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没有业务对于电子邮件营销太大或重要。直到今天，它仍然是与客户建立关系的最重要策略之一。借助企业电子邮件营销，您可以培养和转换新客户，同时使当前客户满意。
That being said, it takes more work and thought than simply hitting the send button. To unlock all the advantages that email has to offer, you’ll need an email marketing software solution and know how to implement your campaigns.
工具and Tips to Help You Unlock the Benefits of Enterprise Email Marketing:
电子邮件营销可以提供企业的哪些好处？
Email is one of the most cost-effective marketing channels. While enterprise clients might not be driven as much by cost savings as smaller businesses, the return on investment will for sure get their attention. Email marketing stats estimate the平均投资回报率每花费的每一美元都可能超过40美元。
当然，企业是受利润驱动的，但关系对他们也仍然很重要。毕竟，这要归功于他们与客户的关系，他们成功地成功地发展了业务。
在该部门，电子邮件营销也可以提供帮助。在...的帮助下分割, enterprises can share personalized content. This is especially useful and can show to your customers that just because you're a large organization doesn’t mean that you can’t interact with your subscribers on a deeper level.
另外，随着您可以控制哪个订户可以看到哪个消息，这是培养潜在客户的好渠道。如果他们还没有准备好成为客户，还有许多其他types of emailsthat you can send them instead of your hottest deals this month.
选择企业电子邮件营销服务
To be able to reap all the rewards that email marketing can offer, you’ll need a solid software solution in your MarTech stack. You can use the following as a checklist when creating your shortlist (alternatively, you can use our shortlist of the leading enterprise email marketing platforms in the next section).
这些是您的电子邮件营销工具应提供的关键功能：
直观的电子邮件构建器
该接口应具有用户友好，并且首选拖放功能。
Strong email marketing automation
这对于设置自动化工作流程是必要的，可以帮助您根据特定标准发送电子邮件，以便您可以在最佳时间在最佳时间向正确的订户发送正确的消息。
个性化
为了最大程度地发挥电子邮件营销的潜力，您需要纳入个性化。它不仅有助于改善整体消息传递，而且还可以使您在所有渠道始终如一地描绘您的品牌变得更加容易。
Templates
Just because you're a big business doesn’t mean that you can’t use a template. Templates aren’t beneath you. Look for a platform that offers a wide range of customizable templates. Not only will it save time, but it can also make it easier to sendpersonalized content并帮助品牌一致性。
帐户管理和优先支持
You’re an enterprise client and will be spending a significant sum. Not only will account management and priority customer support help you to solve potential issues quickly, but this will also help you to use your new tool optimally. You’re paying a premium for these features. If you’re not going to use it, it will be better to downgrade your plan.
报告和分析
这不仅需要帮助向电子邮件营销有效的权力证明这一点，而且还可以使您获得基于营销策略所需的关键指标。这也将使管理人员更容易评估各个团队成员的绩效。
集成
As you’re an enterprise client, you most likely already have a large team and a sizable MarTech stack. To help you streamline processes and make it easier for different teams to connect, you’ll want to double-check which integrations it offers. It should be easy for data to be transferred from one platform to the next. Basically, you’ll want to make sure that your new tool will play nicely with the other ones.
5 Top Email Marketing Platforms for Enterprises
1。集线器
集线器is one of the most established and well-known email marketing solutions, as you would expect considering how long it’s been in business. They’re also one of the few email marketing platforms that list pricing information for their Enterprise plan on their website. Pricing starts about $3,600 per month, excluding a one-time Enterprise Onboarding fee of $6,000.
For that price, though, you’re getting much more than simply a tool to use for email. Instead, it’s a comprehensive marketing software solution that includes powerful omnichannel marketing automation and is more specifically popular for its CRM functionality.
除电子邮件外，您还可以使用它：
- Multi-language content creation
- Facebook Messenger
- Landing pages
- 会话机器人
- WhatsApp集成
- 应用内聊天支持
- 广告重新定位
- 视频托管
- 移动优化
- Social media
- 在线聊天
With regards to email marketing specifically, its Enterprise plan includes features like:
- Email reply tracking
- 竞选管理和报告
- 团队电子邮件
- Email health reporting and insights
- 列表细分
- Custom reporting
- 动态个性化
- 智能自动化工作流程
It’s a lot and we haven’t even mentioned all the features.
