2023年Instacart的前20名影响者

Instacart is a grocery delivery app that soared in popularity during the early Covid-19 lockdown. With so many people being confined to their homes amid uncertainty about the looming pandemic, grocery delivery was an appealing option for many families.

However, once lockdowns eased and people started doing their own grocery shopping again, Instacart had to change its marketing strategy to stay relevant. The platform had an estimated9。6 million users在2020年，为其第一年铺平了道路。它希望保持势头。

This is why, going into 2023, Instacart has made it easy for influencers and affiliates to work with the platform, creating and promoting their own shopping carts and recipes.

在本文中，我们将向您介绍2023年Instacart的前20名影响者，并讨论他们与合作伙伴关系的作用。

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Top 20 Instacart Influencers for 2023:

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Does Instacart Have an Influencer Marketing Program?

Instacart proudly works with a number of influencers. From theirSuper Bowl campaign in 2022tocurating shopping carts from popular influencers, Instacart has been enjoying several types of influencer marketing campaigns.

However, their approach to influencer marketing going into 2023 is genius. As you’ll see, recipe creators and food influencers can now publish their own recipes on the app, gaining the ability to make affiliate income when Instacart shoppers add ingredients for those recipes to their carts.

We’ll talk more about the influencers who are using this tactic. Another great integration that has improved Instacart’s influencer relationships is their TikTok link, allowing TikTok creators to link videos directly to an Instacart recipe.

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Top 20 Instacart Influencers for 2023

Who are some of the top influencers working with Instacart in 2023? They might have set up their own curated cart, create their own Instacart recipes, or promote other popular Instacart recipes on their social media channels.

Let’s go through several general influencersand食品影响者you won’t want to miss.

1.Lizzo

Lizzo is a famous pop singer who also has a hilarious and engaging presence on TikTok. Because she’s so universally loved—and very candid about her favorite recipes and foods online—Instacart started its new curated carts with none other than Lizzo.

Lizzo’s cartcan be publicly viewed so that Instacart users can order some of the singer’s favorite foods from their local grocery stores. It will also appear at the top of Instacart’s app periodically so that users browsing the app can gather inspiration on what to order next.

We predict that we’ll be seeing a lot more of these curated carts from popular influencers like celebrities who often talk about their favorite snacks as well as food and recipe influencers.

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2.Freddsters

@freddstersCreamy Chicken Flautas, made super easy w/ thanks to @Instacart#instacartpartner ＃烹饪 #flautas #mexican ＃食谱 ♬原始声音 - 弗雷德斯

Freddsters is a food and cooking influencer with a presence on TikTok, Instagram, and YouTube. Above, we can see that he partnered with Instacart to create and link toone of their recipes.

他正在使用Tiktok/Instacart集成，以便观众可以轻松地跳到Instacart应用程序并将其添加到购物车中。但是我们也看到他已经标题为#instacartpartner，让我们知道这是有影响力的伙伴关系。

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3.利兹·穆迪

@lizmoodythe perfect fall make-ahead lunch with all the healthy grocery options i need delivered right to my door via @Instacart grab everything you need to make this farro rosemary pesto salad from Instacart by clicking the “see recipe” button!#InstacartPartner #InstacartHealth #healthyrecipes #healthylifestyle #saladrecipe ♬原始声音 - 丽兹·穆迪（Liz Moody）

利兹·穆迪is another food influencer with a podcast called Healthier Together where she interviews people about how they’re living their best lives. She created the above video where she promoted Instacart alongsideher own farro salad recipe.

The best part? When you click on the Instacart recipe, you have to click over to Liz’s website for the full list of instructions. Not only does this allow Liz to generate affiliate income from those who purchase her recipe ingredients, it also has the potential to increase her website traffic.

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4.Sarah Chetrit

@sarchetritThis is your sign to cook Korean food @instacart ad#InstacartPartner #bibimbapkoreanfood #howhomemadeismade #EasyKoreAnRecipe #easykoreanfood ♬ Piano sleep LoFi slow midnight(808930) - Gloveity

Sarah Chetrit is a general influencer who shares in her bio that she’s recently rediscovered her Korean roots. It makes sense, then, that Instacart would partner with her on a video where she’s creating aKorean dish来自Instacart食谱库。

Throughout this video, she touts Instacart’s services as well as links directly to the recipe, and shares how viewers can purchase the ingredients right through the recipe interface.

