知情营销人员的前23个Instagram营销工具

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With over a billion每月活跃用户每天创建5亿多个故事的人,Instagram是销售您业务的最强大,最吸引人的社交平台之一。188滚球地址尽管该平台确实具有强大的功能来创建高质量的内容,但对于想要脱颖而出的人来说,它们可能还不够。因此,请查看以下23个可以增强您的Instagram营销策略的伟大工具。


Top Instagram Marketing Tools for the Informed Marketer:


1。Iconosquare

Iconosquare

Iconosquare是另一个出色的工具,可为您提供有关Instagram性能的深入分析见解。尽管它也具有发布功能,但监视和分析功能是该工具的亮点。除了跟踪参与数据外,您甚至还可以发现重要的受众见解。

您将能够找出您的追随者的位置,他们的年龄,说什么语言等等。这些见解对于优化您的目标工作和创建吸引观众的内容至关重要。它还让你监视人们在说什么关于您的品牌,即使您没有在帖子中标记,您也可以理解人们的感受和及时响应。

Iconosquare
4.4分中的5星
管理你的社会媒体和你的分析one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
功能和定价
利弊
Ratings
Features
4。4
使用方便
4。4
Support
4。4
总体得分
4。4
功能和定价
分析
自动出版
Contact Management
关键字过滤
多学院管理
发布时间表
社交媒体管理
Price starting at: $49
利弊
不断发展的功能
Industry benchmarks
竞争分析功能
出色的自动帖子
Customer support may not be helpful
Some features may glitch
一些平台不188滚球地址包括
最适合:品牌和代理商
Iconosquare
4.4分中的5星
管理你的社会媒体和你的分析one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

2.重新发布Instagram

用户生成的内容可能是使观众在增强品牌信任的同时使观众吸引新鲜内容的好方法。简化与UGC共享的过程重新发布应用程序这使您可以重新介绍别人的内容,并以适当的荣誉给予原始创作者。

This tool is great for curating high-quality content relevant to your brand. And you can instantly give recognition to your biggest fans by displaying the creator’s handle within the post as shown below.


3。VSCO

VSCO

众所周知,Instagram就是关于视觉的。如果您希望自己的品牌发光,这使得创建高质量的图像至关重要。如果您对Instagram的默认过滤器不满意,则可以使用像VSCO创建美丽而艺术的照片。

它带有几个免费的过滤器和一套全面的编辑工具。您还可以支付会员资格,以访问130多个预设和更高级的编辑工具。


4。Snapseed

Snapseed

If you don’t like the idea of applying filters to the whole photo, you can also useSnapseed。该工具使您可以使用刷子应用效果,以便可以微调照片的特定区域。

What’s great about this tool is that it allows you to save the changes you’ve made and save it as a preset. So you can keep applying the same presets to maintain an aesthetically consistent feed.


5. Boomerang

Boomerang

Visuals aren’t just limited to photos. You should create fun and engaging videos for your Instagram feed as well. That’s where tools likeBoomerangenter the picture. Developed by Instagram, this tool lets you create short videos by taking 10 snapshots and combining them to loop back and forth like a GIF. This is great for creating mini videos to share snapshots of your day.


6.展开

展开

人们每天都会创建数百万个Instagram故事,对于营销人员来说,确保他们的故事脱颖而出至关重要。这就是为什么像这样的工具展开are perfect for Instagram marketers to create beautiful, professional-looking Stories.

You can choose from over 150 templates and customise them with advanced text tools, stickers, and curated fonts. The tool lets you make edits to both photo and video content and将其变成巧妙的故事这吸引了您的听众。


7.可发送

可发送

Content scheduling and publishing are a crucial part of social media management. So even when you’re looking for Instagram tools to boost your marketing efforts, you should consider investing in a tool like可发送。此工具使您可以选择安排更新,因此当您的关注者最有可能与他们互动时,它们会发布。

It also allows you to respond to your followers through a social media inbox, helping you publish timely replies to engage your audience. The tool even provides you with a comprehensive analytics reports so you can understand the impact of your efforts. It analyses how people interact with your posts at what times, so you can determine the发布您的帖子的最佳时间

对于与多个客户合作的营销人员和代理商,Sendible尤其出色,因为它使您可以选择在不同的社交媒体帐户之间切换。这意味着您可以在没有任何延迟的情况下更有效地管理所有客户的社交媒体帐户。

可发送
4.5个5星
可发送's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
功能和定价
利弊
Ratings
Features
4。6
使用方便
4。5
Support
4。5
总体得分
4。5
功能和定价
分析
自动出版
内容管理
关键字过滤
多学院管理
发布时间表
Price starting at: $ 29
利弊
出色的社交计划功能
内容建议工具
Social engagement platform
Brand monitoring
社交听力功能可能很慢
Clunky organization of the platform
最佳:SMM,公司营销团队和数字代理商
可发送
4.5个5星
可发送's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

8.Shorby

Shorby

One of the biggest disadvantages of Instagram is that it allows you to add only one link in your bio. While you can add links to Stories, that option is only available to accounts with over 10,000 followers. This is extremely inconvenient when you’re a small business or startup that wants to market its products, services, or content.

