作为小型企业主，您知道每个美分都很重要。但是您仍然需要发送营销电子邮件，对吗？这就是为什么我们将本指南汇总为11项免费电子邮件营销服务的原因。现在，您可以无需花费任何营销预算即可访问专业的电子邮件营销工具。此列表上的免费电子邮件营销服务具有许多功能和功能，可以帮助您在不花一毛钱的情况下利用电子邮件营销的力量。
11个免费电子邮件营销服务:
What to Look for in an Email Marketing Service
您的电子邮件营销服务（是的，甚至是免费的）应该具有使您的生活更轻松的功能混合在一起。但是那里有很多工具，很容易被淹没。幸运的是，我们为您完成了工作，并将详细介绍一些关键功能。
使用方便
If your email marketing service isn't easy to use, you're going to be spending so much time trying to figure out that it won't matter that it's free. It will feel overwhelming and won't help you get the results you need to grow your business.
自动化
甚至免费电子邮件营销服务应该提供自动化功能。您将需要探索您正在考虑的每种免费电子邮件营销服务提供的自动化功能的类型，以确保您获得自动化功能，从而为您的业务带来影响。
Analytics
电子邮件营销服务甚至免费提供的服务都应该能够为您提供至少有关营销电子邮件的表现的基本信息。这可能至少包括开放率和点击率之类的东西。
订户和发送极限
在这里，我们正在谈论您可以在一天或一个月发送多少封电子邮件，以及可以收到多少次订阅者。如果您有免费的电子邮件营销服务，只能让您每天发送五封电子邮件，那么您真的有免费的电子邮件营销服务吗？也许，如果您的列表属于五个订户，并且您没有计划获得更多订户。
Who It's Best For
一些email marketing platforms最适合某些类型的企业或行业。convertkitmarkets itself specifically for creators and creatives, for example. Klaviyo, on the other hand, is one of the best options for eCommerce businesses. Look for an email marketing service that has functionality that fits your business needs.
11个免费电子邮件营销服务
Starting a new business或发展您的业务应该是一个激动人心的时刻。当然，它还需要考虑很多事情，电子邮件营销就是其中之一。让我们看一下一些免费的电子邮件营销服务，以便您可以找到适合自己业务的合适选择，并为研究节省一些时间。
我们将根据以下方式比较11个免费的电子邮件营销服务
- Ease of use
- 自动化
- Analytics
- Sending and subscriber limits
- 谁最好
Want to skip the reading and just see a quick overview? Here you go:
| Service | 订户限制 | 电子邮件发送 | 最好的功能 | 最好的 | Overall Rating |
| Benchmark | Unlimited | 250/天 | Responsive email templates Live engagement reports |
SMBs, Bloggers, Agencies | ⭐⭐⭐⭐4.1/5 |
| EmailOctopus | 2,500 | 10,000/month | Reports available for 30 days | 中小型企业，电子商务，NPO | ⭐⭐⭐⭐4.3/5 |
| 集线器 | 1 million | 2,000/月 | 着陆页 报告 |
中小型企业，SaaS，代理商 | ⭐⭐⭐⭐4.4/5 |
| mailchimp | 2,000 | 2,000/天 10,000/month |
Creative Assistant 1步自动化 |
电子商务，出版商 | ⭐⭐⭐⭐4.3/5 |
| mailerlite | 1,000 | 12,000/月 | A/B testing Email automation |
创意者，博客作者，中小型企业，NPO | ⭐⭐⭐⭐4.7/5 |
| Mailjet | Unlimited | 200/天 6,000/月 |
API，SMTP继电器，Webhooks | 中小型企业，电子商务，企业 | ⭐⭐⭐3.9/5 |
| 穆森德 | 1,000 | Unlimited/month | Email automations Full reporting |
电子商务, SaaS, SMEs, Publishers, Bloggers, Agencies | ⭐⭐⭐⭐4.7/5 |
| Omnisend | Unlimited | 2,000/天 15,000/month |
Email campaigns 注册表格 |
SMBs, Entrepreneurs, Publishers, eCommerce | ⭐⭐⭐⭐4.6/5 |
| 发件人 | 2,500 | 15,000/month | Email automations 高级分析 |
电子商务, SMBs, Bloggers, Agencies | ⭐⭐⭐⭐4.1/5 |
| sendinblue | Unlimited | 300/day 9,000/月 |
电子邮件模板库 SMS marketing |
电子商务，出版商, Agencies | ⭐⭐⭐⭐4.6/5 |
| sendpulse | 500 | 15,000/month | 登陆页面 Email automation |
电子商务，中小型企业 | ⭐⭐⭐⭐4.6/5 |
1.EmailOctopus
EmailCtopus最初是Amazon SES服务的功能，并已发展成为周围最好的免费电子邮件营销服务之一。它没有很多功能，但是它确实足以使其成为寻找电子邮件营销解决方案的企业的绝佳选择，而这不会花费他们很多钱。它包括一个电子邮件列表管理功能，有助于细分和个性化。
How Many Subscribers & Emails Come With the Free Plan?
