您需要知道的11个Instagram故事黑客

Instagram故事是大生意！自2017年11月推出以来，他们每天为该应用程序提供约3亿次每日​​观看次数。

但是，什么使他们如此诱人呢？

In our opinion, Instagram Stories can be likened to reality TV. People and brands get to share what they are working on, producing and experiencing daily. And with direct access to all of your favourite brands and profiles, it’s hard to imagine Instagram Stories not being a hit.

If you or your brand have an Instagram account and have been wondering how to get more out of it, then this blog post is for you.We’re sharing our collection of Instagram Stories Hacks. Some are known, others not so much, but all are geared toward helping you create smart and effective content.

We’ll run you through each hack and share somehelpful tips帮助您创建精彩的Instagram故事。

---

您需要知道的11个Instagram故事黑客:

---

1. Design Your Stories Like a Pro

Design will always play a major role in attracting and converting your audience into leads and customers. But not all design is equal.

When creating your stories, it’s a good idea to have a solid understanding of graphic design fundamentals, because you will need to apply them with every piece of content you include in your Instagram Stories.

Here’s a brief crash course on how to use contract, colour, size, shapes, position, repetition, alignment, proximity and white space to create your best Instagram Stories.

Using Contrast

Designs are more appealing when they include two or more elements that create contrast with each other. Contrast is easily achieved by using different colours, size, shapes, and positioning of elements in your stories.

Colour

通常，弄清最好的颜色组合并不是世界上最简单的事情。

Here’s a hack that will change that: use a colour wheel.

It’s the easiest way to match colours for your Instagram Stories. You can create contrast by using colours close to each other, giving the viewer a sense of harmony and continuity. Want to create a sense of tension? Pair colours further apart on the colour wheel.

Size

大小用于传达元素的重要性。例如，故事中的较大文字告诉您的听众，信息很重要。

Shapes

Shapes can be used to lead your audience’s eyes to certain content and calls to action, or organize the information in your stories so they are easier to understand.For example, squares are known to represent honesty, stability, uniformity, and, in some cases rigidity. Using squares to represent uniformity to the eye is the reason why text is usually arranged in blocks in books.

On the other hand, introducing a circle, which represents peace, protection, and infinity will enable you to achieve contrast by placing it alongside a square.

Position

位置可以通过简单地将一个对象放在相对于另一个对象的特定位置中来创建对比度。例如，通过使一个元素与故事中的其他所有内容保持一致，您可以在故事中产生不平衡感。

Repetition

Repetition creates a feeling of balance and harmony. This is because the eye quickly spots patterns. Patterns tell the brain that the subject matter is consistent and therefore almost ‘predictable’ and ‘safe’.

Alignment

The correct use of alignment creates a sense of harmony for the eye. As with patterns, well-aligned content allows the eye to quickly make sense of what it is observing and then take action.

Proximity

Proximity is all about the placement of elements in relation to each other. For example, if you want to use a heading along with body text, the closer a heading is to the text, the clearer the relationship between the information you’re sharing is to your audience.

When it comes to stories, it’s common to see text scatted across your screen, and headings without follow-on text clearly connected. When you create stories, lead with less to communicate more.

Mobile screens are not large enough to share a lot of information. When you share content that is hard to understand, your audience experiences friction that can make them easily swipe left and skip your stories.

空白

White space is used to create balance for the eye. When it comes to incorporating white space into your stories, focus on drawing your audience's attention to a specific element. This is best achieved by limiting the number of elements you add to a story.

---

2. Build Excitement With Your Paint Brush

Planning a product or competition launch? Looking for quick and impactful ways to capture your audience’s attention and get them excited?

The reveal hack will help you do both.

Here’s the end product:

Here’s how to create your own reveal:

Upload the image you’d like to use as part of your reveal in your story.

Select the drawing tool, click on the paintbrush and select your colour of choice.

Next, paint the entire image, make sure that you cover your entire phone screen.

完全介绍图像后，选择橡皮擦工具并擦除要显示的区域。在这里，更少的是产生兴奋。

---

3.使用主题标签，隐藏并仍然找到

Want to be found in search but feel that your hashtags take up too much space in stories? Here are two ways to get around that small inconvenience:

Option one: Blend Your Hashtags

Upload your image of choice and ensure that it has an area with a solid single colour. This is where we will hide your hashtags.

接下来，添加您的主题标签，使它们较小，但不会太小，或者Instagram不会完全识别它们，并且您的内容找不到。

要融合您的主题标签，请选择它们并将其颜色更改为与图像背景融合的颜色。

Option two: Hide Them Behind Other Elements:

Once you’ve uploaded your image and entered your hashtags, add another element on top of your resized hashtags.

