Did you know that email marketing could give you as much as a42xreturn on investment? This is much higher than what you can get from other marketing tactics.
Moreover,81％中小型企业的依赖情况ate leads. This clearly indicates the importance of email marketing for businesses and marketers.
但是，你电子邮件营销仅当您有可以使用电子邮件向潜在客户发送电子邮件的电子邮件列表时，倡议才是好的。构建电子邮件列表并不容易。它需要时间和精力，这不是您可以在一夜之间做的事情。That is why it is important to have processes in place to gather email addresses of potential leads from different sources. In this post, we will discuss ten of the best ways to do so and build your email lists.
增长电子邮件营销清单的10种方法:
1. Use Lead Magnets or Gated Content
Lead magnets are basically incentives that you provide people to give you their contact information. The most effective lead magnet is a valuable piece of content that is useful to your audience. Create something that your audience wants enough to give you their email information.
This type of content that people can get only if they provide their details is called gated content. This could be a cheat sheet, guide, case study, ebook, templates, toolkit, etc. This type of content provides actionable insights to your audience and is extremely useful.
始终记住，您的封闭式内容或铅磁铁应为相关消费者问题提供解决方案。它应该是不容易获得的东西，因此非常有价值。
这是我们网站上封闭内容的示例。我们创建了一本关于“如何衡量影响者营销ROI”的有用电子书，用户可以通过提供联系方式免费下金博宝188备用网址载。我们有很多类似的useful resources on influencer marketing那是封闭式内容。
Image Source:IMH
2. Run an Online Contest
参加比赛或赠品是增加电子邮件列表的简单有效方法。您所要做的就是使人们强制提供电子邮件信息参加。就这么简单。
Of course, your reward should be something that people will want. That is the whole motivation behind participating in a contest. But, other than that, it is pretty much as simple as incentivising people to participate and get their contact information.
Also, you can promote such contests and giveaways on social media to reach more people and get them to participate. You can also use influencers to further amplify your reach and get higher participation.
3.要求反馈
People love talking about their experience and often resort to expressing their opinions on social media and other online platforms. However, if you provide an outlet for them to do so, which also helps you, then it is a win-win situation for both.
Every time a consumer has had some interaction with your brand, you can ask them for feedback. It could be after someone has made a purchase and you could ask how their online shopping experience was.
你也可以训练你的chatbot要求feedback after every conversation. The only catch is that before they submit their feedback, people have to enter their email address.
如果表格不冗长，只要求他们的电子邮件地址，大多数人会很乐意这样做。即使一部分人离开而没有提交，您仍然会使用此策略获得许多电子邮件地址。
4. Add CTAs and Forms Throughout Your Website
大多数企业收集电子邮件地址的最常见方式是通过其网站上的表格。精心设计的网站应具有战略性的呼吁行动（CTA），并鼓励网站访问者注册并提供其联系方式。
您只需将CTA按钮放在所有着陆页上，或使用要求联系方式的弹出窗口。始终将表格简短，以便人们快速易于提供细节。
5.获取博客的订阅者
The best way to attract people to your website is by creating useful and relevant content on topics from your niche. That is why you should start a blog if you don’t yet have one.
一旦您吸引了您的内容，您就可以要求他们订阅您的博客以获取所有最新帖子的通知。任何发现您的内容有价值的人都希望对您的博客的最新添加进行更新。这样，您不仅可以构建电子邮件列表，还可以培养客户忠诚度。
You can also create and start sending weekly or monthly newsletters to keep your loyal audience updated. Anyone who subscribes to your newsletter will get an email with personalised content recommendations. This will also help drive traffic to your website in the long run.
For example, check out this CTA that we add at the end of our blog posts to encourage people to sign-up for our newsletter.
Image Source:IMH
6.主持网络研讨会和播客
许多营销人员正在意识到网络研讨会的价值，并将其托管在最新的行业主题上。这些是吸引观众并确立自己成为行业专家的好方法。而且，由于网络研讨会要求参与者注册其联系方式，因此这也是构建电子邮件列表的好方法。
吸引更多人注册您的网络研讨会和播客的诀窍是邀请您的行业有影响力的人。您还需要选择目标受众感兴趣的相关主题。如果您获得了客人和主题，那么您将获得所需的视图。
7. Collect Emails When a User Makes a Purchase
这是收集电子邮件地址的一种更传统的方式，并且仍然很重要。许多企业要求客户在填写运输送货地址时提供电子邮件信息。电子商务企业只需在其结帐页面上添加一个框中的电子邮件地址即可轻松使用此策略。
Several offline retailers also ask for customers’ contact details while they make a purchase. They feed that information in their customer records and can use it to build their email lists.
8. Start a Rewards and Referrals Program
构建电子邮件列表的最有效方法之一是启动忠诚度计划。这些计划旨在奖励您的忠实客户采取各种行动。这些行动可能是在购买，将朋友转介给您的业务，或者只是在社交媒体上关注您。
每当用户签署您的程序时，他们都需要提供姓名和联系方式。您可以使用这些来推动您的电子邮件列表。
9. Use Quizzes and Polls
Quizzes and polls are popular social media tactics that marketers use to get more views and engagement. However, these can be used for lead generation as well. All you need to do is to ask the participants to provide their email address to find out the results.
People are curious and that is a major reason why they participate in quizzes and polls. They want to find out how well they did or whether their opinion matches the public sentiment or not.
任何花时间填写测验的人肯定也想知道结果。而且，如果您说他们可以通过电子邮件获得结果，那么他们很有可能会提供该信息。
您不必在社交媒体上运行这些。您还可以在网站上进行测验，并要求您的网站访问者参加。
BuzzFeed is a website that uses this tactic extensively. They have a whole section of their website dedicated to just quizzes. From “which Disney character are you?” to “Which show should you watch?” they have quizzes on numerous topics.
这是他们网站的测验部分的外观。
Image Source:BuzzFeed
10. Provide Discounts and Offers
This is a tactic that you can use on people who visited your website but are about to leave. You can entice them to stay by using exit pop-ups that provide some discount coupon or offer.
This tactic is usually used to get more sales conversions but can also be modified to gather email information.
All you need to do is put a condition that the discount code or offer will be revealed only if they fill out their details. This way, you provide them with enough incentive to give their contact details.
这是一个很好的策略，不仅可以帮助您构建电子邮件列表，还可以改善销售额。
准备构建您的电子邮件列表了吗？
这些是经过测试的策略，可以从客户和潜在客户那里收集电子邮件信息。使用这些强大的方法来构建您的电子邮件列表并在您的电子邮件营销计划中取得成功。
Don’t waste any time and try these out right now.
