什么是会员营销？| The Complete Guide to Affiliate Marketing in 2023

对许多人来说，在线营销的圣杯正在赚取相当大的被动收入。一旦您完成了一些初步的工作，您就可以坐下来等待现金滚动。当然，对于大多数人来说，这并不那么容易，就像亚瑟王的骑士一样，许多人都找不到他们的涅rv。

但是有些人成功获得了不错的被动收入水平。实现最常见的方法涉及会员营销。您可以推广其他人的产品，进行销售，并保持一部分利润。其他人制作产品；您将他们提升并获得委托。

当然，沿途有一些陷阱。如果没人知道您的存在，在互联网上很难出售。但是，如果您已经有相当大的在线关注者（例如，您已经有资格成为有影响力的人资格），那么您就有可能使这种有利可图的被动收入。

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什么是会员营销？| The Complete Guide to Affiliate Marketing in 2023:

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我们的会员营销报告的著名亮点

• In 2023, the Affiliate Marketing Industry will grow to approximately $14 Billion
• In 2021, Affiliate Marketing platforms and services raised over $300M in funding
• 联盟营销相关服务在全球增长了26％，其中10,000家专门从事会员营销服务
• Amazon Associates保留了20％以上的市场份额，并且是世界上最大的会员网络
• 营销部门将其预算的9％分配给了会员营销工作
• Affiliate fraud is the primary concern of 7 out of 10 brands but only 3 out of 10 have been affected
• 在2017年至2021年之间，对会员营销的兴趣增长到300％以上
• 在100个品牌中，有25个与博客作者合作开展会员营销活动

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什么是会员营销？

In many ways, affiliate marketing is a modern version of traditional commission selling. Brands (affiliate merchants) pay a percentage for every sale generated by an influencer (affiliate marketer).

Affiliate marketers promote the products using a unique link to the brand’s website. Once buyers purchase the product from their link, the affiliate earns a commission as a reward. Websites use cookies to keep track of the buyer’s visits so even if they decide to purchase at a later time, the sale is still credited to the affiliate.

Affiliate marketing is a form of revenue sharing. People who have products, but not a captive audience, can increase their market by working with people who have an audience, but not a product.

Influencers make good affiliate marketers because they come with a ready-made online audience.

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谁是会员营销的聚会？

Affiliate marketing involves either three or four parties, depending on the individual situation. The Consumer pays the money. Each of the other parties takes a cut of that money. The relevant groups in these transactions are:

1. The Product Creator (or Merchant)– these are the firms that provide products for sale. This party has multiple names: creators, merchants, sellers, brands, retailers, or vendors. In short, they have products that they wish to sell.
2. The Affiliate Network– this is the optional party on this list. Although some product creators interact directly with affiliates, many others use an intermediary instead. Indeed, in some cases, such as Amazon, affiliate networks also double up as retailers. Affiliate networks work with product creators to collate a catalog of products, which they make available for affiliates to sell.
3. The Affiliate Marketer- 这些人选择一种或多种产品，并鼓励其在线读者，观众或联系人购买它们。会员可以在其网站上促进和创建销售链接（甚至建立专家网站以审查产品）或社交渠道。
4. 消费者– ultimately, somebody has to buy the products. The Consumer takes notice of recommendations made by the affiliate marketers, follow their customized links, and purchase the products.

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How Does Affiliate Marketing Work?

产品创建者生产，进口或获取产品出售产品。他们决定与出售其产品的人分享销售收入的一部分。

根据每个创作者的规模，他们将决定直接与会员营销人员合作或通过会员网络工作。

The affiliate networks act as an intermediary between the creators and the affiliate marketers.

当有人决定担任会员营销人员时，他们通常会注册一个或多个创建者或会员网络。在这一点上，会员商人经常决定要出售哪些产品。

The creator or affiliate network will give a personalized code to each affiliate marketer. This means that the affiliate marketer can include their code in the URL when they link to products they wish to promote, and the creator/affiliate network will know who sent each customer that makes a purchase.

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How Do You Become an Affiliate Marketer?

If you decide to become an affiliate marketer, you need to follow a series of steps.

