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人们通常仍然天真地相信旧的格言，如果您为网站创建内容，流量将以某种方式进行检查。las运行网站从来都不是那么容易。在Google搜索中保持顶级插槽可能具有很高的竞争力。Google付费广告和其他“功能”在搜索引擎结果页面（SERP）上占据了宝贵的房地产，这使事情变得更加复杂。您可以通过多种方式来帮助自己，通过进行良好的SEO实践。您还可以通过观察竞争对手的行为来获得流量来增加人们看到内容的机会。以下是您可以用来帮助您改善网站表现的众多竞争对手分析工具中的一些。
您可以使用这些竞争对手分析工具来表明您的竞争对手专注于他们的交通建设活动，即使他们的结果纯粹是随机的，因为他们没有付出太多努力来遵循SEO原则。这些工具可以告诉您竞争对手关注的关键术语，并可能为您提供对未来内容的想法，以帮助您在重要搜索中胜过它们。
成功的竞争对手分析实际上有两半。首先，您确定竞争对手成功地影响搜索引擎排名。然后，您需要获取这些信息并创建可以超越其产品的内容。同时，您需要确保使用最佳练习引擎优化（SEO）完成与内容有关的所有事情。这些竞争性分析工具可以帮助您及时胜过竞争对手，尤其是对于带来最相关的目标流量的最重要的关键字术语。
These tools will be just as valuable if you choose to concentrate on PPC Google Ads. In this situation, your focus will be on using relevant tools to discover the best keyword terms to bid on for your ads. You might wonder why your competitors outperform your ads, even when you appear to gain plenty of clicks. The answer will usually come down to your competitors choosing better keyword terms than you, and you can use these competitor analysis tools to discover which keywords bring most success.
Best Competitor Analysis Tools to Improve Traffic to Your Website:
1.Brand24
Brand24可以听manage the countless conversations that take place online on a daily basis by tracking keywords across various social media platforms like Twitch, Facebook, Instagram, YouTube, Twitter, and TikTok. What’s more, it also offers excellent analytics that can offer you the type of insight you need to boost your marketing strategy and overall branding.
2.digimind
Trusted by global names like Audi, Dentsu, and Nike, Digimind is an intelligence software solution that can help you to gain insights about consumers as well as your competitors and the industry. It gathers and processes billions of content pieces to create an analysis that’s easy to understand.
Brands are often too focused on their known rivals that they forget to pay attention to that new brand on the block. To prevent this, Digimind shares analytics for established competitors as well as new brands. So, you can rest assured that it has your back completely. You’ll be able to anticipate every potential competitor’s next move, while getting to know their service or product inside out.
也就是说，没有品牌在真空中运作。Digimind还将监视更大的情况，以确定可能影响您业务的潜在地缘政治和技术风险。这样，您也可以随着相关的技术进步而努力。
3.Talkwalker Analytics
Talkwalker can be used to monitor and index billions of data points daily from 150+ million websites, forums, and blogs as well as all the most important social channels. On top of that, it has also partnered with LexisNexis to get insights based on what’s being mentioned in print media like magazines and newspapers. In fact, you can use its platform to look through data that dates back to two years ago.
竞争对手分析,你会发现社会的channel analytics and competitive intelligence especially useful. With these features, you can gain detailed insights across all your social media channels to grasp how your performance compares. Then, to improve your marketing, you can also use it to see what strategies and content work better for competitors.
One of its impressive features that deserve a special mention is its image and video recognition. With these tools, you can identify when specific images, like a logo, or videos have been used.
虽然功能丰富，但它并不像其他一些竞争对手分析工具那样容易使用。不过，当您注册时，您将获得一位专用的成功经理，以帮助您找到软件的出路，并准备好所有人并准备好使用。
4.BrandMentions
品牌仪式不仅提供基本的社交听力。取而代之的是，它使品牌有机会全面了解整个互联网上的每一份提及。换句话说，与Talkwalker类似，它将其重点扩展到不仅仅是包括非社会网站的主要社交媒体平台。188滚球地址因此，如果新闻，博客文章或评论网站上提到品牌，品牌群体会找到它，索引并通知您。
但是，对于竞争对手分析，您需要选择一个支持各种项目的计划。这样，除了您的品牌名称和社交处理外，您还可以监视竞争对手的关键字和社交手柄。与Brand24类似，您也可以将其设置为排除特定关键字。
With BrandMentions, you can also save and organize mentions. This way, you can use them as data points for further analysis down the line. Alternatively, you can export your data into PDF reports so that you can get down to business immediately.
All in all, it’s a worthwhile investment. By using it specifically for competitor analysis, you’ll be able to use the information as a point of reference to measure your brand’s success, while gaining a better understanding of your biggest competitors’ target audience and marketing strategies.
