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为了说明显而易见的风险，客户期望一流的客户服务。为什么要提到？因为在2023年，它将成为他们最大的期望之一。
Providing a flawlesscustomer experienceis already challenging. Add to that the need to be active on various online channels and all of a sudden the already challenging task has just become a whole lot harder.
您会看到，如今，消费者是期望相同的体验，无论他们是通过桌面浏览网络还是通过智能手机滚动社交媒体网站。一个可能的解决方案是在您的技术堆栈中添加数字体验平台。基本上，这将使管理不同的接触点变得容易得多。
If it’s all new to you, here’s a quick look at what a digital experience platform is, why it’s a worthwhile investment, and which platforms to trial.
Top Digital Experience Platforms to Demo in 2023:
什么是数字体验平台？
简而言之，数字体验平台（又名DXP）是一种软件解决方案，可帮助您创建一流的数字体验，用户可以在所有不同的触摸点（例如您的业务网站和官方Facebook业务页面）中享受该软件。不过，它不应该与content management system(CMS).
内容管理系统通常更集中在网站上，无论是博客还是具有电子商务功能的网站。另一方面，DXP在所有数字渠道上工作。与CMS相比，让我们称之为Spade是Spade，DXP提供了更多功能。
When you use a digital experience platform, you’ll get access to tools and detailed insights that make it much easier not only to manage the digital experience, but also to optimize it. For instance, armed with a better understanding of who your users are, you can make changes to your content strategy. This way, the content that you end up churning out will be more relevant to your actual users.
除了改善客户的体验外，它还可以通过数字化操作来帮助您的企业快速浏览其流程。
DXP提供的三个优势
正如上一节简要介绍的那样，DXP对您的业务和客户都有好处。就是这样：
更好的个性化
如果您是影响者营销中心的定期读者或有关营销的任何体面的博客，金博宝188备用网址那么您会知道个性化是关键。从更强大的潜在客户培养到提高客户忠诚度个性化您的网站，您已经可以获得许多奖励。借助稳定的DXP，创建个性化内容变得更加容易，而不仅仅是您的业务网站，还适用于您的所有渠道（这使我们获得了下一个好处）。
Streamlines multi-channel campaigns
While your website remains a critical tool, you’ll need more than that to grow your business. The challenge, though, is to implement your marketing campaigns across multiple channels. With the help of a DXP, it becomes much easier to create and maintain an online presence across different channels.
Plus, you don’t have to worry that your brand won’t be portrayed consistently. As it helps with content management, it’s much easier for your marketing team to ensure that critical elements like tone and color schemes have been used correctly on different channels.
更准确的决策
软件工具和营销机构喜欢使用“数据驱动决策”一词。它已经成为一个陈词滥调的流行语。但是，由于您的技术堆栈中的正确DXP，情况确实如此。
实心DXP将能够自动跟踪键KPI。凭借这些数据，您将能够访问客户数据，从而使您可以更好地了解他们的客户旅程。此外，您的不同团队还将能够实时更有效地协调他们的数据。
演示的顶级数字体验平台：188滚球地址
1。Acquia
Accacia受到Crayola，J。Crew和Johnson＆Johnson等名称的信任，是一家开源数字体验公司，建于Drupal，这是一个免费的开源CMS。它提供灵活的体系结构，使您可以使用一个共同的框架来创建客户和员工应用程序并组装数字体验。
这是开放DXP的一个例子。这意味着它结合了来自各个供应商的产品。如果您获得灵活性，这是一种很好的方法。另外，社区非常活跃，这意味着定期引入新功能，并且很快就会出现错误。
It has been included on Gartner’s Magic Quadrant for Digital Experience Platforms as one of the leaders in this niche. From analytics to personalization to customer journey management, it boasts broad capabilities and is a popular choice among B2C, B2B, and B2E (business-to-employee) brands.
Plans and pricing:有关费用的更多信息，您必须直接与Acquia联系。
2。Adobe Experience Manager
While Adobe needs no introduction, you might not be familiar with its Adobe Experience Manager. It merges digital asset management (DAM) with a content management system to help you manage all your content and digital assets. While it’s mainly used by B2C companies, some businesses that operate in the B2B space have also found a good use for it.