The free plan covers up to 2,500 subscribers and 10,000 email sends per month. If you're using Amazon's servers, you can send up to 62,000 emails for free.
What Features Come With the Free Plan?
- 报告and statistics stored for 30 days
- Drag-and-drop email editor
- Email list management
- 基本客户支持
使用方便
Emainoctopus非常友好地友好，并提供了带有光滑设计的简单UI。您可以从可用的模板中选择或使用拖放编辑器来创建出色的电子邮件。它还有一个很好的仪表板，两者看起来都很好，而且易于使用。
自动化
EmailOctopus offersautomation tools这使得创建电子邮件序列以促进您的业务和产品变得容易。该平台还处理弹跳，未订阅者和投诉之类的事情，并会自动磨砂您的电子邮件列表。
Analytics
EmailOctopus shows data on clicks, opens, and unsubscribes. You can also check your performance on Amazon SES.
最适合谁？
该平台最适合已经使用Amazon SES的中小企业，电子商务，NPO和业务。
2.Benchmark
Benchmark is a simple email marketing platform that doesn't take much to set up and customize. It includes a pretty powerful set of integrated, automated features that will be useful to businesses of any side. The platform includes a drag-and-drop email builder and email checklist to get every email looking great in less time. The company operates in 15 countries around the world and supports nine languages.
How Many Subscribers & Emails Come With the Free Plan?
免费计划使您可以在列表中有无限数量的订户，并且您每月最多可以发送250封电子邮件。下一步将使您每月以每月13美元的价格发送无限的电子邮件发送。
What Features Come With the Free Plan?
- 拖放电子邮件构建器
- Responsive email templates
- RSS电子邮件广告系列
- List management
- 基本细分
- Basic滴水活动
- Email deliverability management
- 潜在客户生成工具，例如注册表格，民意调查和调查
- 报告tools including live engagement, click heatmaps, Google Analytics tracking, opens by hour, and opens by device
- 1500+ integrations
使用方便
基准有一个简单的注册和入职过程 - 仅输入您的姓名，电子邮件地址，电话号码和公司名称。您需要确认您的电子邮件地址，但随后您可以准备就绪。用户界面（UI）是直观且易于导航的，它包括有关如何创建第一个电子邮件活动的指南。
自动化
自动化可在免费计划上以基于基于触发的电子邮件的形式获得。虽然您无法在免费计划上设置非常复杂的自动化，但仍可以用来创建受欢迎的电子邮件。
Analytics
Benchmark's reporting gives you all the stats you need to track the performance of your email marketing campaigns—even on the free plan. You get live engagement reports, click heatmap reports, Google Analytics tracking, and can view opens by hour and opens by device.
最适合谁？
Benchmark is best for bloggers, agencies, SMBs, and eCommerce stores.