1. Decide the niche in which you choose to specialize. If you are already an influencer, this should be simple – you would sell products that are of interest to your existing followers in your niche. When Pat Flynn of聪明的被动收入decided to become an affiliate marketer, he looked for products that appealed to people wishing to make money online – they are the types of people who come to his website and listen to his podcasts every day. He chose to sell the kinds of tools he knew his audience would use, e.g., Bluehost web hosting,ConvertKitemail marketing, and Teachable online courses.
2. 在您的利基市场中查看会员产品。现在，您知道要出售的产品类型，需要决定要确切的产品。同样，许多有影响力的人和顶级博客作者将自己限制在自己使用的产品上。其他人不一定这样做，但他们确实确保产品具有可接受的质量，并且由于与它们的联系而不太可能损害其声誉。
3. 申请成为有关产品的会员营销人员。您要么申请适当的会员网络，要么直接直接向会员商人，具体取决于他们的设置方式
4. Collect emails and build your audience. The exact methods you use here will differ from affiliate to affiliate. You aim to build up as many leads as possible. Some people create a new website for each affiliate product, where they write reviews and relevant blog posts. Others use their existing sites and social pages to promote the products to their current followers. Influencers have an advantage over others here.
5. Consider scaling your affiliate marketing with Pay Per Click (PPC) online advertising on Google and Facebook (or other social networks depending on your audience)
6. 为了获得更广泛的受众群体，一些会员营销人员将其一些营销外包给其他影响者，因为期望有影响力的人的额外覆盖范围将产生足够的销售额，而不是支付影响者的费用。

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Benefits of Becoming an Affiliate Marketer

Affiliate marketing is a lucrative business that can earn hugepassive incomes如果做得正确。这些“收入的承诺s while you sleep” is what draws a lot of people to try their hand at affiliate marketing.

这是会员营销是一项有利可图的企业的其他原因。

1. Affiliate marketing is low risk. You only spend time and resources marketing the product. You don’t have to develop the product, manage inventory, or deal with customer service.
2. Commissions are generous. Most affiliate programs offer huge commission rates for as many purchases as your affiliate link can produce. They don’t set a cap to how much you can earn and some even reward consistent high performance.
3. You don’t need any upfront investment. Joining an affiliate marketing program is usually free. While you should personally use a product, it’s not required.
4. The business is scalable without the need for additional manpower. You can always introduce new products to your followers and increase your affiliate revenues without hiring extra help.
5. You can make money simply by promoting the products you already use and love. Most of the products you use already have an affiliate program that you can join.

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提示成功Affili开始ate Program

这里有更多技巧，可以帮助您成为一个successful affiliate marketer:

• Create an会员营销strategyon how to promote your offer. Before you can earn passively from affiliate marketing, you need to invest time and energy in building your business. Set up goals and metrics to know if your strategy is working or if you’d need to tweak it.
• Use the product and create good reviews based on your personal experience. People value authenticity and trust. They’d want to know that they can trust your opinion, and giving honest reviews is one way to accomplish that.
• Promote affiliates you’d use and limit the number of affiliates you promote. Just because a brand has an affiliate program doesn’t mean you have to join it. By only promoting a limited number of brands, you show your audience that you only vouch for the products you believe in.
• Talk to product experts. Aside from giving your personal opinions, the views and opinions of product experts give depth to your recommendations.
• 共享产品教程。通过教您的听众如何使用您要认可的产品，他们更有可能看到它对他们有用。“操作方法”搜索也是引导更多人访问您的网站或内容的流行方式。
• 为使用您的会员链接的人增加奖金。通常的做法是增加个人奖金，例如一对一的教练会议或访问私人团体，作为通过您的链接注册的人的奖金。这给了他们额外的激励措施，选择您而不是其他影响者也推广相同的产品。
• 如果您使用会员链接，请始终向关注者披露。它不仅是法律要求的，而且还改善了您和您的听众之间的信任。

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Types of People Who Become Affiliate Marketers

There is a wide range of people who choose to becomeaffiliate marketers。一些最常见的包括：

