If you’re interested in selling products, becoming an Amazon influencer can be a good alternative. Without taking on any risk (you don’t need to spend money on inventory or worry about running costs), you can still enjoy the rush of selling products, albeit not your own.
亚马逊影响者计划已经存在了几年。与亚马逊的会员计划不同，很难被接受。也就是说，这是不可能的。
具有挑战性的部分实际上并不是get your storefront up and running，但要被接受。一旦被允许加入该程序，它就非常简单。另外，由于您已经具有扎实的社交媒体形象和社交媒体技能，因此您不必从头开始。
Does applying to the Amazon Influencer Program sound like the next logical step for you? Here’s how.
如何成为亚马逊影响者的分步指南:
What’s an Amazon Influencer?
亚马逊影响者是内容创作者，可以通过社交媒体推广在亚马逊上出售的产品。他们不会创建和使用社交媒体内容来将产品推销给Tiktok，YouTube，Facebook和/或Instagram，并将其引导到他们的亚马逊店面，而不是创建传统广告。
他们创建和共享的内容通常采用产品建议的形状。使用他们从亚马逊收到的独特URL，然后可以将社交媒体受众重定向到定制店面。
From fitness influencers to beauty bloggers to fashion influencers, there are many different types of verysuccessful influencers on Amazon。Plus, not only did they manage to grow their own personal brand by creating a passive income source, but they’ve also givenAmazon sellersa more cost-efficient marketing strategy.
有关亚马逊影响者计划的更多信息
Launched in 2017, the Amazon Influencer Program (not to be confused with the Amazon Associates Program) helps influencers to create an extra revenue stream via a number of ways.
For example, influencers can:
- Create their own storefront to market products
- Share the URL of their Amazon storefront on social media platforms
- Share affiliate links on social media platforms
To become an Amazon influencer, you don’t have to be an affiliate, but you’ll still need to apply and get approved (and the marketplace can be quite fussy about who may become an influencer). That said, there isn’t a strict requirement list. To become one of their influencers, you need to:
- 居住在美国，加拿大，英国，法国，意大利，德国，西班牙或印度（或在其中一个国家开展业务）
- 对TikTok概要或Facebook业务吗ccount, Instagram business account, or YouTube account along with a sizeable, engaged following (there’s no minimum follower count as engagement is more important)
- Have an Amazon account
As mentioned, it’s not the same as the Amazon Associates Program. While they work similarly (with both you can earn a commission), anyone can basically join the Amazon Associates Program.
Earnings Potential of Amazon Influencers
每当亚马逊影响者的建议都会说服他们的一位追随者在亚马逊上购买产品时，他们都会赚取佣金或赏金。他们不仅可以赚钱，而且根据TS和CS的不同，他们还可以获取免费的产品或服务作为样品。
The amount of commission that you can earn will be based on the products. For example, for qualifying purchases of products within the Amazon Games product category, influencers can earn a fixed commission rate of 20%. This is the highest commission.
For other product categories, it ranges anything from 1% to 10%.
To give you an idea, here are some of the other commission rates:
如果您有兴趣专注于赏金活动，那么您可以期待：
- $2 for every successful registration for an Amazon Prime Free Trial
- $3 for every successful creation of an Amazon Baby Registry with at least one product added to it
- $5 for every successful sign-up for The Drop Text Alerts
- $10 for every successful registration for an Audible Premium Plus Membership
You get the idea.
While these amounts might be small, they can add up. According to Small Biz Trends, this can add up to as much as $1,500 each month.
Steps to Becoming an Amazon Influencer
If you have a substantial social media following and you like the idea of earning commission, albeit a small percentage, here’s how to become an Amazon influencer. It basically takes just three simple steps.
Step #1: Apply to join the Influencer Program
去亚马逊影响者页面and click on the “Sign Up” CTA in the image at the top. Next, you’ll be asked to select the type of Amazon account.
You can either create a new account so that none of your previous purchases will be linked with your influencer account or use an existing customer account. If you’ll be using an existing customer account, your shopping history, product reviews, and lists that you’ve created and shared on the platform will be linked with your influencer account. It’s recommended that those already part of theAmazon Associatesprogram should use their existing account.
If you’ll be creating a new account, you’ll need to provide your name and email address and create a password.
After sorting out the personal details, you’ll be prompted to choose the social media account where you have the most followers, likes, and engagement to see if you’re eligible. You can choose between YouTube, Facebook, Instagram, or TikTok. Twitter is currently not included on this list. Also, if you’ll be using Facebook or Instagram, you’ll need to have a business account (as mentioned earlier).
If your application to join the Influencer Program is unsuccessful the first time around, rest assured that you’ll be able to apply again at a later stage. Wait for your followers to grow and engagement to improve and simply apply again.