3。集线器
HubSpot是一个完整的营销平台，其中包括电子邮件营销软件作为其营销中心的一部分。该平台为您提供了创建专业电子邮件活动所需的工具，无论设备如何，它们看起来都不错。他们提供基于目标的email templates, a drag-and-drop editor, list membership, and more.
How Many Subscribers & Emails Come With the Free Plan?
HubSpot的免费电子邮件营销服务支持up to 1 million contacts and you can send 2,000 emails per month with HubSpot branding.
What Features Come With the Free Plan?
- Lead generation tools like forms and landing pages
- 列表分割，最多5个活动列表
- Team email
- Live chat
- 会话机器人
- 移动优化
- 报告仪表板，最多三个仪表板和10个报告
- 有限的Messenger集成
- 10 custom properties
- 1个表格后续电子邮件
- HubSpot移动应用程序
使用方便
HubSpot的营销枢纽（这是其电子邮件营销服务寿命的地方），其中包括销售，CRM和客户服务在内的功能。随着所有这些功能的添加，HubSpot的学习曲线比我们列表中的其他免费电子邮件营销服务更陡峭。首次入门时，它没有指南，因此您可以自己弄清楚事情。话虽如此，该平台组织良好，使导航逻辑合理。另外，这些功能是您所期望的，因此它们更容易找到和理解。
自动化
You can use HubSpot to create automated email series that are trigger-based and can use as many triggers and conditions as you want. Triggers can include things like filling in a sign-up form, interactions with emails and ads, or even date-based triggers like the last time a subscriber interacted with your brand.
Analytics
集线器Marketing Hub includes comprehensive email marketing tracking, analytics, and reporting. You can easily viewemail marketing metrics像打开一样，点击，垃圾邮件报告，弹跳和取消订阅，但这还远不及HUBSPOT提供的所有内容。
最适合谁？
集线器is a great option for SMBs, agencies, and SaaS businesses.
4。mailchimp
MailChimp长期以来一直是小型企业和博客作者的最爱选择，这主要是因为它是最早提供免费计划的信誉良好的电子邮件营销平台之一。188滚球地址正如您期望的那样，MailChimp拥有大量工具。它提供了100多个专业设计的电子邮件模板，自动化工具，内容工作室，甚至与您的在线商店集成的库。
How Many Subscribers & Emails Come With the Free Plan?
MailChimp的免费计划包括多达2,000个订户，可让您每月发送多达10,000封电子邮件。要升级到无限的电子邮件，您将每月支付10美元，但是您可以降至500的订户数量。
What Features Come With the Free Plan?
- 1步自动化
- 主题线帮手
- Sign-up forms, surveys, and a marketing CRM
- 着陆页
- 社会发布
- Facebook和Instagram广告
- Postcards
- Creative Assistant
- 网站和域
- 内容工作室
- 基本电子邮件模板
- 电子邮件支持30天
- Marketing calendar
- 250多个集成
使用方便
mailchimphas a simple sign-up process and a clean, simple dashboard. You start off with just three options that allow you to create and send an email, create or import an电子邮件营销清单，或创建注册表格。一旦开始，仪表板将更改为包括活动活动，最新事件和列出增长信息。
自动化
mailchimpis another email marketing service that lets you run email campaigns based on triggers and includes a ton of preset options that you can customize.
Analytics
所有MailChimp用户都可以访问A/B测试，并报告涵盖订户活动，点击地图，收入和域性能。另外，您可以与Google Analytics（分析）集成以获取更多信息。
最适合谁？
Mailchimp的最适合中小型企业、出版商和eCommerce businesses.
5。mailerlite
Mailerlite是我们最喜欢的免费电子邮件营销服务。它包括现场24/7的实时支持以及一些出色的功能，例如着陆页和自动化。还有一个拖放编辑器，但是您也可以使用丰富的文本来创建您的电子邮件。
How Many Subscribers & Emails Come With the Free Plan?
