It wasn’t that long ago that Instagram was just a niche entry in the world of social media marketing. Facebook was king, with Twitter snapping at its heels, and YouTube out the side for “kids.” A lot has changed in a short time, however. Instagram is now a social media powerhouse, with over 1 billion monthly users. It is still arguably the social media network of choice for younger generations but is also beloved by anybody who loves sharing visual content. Importantly, it is the network beloved by most social influencers.
不足为奇；因此，该Instagram是生成电子商务流量的最喜欢的网站。营销人员很快就会发现Instagram的付费和有机电子商务流量的可能性。
然而，不断修补Instagram的算法使公司在平台上获得吸引力变得很棘手。您无法随机取得成功。如果您希望从Instagram获得电子商务流量，则需要实施强大的策略。这是一系列策略，可以帮助您的帐户除外。
Also See:2019年Instagram营销的最终指南
从Instagram获取电子商务流量的强大策略：
- 1.设置一个业务帐户
- 2. Don’t Ignore Your Current Customers and Contacts
- 3.在您的听众在Instagram上发布时发布
- 4. Your Profile Link is Vital to Your Success
- 5.创建完美的帖子
- 6. Include Video in Your Content Mix
- 7. Feature User Generated Content
- 8.明智地使用主题标签
- 9. Don’t Use a Bland Call to Action
- 10.使用感兴趣的过滤器
- 11.避免垃圾邮件和烦恼您的追随者
- 12. Tell Your Brand’s Story with Instagram Stories
- 13. Go Live on Instagram Live
- 14. Determine the Influencers in Your Niche
- 15. Use Shoppable Posts
- 16. Gain Exposure with Instagram Ads
1.设置一个业务帐户
特别是有影响力的人，尤其是有影响力的人拒绝升级到Instagram商业帐户，认为他们的追随者会将其视为“卖光”到公司美元。但是，对于任何想要在Instagram上取得成功的人来说，这是重要的一步，显然对于任何业务来说都是必不可少的。
四个主benefits of converting to a business accountare:
- Access to Instagram Insights – the official analytics page
- The ability to add a Contact Button
- 您的行业将显示您的个人资料
- The ability to add links to Instagram Stories
Instagram的参与度比Facebook高得多，而且Instagrammers不怕与品牌互动。根据社交者的说法brands can generate over 4x more interactions与Facebook相比，在Instagram上。在2017年10月至2018年5月期间，Instagram的品牌参与增长了29％。
2. Don’t Ignore Your Current Customers and Contacts
很少有企业依靠Instagram进行所有营销工作。您可能会通过其他方法，包括电子邮件，其他社交帐户以及销售助理的工作来建立联系。
When you set up your Instagram account, you should make a point of telling all of your current contacts about the company Instagram account, and encourage as many people as possible to sign up to it.
虽然许多联系人可能Instagram运行accounts, they’re unlikely to hunt proactively for your account, so you need to give them a reminder.
如果您建立了电子邮件列表并发送新闻通讯，则可以使用新闻通讯来鼓励联系人遵循您的Instagram帐户。
Although these people are already contacts, adding them to your Instagram followers does help with one psychological issue. People naturally prefer to follow popular accounts. You will find it easier to grab new followers if you already have a reasonable number of existing followers visible for everybody to see.
3.在您的听众在Instagram上发布时发布
过去，Instagram以严格的时间顺序交付帖子。它现在放弃了该模型，使用算法来确定最“合适的”帖子，以馈送任何特定用户。
然而，the timing of posts is still important. Your posts are far more likely to be seen by your target audience if you share them when (or just before) your followers are online. If you post outside your audience’s favorite times, it is less likely that anybody will see your posts, no matter how good they may be.
Coschedule已整理有关最好的发布时间for some years now. According to their 2018 data, the best times of the day for various types of businesses to post on Instagram are:
- B2C：上午8点，下午1点和晚上9点。
- B2B：12 pm-1 pm，下午5点至下午6点，晚上8点至9点。
- 软件服务：上午11点，下午5点。
- Healthcare: 10 am and 2 pm.
- 媒体：上午9点，下午12点和下午3点。
- 高等教育：下午5点至下午6点
CoSchedule has calculated that the most successful day for posting on Instagram is Friday.
Of course, you’re likely to post at times other than peak times. However, you could consider targeting your best posts at these times, depending on your niche.