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5。Steph Grasso

@stephgrassodietitianLet’s make a balanced weeknight dinner TOGETHER! Click the see recipe button to shop all the ingredients via @Instacart#instacartpartner #instacarthealth ♬ original sound - Steph Grasso, MS, RD

Steph Grasso is a dietitian who has gained popularity on TikTok by sharing her tips and recommended meals. She partnered with TikTok to create a healthy keto meal and promoted how easy it is to shop for ingredients in just a couple of clicks, going as far as to showcase the Instacart groceries on her own doorstep.

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6。Nutrient Matters

@nutrientmatters我能吃10一坐下我不是shamed just a little bit though#garlicbreadrecipe #iftarrecipe ♬寒意 - 马丁·切尔尼（Martin Czerny）

营养问题的萨拉（Sara）在她的tiktok上有170万人的追随者，并将她的一些最佳食谱添加到了Instacart的食谱标签中，以供饥饿的购物者找到。用户可以将成分添加到他们的购物车中，而Sara可以收到一定百分比的收入。

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7。杂食性的亚当

@omnivorousadamIt might be winter, but sometimes you just need a firm, cold slap or ramen noodles to the face. Hold the soup. Full recipe below. Adam#ramen ♬原始声音 - 杂食性的亚当

杂食性的亚当is yet another recipe creator who has placed his recipes alongside a video on the Instacart app for shoppers to find. This one is a ginger-scallion ramen noodle recipe, and interested cooks can easily watch the video as well as read the recipe to see if they’re interested in creating it.

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8。Justine Snacks

@justine_snacksmaybe the trauma is why I’m pescatarian＃豆腐 ＃豆腐steak #marinade #marinate #steakmarinade #vegetarian ♬ Intro - The xx

贾斯汀（Justine）小吃也是Tiktok上的流行食谱创建者。尽管在她的tiktok上，她通常使用一个名为Whisk的应用程序来链接她的食谱，但我们仍然偶尔会在Instacart上看到她与一个链接.

However, she also has placed some of her recipes right on Instacart’s recipes tab for browsers to discover on their own. This way, she gets the best of both worlds and is able to reach as many people as possible with her recipes.

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9。Feel Good Foodie

@feelgoodfoodieTuna potato cakes are the best appetizer! Perfect for dipping!#summerrecipes #tunarecipe #appetizers ♬ original sound - Feel Good Foodie

Feel Good Foodie is another influencer who has placed her recipes right on the Instacart app. And while many influencers accompany their recipes with videos, she’s included a high-quality photo that just makes your mouth water in order to draw potential shoppers in.

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10.迈克·马丁

@SweatSpace #adAvocado pesto pasta tap the video to shop the recipe through @Instacart#instacartpartner #weatspace ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

让我们回到一些有影响力的人，他们在不必宣传自己的食谱的情况下进行了一次性视频来促进Instacart。迈克·马丁（Mike Martin）在这里做了avocado pesto recipethat was added by EatingWell—but in his video, he makes sure to share how helpful Instacart is.

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11.Meals and Munchies

@mealsandmunchies现在，您可以使用下面的Instacart链接购买我的食谱！多么方便#sliders ＃食谱 #hamandcheese #yum #dinner #FYP #food ＃烹饪 #appetizer #familydinner ＃午餐 ♬原始声音 - 布鲁克

在这里，我们没有付费视频，它是有影响力的活动的一部分。取而代之的是，我们看到餐点和午餐用她的平台来促进她recipes on Instacartas a way to ramp up her potential affiliate income. This is just one of the ways that we’re seeing influencers work with and promote Instacart as a tool.

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12.Salty Cocina

@saltycocina #instacart #nachos #easyrrcipe##botanas ＃烹饪 ♬烹饪时间-Lux -inspira

Salty Cocina promoted Instacart in the above video where she made thesechicken fajita nachos. By linking the recipe and sharing how easy it is to buy ingredients, she created a great promo for the company.

