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作为企业主，您需要不断地保持手指。您不仅需要了解影响您自己的目标受众的变化，而且还需要更大的市场。
这是一个必要的锻炼,但没有正确的market research tools in your tech stack it can easily lead to information overload. To help prevent that from happening, here are 16 tools that you can use to create an online survey, identify search terms, etc. and a couple of practical guidelines for how to use all your new data.
最佳市场研究工具可帮助您成为市场领导者：
Benefits of Market Research
从品牌研究到竞争对手研究美国bility testing, market research can take on different forms. Whatever your reason, here’s why it’s never a wasted activity:
- 它可以帮助您了解客户，使您能够更好地为他们服务。
- 它发现了业务增长的新机会。
- It makes it easier to identify emerging trends, helping you to stay ahead of the competition.
- 它可以最大程度地降低风险，因为您可以测试产品创意预先。
- It makes it easier to measure the success of your business by using benchmarks.
流行市场研究工具：
1.Mention
Mention is one of the leading social media monitoring tools and can help with a number of use cases. Included in its feature and service list is competitive analysis and social media listening.
通过竞争分析，您可以跟踪特定的竞争对手，然后比较关键指标。通过对竞争对手的努力保持标签，您可以从本质上更好地了解当前市场上的趋势。
Another way that you can use Mention for market research is with the help of its social listening feature. This will give you an accurate idea of your target audience’s exact needs without having to organize costly focus groups or time-consuming interviews.
例如，多夫（Dove）使用了提及的社交听力功能，仅在社交媒体上收集了大量数据。该数据确定了一种令人震惊的趋势 - 大多数女性已经经历了身体上的评论。作为回应，他们开始了#SpeakBeautiful活动。结果 - 增加了60％以上的销售额。
关键功能包括：
- An integration with Slack for real-time notifications
- The ability to create and save search features
- 数据报告
- Social analytics and comparative analytics reports
计划和定价：Mention offers three paid plans. After a free 14-day trial, pricing starts at $49 per month (or $41 per month when paid yearly).
2.Statista
If you’re a regular reader of Influencer Marketing Hub, you would know that we like to use Statista a lot. It’s one of our go-to tools for statistics. In addition to yours truly, it’s also trusted by global brands like Adobe, PayPal, and Samsung.
在这里，您可以找到170个行业和15个国家 /地区的见解和事实。您可以使用它来深入了解KPI和收入指标等关键人物。有了这些见解，您可以计算市场潜力，更好地了解数量如何影响收入并比较关键参与者。
但是，一个缺点是它并不便宜。也就是说，它确实提供了一些免费的统计数据。另外，虽然您可能无法访问图形，但某些关键信息可能仍然可以免费看到。
关键功能包括：
- 可以比较多达五个国家的区域比较
- 可以以各种格式下载的效率化数据
- Editable diagrams
计划和定价：您可以选择注册订阅或仅注册一个月的解决方案。订阅期权每年的费用为每月860美元，而一个月的解决方案为1,950美元。
3.相似的网络
与Statista一起，当我们需要用准确的数字来支持事物时，SamelyWeb是我们的另一种首选工具。总而言之，这是竞争对手研究的绝佳工具，可用于查看您如何在任何位置或行业中与竞争对手抗衡。
它包括50多个数字流量和参与指标，可帮助您全面了解自己的行业。从消费者趋势到表现最佳的营销渠道的变化，再到跟踪历史趋势，您可以研究各种各样的事情。
关键功能包括：
- 网络流量和参与度指标
- 关键字研究工具
- Industry-level benchmarks
计划和定价：If you’re a small business, pricing starts at about $170 per month. Custom quotes are also available upon request.
4.SurveyMonkey
SurveyMonkey is one of thetop competitor analysis and research tools对于希望扩展的在线初创公司。顾名思义（更具体地说是第一部分），它用于进行调查。实际上，通过完成SurveyMonkey进行的一项调查，您已经有机会以您的个人身份帮助了另一个品牌的市场研究。
您可以使用其模板之一，也可以从头开始创建调查。如果将其专门用于市场研究，则提供许多模板。例如，您可以在启动项目之前查看新产品研究模板。如果您忙于产品测试，则有产品测试调查模板。除了这些模板外，SurveyMonkey还在其网站上分享了许多有用的提示和建议，以帮助确保您的市场研究状况保持正确。
关键功能包括：
- A shared asset library for on-brand surveys
- 与流行应用程序集成以简化协作
- SurveyMonkey industry benchmarks
- Multilingual surveys
计划和定价：In addition to a free basic plan, it offers a number of individual and team plans. Individual plans start at about $30 per month. Team plans start at about $20 per user per month when billed annually (a minimum of three users must be added).