这是该产品类别中的领导者之一。连续五年，它被确定为2022年Gartner Magic象限用于数字体验平台的领导者之一。188滚球地址
In addition to its content management and digital asset management capabilities, it also includes digital enrollment and forms and a cloud service. With Adobe Experience Manager Forms, not only is it straightforward to create responsive forms, but just as simple to sign electronically. What makes this seemingly straightforward capability so useful is that it lets you create a seamless customer journey.
However, keep in mind that the learning curve can be quite steep. Also, compared to other products in this category, it’s considered expensive.
Key features include:
- 分析
- 个性化
- 客户数据管理
- Multichannel campaign management
Plans and pricing:根据他们的网站，他们提供了两个包裹。该部门计划针对寻求简化协作的团队。企业计划针对企业范围的工作流程。有关其计划和订阅的更多详细信息，您需要通过填写在线表格直接与他们联系。
3。Liferay
Liferay屡获殊荣的平台使您可以构建B2B，B2C和B2E体验。他们提供了一系列解决方案，例如客户自助服务门户和现代内部网络，可以帮助解决非常复杂的数字挑战。
With regards to its DXP specifically, it includes all the tools you need to manage your content. This way, you can control who sees what. It also makes knowledge sharing across different departments in your business a whole lot easier. You can store all your digital assets in one central place.
如果您有多个集成，Gartner将Liferay列为最佳解决方案之一。Liferay的应用程序开发和可扩展性是两个杰出的强项。
关键服务和功能包括：
- 灵活的体系结构，可以轻松地快速引入数字解决方案
- Open APIs
- 强大的内容管理系统
- Identity management and reliable security tools
Plans and pricing:Liferay offers a free 30-day trial. For more info about the pricing thereafter, you’ll need to reach out to their sales team.
4。Sitecore
Sitecore提供了一个端到端的合并数字体验平台，可帮助用户合并数据，商业，体验和内容。
受到数千个品牌的信任，包括许多著名的全球品牌，例如PUMA，佳能和联合航空公司，它们的平台改善了所有接触点的互动。与Acquia一起，分析师还将其平台确定为九年来领导者之一。
Sitecore’s range of tools can help with various tasks like:
- 个性化和测试
- 营销自动化
- Customer data and order management
- 数字资产管理
- 店面和市场
总而言之，如果您想更多地专注于客户体验，这是一个不错的选择。根据Gartner的说法，具有高级数字营销需求的企业经常转向Sitecore。就是说，在客户数据管理方面，您可能会发现某些领域缺乏。
Plans and pricing:For details about their plans and pricing, you’ll have to contact Sitecore directly.
5。肯蒂科
Established in 2004, Kentico is one of the older platforms in this niche. While they’ve been around for nearly two decades, their platform is innovative and flexible. From managers to marketers, everyone on your team will find it valuable and businesses operating in the government, education, manufacturing, retail, and healthcare verticals even more so.
超过35,000个网站正在肯蒂科（Kentico）上运行，并使用它来统一商业，内容管理和数字营销。例如，如果您想专注于内容管理，则可以使用它重新利用内容在您的移动应用和营销活动中。这不仅节省了时间，而且还确保了所有渠道的品牌既一致。
为了帮助您解决商业方面，您可以实施基于规则的促销和产品目录，仅提及两种用途。另外，如果您的客户仍然处于漏斗的顶部，则可以使用drip campaignsto nurture your leads.
Key features include:
- 拖放页面构建器
- Smart online forms
- 观众细分
- A/B testing
Pricing:Kentico提供各种定价和许可选项。根据您的需求，定价范围从每年约11,000美元到80,000美元不等。
6.木兰
木兰的故事始于90年代后期，当时两名软件企业家着手创建灵活的CMS。快速前进了很多年，它是最强大的平台之一。188滚球地址
如你所愿,如果你一直长在business, you also have the client list to show for it. Included in Magnolia’s list of clients are Toshiba, Tesco, and Air Canada to name only a few.
Their platform visually consolidates your content, assets, commerce, analytics, and custom data sources. With the help of intuitive tools, your different teams can deliver personalized experiences and manage all of these via a single platform.
