Consumers are bombarded by anywhere from 6,000–10,000 ads every single day. While ads are still a quick and easy way to get your message in front of the right people, they aren’t the be-all and end-all when it comes to leading your prospects to make a purchase. For that, your best bet is to include social proof in your marketing messages.
Social proof can have an enormous impact on your bottom line. In an extensive survey across locations and generations, TrustPilot found:
- 66％的消费者更有可能购买销售信息中包括社会证明的产品。
- 82％的消费者更有可能购买具有阳性评级的产品。
- 86%的消费者更有可能购买公关oduct from a company with positive star ratings on their homepage.
Social proof leverages psychology to get your target audience to take action by showing them that other people are taking those actions. It’s a强大的营销技术当您使用正确的工具时，很容易做到这一点。在本文中，我们将分享14种我们发现的最佳社会证明软件工具。
What Is Social Proof?
Social proof is when we copy the actions of others in order to become part of the group. It’s essentially peer pressure. For marketers, this means that consumers are more likely to trust real people (their peers,influencers，名人）不仅仅是产品的广告。这使社会证明成为marketing tacticwell worth investing in.社会证明基于“规范社会影响”的概念。这个概念断言，人们将被视为与整个影响者或社会相似或接受的。它归结为利用第三方的影响力来使前景承诺。
14个最佳社交证明软件工具在2022年：
There are several tools these days that help you leverage social proof for your business. In this section, we’re covering 14 of the best social proof software tools on the market today, along with their features and pricing.
1.证明
证明是一种社会证明软件工具，具有易于使用的接口和四种不同类型的社交证明通知：页面访问，销售，在设定的时间段内采取指定操作的人数以及流（衡量转换）。
证明makes it easy to create a new social proof notification, using a tab system for user flow. Each tab includes a limited number of options so it’s nearly impossible to make a mistake. Plus, you can将GIF添加到您的社会证明通知中, making things fun and really engaging.
Key Features:
- Auto Tracking: Capture conversions from a custom web form automatically.
- 页面访问：在您的网站上显示最近的页面访问或实时访问者。
- 100多个集成：证明与大量第三方平台集成。188滚球地址
证明定价
对于10,000个独特的每月访问者来说，Proveseource定价的起价为每月18美元。
2.夸
推荐是社会证明的一种很好的形式，但是收集和策划它们需要大量时间。Boast是一种社交证明软件工具，它使得获得文本和视频推荐的过程变得更加容易。而且，它与Facebook和YouTube集成，因此您可以在各个方面使用视频推荐社交媒体平台188滚球地址.
夸also has a mobile app that lets customers record their testimonials through the app, right from their smartphones, making the entire process super simple.
Key Features:
- 推荐评级：将自己的分数应用于提交的每个推荐书，以便您首先展示自己的最佳视频。
- Conditional Thank You Messages: Quickly review customer feedback, product or service ratings, and overall customer satisfaction with a simple metric.
- 每周要求提醒：Boast每周都会向您发送一封电子邮件，询问您是否有任何客户要求提供证明。
夸Pricing
吹嘘的定价始于$25/month（每年收费时）为1个推荐收集表和20monthly testimonial videos up to 5 minutes each in length
3.证明
证明的社交证明软件工具, Pulse, shows notifications of the real actions taken by real people on your site. More than 20,000 websites use Pulse and get an average conversion increase of 10%.
Key Features:
- 热条纹：炫耀在您的网站上采取行动的人数。
- Live Visitor Count: Create scarcity and urgency by showing the number of visitors currently browsing your site or page.
- 最近的活动：显示您网站上正在发生的真实活动的实时饲料。
证明Pricing
证明定价的起价为每月29美元（每年收费），最多可容纳2,000个唯一的访客。
4.Provely
事实证明，有一个清晰易于浏览的用户界面，仅需几分钟（根据他们的网站，平整2分钟）才能设置。设置后，它将自动检测新的注册，以立即显示。
Provely offers 3 campaign types (live, rotate, and past data) so you can show notifications based on real-time activity, rotate through notifications for a certain period of time, or show notifications for past/historical activity.
Key Features:
- Widget Customization: Choose from a library of different sleek popup templates.
- 配色方案：选择将小部件集成到您的品牌和网站设计中，或使用对比度以使其脱颖而出。
- Location: Show lead/sale notifications only from a certain country to help tailor your social proof to your audience.
事实证明定价
Provely pricing starts at $97/year making it one of the less expensive social proof software tools on our list.
5.Fomo
Fomo comes with a variety of templates and display rules built into the platform, but you can create your own, too. This social proof software tool stands out in terms of the customizations you can have. You can create notifications that look and sound exactly how you want them to, without a developer and without a single line of code.