1. Influencers -these people already have a sizable social audience, as long as they promote products relevant to their followers. They can easily impact the purchasing decisions of many people in their specialist niche
2. 博客作者 - 同样，许多成功的博客作者已经有一个内置的受众，他们可以向他们推广相关产品。他们通常对SEO有很好的了解，因此知道如何以Google友好的风格撰写评论和其他促销活动
3. 专业微位置的创建者 - 这是尚未在网上赢得名字的人们仍然可以进入会员营销的一种方式。他们创建了一个专门用于产品和供应深入评论的网站。但是，这些可能需要一些时间才能看到Google，因此您可能需要在其他地方设计的赞助广告，以链接到此网站
4. 电子邮件营销人员 - 如果您专门研究与特定利基市场有关的产品，则可以随着时间的推移建立相当大的电子邮件列表。您可以使用电子邮件营销来推广您的会员产品

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为什么有影响力的人成为良好的会员营销人员

On the surface, affiliate marketing seems like an easy way for somebody to make loads of income. The problem is unless you already have a sizable online audience, it can take much time and considerable hard work to build a large enough audience to whom you can sell your products.

But, there is one notable exception to this rule. Influencers already have a sizable audience. And by definition, influencers have sufficient clout with their audience, that they can convince them that it would be a good idea to purchase these products.

当您是有影响力的人时，您的追随者已经信任您并重视您的真实性。他们知道，您不会通过认可不良产品来冒险。追随者几乎会立即购买影响者使用的任何东西，尤其是认可。

如果商人获得有影响力的人作为分支机构，他们的产品的销量会激增。另一方面，有影响力的人可以期望收入稳定。与赞助的活动相反，他们只能在有限的时间内赚钱，只要产品继续销售，成为会员就可以赚取一生。

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5个成功的会员营销人员的影响者

A商业内幕访谈显示，仅凭会员链接，影响者的收入从每月50美元到每月25美元以上。行业的范围从金融到护肤，关注者的范围从2700到170万。

以下是一些有影响力的人，他们建立了敬业的观众，现在经营成功的会员业务。这些影响者的收入得到了业务内部人士的验证。

1. Kayla Compton, a nano-influencer in the lifestyle niche with less than 5k followers, makes $350 monthly in affiliate commissions.
2. Bethany Everett-Ratcliffe, a micro-influencer with 16,000 Instagram followers, earned $500 in one month from affiliate links alone.
3. Charlie Chang, a personal-finance YouTuber with 350,000 subscribers, earned $60,000 affiliate commissions within three months of promoting personal finance apps.
4. Vi Lai monthl护肤爱好者,5000美元y in affiliate commissions from her 180,000 Instagram followers and 849,000 TikTok followers.
5. 托里·邓拉普（Tori Dunlap）是一名个人理财影响者，拥有170万Tiktok追随者，仅在八个月内从会员营销中赚了200,000多美元。

各种各样的受众的影响者可以从会员营销中赚取。如果您已经使用了产品，并且这些产品您知道会吸引您的受众，那么请随时与这些品牌联系。您会感到惊讶的是，有多少人愿意与有影响力的人合作并分享利润。

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6 Examples of Successful Affiliate Marketing Programs

超过80％品牌使用会员营销，more than 40%营销人员认为这是吸引新客户的有效方法。这是一些品牌使用的好例子会员营销to grow their business.

帆布

Canva是一个设计平台，可让分支机构为每个新的Canva Pro订户赚取36美元。他们通过易于使用的仪表板，简单而及时的付款以及优先的客户支持来支持他们的会员。

帆布is a growing platform already used by more than 18 million users worldwide. It helps users create stunning and intuitive designs that they can use for social media posts, website graphics, and even printed materials. Users can do anything from graphic designs to video editing.

The best affiliates for Canva are influential designers, design educators, and just about anyone with a large audience. The brand’s target is to become a household name in design software. Currently, Canva has more than 8,000 affiliates worldwide, and affiliates can earn as much as $3,000 monthly in commissions.

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Get Response

得到的回应是一个网络营销软件解决ion perfect for small to mid-size businesses who need help running an online marketing strategy. Their free-to-join affiliate program is great for bloggers and influencers specializing in small business advice and digital marketing strategies.

Get Response具有两个有吸引力的会员计划 - 一个经常出现的计划和一个一次性的前期计划。分支机构可以决定是否要为推荐用户付款的每笔付款或每次注册获得100美元的预期付款。获得响应的定价起价为每月15.58美元。

为了帮助他们的会员赚钱，获得响应提供免费的营销材料，例如销售副本，视频和网络横幅。他们还提供详细的推荐统计数据，以帮助分支机构知道他们的收入。

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BH化妆品

Affiliate marketing works well even for non-digital brands like those in the cosmetics industry. If you’re a beauty influencer, you can sign up for the BH Cosmetics affiliate program and earn a 6% commission from every sale generated through your link. The average order value on their site is $38.

