Instagramhas changed its algorithm over the last few years, making it much more difficult for you to share visible posts on Instagram. It gives top priority to posts made by users’ friends and family, with less likelihood of business posts being added to people’s queues. It provides even less weighting to business posts that include links likely to take people away from the Instagram app. To succeed on Instagram, businesses need to play the game well. And that includes picking the best time to post on Instagram, targeting a time when people look at their Instagram accounts, but which doesn’t coincide with the time when most people upload their Instagram content.Are there any apparent trends – a “best” time on a “best day?”
Best Times to Post on Instagram:
- Monday: 5 AM, 11 AM, 12 PM, 1 PM
- 周二：上午7点，上午8点，上午9点，上午10点
- 周三：上午5点，上午6点，上午9点，上午10点，上午11点
- 周四：6 AM, 11 AM, 12 PM, 1 PM
- Friday：上午7点，下午2点，下午3点，下午4点
- 周六：上午6点，上午8点，上午9点，上午10点
- 星期日:1 AM, 6 PM, 7 PM, 8 PM
When is the Best Time to Post on Instagram in 2023:
免费的Instagram Post Times Planner
我们已经开发了Instagram Post Times Optimizer工具，以帮助您在正确的时间发布，以最大程度地基于您最活跃的追随者位置时区以及对超过1200万个Instagram帖子的研究最大化参与率。在此处优化您的Instagram帖子时间。
The Best Time to Post on Instagram in 2023
您可能希望我们能给您一个确切的时间来发表您的Instagram帖子。不幸的是，生活并不是那么简单 - 变量太多了。
Most of the studies we have looked at did pick a “best” time for your Instagram post. Please note, though, these do depend on time zone, and not all posts use the same time zone in their recommendations. The bulk of these surveys stated CT (Central Time US) in their findings.
Although you will presumably post more than once per week,various studies suggest the following times as the best times to post on Instagram:
Best day to post on Instagram:星期二和星期三
发布到Instagram的最佳时间:
- 上午4点 - 星期二上午10点
- 7 AM - 11 AM on Wednesdays
- 2 PM on Fridays
Considering the variations in the different studies, it is better to look at a wider selection of times, rather than just a best time to post on Instagram – you are going to post more than once a week anyhow if you want to succeed.
Engagement is Usually Your Number 1 Priority on Instagram
尽管每个公司都不同，但大多数企业旨在在其Instagram帐户上建立尽可能多的参与度。传统的Instagram参与包括喜欢和评论。最近，人们也开始添加视图，分享和直接消息。然后，您可以进一步添加Instagram衍生产品的上述类型，例如Instagram Stories和IgTV。
这意味着不再有明确的参与定义，但它确实包括您在Instagram上的社交追随者/客户与您的业务之间的所有互动。
集线器数据表明了一个令人惊讶的事实，即一般的Instagram帖子收到14,869个赞。您可能会查看自己的Instagram帐户统计数据，并对这一事实深感幻灭。但是，这个数字是平均值 - 受影响者共享的病毒柱的严重影响。Hubspot发现，在Instagram帖子上收到的LIKE数量中位数已接近100。这意味着所有Instagram帖子中有一半的收益不到100个。
内容和引人入胜的内容之间有很大的区别
从上面数字中提出的最重要的事实之一是，为其创建内容几乎没有意义。引人注目的内容可以表现出色并产生出色的参与率。经常运行的内容几乎不值得创建它。
但是您必须将发布时间添加到混音中。您可能会创建引人注目的内容。但是，如果您在错误的时间分享它，没人会看到它。如果人们看不到它，他们将不喜欢它，分享或对其发表评论。
多年来，在Instagram上共享的内容无疑会消失而没有痕迹，这仅仅是因为没有人有机会看到它的表现如何。现在，这与当前的Instagram算法更加相关。
Studies on the Best Time to Post on Instagram
Several organizations have carried out investigations over the last couple of years to determine the best time to post on Instagram. Naturally, they don’t fully agree with each other, but some clear trends show through.
Among the studies we have looked at are:
- Hootsuite是2023年在Instagram上发布的最佳时间[完整指南]
- 发芽社交’s Best Times to Post on Social Media
- Buffer是什么时候是在Instagram上发布的最佳时间？
- 后来最好的时间在2023年在Instagram上发布
- Shopify's When Is the Best Time to Post on Instagram?
寻找在Instagram上发布最佳时间时的主要注意事项
Day of the Week
即使在一周中的不同日子的同一时间，Instagram参与度也可能有所不同。例如，您可能会惊讶地看到上述列表中包含的5点。这样做的原因是，人们经常在工作周醒来后立即检查他们的电话。这意味着人们比周末更有可能在周一至周五的清晨检查自己的Instagram。但是，即使是星期一的参与度也可能较低，因为人们急于开始一周，并且在星期一上班前要查看Instagram的时间更少。
Breaks in the Workday
您会发现有些人在工作休息期间检查他们的Instagram，尤其是在午餐时间。
同样，人们在下午晚些时候对工作旗的兴趣，而是将注意力转移到Instagram上。
利用时区为您的优势
更广泛的受众的地理分布, the less critical set posting times become. However, if your target audience is in one location, make sure you use that time zone as the basis for setting your Instagram posting times, even if it isn’t your own time zone.