免费计划可让您每个月发送多达1,000封电子邮件，以及大部分的电子邮件营销功能。您可以以每月10美元的价格访问其他功能。为了将您的订户数量增加到2,500，它将每月15美元。
What Features Come With the Free Plan?
- Support including a knowledge base, video tutorials, and 24/7 email support
- Drag-and-drop email editor
- 丰富的文本编辑器
- 内置图像编辑
- 文件管理器
- 移动友好的电子邮件新闻通讯
- 潜在客户生成工具，例如着陆页（具有许多其他功能）和注册表格
- Subscriber management
- Unsubscribe page builder
- Email automation
- Advanced segmentation
- 标记
- RSS campaigns
- A/B testing
- Email campaign reports and surveys
- 帐户管理工具，包括域身份验证，多用户帐户和用户权限
- 集成和API
使用方便
Mailerlite具有简单，易于使用的接口。您只需单击几下即可完成几乎需要做的任何事情，从创建电子邮件到管理订户。
自动化
使用Mailerlite，您可以选择一些选择自动化工作流。选择触发器后，您可以发送电子邮件，设置操作，安排您的电子邮件以备后用或设置条件。这使得自动发送电子邮件以响应广告活动活动，工作流活动，自定义字段等。另外，您可以自动添加，移动或从组中删除订户，将其标记为未订阅的等等。
Analytics
您的Mailerlite仪表板将向您显示开放式和点击费率。而且，多亏了Google Analytics（分析），您也可以跟踪链接。
最适合谁？
Mailerlite最适合初创企业，中小型企业，NPO，Creatives和Blogger。
6。Mailjet
Mailjet最出名的是发送事务ails but also includes basic features that make it another viable free email marketing service. You can use Mailjet's drag-and-drop email builder, called Passport, and collaborate with multiple team members in real-time to edit or comment on the emails you're creating.
How Many Subscribers & Emails Come With the Free Plan?
The free plan allows for unlimited contacts and lets you send up to 6,000 emails per month (200 per day).
What Features Come With the Free Plan?
- Unlimited contacts
- APIs, SMTP relay, webhooks
- 高级电子邮件编辑器
- 高级统计
使用方便
开始使用MailJet很容易，您有三种创建电子邮件营销活动的方法：拖放模板，现成的电子邮件布局或HTML编辑器。您可以直接从MailJet的UI发送电子邮件。
自动化
Mailjet includes automation features that make it easy for you to reach your current subscribers at the right time, integrate new subscribers automatically, and even reward subscriber actions. Automations are easy to set up and generally take just a few clicks.
Analytics
Mailjet's reporting is basic, but it still gives you details like opens, clicks, unsubscribes, and bounces so you'll have the information you need to make sure your campaigns are performing as you want them to.
最适合谁？
Mailjet is best for eCommerce, enterprise businesses, and SMEs.
7。穆森德
穆森德consistently appears on lists of the best free email marketing services, and with good reason. The platform lets you create beautiful, automated email campaigns with a drag-and-drop builder or one of its templates. Plus, real-time analytics and list segmentation features.
How Many Subscribers & Emails Come With the Free Plan?
The free plan includes up to 1,000 subscribers and unlimited email sends per month.
What Features Come With the Free Plan?
- Email campaigns
- Sign-up forms
- 模板
- 基本图像编辑
- 倒数计时器
- 有条件的内容
- AI-engine product recommendations
- 自动化工作流设计器具有预构建的自动化模板和多步工作流程
- 跟踪，报告和见解（没有自定义报告）
- Support including a knowledge base, email support, and chat support
- 100+ integrations and API
使用方便
Moosend具有直观的UI，并且易于浏览。这些功能和工具被清楚地命名以及您期望它们的位置。它具有单独的选项卡，用于管理广告系列，列表，自动化和报告，因此您的仪表板不会被混乱不知所措。
自动化
穆森德has great电子邮件营销自动化功能(and they're the same on the paid and free plans). You can create marketing automation workflows so you can send out emails at just the right time. This includes product offers, welcome emails and onboarding sequences, abandoned cart recovery emails, and more. Moosend includes ready-made tested automation recipes and also gives you the option to create your own.