这就是为什么像这样的工具Shorby是天赐之物,因为它可以帮助您从Instagram Bio链接中获得更多信息。您可以创建一个具有多个可点击链接到不同目的地的移动优化着陆页。从您的博客帖子到产品页面,这都可以。然后,您可以在Instagram Bio上共享着陆页链接,以便您的关注者可以轻松访问链接。


9。Canva

Canva

Visual marketing on Instagram also requires original graphics in addition to photos and videos. AndCanvais the best tool to create them for free.

该工具具有大量现有模板,您可以根据需要自定义。这些模板进来适合要求的尺寸of different social media posts, so you don’t have to start from scratch.

但是,即使您确实需要从头开始创建某些东西或使用自定义尺寸创建图像,此工具也可以自由地执行此操作。创建Instagram图形时,您可以从不同的主题中进行选择,并根据需要使用文本,元素和照片自定义模板。


10。Autohash

Autohash

If you’ve been doing Instagram marketing for a while, you’ll know that hashtags are a necessity for increased visibility. With that said, the hashtags do need to be relevant to your industry and post in addition to being widely used. You can use an app likeAutohash为您的帖子发现最相关的主题标签并提高帖子的可见性。

This app detects the objects in your photo and automatically finds the best hashtags relevant to those objects. It even ensures that you don’t go over the 30-hashtag limit. The app also has a new location-based hashtag recommendation feature that automatically suggests location-based hashtags if you turn on your GPS.


11。之后

之后

之后是另一种计划工具,对于独奏营销人员,初创公司和小型企业来说是非常负担得起的。他们的视觉内容日历使帖子安排甚至对于初学者来说都变得轻而易举。稍后易于使用,因为您可以从任何地方快速导入媒体文件 - 无论是手机,桌面,Dropbox还是Google Drive。

If you’re managing multiple Instagram accounts, you can even create a separate content library for each account for easy organisation. Additionally, Later comes with a content discovery feature that lets you search for user-generated content by hashtag. This can be very useful if UGC forms an important part of your Instagram marketing strategy.

之后
4.3分中的5星
后来是具有拖放接口的以日历为重点的社交媒体调度平台。他们的计划和调度工具使您可以轻松地可视化您的社交媒体管理。功能包括照片编辑,故事出版等等。
Ratings
功能和定价
利弊
Ratings
Features
4。0
使用方便
4。5
Support
4。3
总体得分
4。3
功能和定价
分析
自动出版
内容管理
多学院管理
发布时间表
报告/Analytics
Price starting at: $ 18
利弊
易于使用的简单界面和媒体库
竞争定价计划
"Best time to publish" feature
Lack of eCommerce integration
You need business accounts on social
Limited features compared to competition
免费版本具有基本功能
Best for: Businesses of all sizes
之后
4.3分中的5星
后来是具有拖放接口的以日历为重点的社交媒体调度平台。他们的计划和调度工具使您可以轻松地可视化您的社交媒体管理。功能包括照片编辑,故事出版等等。

12。SocialRank

SocialRank

As a marketer, you know how important it is to understand your audience. Without knowing what your audience is like, you’ll have a hard time engaging them and creating content that will resonate with them. That’s why you need a tool likeSocialRank轻松理解和管理您的社交媒体受众。

This tool lets you discover your most valuable and engaged followers in case you want to show them some recognition. You can also find your most followed followers, so you can convert influential fans into loyal advocates. It even lets you filter the results by certain keywords in their bios in case you want to find people with very specific interests.

You also have the option to filter by other characteristics like location, verification status, activity, interest, or organisation. What’s great about SocialRank is that you can save these results into different lists for later use.


13。Kapwing

Kapwing

如果您觉得Boomerang的视频编辑功能有限,您会喜欢Kapwing。This tool has a robust video editing feature, which is perfect for optimising your Instagram video strategy. It lets you resize videos to fit the platform’s standard dimensions, trim them, rotate them, loop them, or reverse them.

