There are multiple ways you can market your products online. Obviously, we believe influencer marketing to be vital to marketing success. However, other options include search engine marketing (SEM), Pay per Click advertising (PPC), content marketing, social media marketing, email marketing, and affiliate marketing.
但是，营销人员不必将这些方法视为分开和孤立的。许多公司创建内容（作为其内容营销的一部分），通过其社交渠道（社交媒体营销）和有影响力的人（影响者营销）分发其中的内容。金博宝188备用网址他们甚至可以制作PPC广告，推广相同的内容，并将电子邮件发送到其列表中，以促进其帖子。
Many influencers promote products and services. They don't restrict themselves to promoting brands as influencers, however. Some use their high-profile social personas to create product lines and market them on their blogs, YouTube channels, and social networks. Their followers naturally take an interest in the products that the influencers promote.
同样，许多影响者利用其强大的在线资料来推销并向受众推广会员产品。他们可以作为双重影响者 - 属性或代表其会员营销人员客户来做到这一点。
Both influencer marketing and affiliate marketing rely on the power of recognition. The more somebody is known and makes a name for him or herself, the more that person is likely to be a successful influencer or affiliate. Both strategies rely on the口碑营销的力量。
有影响力的人如何使出色的会员营销人员
影响者营销与会员营销之间的区别金博宝188备用网址
你会发现数以百计的文章影响者Marketing Hub discussing influencer marketing. In simple terms, it involves a brand searching out popular people on social media and making an arrangement with them to promote the brand’s product to their followers. The influencers will have established expertise in some niche, resulting in many people with interest in that topic, following them, and listening to their advice.
影响者earn money for sharing articles, images, videos, and other promotional material with their followers, portraying the brands’ products in a positive light. Genuine influencers will only accept work from brands with products that they believe are relevant and will benefit their followers. The brand pays the influencer an agreed amount to promote its product ethically. Usually, but not always, it will be up to the influencer to create the content to share because they know their audience better than anybody.
Although affiliate marketing also involves successful onliners promoting other people’s products to their followers, there are quite a few differences compared to influencer marketing. Brands choose to work with people (affiliate marketers) to promote their products. The brand either creates its own affiliate program or signs up to one of the affiliate networks and works with them (leaving the network to find and manage the affiliate marketers). Potential affiliate marketers apply to the brand (if they have a separate affiliate program) or affiliate network, for the right to promote their products. The affiliate program/network gives each person they accept as an affiliate marketer an individualized code (or in some cases a URL) so that they can identify which affiliates refer which customers to a site. When customers follow a link that uses the relevant code or URL and then make a purchase, the referring affiliate marketers get to keep an agreed percentage of the sales revenue.
不同类型的控制
有影响力的营销和会员营销之间最重要的差异可能取决于控制。金博宝188备用网址在有影响力金博宝188备用网址的营销中，品牌签约了有影响力的人来制作帖子以推广其产品。显然是品牌的产品。他们向有影响力的人付钱给他们进行一些营销。当然，品牌确实必须意识到观众属于影响者，而不是他们。品牌对有影响力的人来说不能过于独裁者，因为有影响力的人可以轻松地说“不”。他们重视与追随者建立的信任，不想为了商业交易而损害他们的关系。