Analytics
Moosend提供了全面，准确且易于管理的报告，可让您了解订户和广告系列。您可以跟踪独特的和总的开放率，点击率，跳出率，向前和取消订阅。您甚至可以查看客户在世界范围内的位置，因此您可以根据位置定位。他们提供的我们最喜欢的分析功能之一是单击热图，该功能使您可以看到订户如何导航您的电子邮件。
最适合谁？
穆森德is best for agencies, bloggers, eCommerce, SaaS, publishers, and SMEs.
8。Omnisend
Omnisend is a great free option for电子商务业务owners. You can pull products in from your store and use them to create emails and opt-in forms. It has a library of pre-built email templates that are perfect for eCommerce shoppers, and you can also save templates to make it even easier to create email campaigns in the future.
How Many Subscribers & Emails Come With the Free Plan?
Omnisend允许使用免费计划的用户拥有无限数量的订户。您每月最多发送15,000封电子邮件（每天2,000封）。
What Features Come With the Free Plan?
- 网站跟踪，带有实时视图，客户资料和一个月的跟踪历史记录
- 五个部分
- Customer lifecycle stages
- Three active sign-up forms
- 着陆页
- 电子邮件模板
- Basic image editor
- 报告包括销售，受众增长，注册表格，广告系列，广告卡片图，客户分解和保留
使用方便
Omnisend具有干净的现代用户界面，在仪表板上清楚地解释了这些功能并布局。您可以使用Omnisend的拖放电子邮件编辑器构建电子邮件，并且它们具有多个模板，您可以自定义以减少创建时间的时间。
自动化
Omnisend的免费计划中没有大量的自动化功能。您可以同时运行电子邮件广告系列，设置何时何时发送以及发送多少封电子邮件，并根据细分市场个性化消息。
Analytics
With Omnisend's reporting, you can create customized reports to find out which devices, languages, and countries are most represented, as well as drilling down into the specifics of your营销活动and finding out which sign-up forms are performing well. There's also a clickmapping tool that lets you see where subscribers are clicking on your newsletters.
最适合谁？
Omnisend是电子商务，中小型企业，企业家和出版商的理想选择。
9。发件人
我们的免费电子邮件营销服务列表中的下一个是发送者。该平台提供电子邮件营销功能，推送通知，集成以及一些精美的电子邮件设计，您可以自定义以匹配您的品牌。如果您是电子商务业务，您将享受与流行的电子商务平台（如Magento和WordPress（WooCommerce））的集成。188滚球地址
How Many Subscribers & Emails Come With the Free Plan?
发件人的免费计划允许每月最多2500个订户和15,000封电子邮件发送。
What Features Come With the Free Plan?
- 订阅表格
- Custom fields
- Easy segmentation
- CMS plugins and API integrations
- Drag-and-drop email editor
- Newsletter email templates
- Personalization
- Basic image editor
- Product handling
- 手机准备就绪
- 上传您的HTML templates
- 报告and analytics including a click map, open and click tracking, data and time analysis, subscriber profiles, and Google Analytics integration
使用方便
发件人具有直观，用户友好的界面，即使是初学者也可以轻松学习和导航。
自动化
With Sender, you can automate welcome and onboarding emails, abandoned cart recovery emails, follow-up emails, and set up drip campaigns.
Analytics
该平台提供全面的报告，因此您可以充分了解电子邮件广告系列的表现以及您的受众群体。
最适合谁？
发件人适合多种业务类型，最适合电子商务，中小型企业，博客作者和代理商。
10.sendinblue
sendinblueis another free email marketing service that is known for transactional emails. Foremail marketing, it has a ton of templates that you can customize and personalize, A/B testing, a workflow editor, contact management, and real-time reporting. There's also SMS text sending and marketing automation features that make Sendinblue a great option.