当然，请注意，并非所有Instagram帐户都是平等的。仅仅因为其他人在特定时间取得了最大的成功，并不意味着您的听众会以同样的方式做出反应。如果您查看Instagram的见解，您可以看到与观众大多在线有关的见解。您可能需要调整发布时间表以匹配这些统计信息。
4. Your Profile Link is Vital to Your Success
The biggest negative of Instagram from a business point of view is that apart from a few specific exceptions, you can’t include a clickable link in your posts. This is one of the main reasons that businesses were initially slow to discover the Instagram platform.
但是，您可以在个人资料中包含一个链接。企业可以帮助其参与度的最重要方法之一是战略性地使用此配置文件链接。不要仅仅将其链接到您网站的主页，然后忘记它，就像大多数企业的规范一样。
在图像中毫无意义地将不可锁定的链接放置。人们不会打扰它，希望他们不会犯错。
Whenever you begin a campaign, you should create a relevant landing page, change the link on your profile to match that landing page, and then use your posts to direct your audience to the link in your profile.
5.创建完美的帖子
In one way, Instagram is no different to any other online site. The better the content you create, the higher the interest in your posts, and the more engagement you will receive. Just don’t expect to perform well on Instagram, if you merely upload stock photographs without any great thought. Similarly, any posts that come across like ads will be ignored and generate little if any engagement.
The more effort you place into content creation, the better your results should be. This is just as important with images as it is with text, for instance, a blog post.
If you want your posts to succeed, you need to follow the basic technical rules. You should upload high definition images, but not so large that they slow everything down. Ideally, your images should be at least 1080 x 1080. Your images / videos should have an aspect ratio of between 1.91:1 and 4:5.
You want your profile image to be 110 x 110. Remember that this needs to be square for it to work correctly.
如果您的图像包含文本，例如，请确保在所有可能的设备上可以读取文本。请记住，大多数人在手机上使用Instagram。
Think in terms of your audience. What do they want to see? What posts interest them? Instagram is not a traditional advertising medium, so don’t upload traditional ads.
If you want people to interact, you need to create content that attracts the eye of your followers and encourages them to engage with you. They’re unlikely to comment, like, or share a post, just because your company made it (except perhaps for your mom). Therefore, you need to create content that stands on its own feet.
如果您打算将Instagram的视频平台IGTV（作为YouTube竞争对手）作为更长的视频，请记住，所有视频都需要采用肖像格式。
6. Include Video in Your Content Mix
尽管Instagram开始作为一种人有限公司uld share photos it quickly adapted to meet the needs of its followers. With increased popularity in video, Instagram made it as easy to attach a short video to a post, as it is a still image. According to新闻，2017年有33％的帖子包括视频，而照片中有67％。
来源：newswhip.com
You probably shouldn’t rely solely on videos – most successful channels emphasize variety in their posts – but you should sprinkle videos into your content mix. In NewsWhip’s survey, the largest brand with the most video content was ESPN, which included videos in about half of its posts.
新闻found that photos tended to drive more likes per post for the top publishers, while videos drove more comments on average.
7. Feature User Generated Content
It is vital that you do not let your Instagram account just become a corporate mouthpiece. Your engagement will surely dry up if you do. You want your Instagram account to be social.
人们喜欢在线看到自己或创造力。许多最好的Instagram帐户鼓励用户生成的内容。
For example, many businesses have tasted success by encouraging their customers to post a picture of themselves using the company product. You can tie this all together by asking posters to @mention the business and even using a custom hashtag,
一个优点是它向使用公司产品展示了快乐的人。另一个好处是，用户生成的内容通常比官方由公司创建和审查的帖子更受信任。
8.明智地使用主题标签
标签最初在Twitter上定期使用。人们现在在许多社交平台上使用它们。188滚球地址但是，Instagram是他们找到最成功的地方。
As we saw in使用Instagram主题标签来发展追随者的最终指南，您可以使用两种主要方法与主题标签使用：
- 使用流行的主题标签来提高您的看法
- 使用高度特定的主题标签来吸引您的理想受众
Instagram允许您在帖子中使用30个主题标签，尽管实际上，如果您使用整个配额，则不太可能具有很高的参与度。在Instagram上使用主题标签的关键是使它们保持相关性并帮助您的Instagrammers。但是，您不使用无关的主题标签，因为人们会把您视为垃圾邮件和危险Instagram Shadowban的风险。
对Instagram的最新更改意味着您现在可以在生物中包含可单击的主题标签。
Some of the most successful brands on Instagram have created successful brand and event hashtags, which people have happily shared. They work particularly well with user-generated content.