您还可以在视频中添加字幕和文本,通过正确的过滤器增强外观,甚至更改播放速度。Kapwing甚至可以让您在视频中添加音乐或根据需要静音。您甚至可能想使用Stop Motion Maker开发创意和引人入胜的原始视频。


14。缓冲

缓冲

缓冲区提供三个不同的应用程序:缓冲区回复,缓冲区分析和缓冲区发布。后者是Butter发布,是最受欢迎的,可以帮助您创建和安排Instagram帖子。

In short, the idea behind Buffer is actually quite simple. After you have connected your social accounts (you can connect both Instagram business and personal profiles), you can create new posts via the app. You can then also create queues by adding posts to the top of your social queue which the app will then schedule at your preferred times.

优势之一是您也可以使用它来添加其他团队成员,以便您可以有效合作并将特定的社交帐户委派给其他团队成员。尽管它确实提供了一个免费的计划,但它是相当有限的,只允许您创建和安排不超过10个帖子。总而言之,它是最直观的Instagram营销工具之一。

缓冲
4.4分中的5星
缓冲区是最受欢迎的社交媒体调度平台之一。188滚球地址该软件有助于借助计划,参与度和分析工具来推动社交媒体上的参与度和流量。
Ratings
功能和定价
利弊
Ratings
Features
4。0
使用方便
4。6
Support
4。5
总体得分
4。4
功能和定价
自动出版
内容管理
多学院管理
发布时间表
报告/Analytics
Price starting at: $ 5
利弊
简单的交叉封闭
直接日历视图
Integrates with almost every social platform
缓冲区分析可能太基本了
缓冲may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
付费包装
最佳:出版商,中期初创团队,非营利组织,高等教育,运动团队,电子商务,企业家,商业
缓冲
4.4分中的5星
缓冲区是最受欢迎的社交媒体调度平台之一。188滚球地址该软件有助于借助计划,参与度和分析工具来推动社交媒体上的参与度和流量。

15。利特塔格

利特塔格

如果您专门寻找一种工具来帮助您进行主题标签生成,请务必查看Ritetag。它是Instagram标签生成器工具的顶级工具之一,并使用实时标签参与数据为您的Instagram帖子提供标签建议。它甚至可以建议图像的相关主题标签!

然后,为了帮助您为营销活动的特定目标选择最合适的主题标签,它将对主题标签进行颜色编码。更重要的是,每当新的主题标签在您的行业中产生大量参与时,它也会通过电子邮件通知您。


16。SocialInsider

SocialInsider

分析和报告,Socialinsider就是其中之一of the most powerful Instagram marketing tools. You can use it to track KPIs, reach and engagement per post. You can even use it to keep track of your competitors’ performance and compare how your Instagram marketing strategy stacks up against theirs. If you manage Instagram accounts for clients, it is especially useful as you can use it to create branded reports. All in all, it is a great alternative to Iconosquare (though, bear in mind that Socialinsider is about double the price).


17.Hootsuite

Hootsuite

与缓冲区类似,Hootsuite还将其不同的功能分为单独的应用程序。如果您需要一个用于社交共享和计划的工具,则Hootsuite(主要应用程序)是您需要的应​​用程序。它还提供分析和令人印象深刻的报告功能。

One of its main features is its unified inbox. Here, you can find all your incoming messages and even reply directly via the app, eliminating the need to switch between Instagram and Hootsuite. So, in this sense, Hootsuite can almost act like a substitute for your Instagram app.

但是,一个缺点是,与像Buffer这样的类似工具相比,Newbies一开始会发现更难使用。另外,如果您打算将其用于较大的团队,那么它的确会变得更加昂贵。

Hootsuite
4.6分中的5星
Hootsuite是最早旨在简化社188滚球地址交媒体管理的平台之一,它仍然是市场领导者之一。
Ratings
功能和定价
利弊
Ratings
Features
4。8
使用方便
4。8
报告
4。3
总体得分
4。6
功能和定价
分析
自动出版
Contact Management
内容管理
转换跟踪
客户定位
关键字过滤
多学院管理
发布时间表
Brand Tracking
Customer Engagement
多用户协作
报告/Analytics
社交媒体Monitoring
Price starting at: $49
利弊
可自定义的提要向您显示您需要看到的所有社交帖子 - 没有填充物
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
收件箱合并了所有消息,评论和提及 - 您永远不会错过对话
没有观众的演示或心理数据
最适合:小型,中和大型企业
Hootsuite
4.6分中的5星
Hootsuite是最早旨在简化社188滚球地址交媒体管理的平台之一,它仍然是市场领导者之一。

18.leetags

leetags

The beauty behind Leetags is found in its simplicity. Similarly to RiteTag, Leetags is a tool for generating hashtags. All you have to do to find the most trending hashtags is to type in a term or two that relate to your post. It will then create a list of related hashtags that are currently trending for your search. What makes it such a useful tool to use for marketing is that each hashtag in the search results is followed by the number of posts in which it was used and how relevant it is.