步骤＃2：设计您的店面
Similarly to members of the Amazon Brand Registry, approved Amazon influencers will also be able to create a special Amazon storefront. That said, don’t get too excited about the customization options. Unfortunately, you have limited design options. You’re basically restricted to creating lists that showcase the products that you’ve chosen.
但是，您可以做的是添加唯一的标头图像和配置文件照片。这两个元素可以帮助您的店面与众不同。因此，使用它向您的目标受众展示您的品牌的全部内容。例如，如果您有自己的业务徽标，也可以将其添加到图片和标题图像中。
When you’re filling out your storefront, it’s best to market products that you actually use yourself. Not only does this help to increase authenticity, but you’ll also have an easier time with creating content as you’ll be able to showcase yourself using the product and find the overall process more interesting and rewarding.
Sure, the 10% earnings potential of luxury beauty products is much higher than, let’s say, toys. However, if you’re essentially still just a kid at heart (or a parent), don’t try to hide it. Amazon shoppers will be able to tell if you’re being inauthentic. After all, why would a father of two market a luxury, vegan facial oil to reduce the appearance of fine lines and wrinkles?
其他最有可能在您决定销售的产品类型中发挥作用的因素是您的社交网络，您的整体个人品牌以及您通常喜欢创建的内容类型。例如，如果您喜欢视频而不是静态图像，那么需要演示的产品可以很好地工作。另一方面，如果您认为自己比摄影师更重要，那么营销服装可以对您有利。
如果您对Inspo感到沮丧，请务必花一些时间查看其他已建立的亚马逊影响者创造的店面。
Step #3: Market your storefront
Once your storefront is up and running and you’ve carefully selected relevant products, it’s time to start marketing it.
如前所述，大部分营销活动将涉及内容创建。从长期的博客文章到简短的视频再到静态图像，您可以创建各种类型的内容。虽然您可以将特定产品作为评论的主题，但是挑战是确保其促销不太促进。简而言之，您的主要目标仍然是创建有价值的内容，无论是博客文章，视频还是照片。
Then, to maximize the impact of your content, share it on various platforms. While Amazon only asks you to add one social media platform, there’s nothing preventing you from adding the content that you’ve created around an Amazon product on more than one platform. Sure, Twitter might not be supported, but you can always tweet about what you’ve discovered and include a relevant link.
This brings us to our next point —link-in-bio tools。主要的社交媒体渠道可让您创建一个简短的简历。为了帮助您吸引更多的人流量到亚马逊店面，请使用link-in-in-in-in-in-in-in-in-in-in-in-in-bio工具。这样，您可以在Instagram或Tiktok Bio中包含多个链接，其中之一将使您的关注者直接进入您的亚马逊店面。
例如，您可以尝试koji或者Linktreeto help you optimize this critical element. Koji is an eCommerce platform that’s been designed with social media sellers in mind. It has hundreds of templates that you can choose from and customize further to match your branding. What’s more, it also includes powerful insights, which is especially helpful when you’re new toAmazon influencer marketing。
Linktreeis another great link-in-bio tool for your Amazon storefront. What makes it such a popular choice for this purpose is that as it has partnered with Amazon there’s no need to update your bio link whenever you add a new product. Another useful feature is that you can include an email sign-up link in your Linktree allowing you to stay in touch with your target audience more effectively.
The Payment Process
One of the downsides to being an Amazon influencer is that the payments take some time to get processed and paid into your account. As per their payment schedule, you’ll receive your commissions only 60 days after the month in which the products were bought has ended. This means that if a customer bought something in July using your unique URL, the payment will only be in your account at the end of September.
Just like with anything else in life, there are also a few Ts and Cs that you’ll need to keep in mind. For example, if the customer cancels the order or it hasn’t been shipped yet, you won’t receive a payment.
So, keep this payment schedule and finer points in mind and plan around it.
包裹东西
Amazon needs no introduction. Whether you’re a business owner or customer, you’ve probably bought something via the marketplace before. While they’ve come under fire for the working environment that they’ve created, they still have millions of customers across the world. And, if Prime Day 2022 is an indication of what’s still in store, Amazon isn’t going anywhere anytime soon.
Not only does Amazon give small- and medium-sized businesses another channel through which they can sell their products, but it also opens up a world of opportunities to social media influencers. Since it was launched five years ago, the program has enjoyed great growth.
Make no mistake, Amazon influencers are benefiting. However, perhaps not as much as the brands that are selling on the marketplace.
So, even if you don’t have a social media presence that will get you accepted into the program or you have no desire to become an influencer, the Amazon Influencer Program might serve you in another way. If it’s not to help you market your products, then perhaps it’s to help you discover new products.