会员营销遵循更基于佣金的销售模式。会员营销人员推广会员商人/创作者的产品。一些会员使用现有的社交网络进行促销，但另一些会员为每种会员产品设计自定义网站。会员营销人员可以说服遵循其与适当网站的链接的人越多，会员赚取的钱越多。
如果您想参加会员营销，则需要某种形式的相关受众。您在网上越强大，您就越可能找到人们点击该品牌网站的成功，并希望完成销售。
尽管一些相对的新移民成功地取得了会员营销的成功，但现实是，已经建立了大量追随者并拥有现成的受众的人。这就是为什么这么多影响力的人会制作出色的会员的原因 - 他们有以下内容使事情有利可图。
但是必须看到至关重要的差异。在有影响力金博宝188备用网址的营销中，有人“雇用”有影响力的人参加促销活动。有了会员营销，影响者通常开始该过程。他或她正在寻找合适的会员产品来推广，以获取一些额外的收入。当有人选择访问该品牌网站并进行购买时，有影响力的/分支机构只会收到钱（约定的佣金），然后点击影响者/会员促销活动的相关链接。
谁设置了付款水平和类型？
成功的影响者通常可以设定他们收取的价格以进行促销，尽管影响者和品牌之间可能会进行一些谈判。某人的影响力越大，收费越多，他们发现谁愿意与他们合作的品牌越好。他们仍然是影响者，即使他们放弃了所有付款，并且选择不参加有影响力的营销 - 他们并不那么富有。金博宝188备用网址
通常是关联计划/网络设置会员支付水平。费率通常随成功推荐的数量而变化。品牌或会员网络可以选择他们是否接受某人担任会员营销人员，但这并不意味着每个会员营销人员都会成功赚钱。他们需要能够转介人进行购买以赚钱。
有影响力的人制作出色的会员
逻辑表明，有影响力的人成为顶级会员。有影响力的人在一个行业中拥有最高的影响力，他们通常拥有与之相处的声誉。人们坐起来并注意到有影响力的人说与他/她的利基市场有关的话。
但是请注意这里的语义差异。影响者使顶级会员与众不同影响者营销人员。Brands contact influencer marketers directly to promote their products. Influencers choose affiliate marketing as an additional way to earn money thanks to their popularity and fame.
There can be some variation in the channels preferred by influencer marketers and affiliate marketers. In general terms, influencer marketers have gained their fame on social networks, so feel most comfortable using their social channels when promoting products. Non-influencer affiliates tend to prefer to write for blogs and websites; indeed, sometimes, they create a custom website solely to help with their affiliate campaigns.
Many affiliates have to build up new audiences for their affiliate promotions. Therefore they need to create a great deal of relevant and highly-specific content – making a blog the ideal method (although quite a few love YouTube because of the power of video). But influencers already have their audience. Some of them already have blogs and YouTube channels, so they can first create new content there for their affiliate products, and then promote this content to their sizeable social audiences.
成为会员营销人员的影响者
可能成功的影响者会做出故意成为分支机构的选择。但是他们通常对他们选择推广的产品类型具有很高的选择性。
例如，成功的博客作者乔恩·莫罗（Jon Morrow）（在他的SmartBlogger网站上写博客）有一个部分，我们推荐的工具。Kevin J Duncan wrote there, "Our list is short. It’s filled with only a handful of categories. And we only mention the best blogging tools — those we use ourselves or recommend to our students. Further down, he adds, "If you grab any of the blogging tools we mention using our referral links, we’ll get a small commission. However, there’s no extra cost to you.” The list is hand-selected and only includes products that would be of use to SmartBlogger's target audience of beginning bloggers.
品牌可以考虑将成功的影响者作为其会员网络的一部分。但这不是会员营销通常运作的方式 - 潜在的分支机构适用于推广会员产品。影响者越成功，他们对他们将推广的产品的选择性越大。大多数人对作为不完全符合其专业知识的产品的会员营销人员没有兴趣。
会员营销人员如何与影响者合作以促进产品推广
一些影响者使用会员产品的另一种方式。这是会员营销人员选择与有影响力的人（以其影响者的营销幌子）合作以促进会员产品的时候。金博宝188备用网址
会员商人几乎与这些促销无关。他们的合同仍与原始的会员营销人员签订，而有影响力的人的自定义链接才能用于促销。
有时这可能是会员营销人员的赌博。他们必须向有影响力的人付款以推广产品，无论他们是否进行任何销售。但是，他们获得了影响者更大的影响力的优势，只要他们选择适合产品的观众，这可能具有很大的价值。
This is really just a typical influencer marketing transaction. Only this time, the client isn't a brand. It is instead a person marketing the product, trying to make a sufficient volume of sales to warrant the additional expense od paying an influencer.
