电子邮件营销的简单性继续使其成为吸引目标受众的最佳工具之一。实际上，根据最近的电子邮件营销统计数据, with email marketing you can achieve a return on investment of more than $40 for every dollar that you spend on it.
但是，要获得此类ROI，您需要在广告系列中使用营销自动化和个性化。接近70％的营销人员认为，电子邮件自动化是提高电子邮件活动有效性的最重要成分。那么，一些大品牌如何使用电子邮件吸引他们的受众并真正让他们购买东西？
We took it upon ourselves to sieve through numerous email campaigns. Here are examples of drip marketing campaigns that dodged the trash can and for very good reason. They are creative and will persuade your email list to complete the calls to action.
12 Email Marketing Drip Campaigns to Try in 2023:
What Is an Email Drip Campaign?
In short, an email drip campaign is a type of email marketing campaign that consists of a couple of emails that are automatically emailed to your email list on specific dates using a preset schedule. As they are timed, they are much more effective than single-send emails that are sent out at random times. You can use a drip email campaign, for instance, to welcome subscribers, onboard customers, collect customer feedback and other data, introduce new products or tackle cart abandonment.
The Benefits
The obvious benefit of implementing a drip email campaign is that it lets you automate a task that would otherwise require a lot of time. With the help ofemail automation，您可以使电子邮件营销变得更加简单，因为您只需要编写电子邮件系列并创建时间表即可。
但是，其真正的价值不是它可以节省您的时间。精心制作的滴水活动还可以帮助您的品牌始终如一地发展。它可以通过显着提高注册率来帮助您增加订户清单，同时降低人们选择退订的机会。它甚至可以将其更进一步，并将订户变成品牌拥护者。
12个有效的电子邮件滴运动的例子
以下是最有效的电子邮件滴灌活动的一些示例，以帮助您增加订户列表并改善您的用户参与度。您可以将它们用作构建块，然后调整它们，以便它们会引起您的特定目标受众的共鸣。
1。Netflix
Netflix发起了非常有效的滴水活动，以赢得取消订阅的客户。秘密是竞选活动的简单性。如果您有一个好的品牌，有时您要做的就是提醒客户您的服务可以提供的好处。
广告系列中的第一封电子邮件非常简单。它只是证实了取消。不过，它们在确认电子邮件中包括一个红色的电话按钮“重新启动会员资格”。尝试没有伤害，对吗？
Though, what made this campaign so effective was that they emailed these customers who opted to cancel a series of personalized emails containing all the series and movies that the platform has added that the user would have enjoyed but are now missing out on. Then, the last email in this drip campaign was a targeted email that mentioned all the perks that they have missed out on such as no annoying commercials.
2。Trello
The festive season remains one of the best times of the year to take your marketing up a notch. Trello created a unique campaign “Twelve Days to Trello” that featured links to pages with tips on how you can use Trello to boost your productivity. Most users are familiar with using Trello as a tool for project management, but this series of emails showed how you could use it for creating holiday shopping boards, lists of fun activities and setting New Year’s goals.
This campaign shows the value of timing your messages. By focusing on benefits that will match the festive season, they managed to spark more interest in their product.
3.Zendesk
Zendeskused a drip campaign to help onboard their subscribers. They created a straightforward campaign to guide their users through all the different steps. From welcoming users to teaching them how to answer tickets, the campaign ensured a pleasant user experience. For example, Zendesk sent personalized emails from their company email to new users encouraging them to book a call with one of their representatives.
Campaigns like this one can be extremely valuable considering that the first experience that users have with your service is so important. By creating a positive experience from the start, you are well set on receiving five-star reviews and even referrals.
4.Patagonia
Patagonia, a designer of outdoor gear and clothing, used weather-based marketing to take their email marketing to the next level. In short, they sent customized recommendations to their subscribers that would meet the current season and forecasted weather conditions of their location. By keeping things minimalistic and using a simple call-to-action prompt, subscribers were engaged.
5.Leesa
Just like what countless other brands have successfully done before them, Leesa used limited sales to create a once-in-lifetime offer that their subscribers would find hard to skip. The first email in the series tells the reader that their sale will be running for only a limited time. Then, those who did not buy anything during the limited sale received a follow-up email to share the great news that the sale has been extended.
6.Contently
One of the easiest ways to grow customer loyalty is to do something nice for them. It doesn't necessarily have to cost you a lot. It could simply be a drip campaign that shares information that could help them to get more value. By sending them emails that show you care, they will feel inclined to return the favor by supporting your business again.