---

4.与gif做故事有趣

GIF始终是一个令人愉悦的人，尤其是当它们相关时。我们建议您求助于Giphy。Giphy拥有广泛的收藏，每天都在全球人每天上传更多。

如果您不确定如何在故事中使用Giphy GIF或从未这样做，则需要先安装Giphy应用程序。giphy都可用于iOS和安卓users.

With GIPHY installed, you’ll be able to add GIFs of your choice to your stories.

就是这样：

Locate the GIF you’d like to use and tap the send button.

Tap on the Instagram icon.

选择使用Instagram故事分享GIF。

Once again, the best GIFs are relevant. GIFs also work well on social media because they include exaggerated characters or play on human emotions. When you choose yours, make it your goals to tug at your audience’s heart strings.

---

5.用文字讲有趣的故事

As more people turn to stories, they are looking for interesting content to pass time. One way to satisfy this need is to use images and video with well-written and conversational content.

在下面的示例中， @travelChannel展示了如何将讲故事与图像和文字结合在一起。

---

6.安排您的内容

您很有可能听说过Facebook，LinkedIn和Twitter的社交媒体工具。好吧，也有一些迎合Instagram的人。

Scheduling content is a convenient way of balancing the demands of content creation and strategy. If you’re not using a social media scheduling tool, take a look atLater,Hootsuite和Sprout Socialto get a feel for their solutions. You could save yourself a lot of time by using one.

---

7.保存常绿的故事，然后重新发布

有一个充满重要信息的故事您需要与观众不止一次分享？Instagram允许您download your storiesby saving them to your camera roll.

Here’s how to download your stories:

Locate your story, and while it’s playing, click on the three dots toward the bottom right-hand corner of your screen. Next, click on “Save.”

---

8.巧妙提及其他帐户

提及是推动Instagram故事参与的好方法，但是您必须对提及得到注意并受到重视。

您如何吸引群众的注意力以及您想在故事中提到的个人资料？

Lead with strong positive emotion and imagery.

Brand love is always amplified, especially when it’s coupled with a strong and appealing imagery.

---

9. Use Your Brand’s Font

尽可能频繁地品尝品牌总是对企业的好处。您可以为观众创造一种熟悉感，这在做出购买决策方面很长一段路。

This Instagram Stories hack helps you take your brand font and use it in your stories.

就是这样：

Download the Over mobile app foriOS或者安卓. Over allows you to upload important content for use later. This includes logos, colour palettes and fonts.

下载后，使用Airdrop将您的字体从云中拉出并将其保存到设备中。确保您将字体文件格式保持为.oft。

Next, open a story and you’ll be able to select and use your brand’s font.

---

10.创建梯度色的文本

One of the more favoured and popular text editing options in the Instagram Stories collection is its colour gradient feature. It allows you to create attractive colour effects for text, making your messages stand out.

This Instagram Story hack is one of the more well-hidden gems out there simply because it’s one most people only stumble across it when playing with Instagram Stories and trying to find new ways to produce amazing content.

To get started, open Instagram Stories and select the TYPE story option. Add some text. Next, highlight your text and then tap and hold down the colour slider.

向您展示许多颜色可供选择。将手指放在要显示颜色光谱的颜色上。如果您不按下颜色按钮，则不会看到颜色光谱。

更改文本颜色的颜色很简单，将手指从颜色谱上的左至右移动。

---

11. Design Translucent Backgrounds

When it comes to creating appealing content, you sometimes have to colour outside the lines. This Instagram Stories hack involves doing that to produce professional looking stories.

Here’s what we’re our finished product looks like:

首先，上传您想在故事中使用的图像。

点击文本图标并输入您的文本。

接下来，点击绘图工具图标，然后点击标记图标。

With the marker icon selected, pick the colour you’d like to use for your background from the colour options below. For a wider variety of colour, tap and hold the colour you are interested in to gain access to the colour spectrum.

Once you’ve found the colour you’d like to use for your background, tap and hold it down until your image colour changes to the colour you’ve selected.

---

Go Hands-Free

Recording video using Instagram Stories can be a little inconvenient at times. Each story is limited to 15 seconds, and that often makes for rushed messages and content that misses the mark with audiences.

The solution? Use the Hands-Free recording feature in Instagram Stories.

Going Hands-Free allows you to record video without having to worry about the 15-second limit for each story. All you need to do is point and shoot. You also don’t need to hold the capture button as you shoot, allowing you to easily manage your camera angles are you record.

完成录制后，只需分享您的新故事，Instagram就会自动将其分解为15秒的片段。

搏一搏

Creating amazing stories means getting creative. These Instagram Stories hacks will give you lots of room to produce engaging content for your audience. As you begin creating your content, keep the design fundamentals in minds. As a guide, they will help you produce stories that are not only engaging by visually appealing.