如果您想在唤醒时间发表Instagram帖子，那么您想成为大多数观众只是在醒来并起床一天的时候。
Follow Your Specific Audience
可以遵循这些“最佳练习”发布时间。但是，如果您的听众与典型的受众不同，那么这些发布时间与您的帐户无关。
If you have a Business Instagram account (as every business and influencer should) you have access to Instagram Insights. Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. It makes sense that you structure your posting practices to match this.
一些社交媒体管理平台（例如后来）还包括有关您的Instagram受众在线188滚球地址何时在线的数据。
Frequency of Posting on Instagram
You need to post regularly if you want your Instagram account to appear fresh. This can be as much as one to three posts per day. Share a mix of different post types, making sure that you don’t come across as too interested in just making sales. You need to focus on producing quality posts ahead of bulk quantity, however.
不同的部门更喜欢在不同时间的帖子
To add to the confusion, your best posting times will depend on the sector in which you operate. For example, data from various sources shows a clear variation:
- 在Instagram上发布媒体公司的最佳时间：星期三上午8点
- 在B2C公司Instagram上发布的最佳时间：星期六上午11点和下午1点
- 在Instagram上发布教育组织的最佳时间：星期五上午10点
- 在Instagram上发布医疗保健公司的最佳时间：星期一下午1点
- Best Times to Post on Instagram for Non-Profit Organizations: Weekdays between 10 AM and 3 PM
- 在Instagram上发布消费品公司的最佳时间：星期六上午11点和下午1点
- Best Times to Post on Instagram for Tech Companies: Wednesday at 8 AM and Friday at 10 AM
| Day | 在IG上发布的最佳时间 |
| Monday | 6 AM, 11 AM, 12 PM, 1 PM |
| 周二 | 凌晨4点，上午8点，上午9点 |
| 周三 | 上午7点，上午8点，上午9点，上午10点，上午11点 |
| Thursday | 上午7点，上午8点，上午11点，下午12点，下午1点 |
| Friday | 下午1点，下午2点，下午3点，下午4点 |
| 周六 | 9 AM, 10 AM, 7 PM |
| 星期日 | 7 AM, 6 PM, 7 PM, 8 PM |
最佳发布时间的更详细列表
While deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, most of these studies have come up with a series of good posting times. Here are some suggestions (all expressed in Pacific US Times and ignoring sectors):
1。hootsuite
- 星期日: 6 PM, 7 PM, 8 PM
- Monday: 11 AM, *12 PM, 1 PM
- 星期二：上午8点， *上午9点，上午10点
- 星期三：上午9点，上午10点 *上午11点
- 周四：*11 AM, 12PM, 1 PM
- Friday: *2 PM, 3 PM, 4 PM
- 周六: 8 AM, *9AM, 10 AM
以 *为标记的时间提供特别高的参与度。
2。发芽社交
- Monday at 11 am
- 星期二上午10点至下午2点
- 星期三上午10点至下午2点
- Thursday at am AM - noon
- Friday at 10 AM - noon
- 周二& Wednesday are the overall best days
3。之后
- 星期一：上午12点，凌晨1点，上午3点 - 上午7点
- 周二: 12 AM - 9 AM
- 星期三：上午12点，上午2点 - 上午7点
- 星期四：上午12点，上午2点，上午3点，上午5点，上午7点，晚上11点
- Friday: 12 AM, 5 AM - 8 AM
- 周六12 AM, 1 AM, 3 AM, 11 PM
- 星期日: 12 AM - 2 AM, 5 AM - 7 AM, 11 PM
来源：之后
不幸的是，如您所见，在Instagram上没有最佳时间。但是，您可以从最近的研究中获得对流行时期的一般想法，然后将其与您的Instagram Insights中的实际数据结合在一起，以获取观众Instagram习惯的好指南。
经常问的问题
What is the best time to post on Instagram?
There have been quite a few studies on what is the best time to post on Instagram. Most of the reviews we looked at picked a "best" time for your Instagram post. Please note, though, these do depend on time zone. Some of the times suggested by studies are:
Hootsuit - between 8 am and 1 pm PST
发芽社交- Tuesday and Wednesday between 10 am and 2 pm
之后– 9 pm-4 am EST
在Instagram上发布最糟糕的时间是什么？
If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). Yet some studies differ on this. Later found good results from posts between 1 am and 4 am. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday. It all comes back to your specific audience and when they are online.
星期一是在Instagram上发布的糟糕时机吗？
即使在一周中的不同日子的同一时间，Instagram参与度也可能有所不同。People are more likely to check their Instagram early in the morning Monday to Friday than on weekends. But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday.
Should I post every day on Instagram?
成为Instagram上的常规海报总是很好的。但是，与Twitter不同，您可以轻松地过度使用Instagram发布。定期发布时间表比在特定时间发布更重要。您的追随者将在特定时间学会期望您的新帖子。您可能应该每天至少发布一次。一些品牌每天发布30次。理想情况下，您希望您的追随者每天看到一些帖子。
Does Instagram have a post limit?
出于所有实际目的，Instagram没有邮政限制。您可以发表最多的帖子，因为您觉得自己适合观众。但是，Instagram确实有限制帐户活动。它设定了200个限制，每天未关注。您每天不能做出超过1000个赞（尽管有时会以少于您警告您）。Instagram也不希望您每天发表超过180-200的评论，如果您不断重复相同的评论，它们会特别不高兴。