5.回答性
回答性is a tool created by NP Digital. You can use it to get raw search insights instantly and directly from your customers. In short, it uses autocomplete data from Google and other search engines and then generates all the useful questions that users want to know about a keyword.
总而言之，这是为您的下一篇博客文章生成想法或确定改善服务或产品的方法的好工具。该信息也可用于制定内容策略。您会惊讶地了解目标市场真正在线寻找的东西。
In addition to content marketing and customer research, other popular use cases include public relations, paid media and SEO.
关键功能包括：
- Keyword search
- 搜索听力警报将每周通知您有关新主题有关的问题
- Competitor analysis
计划和定价：After a free seven-day trial, pricing starts at only $9 per month. It also offers an attractive lifetime deal for a one-time fee of $99.
6。Tableau
Tableau提供了一个自助服务的视觉分析平台，该平台可帮助人们处理数据，而不论其技能水平。它受到包括个人和财富500强公司在内的数万用户的信任，其客户列表包括联想和汉佛等名称。
它可以在多个部门使用。例如，营销团队可以使用它来深入了解客户旅程。将其与它创建更具视觉吸引力的分析的能力相结合，您将意识到为什么它被成千上万的人所爱和信任。
计划和定价：Pricing ranges from $15 per user per month to $70 per user per month.
7。Typeform
如果您要搜索类似的SurveyMonKey工具，也可以查看TypeForm。除了调查外，您还可以使用它来创建无代码表格，民意调查和测验。这些非常适合完成快速的市场研究，也可以与目标受众互动。
例如，如果您只想将其纯粹用于市场研究，则可以进行调查，以帮助您更好地了解客户。然后，您可以使用此信息来调整您的策略，以便更好地满足他们的需求。
Surveys are optimized for mobile and visually striking, a huge encouragement for recipients to get started. Also, as you can base the next question on their previous answer, the survey feels more engaging and less generic. This helps to attract deeper answers too.
关键功能包括：
- Built-in photo and video libraries
- Built-in analytics
- Shareable reports
计划和定价：Typeform offers a free plan and two paid plans. Pricing starts at $59 per month when billed monthly (or $50 per month when billed yearly).
8。Qualtrics
Qualtricsis a firm favorite among business schools, but it can also be used by corporate clients to solve difficult research problems. When used in a corporate setup, it can help to boost sales, attract new customers, and increase customer satisfaction.
You can use it to create advanced-flow surveys. If that sounds like a mouthful, rest assured the interface uses drag-and-drop functionality making it very intuitive. From product testing to monitoring market trends to tracking consumer behavior, it can be used in a long list of ways. Not only does it give you the tool to complete your surveys, but you can also buy access to respondents that fall within your target audience.
关键功能包括：
- 实时见解
- Shareable reports
- 超过30种不同类型的图形
- Personalized survey design recommendations
- Enterprise-grade security features
计划和定价：You’ll have to reach out to Qualtrics directly to find out more details about pricing.
9。拉塔纳
If you want to find out more about brand awareness specifically, you can check out a tool like Latana. It’s trusted by a long list of global brands that include the likes of Wise, Headspace, and Udemy.
它的目标是帮助各种规模的企业衡量人们如何看待自己的品牌。实际上，根据他们的网站，他们的工具是唯一可以分享100多个国家 /地区消费者见解的品牌跟踪工具。
除了品牌知名度外，它还可以用于跟踪市场规模（又称潜在买家总数）和购买司机。知道哪些因素对人们是否决定使用您的品牌具有最大的影响可以使改善品牌表现更加容易。
关键功能包括：
- 移动优化的调查
- Audience segmentation
- Competitor analysis
计划和定价：All packages are tailored to suit each individual brand. To receive a custom quote, you need to complete an online form on their website.
10.Pollfish
If you’re keen on embracing artificial intelligence, you should try Pollfish. Brands like Microsoft, Adidas, and Netflix already are.
这是您可以用来创建调查的另一种有用的工具。基本上，您键入调查的目标，并让AI为您创建。
For a more formal description of what Pollfish does, it’s a DIY market research provider that offers an end-to-end solution. It can deliver real-time responses of hundreds of millions of real customers from all over the globe. This huge distribution network means that they can use the right audience for your market research project.