19.Instagrowth忍者

Instagrowth忍者

Instagrowth忍者is a monthly organic Instagram marketing service for personal brands, small businesses, and influencers. According to Instagrowth Ninja’s website, you can expect to gain anything between 30 to 100 new followers per day with the help of their tool. In addition to followers, the tool can also help you to generate likes.

To sum up, they identify your target market and then interact with them by following them, liking their posts, commenting by using customized messages and sending direct messages. This round-the-clock action helps to create a lot of exposure and clients, who in response, check out your Instagram page.


20。社交刀片

社交刀片

您可能已经熟悉社交刀片是最著名的YouTube频道管理and marketing tools. In addition to using it for YouTube, you can also use it for Instagram marketing. In fact, it is already trusted by 16 million Instagram accounts.

在先进技术的帮助下,社交刀片可让您访问其公共数据库,您可以在其中找到全球分析。您所要做的就是输入用户名来查找帐户的统计信息。使用此信息,您可以更好地了解自己的成长和趋势。


21。发芽社交

发芽社交

If you have more substantial needs or run a bigger business, Sprout Social could be the tool for the job. Its interface is easy to understand and it offers the features that you expect from this type of tool like creating and scheduling your Instagram posts as well as reporting. It also boasts a unified inbox like Hootsuite. This can be particularly useful if you are an agency entrusted with marketing a few clients’ Instagram accounts.

与我们列表中提到的许多其他工具不同,它还提供了一个社交听力模块。借助此功能,您可以选择相关主题,以便您可以识别趋势并分析有关品牌的感觉和意见。考虑到所有因素,虽然它并不便宜,但它是您可以用于Instagram营销的最专业的工具之一。

发芽社交
4.4分中的5星
Sprout Social是一个流行的社交媒体管理平台,可提供时间表,分析和参与工具。从一个地方通过其多合一平台来管理您的社交媒体,并获得见解以了解您的受众和KPI。数据驱动的Ingiths可帮助企业提高响应能力。
Ratings
功能和定价
利弊
Ratings
Features
4。5
使用方便
4。4
Support
4。3
总体得分
4。4
功能和定价
分析
自动出版
Contact Management
内容管理
转换跟踪
客户定位
关键字过滤
多学院管理
发布时间表
Brand Tracking
报告/Analytics
社交媒体Monitoring
Price starting at: $249
利弊
易于导航界面
用户友好的发布日历
强大的报告
竞争分析功能
昂贵的价格标签
支持可能很慢
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
发芽社交
4.4分中的5星
Sprout Social是一个流行的社交媒体管理平台,可提供时间表,分析和参与工具。从一个地方通过其多合一平台来管理您的社交媒体,并获得见解以了解您的受众和KPI。数据驱动的Ingiths可帮助企业提高响应能力。

22。Kicksta

Kicksta

Kicksta受到10,000多个影响者和机构的信任,并在《福布斯》和《社交媒体》等人中得到了介绍。在其强大的增长工具的帮助下,它将帮助您获得真正的Instagram关注者。

它的功能和价格类似于Instagrowth Ninja。但是,一个主要区别是,与Instagrowth Ninja不同,Kicksta不会代表您发表评论。

简而言之,它找到了与您的Instagram个人资料相似的配置文件。然后,它代表您自动与这些相似配置文件的追随者互动。结果 - 更多的追随者。


23。马吉斯托

马吉斯托

Magisto是智能视频编辑,是Instagram的认证合作伙伴。它可以通过三个简单的步骤创建强大的Instagram视频。您所要做的就是上传照片和视频,选择编辑风格和音乐,其AI驱动视频制造商将分析和编辑视频。

与其他视频制作人区分开的是,它包括专业效果和过渡,以帮助传达品牌的故事。它还应用图像稳定,颜色校正和其他技术,以确保您的视频看起来最好。



Final Thoughts

使用这23个工具为您的Instagram帐户创建高度吸引人和专业的内容,并在正确的时间发布。并使用分析见解来了解您的帖子表现方式以及听众喜欢的内容。

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