How many emails did you get today? Based on the latest电子邮件营销statistics，普通人每天收到120多封电子邮件。而且，如果您像大多数人一样，则在不打开，阅读甚至取消订阅的情况下删除这些电子邮件。如果您是电子邮件营销商，则可能一直在寻找吸引观众的新方法，这些方式实际上会吸引他们并吸引他们参与或购买。这就是为什么我们将我们刚刚喜欢的电子邮件营销活动示例列表汇总在一起。
因为，尽管我们每天都会收到所有的电子邮件，但我们仍然喜欢通过电子邮件与品牌建立联系。如果我们没有，电子邮件将不会有那么出色的投资回报（ROI）。并返回它！根据Hubspot的2020年市场营销状况，电子邮件营销has an ROI of 4200%. That means for every $1 you spend on email marketing, marketers get back an average of $42.
但是您只需发送任何旧电子邮件，并希望获得相同的ROI。您的电子邮件必须引人注目和富有创造力，这确实激发了您的订户采取行动。我们将在这里分享的电子邮件营销活动示例是可以做到这一点的电子邮件。使用这些电子邮件营销活动示例指导自己电子邮件营销campaignsand you’ll be doing just fine.
在我们进入电子邮件营销活动示例之前，有几个术语可能重要的是要了解：电子邮件营销活动和电子邮件滴灌活动。
15电子邮件营销活动示例以激发您的下一个广告系列:
What Is an Email Marketing Campaign?
电子邮件营销活动是您发送给订户的一封电子邮件或一组电子邮件。电子邮件营销活动可以包括特别优惠，折扣和促销或有用的内容。但是，任何电子邮件营销活动的目的都是培养品牌与订户之间的持久关系。
What Is an Email Drip Campaign?
An email drip campaign is a type of电子邮件营销campaignthat uses automated messages. The emails in drip campaigns are pre-written and then “dripped” out over days or weeks on a preset schedule. They’re most commonly used as welcome emails, customer onboarding, cart abandonment, and other series, but they can also be set up to send based on certain triggers like purchases or opt-ins.
电子邮件滴灌广告系列使电子邮件营销变得更加容易，因为您只需要编写电子邮件并按时间表设置它们而不是手动发送每个电子邮件 - 该广告系列基本上是单独运行的。
15 Email Marketing Campaign Examples We Love
现在，您已经熟悉了我们将要谈论的不同类型的电子邮件，让我们进入我们的电子邮件营销活动示例列表，您可以用来激发自己的电子邮件广告系列。与往常一样，您应该考虑自己的受众以及他们想从您那里看到的内容，然后再调整这些电子邮件营销活动示例之一，以适应您自己的电子邮件列表。但是这些示例将为您提供一个很好的起点。
1.顶空
Did you know that the average open rate for welcome emails is 50%–60% (Constant Contact)? Welcome emails are your first chance to make a good impression on new subscribers so it’s important to take the time to get them right. We really love the idea of sending a welcome email series, sometimes called an indoctrination series, that brings new subscribers “into the fold,” providing them with manageable pieces of information about your brand over time instead of doing a huge info dump in a single email.
就欢迎的电子邮件而言，Headspace做得很好：
Source:真正的Goodemails.com
在此电子邮件营销活动示例的开头，您可以看到顶空重申订户订阅顶空的决定，并指出订阅者“正走向更幸福，更健康的生活”。该电子邮件还包括将订阅者带到特定着陆页的链接，这些链接旨在提高订户的价值，并且可以轻松地用作欢迎系列中的第一封电子邮件，该系列会向订阅者讲述Headspace必须提供的内容。
2. Netflix
In this email marketing campaign example, Netflix is reaching out to subscribers who haven’t logged in for a while (probably just a few days to a week). Using dynamic content foremail personalization, Netflix is able to send these emails to all visitors who haven’t logged in—the show and suggestions will change based on each subscriber’s account. So, while this email specifically references the seriesMarcella, an email to another user might instead be forThe Great British Baking Show。
Source:真正的Goodemails.com
电子邮件几乎没有任何副本;Netflix lets the visuals do most of the communicating. This gives the email a sleek, streamlined appearance that’s quite appealing and doesn’t take anything away from what Netflix wants the recipient to do: come back and spend more time on Netflix.
