Top 8 Affiliate Marketing Strategies for 2023

如果您曾经搜索过如何在睡眠中赚钱，那么您可能已经听说过会员营销。While it has been around since the internet’s early days, recent trends in digital advertising have directed more interest toward it. Today,全球81％的品牌have affiliate programs.

It’s not as simple as it sounds, though. Running an effective affiliate marketing plan takes work—a whole lot of it. Luckily for you, there are numerous techniques to get you on track. In this article, we’ve made a list of affiliate marketing strategies to help you explore and make the most of this approach.

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Top 8 Strategies for Affiliate Marketing:

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什么是会员营销？

简而言之，会员营销是一种广告模型，它允许会员赚取佣金，以换取在自己的平台上促进公司的产品或服务。会员营销在包括博客和社交媒体在内的广泛渠道中普遍存在。最终目标是强迫受众订阅或购买该关联公司正在促进的品牌，产品或服务。

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为什么要使用会员营销?

Traditionally, marketing entails spending on an advertising budget. WebFX reveals thatdigital marketingcosts an average of $1000 to $7500 for small-to-midsized businesses。借助会员营销，您的业务可以以更少的成本和风险获得很多吸引力。这对于小型企业来说尤其理想，这并不总是为精心制作的营销计划提供资金。

The beauty of affiliate marketing is it allows you to measure your engagement and return on investment quickly. Software can also help you track sales, leads, and clicks. If you find that a certain product isn’t doing so well in the market, you could request an affiliate to focus on it.

总体而言，会员营销非常适合提高品牌知名度，提高覆盖范围并发展业务。这里有一些可以让您入门的策略。

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Fundamental Affiliate Marketing Strategies

1. Select the right affiliates

Word of mouth is still an effective marketing tool. Naturally, you’d want to look into potential affiliates who already have an engaged following that trusts them. Remember that while numbers are important, engagement, rapport, authority, and page views should also factor into your decision-making.

此外，您还应该衡量观众是否对您要出售的产品感兴趣。换句话说，确定您的利基市场，并在相同的感兴趣领域与分支机构合作，或者拥有与您的目标细分市场相匹配的受众。如果您是一家科技公司，则不想选择专门从事宠物产品的会员。

如果你不知道从哪里开始,你总是可以useinfluencer marketing platformsto help you discover and recruit high-ranking affiliates.

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2. Optimize your platforms

While your arm of affiliates can direct traffic to your site, your main goal should be conversion. That is, when visitors land on your page, they should be engaged enough to take action, whether that’s to purchase a product or sign up to your newsletter.

Conversion optimization creates a great user experience, which increases leads and traffic to your website. Other optimization strategies to boost conversion include:

• Creating video information
• 发送个性化电子邮件
• 在所有网站页面上使用基于意图的关键字
• Developing targeted landing pages
• Producing highly relevant content or updating previous ones
• 测试平台速度

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3. Diversify your affiliate program

In finance, investors diversify their investment portfolio to reduce risk. It’s the same thing with diversifying your affiliate program. Relying on one to two affiliates is a great start, but it might not be sustainable in the long run. To truly maximize your program potential, creating a diversified affiliate program is the way to go. It can also help you tap new audiences and create future opportunities.

Here are a few tips to help you diversify your affiliate programs.

• Do your research on potential affiliates and establish a relationship with them on their own platforms. Time your recruitment and review your affiliate mix every quarter.
• Provide a marketing strategy for each type of affiliate. Consider which campaigns would be relevant and productive for each type and define a target ROI.
• Explore more opportunities with your successful marketing campaigns. If the campaign has performed consistently well within a set timeline, consider expanding your budget for a more elaborate advertising initiative.
• Share any information that you can. Discussing the results of your affiliate programs would not only offer solutions for your peers but may even lead to a collaboration.

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4. Partner with an influencer

The rise of social media influencers is changing the marketing game. In fact, a poll earlier this year found that14% of older Gen Z’s根据影响者的建议，在过去六个月中购买了一件商品。此外，一项研究发现，有影响力的营销产量金博宝188备用网址11 times more return on investmentthan a traditional banner ad campaign.

There are many reasons为什么有影响力的人会制作出色的分支机构。Perhaps the biggest one is that they already have an audience. These content creators don’t even need to be celebrities. Many ordinary people with engaging content on social media can build a large following.

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5.利用优惠券交易

People love value – even if they’re saving just a dollar or two. This is why, even in the age of digital marketing, coupons are continuing to grow in popularity. According to statistics,60% of online shoppers worldwide积极寻找优惠券购买之前a virtual shop. With people relying more on the internet due to the coronavirus pandemic, saving up has only become a central priority.

优惠券很棒，因为它们不仅具有成本效益，而且可以衡量。他们可以推动收购新客户，并激励以前的客户回来更多。可管理且便宜的优惠券使您可以更好地控制折扣的位置。

Here are some of the things you should do when running a coupon affiliate marketing strategy:

• Investigate the industry

在其他任何事情之前，请先对行业气候进行广泛的研究。评估您的竞争对手。他们如何奖励客户，哪些分支机构正在促进他们？然后，考虑一下您自己的优惠券或现金返还活动。它将运行多长时间，客户将获得什么折扣价值？

• Plot your coupon campaigns

Next, review your calendar and schedule your coupon campaigns strategically. Coupons perform well during certain times of the year, such as Christmas or Mother’s Day. But you could also benefit from thinking outside the box. Celebrating a company milestone, for example, is a great opportunity for a coupon campaign; so is segmenting your affiliates to decide which ones would do well in which strategy.

• 跟踪您的转化率

Promo codes allow you to review your marketing efforts. They let you track which platforms are getting the most traffic as well as which ones are gaining conversions. This is essential in understanding the needs and habits of your customers. Analyzing those traits and behaviors would also be useful in optimizing deals in the future.