According to their website, what sets them apart from their competitors is their solution-focused approach. They’ll work with you until you find the best solution. If you have an enterprise-grade project, they won’t shy away and have the capabilities, support, and strong partner network to help you succeed.
Their open and flexible headless architecture make it a popular tool among enterprise brands. It’s mostly used by midsize to large organizations across various verticals for B2B and B2C applications.
Plans and pricing:有关其定价的更多详细信息，您可以请求个人演示。
7.热情
当Zesty的创始人找不到帮助他们的营销的平台，而IT团队无缝合作时，他们决定建立自己的营销。他们想找到一个提供直觉，敏捷性，安全性和稳定性的平台。结果 - 一个针对企业迅速发展的可自定义平台。
With the help of data, integrations, and testing, users can personalize all the various touchpoints. Not only will customers benefit from personalized experiences, but it will also help different teams to streamline tasks like content creation and omnichannel strategies.
Whether you’re a developer working in the finance industry or marketer working in digital publishing, various industries and roles will find Zesty helpful. A quick look at its client list will give you a better idea of just how flexible its platform can be.
Key features include:
- Enterprise-level security
- Automated SEO
- 实时预览
Plans and pricing:Unlike most platforms in this category, Zesty actually has a form of free plan. With its free community plan, users can get a feel for it and build personal projects. For small businesses, it also offers a very affordable plan at only $99 per month. For more advanced needs, you’re looking at anything between about $500 per month and $3,500 per month.
8.Salesforce
Salesforce needs no introduction. It’s one of the leading names in the SaaS industry. Thanks to pre-built apps, drag-and-drop features, and low-code web tools, your team can quickly create digital experiences with its Salesforce Experience Cloud.
以下是您可以使用Salesforce创建的数字体验的一些示例：
- Self-service portals
- 店面
- Microsites
- Landing pages
当您使用Salesforce时，所有体验也将对移动设备进行完全响应且优化。考虑到移动使用情况正在上升和向上，这是一个关键功能。它可以帮助您提高现场参与度的其他方法是通过使用自定义个人资料徽章奖励您最活跃的用户。
If you’re an existing Salesforce customer, it can make logical sense for you to check out the Experience Cloud which they describe as the “connective tissue”. That being said, keep in mind that it’s a premium-priced option. So, if you’re not currently using the Salesforce product portfolio, it might make more sense for you to start with something else.
Plans and pricing:定价基于Salesforce CMS定价或您正在建立的体验类型。每个都以基本价格开始，并且可以根据用户数量和您的业务需求包括额外的节省。有关定价的更多详细信息，您可以请求演示。
9.优化
顾名思义，优化以其优化功能而闻名。根据他们的网站，他们的目标是使用户更容易“释放其数字潜力”。它的DXP提供了营销人员和开发人员需要创建和优化的见解和工具。迄今为止，他们已经帮助了成千上万的品牌，包括eBay，Mazda和Toyota等品牌。
有了它，您可以管理整个内容生命周期。通过集中内容创建，可以轻松简化流程，同时允许您的团队获得工作所需的创作自由。
As for your customers, Optimizely can help you to foster more meaningful relationships by creating hyper-personalized experiences. Plus, thanks to the insights and contextualized data, you can predict their behavior to help you improve upon these experiences each time.
While Optimizely has been identified as one of leaders in their niche, they like to keep their plans and pricing straightforward. This makes it an attractive option to mid-sized companies too.
Key features include:
- A/B testing
- Sophisticated audience targeting
- 跟踪时间表的集成日历
- 批准工作流程
Plans and pricing:优化根据您的特定要求提供定制定价。
包裹东西
If you’ve been struggling to deliver memorable digital experiences to your entire target audience consistently until now, it will probably become only more difficult, at least if you want to grow your presence online. Expectations of users continuously change. To put it more bluntly — their needs become more demanding.
事实是,你将无法跟上with the changing demands and trends, without the help of some automation. A digital experience platform isn’t the cheapest software solution, but considering the functionality that it brings to the table, it can make financially sense for bigger businesses. Not only will your customers benefit, but various different teams across your business too. Basically, it’s a great tool to keep both customers and employees (the parties upon which your business depends) happy.