Want to send dynamic content, too? Check out this list of电子邮件营销服务为您找到合适的一个！
3. modcloth
ModCloth’s emails are always beautiful to look at, and this email marketing campaign example is no different. In this Halloween campaign, ModCloth has used some really fun wordplay in their email copy. This is a great indication that ModCloth knows what their email subscribers want to see from the brand.
Source:真正的Goodemails.com
With headlines like “Witch, please” and the fun changing on the word “boutique” to “boo-tique,” ModCloth is showing that they are a fun, frisky brand and even with the black and white colors dominating the images, the email still pops. Overall, it’s a super fun way to advertise the brand’s seasonal line.
4. Patagonia
Source:真正的Goodemails.com
Here is another email marketing campaign example for a welcome email, this time from the outdoor lifestyle brand Patagonia. This is the first email that new subscribers get after signing up for their email list.
Right away, Patagonia sets expectations for subscribers so they understand what subscribers will get in their emails from the brand, namely product highlights, sale announcements, store events, and environmental action alerts. In addition, subscribers get a warm “welcome to the family,” which goes a long way towardincreasing brand affinity。
Patagonia also offers reassurances throughout their email, from letting subscribers know that the brand won’t share their email addresses to their “Ironclad Guarantee” that closes out the email.
5.贝宝
在PayPal的此电子邮件营销活动示例中，鼓励订户使用“带有PayPal的结帐”功能，并显示使用该功能的好处。这是一封简单的电子邮件，其中包含最小副本，重点介绍了该功能本身的好处，而不是详细信息。所有这些都以易于浏览的格式呈现，并带有舒缓的颜色。
Source:真正的Goodemails.com
6.桦木盒
Source:真正的Goodemails.com
You can always count on Birchbox to send great emails and this email marketing campaign example is no exception. The copy and image included work perfectly together and create a sense of playfulness. In case you’re not aware, the paper object featured here is a paper fortune teller game that many a pre-teen and teen have used in their lives. It’s an interesting, fun, and quirky way to engage subscribers and get them excited at the prospect of which free prize they could get with their first Birchbox order.
7. Uniqlo
谁不喜欢省钱？在Uniqlo的电子邮件营销活动示例中，该品牌正在与喜欢特定物品的订户分享定价变化。这种类型的电子邮件可以根据使用Cookie网站活动自动化。在这种情况下，订户在此电子邮件中清楚地表明了对毛衣的兴趣，无论是转到产品页面，还是将物品添加到他们的购物车中（但未完成购买）。这是增加收入的好方法！
Source:真正的Goodemails.com
8.你愿意吗
Surveys are a great way to get your subscribers involved and engaged in your email marketing. Would You Rather also uses fun graphics to add interest to their largely text-based emails. These emails are very niche and very on-brand for Would You Rather, but you can use interactive emails to ask your subscribers for feedback,testimonials, and reviews, too. And don’t be afraid to make it a little weird if that fits in with your brand!
Source:真正的Goodemails.com
9.薄荷
发送订阅者周年纪念日或生日电子邮件是一种很好的做法，让他们知道您正在考虑他们。这些电子邮件可以完全自动化，这使它们成为提高品牌亲和力并将您的品牌保持在订户头脑前方的简便方法。Intuit的Mint的电子邮件营销活动示例很有趣且友好。而且，也许最重要的是，不会要求订户做任何事情或购买任何事情。他们只能欣赏手势，享受对您的品牌的热情，并继续前进。
Source:真正的Goodemails.com
10.工件起义
Artifact Uprising is a printing service that lets users turn their photos into printed photo gifts, books, and more. With this email marketing campaign example, Artifact Uprising not only lets subscribers know where they stand on an important social issue, but they use this as an opportunity to put their money where their mouth is. This email campaign was designed as part of the Black Lives Matter movement and features a curated selection of photos to “uplift and invest in Black visibility.”