Key Features:
- 无限的自定义：FOMO的未申请专利的体系结构权力无限消息排列。
- 过滤器：包括后备，自动化和样式以控制每个元素。
- Refined Settings: Fomo uses machine learning to optimize conversions, but allows you to tweak 30+ controls based on your own customer knowledge.
FOMO定价
FOMO定价的起价为每月19美元，最多25,000个通知。
6.Socialprove
Socialproveis easy to set up and shows visitors simple and sleek notifications for both desktop and mobile users. It integrates with more than 120content marketing tools，支付系统，营销漏斗应用程序以及其他应用程序，例如WordPress，Wix，ClickFunnels，LeadPages，HubSpot，Instapage，Squarespace，PayPal和Stripe。
Key Features:
- 现场活动通知：显示谁在您的网站上注册。
- 实时计数通知：向访问者展示其他人正在查看您的页面。
- 访问者和活动组合通知：显示您网站上有多少访问者或采取了行动。
SocialProve定价
Socialprovepricing starts at $359/year for up to 25,000 notifications.
7.经过证明
被证明是WordPress易于使用的社交证明软件工具。设置很容易，您可以自定义社交证明通知的外观以匹配您的个人或专业品牌（或不）。此社交证明插件可让您创建手动条目，并自定义何时以及如何向访问者出现通知。
Key Features:
- Seamless Integration: Proven works with the most popular eCommerce and mailing list plugins.
- 自定义外观：更改颜色，形状和位置以匹配您网站的外观。
- 控制可见性：确定谁看到新访问者，登录用户，只有某些页面的访问者等等。
经过证明的定价
单个网站许可证的可验证定价起价为39美元（每年续订直到取消）。
8.yotpo
Yotpo是在电子商务商店所有者中构建的，并提供了一套强大的工具，可以帮助您推销和销售更多。由于其评论功能使您可以自动收集和显示评论和评分，因此我们将其包含在我们最好的社交证明软件工具列表中。
yotpouses AI to message your customers, encouraging them to leave a review after their purchase. Using the same AI platform, Yotpo shows off your reviews at just the right time to visitors who are browsing your website.
Key Features:
- 审查请求电子邮件：使用邮件内技术收集更多的网站和产品评论，评级和问答。
- Community Q&A: Make it easy for customers to ask questions and decrease shopper hesitation by getting quick & reliable answers from past buyers and your team.
- Custom Questions: Get more detailed and helpful reviews with key topics your shoppers are looking for, and customize each form to suit your brand needs.
yotpoPricing
YOTPO提供了最多50个月订单的免费计划。付费计划需要演示，然后才能获得定价。
9。WPfomify
WPfomify, as you can probably guess from its name, is another social proof plugin for WordPress. It comes with several powerful features to boost conversions, build credibility, and increase revenue. It’s easy to set up and offers extensive documentation and world-class support.
Key Features:
- 实时客户活动：从您的电子商务或LMS网站显示实时客户活动数据。
- 订户活动：将WPFOMIFY连接到您的邮件服务，并共享谁加入您的列表。
- 粒状靶向：完全控制谁，何时何地看到WPFOMIFY的通知。
WPfomify Pricing
单个网站许可证的WPFOMIFY定价起价为每年$ 99。
10。Notifia
Notifia并不是严格的社会证明软件工具，而是集成了30多个营销工具，插件和弹出窗口，以帮助您转换，参与和留住网站访问者。即使所有这些，也需要2分钟的时间才能开始。
您可以使用Notifia创建使用自定义文本，设计和图像以及页面定位，时间延迟，UTM定位甚至退出意图的社交证明通知。
Key Features:
- Personalization:添加个性化in your messages like { firstName} , { company } and { location } that will automatically personalize to your visitor.
- 多语言：支持181种语言，根据访问者的首选浏览器设置自动显示正确的语言。
- Seamless Integrations: Seamlessly integrate with 1,500+ apps, use webhooks, or integrate with Notifia’s open API.
Notifia Pricing
Notifia pricing starts at $9/month per widget, but you can get access to all 30+ widgets for $49/month.
11.鼓掌蓬勃发展
鼓掌蓬勃发展is another social proof WordPress plugin that makes it seriously easy to add testimonials to your eCommerce site. It includes a tagging system that lets you easily find the testimonials you want to include on each page. Plus, you can use it to add social media and blog comments to your library of testimonials.
Key Features:
- WordPress Comments as Testimonials: Transform WordPress comments into testimonials with a single click (no cut and paste).
- Social Testimonials: Transform social media comments into ready-to-insert testimonials.
- Collection Automation: Automate your testimonial collection process by creating dedicated testimonial gathering landing pages, blog posts, or opt-in forms.
鼓掌蓬勃发展Pricing
鼓掌蓬勃发展pricing starts at$ 19for a single site license.
12.LetConvert
LetConvert shows recent visitor activity and live visitor count and includes something called Power Trails that show the number of conversions that have taken place on your site. LetConvert is customizable so you can change fonts, colors, and animations to fit your brand. It also goes a step further, using customer cards that let you follow the buyer’s journey once they sign up.
