Many brands use Instagram to reach their followers. With more than 1 billion active monthly Instagram users, the odds are high that many of your target customers use the social network. 33% of Instagram's most-viewed Stories come from businesses, and some successful companies have huge followings, up to 112 million followers in the case of National Geographic and 83.9 million followers for Nike.
However, you are never going to succeed on Instagram if you send unplanned posts at random times. Businesses need to run their Instagram accounts strategically, aiming to reach as many of their target audience as possible with engaging, relevant posts. This means that you must plan your posts, and make a concerted effort to find the best time to post on Instagram– for your audience.
Instagram Post Planner [Free Instagram Post Times Planner]:
我们的新工具可以根据您最具活跃的追随者的时区找到您的最佳时间
我们有一个新工具，可以帮助您找到您的受众的最佳帖子时间。每一群追随者都不同。有些人非常本地化，生活在一个相对较小的区域。其他观众扫描全球。即使您的大多数观众生活在一个国家，如美国，它们也可能跨越多个时区。如果你的大多数追随者住在东海岸，观察东方时区，或者在洛杉矶通过PST时间来看，它会产生很大的差异。
It can be easy to forget that your audience isn't all like you. Just because you live in one place doesn't mean that your audience does too. Think in terms of their timezone rather than your own.
You just have to enter your Instagram name into our tool and tell us where most of your followers live. If you are unsure about that, check your Instagram Insights to learn more about the nature of your audience.
Factors That Affect the Best Time to Post
According to后来的研究, the best time to post on Instagram is between 9 am-11 am EST. Hubspot believes the best time to post on Instagram is between 2 pm and 3 pm CDT, but goes even more granular and defines the overall best times as being 5 am, 11 am, 3 pm, and 4 pm on Thursdays.
These studies also demonstrate the importance of recognizing different timezones. It can be hard to compare times when some are expressed EST and others in CDT.
CoSchedulewent one further and analyzed the results of 25 studies to find the best posting times on every major network. They split their results by industry and found the best times (presumable standardized to a single timezone) to be:
- B2C：上午8点，下午1点和晚上9点。
- B2B：下午12点下午5点，下午5点，晚上8点，晚上9点。
- Software Services: 11 am, 1 pm, 5 pm.
- Healthcare: 10 am and 2 pm.
- 媒体：上午9点，下午12点和下午3点。
- 高等教育：下午5点5点
But, these are, of course, averages. They don’t reflect the nuances and local factors that affect your business. If you want maximum engagement, you need to discover the personal features of your audience and play to your strengths. Your followers might be night owls and react better to Instagram posts at 11 pm than they do to an 11 am post.
Instagram uses a sophisticated algorithm to decide the order in which it serves posts to people, and timeliness is a significant factor. It is far more likely to show a more recent post to somebody than the post you made 12 hours ago unless that person has demonstrated a clear affinity with your postings.
Using Your Instagram Insights
上面我们提到的，您可以在批量您的Instagram洞察中使用Instagram应用程序时学习。您可以从此免费分析工具中学习多少细节是令人难以置信的。
Instagram Insights provides you with comprehensive details about your followers. You can build up a good picture of what your typical follower looks like.
您可以以多种方式使用此数据，包括确定您的受众是否最有可能在线。也许最重要的用途是检查您的Instagram追随者是否与您的目标受众相匹配。几乎没有点投资能量将Instagram帖子投资到不太可能购买产品的人。因此，如果您向中年男子销售产品，但您的Instagram洞察告诉您，大多数粉丝都是年轻女性，那么您可能需要改变您分享的内容的余额。
Getting Your Instagram Insights
如果你还没有听说过Instagram的见解,这米ight be an excellent time to check that you have converted your account to a business profile, as Instagram doesn't provide insights for personal Instagram accounts. We go through the process in our post4 Instagram业务档案的优势[以及如何切换].
如果您转到业务档案页面，您将看到一个选项可以点击“Insights”按钮。这会打开您的见解，为您的Perusal提供准备。您的页面分为三类：活动，内容和观众。如它的名称表明，观众部分可能会为您提供最有价值的数据，以确定最佳帖子时间，虽然您应该检查所有三个部分以更好地了解您的帐户。
Activity Stats
This section focuses on the operation of your account. At the top, you will see your account's interactions. This can help you discover your best (and worst) posting days. It's all very well to know the best time of day, but not every day is identical. This section will show you if there are particular days when the bulk of your followers prefer to engage with your content. You do have to be aware that this data is only for one week, so it may not be a typical example. You may want to return here each week to see if there is a consistent pattern.
Many of the Activity Stats tell you much about your account usage, but few others relate to preferred posting times.
Content Stats
This section tells you how your posts (images, videos, Stories, paid ads) have performed. You can filter and sort your data in a variety of different ways to find the information you want.
In the case of your paid promotions, you will see data about the types of people who have received your posts. It is worth checking that you targeted your campaigns as well as you intended.
Audience Stats
This section gives you information about your followers’ demographics. You can use these stats to understand your follower base better and compare them with your customers and target audience. Have you succeeded in creating an Instagram account that attracts the types of people to whom you wish to sell? If you haven't, no matter what time you post, you may not achieve your aim without altering your content bias. It may also be worth creating a paid Instagram campaign to encourage more suitable people to follow you, or working with influencers to send targeted traffic to your Instagram account.
Creators Can Gain Insights from Instagram Creator Studio
Although we have generally referred to businesses on Instagram here, influencers and other high-powered Instagram creators also want to build a sizeable audience and manage their accounts efficiently. Influencers also need to share their Instagram posts at the best time for their audience.
In many ways, they are probably better at doing this than brands are. By definition, they have already built up a large enough audience to become influential. They can easily study their Insights to discover what works with their followers and change their content creation and delivery accordingly.
Instagram has recently made life easier for Instagram creators by giving them access to Instagram Creator Studio. It was previously only available for the operators of Facebook pages.
In case you missed it, Instagram began rolling out Creator profiles in late 2018. These are similar to Business Profiles but targeted at influencers. They give users access to flexible profile controls, simplified messaging, and additional growth tools compared to normal Instagrammers.
创建者简介的最大优势之一是它提供了更深入的分析。它不仅仅适用于您的常规Instagram帖子。创建者也看到有关他们的故事和IGTV视频的详细数据。
创建者提供了一个明确的图表，显示“当您在Instagram上时，描绘增长洞察力，Instagram也为它们提供了额外的发现数据。
Focus on the Behavior of Your Target Audience
太多公司以临时基础运行Instagram和其他社会账户。他们忘记了他们为一个目的运作社会账户。在某些情况下，他们没有打扰设定目标，他们甚至没有目的。
Your Instagram following needs to match your target audience. And to have a “target” audience, you first need to have a target.
If your Instagram Insights show that your followers match up well with the demographics of your intended customers, then you need to share content that will attract those people. You need to share the right content with the right people at the right time. And you need to do that better than your main competitors.