5.Keyhole
With Keyhole’s data analysis feature, you’ll be able to track data related to your brand, product, and competitors. After you have set up the terms you want to track, you’ll be able to track things like reach volume, post volume, number of users, follower count, number of impressions, and engagement volume. What’s more, you can also use it to identify trends.
One feature that deserves a special mention is its sentiment analysis. While you can use it to gain insight into your own brand’s online performance, it’s especially useful when you’re conducting competitor analysis. With this data, you’ll, for example, be able to keep track of how your target audience engages with the competition.
6.Mention
Mention’s long list of services includes competitive analysis to track specific competitors and compare key metrics. For an even more customized search, you can use its Boolean alerts to narrow down your searches by, for instance, limiting it to specific countries or websites.
Similarly to Brand24, it also offers integration with Slack. While the real-time notifications are useful (and what you would expect), it also sends you a daily digest email that summarizes what you’re monitoring. Pair this feature with its Pulse notifications and it’s easy to stay on top of any increases or decreases in the terms that you’ve selected to track.
总体而言，其界面非常易于理解和使用。如果您习惯于找到电子邮件收件箱（我们真的希望您这样做），那么您会很快熟悉提及的设置。例如，为了使社交聆听更加友好，它将突出显示您的关键字为黄色。
7。Ahrefs
Ahrefs提供一系列工具，可帮助您搜索流量，研究竞争对手并监视利基市场。他们将工具分为：
- 竞争分析
- Keyword research
- Backlink research
- Content research
- 等级跟踪
- Web monitoring
关键的竞争分析工具是有机研究报告。这显示了您的竞争对手在有机搜索结果中排名的确切关键字，以及这带来了多少流量。顶页报告显示哪些页面将流量最多发送到其网站。内容差距功能可揭示您的竞争对手排名的关键字，但您不这样做。
Ahrefs includes data for more than 150 million keywords in the United States alone.
You can combine the data you gain from competitor analysis with their Keywords Explorer tool. This makes relevant keyword suggestions from a database of over 3 Billion keywords.
8。Buzzsumo
Buzzsumohelps you track the popular content shared on social networks. You can use it to keep an eye on your competitors, discovering which types of their content generated most social shares. You can search both by URL and by content niche. So, for example, you can enter your competitors’ URLs to discover which were their most shared posts. Alternatively, you can search by your niche, to find out who has produced the most popular content on a specific subject.
您甚至可以设置竞争对手的内容警报，为您提供内容警报，每当您的竞争对手发布内容时。
Buzzsumo also produces detailed competitor content performance reports. These show where your competitors are gaining success, analyzing average shares by network, by content format, by content length and day published.
9。Google Advanced Search Operators
大多数人将其Google搜索限制在基本运营商中。他们可能会说“周围的报价”他们想在搜索中结合使用的单词，但大多数人做得不过。但是Google提供了更多。
Google Advanced Search Operators为您提供更大的灵活性。您可以使用Google搜索操作员在搜索中设置过滤器。
A typical Google search gives you thousands (if not millions) of search results. Few people look beyond Page One. You often see irrelevant results that you bypass.
For example, if you want to research your competitors online, you probably don’t want to include their Wikipedia page – you will want to focus on primary research. You can add the-Wikipediafilter to exclude Wikipedia from your search. All you need to do is to put a–in front of any term that you wish to exclude from your search.
Google隐含地假设您正在使用AND每当您搜索两个或多个单词时过滤。相反，如果您要搜索一个或另一个学期，则使用OR过滤器，例如。, “influencer marketing” OR PPC。
You can limit your search to a set website by starting your search with the网站：过滤器
10.Neil Patel All-in-One SEO Tool
You can use theNeil Patel All-in-One SEO Tool为什么你的竞争对手学习排名如此之高,如何you can outrank them. All you have to do is to type your competitor’s domain into the box on the page (making sure that you select the correct country of interest to you). This is a free tool which gives you a good indication of how your competitor gains its traffic.
The tool shows you quite a lot of useful information. It tells you the number of organic keywords the site ranks for, the traffic it gets from these keywords, the number of paid keywords it is currently bidding for, and an estimate of their paid ad cost. It then shows how the site’s traffic has moved over the last six months.
它还提供了与SEO有关的其他许多统计数据，包括该网站的域分数及其反向链接数量。
The tool provides two other useful pages of information. Firstly, it shows the site’s top traffic pages by country, giving the estimated traffic to that page from Google searches. It also shows some social links from those pages.
The second useful page highlights the site’s top keywords (from organic search), along with each term’s search volume in the last month, the site’s ranking in Google for the term, estimated visits from Google from that search and an estimate of SEO difficulty for the term.
11.等级信号
等级信号helps you to discover the SEO backlinks and traffic sources of your competitors. All you must do is to enter their domain and Rank Signals will find the backlinks for you. You want to focus on do follow backlinks with high PageRank and a low number of external links.