Key Features:
- 自定义策划：上传您当前用户的列表，以在您的网站上显示它们。
- 高级触发器：定义何时在您的网站上显示警报。
- User Journey: Map the entire journey of the user across the website.
LetConvert定价
LetConvert pricing starts at$ 5.99/周(when billed annually) for up to 10,000 unique visitors each month.
13. TrustPiLot
TrustPilot displays text reviews from customers. Reviews can be requested by businesses that want to build a strong and transparent relationship or created by customers who have their own accounts. Each review comes with a star rating out of five. Reviews are also published instantly, making TrustPilot a powerful social proof tool for open conversations around the quality of products and services businesses offer.
Key Features
- 邀请客户并回应评论
- 获取产品，服务和位置评论
- 标志和报告评论
- Access to performance reports
TrustPilot定价
TrustPilot offers a free plan with basic reporting, 2 TrustBox widgets, and basic reporting.
14. TrustPulse
Trustpulse被称为“诚实营销平台”。尽管这听起来像是一个崇高的头衔，但Trustpulse升起了这一场合。除了快速的5分钟设置外，它还提供购买，分析和转换通知以及动作消息。它也很容易自定义，让您调整每个元素以满足您的设计要求。Trustpulse还包括一个智能定位功能。它允许品牌在适当的时间针对访问者，以帮助改善转化率。
Key Features
- Purchase, analytics, and conversion notifications
- 灵活设计
- Smart targeting
- Quick set up
Trustpulse定价
- Plans start at around $5/mo for up to 2500+ unique visits and include 2 campaign types, customization features, activity capture, and smart targeting and controls.
选择适合您业务的最佳社交证明软件工具
With roughly 95% of shoppers reading online reviews before making a purchase and 91% of 18–34-year-olds trusting online social proof as much as they do recommendations from someone close to them, it’s clear that social proof can be a game-changer for your business. To get the most from your social proof efforts and leverage this powerful marketing tactic, you need the right tools. Any of the 14 social proof software tools on our list will help you improve your marketing message and tap into the power of social proof.
常见问题
What are the best social proof tools?
In this article, we have looked at 14 of the best social proof software tools on the market today, along with their features and pricing. The products we have covered are:
1. ProveSource
2.吹牛
3.证明
4. Provely
5. FOMO
6. Socialprove
7.经过证明
8. Yotpo
9。WPfomify
10。Notifia
11. Thrive Ovation
12. letconvert
13. TrustPiLot
14. TrustPulse
我们列表中的任何社交证明软件工具都将帮助您改善营销信息并利用社交证明的力量。
What is an example of social proof?
Many companies rely on social proof to make sales. They realize that consumers aren’t going to rely on a company saying positive things about themselves. Examples of social proof include:
- An expert giving his or her approval for a product – for example, an influencer
- Celebrity endorsement
- Testimonials from existing customers
- 社交媒体分享
- 赢得的媒体，例如反向链接到公司网站
- “Wisdom of the Crowd” – many people are seen to endorse your brand
- “Wisdom of your Friends” – people see their friends using your product
What is social proof in marketing?
现代消费者对购买以前从未使用过的产品保持警惕。在网上购买时，尤其是这样，在购买产品之前无法触摸或尝试使用产品，必须依靠照片，视频和描述。但是，它仍然与物理商品和服务有关。例如，许多人会在考虑预订之前检查餐厅的评论。人们经常在愿意花钱的风险之前依靠品牌以前的客户的意见。
社会证明如何工作？
社会证明是因为它建立了信任。典型的消费者不愿意仅仅因为他们对自己说积极的话而信任。他们可能是一家雇用出色撰稿人的伪劣业务！但是，社会证明是由第三方产生的，该第三方的观点比公司本身更有意义。社会证明，例如评论和推荐，可以帮助他人做出购买决定。它可以在影响他人的观点中发挥不可思议的作用。
为什么社会证明很重要？
社会证明很重要的主要原因是它提供了一种心理触发因素，该触发因素鼓励潜在客户通过购买。他们看到其他人对您的产品感到满意，并基于此，愿意给您的产品一个机会。例如，如果在亚马逊上购物的人看到1,000人对一本特定的书进行了高度评价，那么它为该读者购买并查看他们是否也喜欢这本书的动机。
什么是负面的社会证明？
如果你是一个品牌想要使用一个副部l proof software tools covered in this article, you will be hoping to engender some positive social proof for your business. Unfortunately, too many firms suffer from negative social proof – for all those businesses with glorious 5-star reviews, there some with cringeworthy 1-star reviews. Negative social proof occurs when a reviewer or someone similar recommends you don’t use a product, e.g., “Avoid this flea-ridden hotel and go elsewhere.”
