content, hashtags are still central to the algorithm. Besides conducting searches for those hashtags from the search bar, users can even click on hashtags to search for content related to those hashtags. Moreover, the keywords in your username and bio weigh more heavily than the keywords in your captions.

And with the algorithm counting popularity signals and user activity, timing and engagement are also crucial for Instagram SEO. Your posts should garner tons of likes, comments, and shares to rank more prominently in relevant searches or show up in the Explore pages of relevant users.

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How to Leverage Instagram SEO for More Visibility

现在，您对Instagram SEO的工作原理以及使它与众不同的原因有了一个清晰的了解，是时候到达有趣的部分了。这是您利用Instagram SEO来提高您的帐户和内容的可见性的最佳方法。

使用关键字和标签优化

As mentioned above, keywords and hashtags are important for gaining visibility on Instagram. So they should be the first thing to consider in your Instagram SEO strategy. This would involve optimizing your profile and your posts using the right keywords, and using the right mixture of hashtags in your content.

首先使用与您的利基相关的关键字来优化您的个人资料。您可以使用名称和用户名中的主要关键字。对于内容创建者来说，这要容易得多，因为他们可以自由地使用Instagram句柄。例如，以下内容创建者使用@organicbeautylover作为她的用户名，并以她的个人资料名称中包含“有机美容博客”，并在两种情况下都包含了“有机美女”的关键词。

如果由于品牌原因无法更改Instagram用户名，您仍然可以找到一种使用个人资料名称中的主要关键字的方法。例如，请参见Pai Skincare如何在其个人资料名称中使用“素食主义者”和“有机”之类的关键字。

此外，您可以充分利用自己的生物来合并主要关键字和一些次要关键字。在上面的PAI护肤示例中，您可以看到他们如何在其生物中使用“有机护肤”和“天然成分”等关键字。

除了您的个人资料外，还应使用正确的关键字和主题标签对您的内容进行优化。编写与内容相关的富含关键字和描述性字幕，以提高相关搜索结果中显示的机会。

More importantly, include theright mix of hashtagsto improve your content discoverability. Although you can use up to 30 hashtags per post,Instagram推荐using 3-5 hashtags for optimal results. Ideally, there should be a good balance ofpopular and trending hashtags、niche-specific标签和品牌的标签。

Here’s an example from The Nature Conservancy, where they use three hashtags that are highly relevant to the post and the account. In addition to two content-specific hashtags, they use the hashtag #PlanetTogether, which is a brand-specific hashtag they created on the occasion of Earth Day.

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尽可能包含位置标签

Instagram gives users the option to search for content from a specific location. Under the “Places” tab, people can find content tagged using the geotag for that location. That means using location tags in your posts is a great way to get your content discovered on Instagram. It allows people searching for content around the location to find your post and engage with it.

Additionally, Instagram also considers proximity when delivering search results to users. That means when someone searches for a “hairstylist” in the search bar, it’ll pull up results of places that are closest to the user. Adding location tags allows Instagram to understand where your business is located so it can display your content in searches conducted by users located nearby. An additional bonus is that you get to attract local patrons and drive foot traffic to your business.

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Create Place Guides

Another way to make use of location tags for Instagram SEO is by creating an Instagram Place Guide. Place Guides show up at the top of the search results when users search for certain location tags on the platform. When users click on the option to “See related guides,” they can come across the Guide that you’ve created for that particular location.

This is a great way to attract people to your content and possibly get them to engage. And the more they参与您的内容, the more you gain in terms of popularity signals. So consider creating Place Guides to share travel recommendations, local guides, city guides, travel round-ups, and more.

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Create Instagram Collabs with the Right People

If you’re not leveragingInstagram Collabsyet, you’re missing out especially when it comes to Instagram SEO. When you create an Instagram Collab post with another creator, the post shows up on the Feeds of both your followers. That means the same post will be displayed to your followers and the other creator’s followers, which also means you can garner their collective engagement.

换句话说，来自您的追随者和其他创作者的追随者的喜欢和评论将在同一帖子下收集。随着Instagram考虑普及信号以对搜索结果进行排名，这种放大的可见性和参与度将帮助您在相关搜索中提高内容可见性。

考虑与之合作流行的内容创建者in the right niche to create an Instagram Collab post. You could also use these posts when working with relevant brands and organizations for a campaign.

For example, see how the following Instagram Collab post by Japan Explores and Snack Feels show up in the Feeds of both accounts. The post managed to garner over 4,000 likes, reaching a collective audience of about 900,000.

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Post at the Right Time

每天在Instagram上创建数百万个帖子，内容很容易被掩埋到供稿的底部。这意味着人们不会看到您的内容与之互动。而且，由于参与度较低，您的内容在平台上不会获得太多可见性。这使得正确的时机至关重要，这样您就可以在发布之后立即看到并与您的内容互动。

Time your Instagram posts so you can catch your audience when they’re the most active and therefore, most likely to engage with your content. Thebest times to post on Instagramare between 2 PM and 3 PM on Thursdays, 11 AM on Wednesdays, and 10 AM on Fridays. However, every audience is different so these timings might not necessarily work best for you.

Experiment with different timings and use your Instagram Insights to discover the most active times for your audience in particular. This shows you the days and hours that your followers are the most active, so you can determine the best times to reach them. Make the most of these insights toschedule your Instagram posts在您的追随者最有可能看到并与他们互动的时候出去。

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Build Authority in Your Niche

在对搜索内容进行排名时，Instagram对普及信号的重视很大。这意味着即使在与同一主题有关的内容中，它也可能优先考虑来自特定利基市场中信誉良好和流行帐户的内容。这些帐户在给定的利基市场中赢得了名字，并获得了大量的订单。

This is why it’s crucial to build authority in your niche so that Instagram can learn what your account is all about and what types of content you offer. Not only that, once you gain authority in your niche, you’ll have built a significant audience that’s interested in your content and wants to engage with it. The engagement you get from this audience also signals to the Instagram algorithm that your content should rank prominently in relevant search results.

在特定利基市场中建立权威的最佳方法之一是通过始终如一地创建有关相关主题的帖子。这也是为什么很多Instagram影响者focus on a couple of niches at a time–whether it’s home décor, makeup and skincare, or nutrition and fitness. For brands, this is a lot easier since all they have to do is create content related to their industry and products.

With Pai Skincare, their post ranks prominently on the Explore page for the search term “organic skincare.” This is because the brand consistently creates content related to organic skincare products.

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Create Reels Using Popular Audio

Instagram Reelsare a great way to gain visibility even for new accounts since the platform doesn’t consider account size when suggesting Reels to users. That means with the right content, even new creators can instantly gain Instagram fame. So Reels are an essential tool for your Instagram SEO strategy.

Additionally, Instagram allows you to conduct a search for audio tracks and discover Reels made using those tracks. This gives you the opportunity to get your content in front of users who are searching for certain audio tracks on the platform. Ideally, make the most of trending sounds and popular songs in your Reels so that you can tap into the high search volumes for those audio files and improve your chances of attracting more viewers for your Reels.

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Become an Instagram SEO Pro

There you have it–some of the best and most practical ways to get your account and content in front of the right audience on Instagram. Make the most of the Instagram SEO tips given above to boost your visibility and grow your account.