While this could have been used as a tactic by Artifact Uprising to simplygenerate more salesfor their brand, they took a solid stand by committing to donating 100% of the profits from this campaign to organizations for Black advancement. If you’re planning a campaign around a social issue, this is the way to do it. Plus, the imagery included in the email is simply stunning.
Source:真正的Goodemails.com
11. The Hustle
如果您不熟悉Hustle的电子邮件营销，请熟悉。他们有一些我们见过的最好的电子邮件文案写作。在此电子邮件营销活动示例中，我们正在分享Hustle的欢迎电子邮件。该电子邮件是基于文本的，很长，但是副本是如此引人注目，以至于一路读取并不是一个阻碍。We love the way they let subscribers know that they’re honored to be trusted with the email address and the hilarious story of what happens in the office when you sign up not only shows off The Hustle’s brand personality but also serves the purpose of introducing you to some key players on their team.
The email ends with a subtlecall to actionasking subscribers to share onsocial media这在电子邮件主体的主体中继续进行。
Source:真正的Goodemails.com
12. Harry’s
哈利是一个有趣的品牌，它在他们的电子邮件营销中得到了发展。我们今天正在查看的电子邮件营销活动示例是一封促销电子邮件，他们以5美元的价格出售“神秘产品”。在这封电子邮件中，哈利（Harry's）使用引人注目的GIF吸引订阅者的注意力，并让他们阅读电子邮件副本以了解发生了什么。
We loveGIF marketing呢它们非常有效，引起人们的注意，但奇怪的是，超过20％的品牌从未use GIFsin email marketing.
除了GIF之外，当您拥有多余的库存或慢速移动产品时，这种电子邮件是一个很好的促销活动，而无需对您的底线进行巨大打击。
13.随身携带
Milestone messages are another great way to keep your brand at the front of subscribers’ minds and培养重要的关系。The email marketing campaign example we’re using here is from the consumer electronics company, Withings. In these emails, Withings sends a note of congratulations to subscribers when they hit certain milestones like walking a certain number of steps, miles, or other goals and gives the subscriber a fun badge for their efforts.
These messages encourage users to continue using your products so they hit more milestones and are entirely automated, making them a ridiculously easy marketing tool.
Source:真正的Goodemails.com
14. Product Hunt
Product Hunt is an online platform used for discovering and sharing new products. With theiremail newsletter, subscribers get regular communication from the Product Hunt team. Regular communication with your subscribers is important to keep them engaged. No matter what frequency you choose to send emails—be it daily, weekly, monthly, or on another schedule entirely—it’s important to stick with your pattern.
But it’s not just enough to send promotion after promotion.
One of the reasons Product Hunt has made it onto our list of email marketing campaign examples is because their emails are filled with information that doesn’t just push Product Hunt but offers additional value to readers. Each of their daily emails includes their “top hunts” from the previous day as well as highlighting a specific topic—in this example, it’s podcasts.
Source:真正的Goodemails.com
15. Christy Harrison
有时，您只有订户不吸引人。虽然您一直在鼓励grow your email listby just about every marketing expert out there, it’s important to know that inactive subscribers can actually hurt your电子邮件营销strategy。如果你的电子邮件列表是健身房ttered with people who aren’t opening, reading, and clicking your emails, your deliverability is going to suffer. That’s why it’s important to keep your email list clean and up-to-date.
Anti-diet registered dietitian, certified intuitive eating counselor, and journalist, Christy Harrison, does a great job of that with her re-engagement email drip campaign:
The email itself is a simple, text-based email. Theemail subject line引起您的注意：“这是再见吗？”电子邮件主体承认，您作为订阅者尚未参与最后几封电子邮件。重要的是，克里斯蒂·哈里森（Christy Harrison）随后为您提供了单击链接的选项，如果您想留在列表中。
Wrapping Up
There you have it—15 of the best email marketing campaign examples we’re loving right now. If you looked through each of them, you’ll notice that there are different things that make each of them great. For some, the design was just on-point. For others, the copywriting was top notch. No matter what stuck out to you, we encourage you to use these email marketing campaign examples as inspiration to build your own email marketing campaigns that your subscribers will enjoy.
