Everflow的首席运营官兼联合创始人Kanwar Dhaliwal总结了该公司的可持续业务方法。以测量的，可持续的= le方式不会在一夜之间消失的[一种]增长他说，这种理念也是Everflow成功的背后。对有机增长的关注是该软件为客户提供的工具的核心，但也描述了他和他的联合创始人为构建软件所采取的漫长而故意的道路。
The story of EverFlow goes back to the late aughts, when Dhaliwal and Sam Darawish (EverFlow’s CEO and second co-founder) started up a different, yet similar, company, Moolah Media. Darawish had just come from a job with a company that sold leads for subprime mortgages. He made his exit from the company just months before that industry crashed, burned, and took down the world’s largest economy with it. That dalliance with a short-sighted business model must have had an effect on him, and as he shifted his focus to mobile tech—the world’s Next Big Thing at the time—he and Dhaliwal took the long view for their new venture, a mobile network facilitating the buying and selling of digital ads.
Moolah Media may not be a household name, but in Silicon Valley terms it was a success (they sold the company to Opera Software for $50 million). When the ink was barely dry on the deal, Dhaliwal, Darawish, and Blais used the cash from the sale of MM to bootstrap their next venture, EverFlow. And they applied the same long view of starting a successful business, one of deliberate and organic growth—the kind that doesn’t go away overnight.
So how’s that working out?
Everflow始终被列为最好的之一，有时这最好的 - 附属营销平台可用。可以在数字中找到的证明。我们审查的其他会员营销平台吹嘘了数以万计的客户管理数十万分支188滚球地址机构网络的客户，每年获得数千万或数亿美元的支出的会员。五年前推出的Everflow甚至还没有1000个客户。目前，这个数字接近750。但是他们的客户支付了$ 1.1十亿在2020年，他们的分支机构。在点击，印象和销售中，用一小部分用户多数数量级。
Why is their comparably tiny user base outperforming its competitors? That probably has something to do with EverFlow being good software.
概述Everflow：
价钱
EverFlow定价模型使它简单。There are two options:
- Starter, $750/mo —At this level, you get access to everything EverFlow has to offer without restriction: unlimited affiliates, conversions, and events; track online, mobile, and offline referrals, and media buying; one free domain with SSL security; GDPR & CCPA compliance; automation and anti-fraud tools; API access for custom integrations
- Everflow Plus，$ custom/mo -您可以使用该软件，与入门计划相同，加上“白手套”服务：预上设置支持；正在进行的培训；综合全球付款；迁移和技术激活；策划的会员介绍；实时聊天，电子邮件和电话支持。
The Details
There are a glut of affiliate marketing tools and platforms available, and many of them are aimed squarely at small e-commerce businesses. And this makes a lot of sense: using one of those platforms can help even the tiniest of companies mobilize a global sales force for $20-$100 a month. That’s kind of amazing.
But larger companies need affiliate solutions, too, and this is the audience that EverFlow is aiming for. If the price tag wasn’t the first indicator that you’re getting more than these other platforms offer, then your first look inside the system will clarify that point directly. Its interface is attractive without being self-consciously designed, while the navigation menus are densely packed with options. It’s not overwhelming in the least, but you’re quickly aware that this software isn’t aimed at one-person operations running a Shopify store as a side hustle.
在平台上添加一个新合作伙伴，您将填写指定人员为合作伙伴经理和客户主管的字段。开始创建报价，您会发现有六种不同的方法可以分类收入，以触发支出。除了基本销售外，您还可以添加多个事件进行跟踪。For example, if you’ve got an offer to drive app installs, the tracking doesn’t have to stop when an install happens: EverFlow can continue to track other important events in the user lifecycle, like whether they registered for an account or made an in-app purchase.