9. Don’t Use a Bland Call to Action
Ultimately the reason you operate a business Instagram account is to market your good or service. While you will never succeed with blatant advertising on the platform, you can encourage your followers to take specific actions – to convert in your preferred way.
As with all e-Commerce, you need to include some form of Call to Action, to encourage your followers to do what you want of them. This can be a simple as asking people to leave a comment or share your post. If you want them to leave Instagram to do something you need some form of Call of Action telling them to go to your profile page and click on the link you have placed there.
10.使用感兴趣的过滤器
Many Instagram users love playing with the myriad of filters available on the social network. Using different filters can affect how people interact with your posts.
您可能需要尝试使用不同的过滤器选项，以确定哪些滤镜最能引起观众的共鸣。
11.避免垃圾邮件和烦恼您的追随者
It is possible to be too social on Instagram. You need to avoid coming across as spammy. If you annoy your followers, they will unfollow, or even block your account.
The biggest danger for a company is publishing too many promotional posts. You need the bulk of your posts to be valuable content for your followers, with only a small number of promotional posts sprinkled in the mix.
The other important thing you need to consider is the tone of your target audience. You need to match the nature of your posts with the people likely to see them. You would not use much slang or swearing in your posts, or upload risqué pictures if you target a family audience. However, you might if your product targets young working males.
12. Tell Your Brand’s Story with Instagram Stories
One of the fastest growing areas of Instagram in recent years has beenInstagram Stories。他们甚至被称为Snapchat-killers，因为他们掌握了竞争对手的许多最喜欢的功能，现在拥有更大的用户群。
Instagram Stories are temporary and vanish after 24 hours, but they are perfect for storytelling. Instagram Stories allows brands to tell fresh visual tales about their business on a regular basis.
Instagram Stories do not clog up their audience’s feeds. They don’t appear in people's’ timelines, so don’t come across as being spammy.
它们是图像和视频的组合，以及评论覆盖层共同使用，以讲述当今的品牌故事。
Instagram故事出现在用户供稿的顶部，该饲料将您的品牌放在他们的眼前 - 尽管只有24小时。
13. Go Live on Instagram Live
该平台的最新添加之一是Instagram Live。这是在平台上执行实时视频时获得曝光和参与度的好方法。与Instagram故事一样，Instagram Live出现在您的新闻源外，在您页面的顶部。
尝试了Instagram Live报告的企业，不仅可以使用Instagram实时奖励帐户进行直播；它还可以使帐户的非活页帖子更加权衡。
14. Determine the Influencers in Your Niche
有影响力的人赢得了这个头衔，因为他们成为利基市场的主人。因此，如果您想取得成功，则需要了解是什么使影响者成功。
You will probably know the successful influencers in your field, but if you are uncertain, use a tool likeBuzzsumo发现您行业的社会领导者。
Take a close look at how these influencers operate. What have they written on their profile? What types of posts do they make? How do they mix them up? Which of their posts were most successful, receiving the most comments, likes, and shares? Have they used custom hashtags, and what did they do to encourage others to use them? Try to determine the reasons why those posts performed better than others did. Look for any consistent patterns and trends.
15. Use Shoppable Posts
介绍了Instagramshoppable postsin the US in 2017, expanded it across the globe in early 2018. This makes it easier for people to find, evaluate, and track relevant products on Instagram.
企业可以直接从其iOS手机中创建和标记使用产品的帖子。一旦企业将产品目录连接到他们的帐户，他们就可以将产品标记为像在帖子中标记某人一样简单。
Shoppers can tap on a tagged post within their feed or use the Shop button on a business's profile to learn more about buying the product. People can go from inspiration to information and purchase in just a few taps.
16. Gain Exposure with Instagram Ads
如果您有在线广告预算，则可以选择使用Instagram广告。这些是Facebook广告网络的一部分，Instagram只是您可以选择交付Facebook广告的地方之一。
If you target your Instagram ads well, you should increase your Instagram traffic, and in turn, improve your Instagram engagement.
As with all Facebook ads, you go about this process by bidding on spots in people's’ newsfeeds. We have covered this process in detail in our post on在Instagram上做广告要花多少钱。