Offering coupon deals has advantages and disadvantages:

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6.启动品牌以品牌合作伙伴关系

共同品牌is one of the most effective way to increase the number of email subscribers.43％的消费者宣布他们将尝试从他们喜欢的公司那里尝试共同品牌产品。

这表明品牌伙伴关系是高转化率的有效手段。您所需要的只是另一个与您的价值观保持一致并以同一人口为目标的品牌。

Spotify and Starbucks’ co-branding campaign to create a music ecosystem is a perfect example of this. By partnering with Spotify, Starbucks gets to create a new coffee shop experience. Starbucks employees receive new complimentary access to Spotify premium as well as power to control the in-store playlists.

另一方面，Spotify的艺术家吸引了更多的受众，并且客户在订阅Spotify Premium时获得免费咖啡。总体而言，这是双赢的情况。

When implementing brand to brand affiliate partnerships:

• Set a short-term initiative

The first step is to create a short-term campaign with a complementary brand and its affiliates, much like the one that Starbucks and Spotify did. Set actionable and quantifiable metrics, such as cost per lead or return on investment. Always review the outcome and compare it to previous campaigns. Otherwise, it would be difficult to gauge whether your campaign had been successful or not.

• Explore potential opportunities

If your campaign has indeed been a success, decide whether there is an opportunity to expand your partnership further. Perhaps you would like to do another campaign to test the relationship. If it proves advantageous for both your brands, then it’s time to involve other marketing teams. That means a bigger marketing initiative that could be more long-term.

• Expand your efforts

过程的最后一部分是创建一个collaborative partnership both online and offline. That entails additional channels for digital and traditional platforms. For example, you could cross-promote on social media or even in-store. You can even create a section on your website specifically for your co-branding strategy.

There are also certain benefits and drawbacks in doing this affiliate marketing strategy.

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7.使用会员营销软件

Building and managing your affiliate marketing campaigns can be overwhelming. This is where affiliate marketing software enters the picture. These platforms can assist you in tracking, overseeing, and even growing your initiatives. Those, in turn, can increase your e-commerce sales and scale your brand to brand partnerships.

在选择软件时，请考虑这些因素：

• All-in-one platform

Select an会员营销software这使您可以从一个帐户管理多个会员程序。运行各种无关的程序使您可以在一个位置简化所有信息。

• Seamless integration

您的软件应有效地集成到您的商户网站中。注意其购物车解决方案。它支持哪些电子商务平台？188滚球地址它是否带有客户支持软件，还是您可以合并一个？

• Easy set-up

理想的软件已经拥有一切，不应您下载其他工具或插件。理想情况下，它可以在浏览器上工作，可下载到桌面上。此外，您的软件应具有直观界面的用户友好型。

• Mobile compatibility

手机驱动器一半的网络流量in the world, so it goes without saying that your platform should be adaptable on mobile. This would be a convenient way for you to manage your programs. At the same time, it would be an easy way for your affiliates to sign in to your platform, track their promotions, and review their commission reports.

Note the following advantages and disadvantages in using affiliate marketing software:

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8. Build your own affiliate program

You might start out as a merchant in an affiliate network. But if you’re ready to expand your business to another level, you might want to consider building your own affiliate program. This would not only grow more traffic to your domain but it would also give you an opportunity to take control of all your transactions, affiliates, and commissions.

在构建自己的会员计划时，您需要：

• Choose a software solution

Running your own program entails the use of an affiliate tracking SaaS solution. This is instrumental in helping you oversee your affiliate campaigns. It would allow you to communicate with your partners, manage your offers, and compensate your affiliates. Moreover, it can help you review your campaigns’ performance and optimize future campaigns better.

There’s avariety of software solutionsto choose from. Maybe you want an extensive tracking report or multiple commission options. Choose the one with features that can address your business goals.

• 定义计划规则和期望

Discuss the basics with your affiliates. Pinpoint your target audience and identify the time of day you wish to plot your marketing campaign. Explain which channels would be appropriate for each marketing campaign.

解释程序规则应该是优先事项。这将有助于遏制欺诈性会员链接，并阐明付款问题。重要的是要与您的分支机构就职责和期望达成协议。这将有助于防止误解，这些误解不仅可能是昂贵的，而且会损害您的声誉。

• Choose a payout scheme

Familiarize yourself with the most convenient payout methods (pay-per-sale, pay-per-click, pay-per-lead). Your choice of payout structure would depend on your goal. A practical commission percentage depends on a few elements, such as customer acquisition and retention. Compare how much commission your competitors are offering for the same products. Offering higher commission rates for a limited time could also make your brand a more exciting option.

• Find affiliates

Affiliates are the main drivers of your program. There areseveral softwarethat can help you find reliable and high-performing partners. Other techniques to entice potential affiliates include linking your affiliate program to your website, advertising through forums or social media groups, using Facebook or Instagram ads, or emailing your subscribers to join your affiliate network.

• Prepare marketing guidelines and collateral

Advertising materials are some of the things that affiliates look forward to when working with a brand. Preparing your marketing materials and guidelines beforehand makes the work easier for both you and your affiliates.

First, it speeds up the promotion process. It allows your affiliates to understand your brand quicker, therefore promoting your products more efficiently. The less time they channel into creating content, the more they have on promotion. Presenting the types of materials that work best for each type of platform also saves time and energy.

Sending marketing collateral to your affiliates also helps them market your most relevant products without losing your voice. You can approve which logo designs they can use, for example. You can also brief them on the tone they apply on copy points and captions they may use in promotion.

Make sure to weigh these pros and cons when building your own affiliate marketing program.