Contelly的团队使用此逻辑来帮助推动客户保留率。他们的销售代表向客户发送带有添加价值的博客文章的常规电子邮件。使这项运动如此有效的原因是基调是随意的。它很快就到了 - 这是您的一篇很棒的文章。
7.Tone It Up
调整它转向电子邮件营销，以与他们的订户列表分享他们的21天挑战。在您注册其邮件列表后，他们向您发送锻炼时间表和不同食谱的副本。
使该活动如此有效的原因是，即使您不注册实际计划，他们也会向您发送带有挑战优势的电子邮件。其他看似较小的细节，例如包括订户的名称，有助于激励订阅者加入该计划。他们还在这项活动中表明，电子邮件营销可能是包括您的社交媒体的千载难逢的机会。通过包含一条提醒订阅者在Instagram上关注的通话消息，它们会进一步提高用户参与度和品牌知名度。
8.Drift
A welcome email remains one the bestways to increase your revenue by means of emailmarketing. It is the first email subscribers will get after joining and it will set the mood for your other emails still to follow. So, if your target audience do not find it relevant, there is a real risk that they could unsubscribe after the very first email. You have most likely done it before, right? So, to guide your potential customers through the sales funnel, you need to nail this email.
Drift takes a slightly unorthodox approach to the welcome email. Instead of focusing on the advantages that they can offer their subscribers, they immediately send their subscribers a list of their best blog posts along with the number of views that each blog post has received.
In their onboarding drip campaign they follow a similar approach by offering links to different content that shows how valuable it can be. It helps to re-engage leads and nurture users that are currently signed up for their free package. By engaging users who have recently signed up for a trial, they boost the chances that these users will convert to paid customers as they are offered valuable content for the duration of their experience. This is just another example of how it pays off to be nice to your customers.
9。Withings
Withings使用了可穿戴技术收集的数据，为其订户创建活动目标徽章。然后，他们使用滴水活动来发送有关订户进度的定期更新。
这些类型的电子邮件如此有效的原因是它们非常个性化。因为您将始终如一地吸引订阅者有关他们实际重要的东西 - 他们自己的里程碑 - 您在品牌和目标受众之间建立了更牢固的联系。您不仅在庆祝他们的成功，而且还提醒他们您的品牌，并鼓励他们继续使用您的服务或产品。
10.Skinnydip
It feels nice when a brand takes the time to check up on you. That is why Skinnydip made a point of focusing on the customer in a website re-engagement campaign. To help their subscribers return to their online store, they rewarded them with a discount code. A re-engagement campaign like this shows to your audience that you do indeed care about them.
11。肯尼斯·科尔
遗弃购物车是电子商务企业每天面临的主要问题之一。客户没有完成交易的原因有很多。帮助您降低购物车的最有效方法之一就是仅向客户发送自动电子邮件，以提醒他们仍然需要结帐。
For example, by offering a discount, you can encourage these customers to complete the transaction. This is exactly what Kenneth Cole did. Initially, they offer their customers a discount of 15% as motivation to complete the transaction. Though, this offer is only available for 48 hours to boost the likelihood that they will convert.
12。Dollar Shave Club
电子商务企业不仅需要弄清楚如何减少购物车的遗弃，还需要找到鼓励客户购买更多产品的方法。在这里，交叉销售可以成为一个很好的策略。简而言之，这是一种销售策略，试图根据他们的个人品味和他们购买的先前产品向客户推荐额外的产品或服务。
Dollar Shave Club非常有效地在他们的电子邮件滴灌活动中使用了这项技术。在他们的电子邮件中，他们通过包含有关产品的有用信息来汇总订单。在下一部分中，他们为客户提供了购买额外产品的机会，这些产品将与他们的第一订单一起使用。
The trick is to keep it tasteful. If it is easy for this type of email to come across as too promotional.
Wrapping Things Up…
In today’s day and age, marketers can no longer afford simply to send emails every now and then about irrelevant topics. Luckily, both beginners and more experienced marketers can leverage drip campaigns toget subscribers more engagedand to complete specific goals.
From keeping it casual to offering valuable content, these email drip campaigns used a variety of techniques to keep their subscribers engaged. Now, it is over to you. Adapt these examples and create your own emails that your subscribers will actually want to read and perhaps even forward to their network.
经常问的问题
What is an example of an email drip campaign?
Email drip campaigns might be sent to someone who signs up for an online newsletter or an online course. You can also send a drip campaign to people who add an item to their online cart without buying it – this is called abandoned cart emails.
What is drip marketing with example?
Drip marketing is all about giving people the right information at the right time. If someone subscribes to your blog newsletter, you can use a drip campaign to send a welcome email right away with another email a couple days later.
How many emails should be in a drip campaign?
The ideal email drip campaign has between 4 to 10 emails, and those are spaced 4 to 14 days apart. The goal is to keep recipients interested in your product without bombarding them with information.
What is the difference between email campaign and drip campaign?
The big difference between email automation and email drip campaigns is that email drip campaigns are static, predetermined campaigns. However, automated emails are dynamic and change for every recipient.