If you’re wondering abouttransactional emails，可作为付费附加组件提供。为了能够发送诸如自动收据和帐户更新之类的电子邮件，您需要在每月价格上再增加600美元。
2。sendinblue
对于大型组织而言，SendInblue成为一个不错的选择，是因为它提供了一个多合一的数字营销平台，除电子邮件营销外，还提供了SMS营销和实时聊天功能。尽管它们主要针对中小型企业，但它还包括针对大型组织的企业解决方案，并受到Europcar，Great British Chefs和H＆M基金会等品牌的信任。
It offers all the features that you would expect like fully responsive email templates, personalization, A/B testing, and more. Included in its Enterprise plan are:
- 企业级安全性
- 高级集成
- 量身定制的入职，个性化支持和专门的客户成功经理
- A dedicated IP to maintain your sender reputation
在...的帮助下sendinblue’s dynamic contact segmentation, a brand like Great British Chefs managed to提高开放率of their email campaigns by 10%.
如果您特别需要交易电子邮件帮助，它提供了许多功能。您可以使用他们的高级电子邮件API执行各种功能，并在客户旅程的所有阶段中改善用户体验。
其他关键功能包括：
- 实时可交付性报告和参与统计
- CRM分类客户互动
- 拖放着陆页构建器，以帮助增加您的电子邮件列表
sendinblue是best HubSpot alternatives, especially if you’re not going to sign up for the Enterprise plan after all. While you’ll have to talk to Sendinblue’s sales team for more info about the Enterprise plan’s custom pricing, what we do know is that its other plans are a whole lot cheaper than HubSpot.
3。ActiveCampaign
ActiveCampaignis a great choice if you want to leverage automations. Included in its list of features are advanced automation and personalization functionality as well as hundreds of integrations, if you need even more functionality.
它也很容易使用。它提供了拖放电子邮件设计师，使创建一系列广告系列变得容易。从交易电子邮件到广播电子邮件到目标电子邮件，无论对您来说最有意义，ActiveCampaign都可以帮助您创建。
其他关键功能包括：
- More than 250 email templates
- 电子邮件自动回复器
- 销售自动化CRM以简化您的整个销售流程
- 领先分数可以帮助您确定潜在客户的优先级
- 基本的拆分测试
- Event tracking
- 复杂的列表管理
而且，如果您注册他们的企业计划，您也可以从以下部门中受益：
- Custom reporting
- Single sign-on
- 无限的电子邮件测试
考虑到高级营销自动化功能是使ActiveCampaign如此出色的工具使经验丰富的电子邮件营销人员更适合ActiveCampaign。如果您对创建复杂的序列不了解，那么您会发现学习曲线陡峭。
That being said, if cost is one of your main criteria, you’ll find their custom pricing to be more affordable.
4。穆森德
而Moosend是best free email marketing services, it also offers a solid enterprise plan. It’s a great tool if you want to prioritize email personalization in your email marketing strategy. It includes sophisticated personalization features, like personalized product recommendations, that can help reduce cart abandonment, boost the overall customer experience, and unlock profitable upselling and cross-selling opportunities.
而且，即使您已经是一个大型组织，也不意味着您不再需要注意构建电子邮件订阅者列表（稍后再详细介绍）。为了帮助完成这项任务，Moosend提供在线表格和着陆页建设者。
其他关键功能包括：
- A/B测试
- 数据分析
- Spam filter reports
- 免费主题线测试仪
- 直观的拖放电子邮件编辑器
- 视觉工作流构建器
- Autoresponders
- 电子邮件模板
- Account management
- 实时报告
The subject line tester is quite useful. You add your subject line, industry, and the number of recipients. It will then work out the potential open rate as well as list your industry’s average open rates and share ideas for how you can improve your open rate.
As for their Enterprise plan, it includes all their features and then more. You’ll get assigned an account manager, enjoy priority support, and get a dedicated IP.
All in all, it’s a great all-in-one email marketing tool.
5.MailerLite
There’s nothing light about MailerLite. It’s a powerful platform that makes light work of creating campaigns. While it’s one of themost popular email marketing services for small businesses, it’s also happy to work with businesses with more than 100,000 subscribers.
It offers various key features to help you set up automated workflows to keep the content going. Also, as it integrates with several eCommerce platforms, it’s a good choice for enterprises in this niche.
它的大部分力量在于它的简单性和清洁设计。因此，不要太快地写出它。
其他关键功能包括：
- A landing page creator
- 网站构建器
- 丰富的文本编辑器，HTML编辑器和拖放编辑器
- 交易电子邮件
如果您有资格获得他们的企业计划，也可以从以下机构中受益：
- Customizable services such as a professional newsletter
- 专用的IP
- 客户经理
4个企业用户的电子邮件营销技巧
即使有一个强大的电子邮件营销平台，您仍然需要注意许多关键步骤。电子邮件营销平台可以做很多事情，但不能使所有内容自动化。只有在实施以下内容时，您才能真正释放新工具的真实功能。
1.专注于增加订户列表
我们早些时候简要介绍了这一点。仅仅因为您是一家大型企业，并不能赋予您停止构建邮件列表的任务。事实上，大型企业在吸引大量网站流量的情况下继续进行这项活动。让所有这些浪费的东西真是可惜。
Most tools offer features, like landing pages and online forms, that you can use to capture new email addresses. It doesn’t have to be anything elaborate. A short newsletter sign-up form that has a heading and a short text that lists what’s in it for those contemplating subscribing will work just fine.