How Many Subscribers & Emails Come With the Free Plan?
The free plan allows for an unlimited number of contacts but you can only send up to 300 emails per day.
What Features Come With the Free Plan?
- 移动友好的电子邮件设计师
- 电子邮件模板库
- SMS marketing
- 电子邮件＆SMS个性化
- Chat
- Unlimited contacts & details
- Advanced segmentation
- 可自定义的注册表格
- 销售CRM
- 交易电子邮件和短信发送
- 核心API功能
- 高级模板语言
- Workflow editor
- Page tracking
- 实时报告
- 电子邮件支持
- GDPR合规性
使用方便
开始使用Sendinblue的免费计划很容易。您可以上传.csv或.txt文件以添加您的联系人，从.xls文件中复制和粘贴，或者只是手动添加它们。该平台易于浏览，大多数用户将能够获得第一个电子邮件活动毫无问题地启动并迅速运行。
自动化
虽然Sendinblue提供了一些出色的自动化，但您需要准备好电子邮件并准备事先进行。从那里，您只需设置触发事件即可。
Analytics
SendInblue包括基本的报告工具，因此您可以跟踪打开，点击，投诉和未订阅者。您还可以弄清楚在哪里打开电子邮件以及在哪种设备以及一些点击图中，因此您可以查看订户点击的链接。
最适合谁？
sendinblueis best for eCommerce businesses, publishers, and agencies.
11.sendpulse
sendpulsealso offers email marketing, SMS marketing, transactional emails, etc. It comes with a great set of features (even in the free plan) and gives marketers amultichannel option. SendPulse lets you A/B test, personalize emails, and send targeted welcome emails and re-engagement campaigns. Our favorite feature is the ability to resend your emails to non-openers to try to get more eyes on your email copy. There are also more than 130 email templates to choose from.
How Many Subscribers & Emails Come With the Free Plan?
sendpulseallows for up to 500 subscribers and 15,000 email sends per month.
What Features Come With the Free Plan?
- Drag-and-drop email editor
- 电子邮件模板
- Email scheduler
- 订阅表格
- 自动化360 for up to five events
- A/B testing
- 重新启动至未打开
- Reports including opened emails, delivered, how many subscribers clicked the link and which one, number of errors, emails marked as spam, and unsubscribed users
- 个性化和细分
- Custom unsubscribe links
- 拖放和HTML电子邮件编辑器
- gif
- SPF and DKIM
- Adding SMS/push to autoresponders
- 将电子邮件活动发送到多个邮件列表
使用方便
sendpulseis easy to set up and customize to your needs. You can use your Google account to get signed up and then SendPulse will ask you what your needs are and whether you've sent电子邮件新闻通讯before. It also asks for your mailing list size and the dashboard will be tweaked to reflect common actions for lists that are your size.
自动化
您可以使用动作，条件，过滤器，目标以及具有不同情况和目标的最多50个块来创建灵活的基于事件的自动化流。另外，还有“重新启动的”功能，因此您可以向尚未使用新主题行打开的人们发送电子邮件。
Analytics
sendpulse可让您轻松跟踪open rates, click rates, geographic statistics, device statistics, error statistics, and click charts.
最适合谁？
Sendpulse最适合电子商务业务和中小型企业。
比较免费的电子邮件营销服务：您会选择哪一种？
Now you have a much better understanding of the best free email marketing services and how they compare. While this list is by no means exhaustive, it does include the free email marketing services that we believe offer the best options for zero dollars. Remember that finding the right email marketing platform for your business will take time and depends on the tools you need to generate the growth that you want. Each of the services we've listed here offers a comprehensive free plan so you can start out with the free plan and grow as your email marketing list grows. Plus, you can try them all—they're free!