关键功能包括：
- A/B测试
- Demographic information shared with the results
- Survey themes
计划和定价：Pricing starts at $95.
11.做我的角色
做我的角色is one of the最佳免费营销工具for brands with limited funds. Brought to you by HubSpot, one of the leading names in all things marketing, this free tool helps you to create buyer personas quickly.
These buyer personas can be used by all departments helping them to improve their marketing strategies and campaigns and ultimately to sell more. Not only can you use it to create buyer persona templates that highlight the unique qualities of your target audience, but you can also customize the layout to plot each persona.
计划和定价：使我的角色可以自由使用。
12.重新设置
If you need help with focus groups, you can check out Remesh. It’s been named as the best online market research tool for this use case by Similarweb. Trusted by names like Barclays, Deloitte, and Nestlé, Remesh can give you “qualitative insights at quantitative scale”.
简而言之，它使您能够同时与数百名消费者进行实时对话。换句话说，根据大规模创建自己的焦点小组。然后，在AI的帮助下，您可以对其响应进行分类和分析，以帮助您实时更好地理解他们的响应。有了这些宝贵的见解，您可以制作更好的产品，测试包装并制作更有效的营销信息。您还可以将参与者分为自定义细分市场，以帮助您了解买家的角色。
关键功能包括：
- Professionally designed templates
- 开放式响应的实时分析和细分
计划和定价：您必须接触才能直接进行重新设计，以了解有关定价的更多详细信息。
13.Voxco
Voxco can be used for a number of purposes, including market research. Its platform makes it easy to collect data and measure sentiment to find out which customers are unsatisfied or close to becoming. You can then use this data to identify actionable insights.
总而言之，这是任何想了解其客户需求和想要的东西的企业的绝佳工具。凭借这些知识，您将有更准确的图片，即需要哪些产品或服务来投资您的资源。188金宝慱网站
关键功能包括：
- Powerful predictive analytics
- 情感分析
- 全渠道调查工具
- 竞争性基准测试
计划和定价：Voxco offers flexible pricing options for all their clients. There are a number of factors that can impact pricing such as add-on features and the number of survey responses.
14.Loop11
如果您在完善用户体验（UX）方面特别需要帮助，请务必尝试Loop11。SamelyWeb已将LOOP11投票为他们用于UX测试的顶级市场研究工具。它包括一个直观的测试构建器，您可以用来创建可用性测试。然后，您可以通过创建参与者需要完成或添加调查问题的特定任务来进一步自定义测试。
Not only does it help you to create the actual usability test, but it also helps you to find participants (they have a panel of verified participants). Alternatively, if you want to tickle current customers’ brains or have quite a niche audience, you’re also free to add your own participants.
关键功能包括：
- Video, audio, and screen recordings
- 全面的分析和复杂的数据表示
计划和定价：After a free 14-day trial, pricing starts at $199 per month (or $179 per month when billed annually).
15.Think with Google
Google仍然是最强大的研究工具之一。如果您到目前为止主要一直在使用搜索栏，那么该重新考虑使用Google的方式了。它还提供了一套数字研究工具（与Google一起思考）。您可以使用它来查看趋势，统计和消费者见解。尽管它无法实时提供数据，但如果您对历史数据更感兴趣，它是一个很好的工具。
You’re probably already familiar with Google Trends. In addition to Google Trends, it also includes tools like Find My Audience and Grow My Store.
计划和定价：Think with Google is free to use.
16。美国人口普查局
The U.S. Census Bureau might be a strange entry on this listicle. However, if your market is mostly located in the United States, this can be a very useful tool. On their website, they share a number of how-to videos, in-depth courses, webinars, and tutorials. From employment to income to population estimates, you can find a wealth of valuable data.
计划和定价：该信息可免费获得。
如何使用市场研究数据
Now that you know where and how to get the data, what to do with it? Most of these tools offer analytics too. This makes it much easier to digest the data.
基本上，您需要找到一种方法来组织对您有意义的数据。例如，如果数据大多是数值，例如销售数字和运营成本，则可以使用电子表格。对于诸如开放式问题之类的定量数据，揭示了有关品牌隶属关系的更多信息，例如，您可以使用图表。
Once you have all the data organized in a logical way, it’s time to analyze the results. In short, your goal should be to identify patterns or any significant changes. You can then use these findings to evaluate your current marketing strategy. For example, if the data shows that your target audience is spending more time on TikTok, perhaps it’s time to create marketing campaigns specifically for this social channel. Using it to improve your marketing strategy is one of the best ways to put this data to use.