The secret is to include a lead magnet. In other words, what will website visitors get in return for joining your mailing list? What’s the value proposition?
新闻通讯是最常见的例子之一。您还可以包括激励措施，例如下一次购买的15％折扣或免费下载PDF指南。
2.花时间细分您的列表
太好了，您已经成长了清单，现在呢？虽然电子邮件可以轻松与大众交谈，但您的潜在客户并不想感觉到它们只是10,000或100,000的10,000或100,000之一。这意味着您需要找到一种定制消息的方法。
Now, you can’t write a personal note for every single email subscriber. However, you can group your email subscribers into smaller groups based on certain criteria that they share and send them the same email. This is totally feasible.
Some of the criteria commonly used by marketing teams when segmenting lists are:
- 年龄
- 性别
- Profession
- 地点
Once again, most email marketing tools will be able to help you with this key step.
3.利用个性化的力量
这将我们带到了下一个观点 - 个性化。如果您不花时间个性化电子邮件，则细分将是没有用的。毕竟，这就是为什么您首先要付出所有努力将列表细分的原因，对吗？
而且，不，将其名称添加到主题行是不够的。
You must also consider the content of the email message. What will that group find relevant?
If you’ve used location as one of your criteria, you can, for example, adjust your message to reflect the season. Sure, most celebrate the Christmas season at the same time, but for some it’s not a white Christmas. If your customer is based in Australia or somewhere Africa, a new pair of ski gloves isn’t the perfect stocking filler.
你的电子邮件服务provider’s personalization features will be able to help you set up conditional content.
4。Track and test
知道您的电子邮件营销策略是否有效的唯一真正的方法是跟踪您的结果。仅仅因为您经历了销售的增加，并不意味着您的电子邮件营销策略可以赢得所有信誉。
您还需要测试发送的各种电子邮件。您知道新闻通讯生成的平均开放率和点击率，这真是太好了。但是，如果您更改了某些元素，例如布局，呼吁行动颜色或主题行，也许会更高吗？要找出答案，您需要完成A/B测试. This way, you’ll stay up to speed with important metrics and be able to make data-driven changes to your email marketing campaigns.
Wrapping Things Up
尽管有数百种电子邮件营销工具，但只有少数人真正适合企业客户。企业客户分别分组并提供自定义定价是有原因的。而且，是的，其中大部分都是关于它们的大小。不是因为它使它们更重要，而是因为它们的大小意味着他们的数据需求更苛刻。
由于较大的组织使用更多的营销技术，集成也将成为更大的决定因素。他们决定用于电子邮件营销的任何工具都必须能够处理大量数据和大量电子邮件列表。
不用说，他们还需要复杂的自动化功能。如果您要处理大量数据，则需要将尽可能多的任务放在自动驾驶仪上。
经常问的问题
What’s a good email marketing tool for enterprise clients?
有许多很棒的电子邮件营销软件解决方案，但并非所有这些解决方案都适合大型公司。如果您专门搜索企业电子邮件营销软件，则可以查看：
- sendinblue
- 集线器
- MailerLite
- 穆森德
- ActiveCampaign
- pardot
- Marketo
大公司可以使用任何电子邮件营销平台吗？
No. While there are a number of email marketing features that are important to businesses of all sizes, like deliverability, data protection, and ease of use, large businesses will need a tool that offers superior data and contact management. Bigger businesses have a lot more data that needs to be stored and handled efficiently. The email tool must also be able to handle a high volume of emails. Advanced segmentation and email automation functionality are also key.
What types of emails can enterprises send?
企业客户发送的最常见的电子邮件类型包括：
- 欢迎电子邮件
- 废弃的购物车电子邮件
- 交易电子邮件，例如运输更新，付款确认，密码重置和帐户更新
- 新闻通讯
- Onboarding campaigns
- 领先的培育电子邮件
哪些最好的电子邮件营销机构是什么？
有几个出色的电子邮件营销机构可以帮助您改善广告系列。例如，您可以接触到：
- 颠覆性的广告
- WebFX
- 休息室蜥蜴
- Moburst
- evestar
- Lyfe Marketing
- 蓬勃发展的互联网营销机构
- Smartsites
- 约瑟夫制片厂
- 忍者
Some of these agencies focus only on email marketing, while others offer a wider range of marketing-related services.
企业电子邮件营销平台应包括哪些功能？
当您搜索企业电子邮件营销平台时，有几个关键功能需要注意。这些包括：
- 可自定义模板的体面集合
- Priority support and an account manager
- Advanced automation and segmentation
- 联系人管理
- 报告，分析和A/B测试