BH化妆品offers vegan and cruelty-free products, making them a popular choice among sustainable-conscious consumers. To help their affiliates, they provide web banners, monthly newsletters, coupons, and other creatives.

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Coursera

越来越多的人通过在线学习平台进行持续的教育。188滚球地址Coursera是一个很棒的平台，可提供来自全球各种大学和大学的4000多个课程。他们为使用会员链接进行的每笔合格购买支付10％-45％的佣金。这些可以是新的或现有的Coursera用户购买的课程。它也可以是单个用户开设的多个课程。

Coursera提供网络横幅，每周新闻通讯和文本链接，以帮助会员推广该品牌。他们还提供了对产品销售商领域的访问权限，分支机构可以看到合格的课程。

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Shopify

More and more entrepreneurs are creating online stores and joining the e-commerce bandwagon to cater to their customers. This means that platforms like Shopify will continue to be in demand. If you’re an influencer who inspires your audience to pursue their entrepreneurial goals, then you should consider becoming a Shopify Affiliate.

但是，Shopify可以自由加入，有一个仔细的选择过程，最多可能需要15天。您需要展示生产原始内容和既定受众的记录，以供他们批准您的应用程序。

Shopify pays affiliates an upfront bounty equivalent to 2x the monthly plan price for each successful referral. The user has to be active for two months to be considered successful. Shopify monthly plans start at $29 and can go as high as $2000.

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TripAdvisor

大多数品牌都使用按下付费会员模型。TripAdvisor是不同的，它们使用每次点击型号。分支机构从每个访问者那里获得佣金，这些访客降落在TripAdvisor网站上，然后单击他们的一个酒店预订合作伙伴。即使用户未完成预订，该会员仍然可以赚取佣金。

TripAdvisorpays 50% of the commissions they receive from hotel partners to their affiliates. Although, commission rates per click vary depending on the booking partner, the seasonality, and the length of stay.

For travel influencers, this can be a great affiliate marketing program since there’s no pressure for visitors to complete a sale. It’s also great for beginners since no minimum traffic is required to join the program.

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How Do You Become an Affiliate Merchant?

许多会员商人是大型公司，他们正在寻找其他出售产品的方法。最著名的会员商人是亚马逊，它使用其Amazon Associates计划使用会员作为销售人员出售产品。这个程序是如此成功，以至于亚马逊在设置时对其进行了调整Amazon Influencer Programin 2017.

However, you don’t have to be a large company like Amazon to become an affiliate merchant. You just need to be somebody with a product to sell. Quite a few small businesses and even solopreneurs create knowledge products that they sell online using affiliate marketers. These people are more likely to work through affiliate networks, so they don’t have to go through the hassle of arranging payment and product delivery (although they may still send online knowledge products themselves).

许多人是从会员营销人员开始的，然后决定通过创建产品本身来增加收入 - 这是一个真正的被动收入案例。会员营销对于营销人员，甚至具有相当大的受众的影响者也可能是一项艰巨的工作。通过创建一些其他分支机构可以出售的产品，这些人可以在营地中脚踏实地，并使收入收入的潜力增加一倍。

If you want to become an affiliate merchant, you need to follow these steps:

1. Have a product idea – you can't become a creator if you haven’t got a product to sell
2. 验证您的想法 - 并非所有潜在产品都会销售良好。当您与您的朋友讨论几杯啤酒时，有些人听起来可能很棒，但在寒冷的现实中并不是那么好。想法只有有人想购买您的产品时才有用
3. 创建您的产品 - 您需要制造产品。这可能意味着坐下来编写您的知识基础产品。或者这可能意味着寻找制造商生产第一批实物产品。对于个人或小型企业来说，数字产品要容易得多
4. 要么加入会员网络，要么找到分支机构来出售您的产品 - 最后，您需要找到代表您出售产品的人。

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会员营销软件，您可以今天尝试

Affiliate Marketing Platformsconnect influencers with merchants and help them track their earnings and sales performance. These platforms contain companies from every niche and are an easy way to get your feet wet in affiliate marketing.