优惠设置深入，八个配置页面深，尽管在大多数情况下，您可以接受默认值并随身携带。再说一次，当您通过这些设置进入这些设置时，您会看到不适用于夫妻电子商务人群的事物。点击转换时间是一项出色的功能，可以衡量客户点击购物以进行购买以及最终进行购买之间的时间长度。这样做是为了防止优惠券偷猎，这是我们所有人都做过的。我们准备在购买时扣动扳机，并看到有一个优惠券代码的字段。我们去搜索优惠券网站，找到一个可以节省一些钱的工作。这有可能将销售信用额（以及付款）授予与首先将该客户无关的人。而且，如果该客户遵循了其他一些会员的链接到达那里，他们将失去佣金。像这样的周到的触摸使人们超越了许多竞争对手。
By the way, if you noticed that we used the word Partner up there, instead of Affiliate, there’s a good reason for that. EverFlow’s tracking goes beyond just individual affiliates. You can use the platform to track conversions from paid ads—whether that’s a banner ad on a website, sponsored in-app ads on mobile, or even in IRL print ads using QR codes. EverFlow aims to track every marketing channel in its customers’ arsenal.
正如您所期望的那样，分析很深。大多数会员营销平台为您提供数据；188滚球地址Everflow为您提供见解。有什么不同？数据为您提供分支机构的绩效细节，主要是确保每个人都得到正确的佣金的一种方式。洞察力可以帮助您了解有效的以及为什么以及如何 - 以后您可以做出类似或更好的决定。当然，您将获得性能报告跟踪点击，转换和佣金。所有这些都在“报告”部分中找到。但是，您还将看到一个“分析”部分，其中所有数据通过各种报告类型进行了上下文相关：
- Dimensionalreports allow you to look at various metrics as they relate to different “dimensions.” These can be something broad, like affiliates, or highly specific like the URL parameters inside your tracking URLs. For example, you could run a report showing clicks, conversions, and cost per clicks (among others) to see how they differ from affiliate to affiliate.
- Flex报告允许您以任何方式分组和切片数据，以免被大量多余的数据点所淹没。
- 动态嵌套报告将尺寸组织成子类别，以进一步钻探。示例：您正在查看特定优惠的性能，并且想按位置分解数据。
- 队列报告向您展示了一次事件发生多长时间，另一个事件发生了。如果您在星期一收到100次点击，则同类报告可以向您展示当天的转换中有多少，然后是第二天，然后是下一个……。
- 重定向reports detail failed clicks, like when the Click-to-Conversion time rule prevent someone from poaching a coupon.
- 方差报告允许您比较任何度量或数据点之间两个不同时间段之间的性能。
As deep as the analytics go, they do highlight one of EverFlow’s only drawbacks: it’s complicated stuff. You really need to be fluent in all things digital marketing—and all the peripheral knowledge it requires—to fully understand what you’re doing. For this reason, the self service plan will likely only be useful to the most hardcore marketers among you. But also for this reason, it’s clear that the training they offer—before and after launch with the platform—must be highly effective. Many reviews and testimonials for EverFlow cite its ease of use.
Integrations
如您所料，Everflow除了打开对自定义的API的访问之外，还具有可靠的集成列表。这是一些已经构建并准备连接的更著名的取样：
电子商务/购物车平台188滚球地址
- 大贸易
- 哭泣
- 购物’
- Recharge
- Plumrocket (Magento)
- Sticky.io
CRMS/CDP
- 销售队伍
- Hubspot
- 29Next
- Webforce
- 预盖
- Infusionsoft
Payments
- Stripe
- tipalti
- Veem
- Masspay
- Giftcloud
其他业务工具
- Docusign
- Lead Prosper
- Lumanu
- clean.io
- 24metrics
- 短信边缘
结论
总结一下Everflow在一次评论中所能做的一切，并且要陷入它的螺母和螺栓几乎会错过这一点。几乎因为有大量的坚果与软件供电的丰富螺栓旁存在。它们是使其如此完整的核心。
但这是重点。所有这些离散的零件都将整体合并为更大的整体，这是允许其用户获得所需的大量观点的细节。会员营销可能对每个电子商务业务都有好处，但越来越多。但是，对于该软件设计的业务类型，很少有替代方案（如果有的话）。
EverFlow
- 特征
- Ease of Use
- 报告
- Integrations