您可以通过生产相似的内容来改善自己的反向链接，以赢得一些相同的反向链接以及其他技术，例如
- 来宾发布
- Creating infographics
- 免费提供您的产品给博客作者，以换取评论
- 几乎任何有影响力的营销活动金博宝188备用网址
- Giving out testimonials
12.SEMrush
SEMrushis one of the larger SEO tools, that helps you carry out competitor analysis to optimize your campaigns. If you want more detailed information, Robbie Richards has published an extraordinarily in-depth (15,000 words)关于Semrush的评论和教程– he is generally in favor of using it as a tool.
You can use SEMrush for
- Keyword research
- 竞争对手研究
- 网站审核
- Backlink analysis
它显示了实时更新的搜索引擎结果，显示了与您（和主要竞争对手）广告系列有关的多个结果。这可以帮助您选择合适的关键字术语，以关注未来的内容和营销。
13.SimilarWeb
SimilarWebis primarily a competitor analysis tool that allows you to dig into a website, app, or platform. It allows you to
- Benchmark against your competitors and industry
- Reveal your competitor’s analytics and online strategy
- 发现新的机会
- 识别新兴的潜在客户和新玩家
- 了解消费者的意图和旅程
You can use it to compare your competitors market shares, along with their sources of traffic. It also assists your strategy by highlighting similar sites, based on similarity and rank. It can find those competitors you might not necessarily know existed.
14.Siteliner
虽然Sitelineris probably primarily designed for people to use on their own websites, there is no reason why you can’t use it to find duplicate content, broken links, and more on other sites in a more tactical way. You would do this to gain a backlink from a quality website.
You would use Siteliner top find a broken link on an authoritative website, and then suggest that they link to your content instead.
Obviously, you must have quality content on your site, although you might use Siteliner to come up with suitable topics for your future posts. The key to success, however, is the quality of the page you suggest as a replacement link.
For example, if you are in life skills/ self-improvement niche, you would value a link from a major site with a high Alexa Ranking, such asriddictics2success。你的计谋ld use Siteliner to analyze Addicted2Success, looking for any broken links. If you see a broken link where you could offer a suggestion (or you could write such a post) you can then approach the website to suggest they use your content instead for the broken link.
15.Spyfu
Spyfuhelps you to download your competitors’ most profitable keywords and ads for both paid and organic search. It offers three pricing tiers: Basic, Professional, and Team. The main difference between the tiers comes in the number of sales and domain contacts, weekly tracked keyword rankings, and top list results. You get unlimited search results, data exports, and domain overview PDFs at all levels.
Spyfu offers easy-to-follow guides on:
- Finding the keywords most important to your market
- Moving yourself up the page for specific keywords
- 从头开始启动AdWords广告系列
- Researching your competitors’ marketing strategy
- Planning a content marketing campaign
- Building a keyword tool into your research
- Selling SEO to your clients
- 新PPC广告系列的提示
- Improving your SEO campaign
- 改善您的AdWords广告系列
For example, to research your competitor’s marketing strategy, you:
- 你的竞争对手的领域Spyfu类型
- 在spyfu中搜索自己的域
- 深入挖掘：
- 了解竞争对手的AdWords
- Assess their SEO Performance
- 查看他们的社交形象
- 三角剖分您的发现（使用其他与SPYFU不同看待数据的工具）
Frequently Asked Questions
What are tools used for competitor analysis?
Here are some powerful tools for competitor analysis:
1. Brand24
2. Digimind
3. Talkwalker
4.品牌
5. Keyhole
6. Mention
7。Ahrefs
8. Buzzsumo
9。Google Advanced Search Operators
10.尼尔·帕特尔（Neil Patel）多合一的SEO工具
11. Rank Signals
12. Semrush
13.相似的网络
14. Siteliner
15. spyfu
How do you do a competitor analysis?
To conduct a competitor analysis at a low cost, follow these easy steps:
确定您的竞争对手
查找有关竞争对手的信息
Analyze your competition’s strengths and weaknesses, and what works for them
See if you can interact with your competitors directly
找出最适合您的竞争对手的方法
三种类型的竞争对手是什么？
There are three main types of competitors: direct, indirect, and replacement competitors. Direct competitors are businesses that offer a similar service or product to your own. These are the competitors you need to think most about.
为什么竞争对手分析很重要？
A competitor analysis is important because it helps you identify and understand your competitor's strengths and weaknesses, especially in comparison to your own. It will help you better know how you can outperform your competitors to compete for customers.
What are the disadvantages to a competitor analysis?
竞争对手分析的最大缺点是误解了数据。当您进行竞争对手分析时，您将获得许多重要数据。在进行深入研究之前，重要的是要考虑您计划使用的工具。