While you can always DIY affiliate marketing, if you’re just starting, looking for the right platform is your best and safest bet. By going this route, you prevent fraud and privacy issues. You also minimize the learning curve from trial and error.

Theright affiliate marketing platform应该帮助您跟踪会员佣金，对您的网站流量提供洞察力，并帮助您优化会员链接。

It should have the following:

• User-friendly interface that is intuitive and helps you easily access your earnings, your campaigns, and your progress.
• 与PayPal，Shopify和其他电子商务平台等各种SaaS集成，可帮助您扩大会员计划的功能188滚球地址
• 实时跟踪和报告显示哪些活动表现良好，哪些活动需要进一步优化
• Round-the-clock and accessible customer support who’s ready to answer your queries and provide assistance when needed
• Right price suited for your company needs

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前5名最推荐的会员营销平台188滚球地址

1.参考

参考boasts of having 20,000 satisfied clients since it started in 2015. It’s a popular choice among influencers and brands looking for seamless and profitable collaboration.

With Refersion, affiliates get a personalized dashboard where they can monitor their activity, commissions, and payouts. Brands get access to thousands of affiliates waiting to be discovered or to apply directly to their affiliate program.

最重要的是，该平台以其一流的客户支持以及入门研讨会和培训而闻名，这些研讨会和培训有助于影响者和商人在会员营销的世界中导航。

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2.Post Affiliate Pro

在100多个国家 /地区，Post Affiliate Pro是创建真正的全球会员营销网络的机会。该公司已经为超过1亿美元的会员支付了超过5亿美元的佣金。

It integrates with more than 200 third-party platforms and allows easy customization to fit your brand look. It has five-star customer support, real-time data reporting, and a free 14-day trial.

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3.tapfiliate

tapfiliateplaces customer happiness at its core, evidenced by its 93% satisfaction rating. It’s an affiliate platform that promises full brand control, allowing brands to create personalized links and sign-up pages. This is attractive to affiliates who can have custom links.

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4.LeadDyno

Leaddyno仅在2020年就支付了超过2亿美元的会员委员会，并追踪了超过8100万美元的推荐。他们的平台使品牌可以通过使最新产品和公司新闻保持最新状态来将分支机构视为其营销团队的扩展。

该平台为25个以上的电子商务平台，招聘自动化以及可定制的付款计划提供实时佣金跟踪，一键集成。188滚球地址

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5.everflow

everflowis an established affiliate marketing software suited for large companies looking for robust features. Founded in 2016, it has already tracked more than $1.31 billion in revenues and paid $1.1 billion in commissions.

该平台允许品牌制定自定义行动计划，并与有影响力的人，媒体购买者和离线位置管理合作伙伴关系。与每月不到100美元的其他平台相比，188滚球地址Everflow每月起价为750美元。

值得一提的其他会员营销平台包括：188滚球地址

• 会员– perfect for those on a budget
• 调– works with mobile, desktop, and apps
• PartnerStack
• iDevAffiliate– a well-experienced platform that has existed for more than 20 years
• FlexOffers
• 股票- 另一个著名的平台，全球有225,000多名活跃合作伙伴
• CJaffiliate– used by more than 3,800 brands worldwide
• 推荐岩石
• Omnistar会员

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最后的想法

Affiliate marketing has been around since the Internet started. With the advances in digital marketing, it has become better, more sophisticated, and more accessible. Influencers and product creators can experience a win-win scenario by using affiliate marketing.

对于有影响力的人来说，会员营销是通过无数小时建造以下时间来获利的另一种方式。这也是一种进一步巩固其信誉和专业知识的方法，因为它们可以提供可以改善听众生活的产品。有了会员营销，有影响力的人可以体验可持续和真正的被动收入，可以使他们获得反复的收入。

对于产品创建者（无论是企业家还是大型组织），会员营销是一种令人兴奋的途径，可以吸引新客户而没有很多间接费用。通过与分支机构合作，他们可以将其产品大量宣传给更有可能购买的目标受众。他们的品牌也获得了更好的信誉，因为感知到的专家是营销他们的人。

While there are issues of fraud, theft, and misrepresentation in affiliate marketing, the benefits far outweigh the risks. Every brand should consider affiliate marketing part of their digital marketing arsenal, and every influencer should endeavor to become an affiliate of the products they patronize.