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13.Nutrition by Kylie

@nutritionbykylieRemaking popular restaurant takeout dishes at home… starting with beef and broccoli! Got this delicious recipe and ordered groceries through @Instacart#easyrecipes #asianfood ＃牛肉andbroccoli #instacartpartner #instacarthealth ♬原始声音-Kylie，MS，RD，LDN

Here’s another paid promotion that talks much more about Instacart’s features and ease of use than the actual recipe. Instacart influencers like Kylie do a great job of balancing the content between video of the cooking process and video/audio that shares information about Instacart.

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14.Primal Gourmet

@primalgourmetGrilled Caesar Salad (hold the croutons♂️)#tiktokcooks #learnontiktok #recipesoftiktok #caesarsalad ♬ original sound - Ronny Joseph Lvovski

Primal Gourmet是另一个受欢迎的食品影响者和食谱创建者，它可以在Instacart应用程序上分享他的食谱。While the ratio between publication and influencer recipes is pretty large (you’ll find upwards of 10-20 recipes from publications like Delish, AllRecipes, etc. for every 1 influencer recipe), the ones that include a video showcasing how to cook the meal right inside the app help them to stand out a bit more, increasing potential affiliate revenue.

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15.The Palatable Life

@thepalatablelife抱歉，我每天都会从现在开始吃这些！！我的IG上的完整食谱#Mochi #Mochidonut #blacksesame #donut #japan ♬ deja vu - Olivia Rodrigo

可口的生活分享了她的Mochi Donuts食谱，并在Instacart应用程序的食谱标签上分享了视频。为了浏览可用的食谱，Instacart用户将在其屏幕底部的导航栏中点击中间图标。他们可以滚动浏览食谱以找到看起来不错的东西或寻找特定食谱或成分。

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16。Chef Chris Cho

@ChefchrischoKimchi Stew#quickrecipes ＃食谱 #koreanfood #letscook #homechef #foodfam #tiktokchef #kimchijjigae #kimchi ＃요리 #김치찌개 ＃추천 #FYP #foryou ♬原始声音 - 厨师克里斯·乔（Chris Cho）

厨师克里斯·乔（Chris Cho）是另一位与Instacart合作的韩国美食影响者。他的网站上有许多食谱，其中一些他添加到Instacart的应用程序中。用户可以轻松找到食材，订购成分，然后按照说明进行餐点。

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17。The Defined Dish

@thedefineddish #brookie #brookies #brookiecookie ♬ Pop Pop (feat. DaBaby) - Snoop Dogg

The Defined Dish has also placed some of their recipes on Instacart. Underneath the introduction, the app lets users know how many local stores the full ingredient list is available at so they can make sure they’re only ordering from a store that should have everything in stock.

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18。planthyou

@plantyou家常汤#homecooked ＃汤 ＃汤tok #veganrecipe #bakedfetapasta ♬ Pieces (Solo Piano Version) - Danilo Stankovic

planthyouis another Instacart influencer that adds their recipes directly to the app. As they don’t have a TikTok, preferring a presence on other social media platforms. Since this limits their use of the “See recipe” integration, they’ve put their recipes right on Instacart to reach more users.

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19。Not Another Cooking Show

@notanothercookingshowCheeseburger Parmigiano on toasted garlic roll now up on YouTube...＃牛肉 ＃汉堡包 #Cheeseburger ＃起司 ♬ Dramophone - Caravan Palace

并非另一个烹饪节目是一个基于视频的食品影响者，在YouTube上具有重要影响力，尽管他还在Tiktok上分享了他的食谱视频的较短版本。但是，他并没有将它们全部链接到Instacart，因此他将自己最好的发现以在应用程序内发现。

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20.Cup of TJ

@cupoftj如何制作垃圾邮件鸡蛋Musubi，而无需模具！#howto #homechef #spam #learnontiktok #tiktokpartner ♬ I Know It's True - Psyched on Sound

The last Instacart influencer on our list is Cup of TJ, who also adds some of her recipes right to Instacart. Users can watch her video right before scrolling down to see what ingredients they need, adding the ones they don’t already have to their cart, and exploring the recipe tutorial.

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Conclusion

随着Instacart致力于针对千禧一代和Z世代，我们很可能会看到更多的Instacart影响者弹出。Instacart正在为有影响力的人与他们合作并产生被动收入的好方法，这是我们可能会看到越来越多的品牌努力的事情。